Snapshots of how digital media is influencing culture, content, and connections.

1. Snapshots of how digital media is influencing culture, content and connections.
Derek Bonney, VP Digital Strategy, TargetCom
Kate Wilson, Media Strategist, TargetCom
Volume 1 – 11.16.10

2. “By 2010, more than half of companies that have
established an online community will fail to manage it as
an agent of change, ultimately eroding customer value.
Rushing into social computing initiatives without clearly
defined benefits for both the company and the customer
will be the biggest cause of failure.”
Gartner Group 2010
Thought Starter

3. Social Media is #1 when it comes to time spent online, are
you connecting with your customers socially?
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4. Discounts and promotions are the #1 reason people become
Fans of brands, would you be a Fan of your brand?
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5. .
Facebook launches “Deals” and looks to take a bite of the
Location Based Marketing pie, are you using LBM?
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6. A mobile web site could prove to be a better investment
than an App pending what you want to achieve.
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7. College kids love accessing content and friends while on
the go, what does that say about our future?
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8. Could social media actually make us less social?
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9. Banner ads resonate with consumers better than the
content on the page according to a recent OPA study.
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10. Twitter starts to place ads directly inside the tweet stream.
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11. YouTube creates a new generation of video stars who
foster partnerships with high profile brands.
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12. Airwalk uses Augmented Reality to create virtual pop-up
stores to promote the brand and special deals.
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13. Mitsubishi brrought the test drive to your desktop via the
Outlander web site.
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14. Nike’s Grid campaign turned London into a giant game
board.
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15. .
Vail Resorts uses RFID tagging and social media to
connect skiers on and off the slopes.
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16. The Yellow Pages in Israel has an App that creates virtual
displays for businesses – just hold up your phone.
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17. We hope you enjoyed the first edition of the Digital
Agenda. If you want further information regarding
anything you’ve just read or have any suggestions for
future editions, please send them our way.
Derek Bonney, @derekbonney
Kate Willson, @digitaldame
www.targetcom.com
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