The power of m commerce

701 views

Published on

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
701
On SlideShare
0
From Embeds
0
Number of Embeds
290
Actions
Shares
0
Downloads
7
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

The power of m commerce

  1. 1. The Power of M-Commerce Hajrë Hyseni Feb 2013Wednesday, 20 February 13 1
  2. 2. Mobile trends Challenges Opportunities Today Mobile site vs Mob app Take awaysWednesday, 20 February 13 2
  3. 3. •40% increase of on mobile devices in 2012 •Customers spend more time on their mobile than Desktops •Click-Through Rates are higher on mobile than Desktop •Customers expect Mobile shopping On-The-Go •The web is going mobile •2013 to reach1billion mobile users worldwide •24% of the mobile users in the UK accessed ecommerce •Speedy service thanks to 4G AllThingsDigital (2012)Wednesday, 20 February 13 3
  4. 4. eDigital Research (2012)Wednesday, 20 February 13 5
  5. 5. m-Commerce mCommerce Mobile e-commerce Mobile Commerce Any interaction in which a financial transaction is enabled or executed with a mobile phoneWednesday, 20 February 13 6
  6. 6. eDigital Research and ComeScore (2012)Wednesday, 20 February 13 7
  7. 7.  In April 2012, almost more than 4 million made a purchase using their phone. This represents 15.4% of all Smartphones owners in the UK.  Surprisingly, the majority of Smartphone Shoppers are male (more than 55%), with the age groups 25-34 and 35-44 being represented strongest.  Females accounted for just over 40% of all Smartphone Shoppers. Demographic Profile of UK Smartphone Shoppers 20.0% 17.2% %Purchased Goods or Services with 18.0% 16.0% 14.1% 14.0% 13.1% 12.0% 10.5% 9.7% Smartphone 10.0% 8.9% 8.0% 7.3% 6.0% 5.3% 4.6% 3.4% 3.7% 4.0% 2.1% 2.0% 0.0% 13-17 18-24 25-34 35-44 45-54 55+ 13-17 18-24 25-34 35-44 45-54 55+ Male Female 56.9% 43.1% Product: MobiLens Data: Three month average ending April 2012 © comScore, Inc. Proprietary. 23 Country: UK, N= 15,682 eDigital Research and ComeScore (2012)Wednesday, 20 February 13 7
  8. 8. Most influential promotion 1.Percent Off 2.Free Shipping 3.Money Off 4.By One Get One Free 5.Gift Purchase 6.Reward Points Marketing Profs (2012)Wednesday, 20 February 13 8
  9. 9. Kea features in m-shoppingWednesday, 20 February 13 9
  10. 10. Recommendations, Twitter share, Link to Facebook, Similar products, Reviews eDigital Research (2012)Wednesday, 20 February 13 10
  11. 11. Key M-ChallengesWednesday, 20 February 13 11
  12. 12. mobile conversion rate is just above >3%Wednesday, 20 February 13 12
  13. 13. • Website not optimised for small screens • Connections speed WHY Loading time • • Sending users to non-mobile pages DON’T • No checkout options (reserve, cash on CUSTOMERS delivery, wishlist) BUY? • Privacy and security • No store locators provided • Pop-up windows • Poor customer journeyWednesday, 20 February 13 13
  14. 14. • Website not optimised for small screens No Pre-flight testing • Connections speed WHY Loading time • • Sending users to non-mobile pages DON’T • No checkout options (reserve, cash on CUSTOMERS delivery, wishlist) BUY? • Privacy and security • No store locators provided • Pop-up windows • Poor customer journeyWednesday, 20 February 13 13
  15. 15. Website Abandonment Threshold by Device (in seconds) Kiss Metrics (2012)Wednesday, 20 February 13 14
  16. 16. Mobile Trends and FeaturesWednesday, 20 February 13 15
  17. 17. •LBS - Location Based Services •Social Networking •More and much more mobile search •Mobile commerce •Mobile payment •MIM - Mobile Instant Messages •Email, video and sharing •Mobile gaming •Faster mobile processors (Dual- and quad-core)Wednesday, 20 February 13 16
  18. 18. Location, Location, and Location Based Services Kiss Metrics (2012)Wednesday, 20 February 13 17
  19. 19. Location-based technology and store retailers go together like coffee and milk.Wednesday, 20 February 13 18
  20. 20. Synchronise services for every touchpoint e.g. iCloud Thompson (2013)Wednesday, 20 February 13 19
  21. 21. Mobile site vs Mobile App • Appears inside the browser • Native on devices so enable enhanced • Accessible 99% of web-enabled devices functionality • Don’t need a user to download anything • Example is barcode and picture scanning • Detects the user’s device and automatically • Apps can be more immersive format content for optimal viewing.Wednesday, 20 February 13 20
  22. 22. What to take away?Wednesday, 20 February 13 21
  23. 23. Wednesday, 20 February 13 22
  24. 24. •Mobile is easier and harder than it looks •Optimisation requires effort and plan •Apps should be build with customer journey in mind •Mobile and Social go together •Assessment of the mobile presence is key •Be prepared to match functionalities with business needs •Be prepared to make recommendations •Mobile is the present and the future of social and business •Consider NFC Payment (NFC - two way communication)Wednesday, 20 February 13 23
  25. 25. Thanks! @hajraWednesday, 20 February 13 24

×