These slides are from a live webinar held December 13, 2012 by GroSocial and Infusionsoft. Topics included necessary steps and best practices for small businesses to keep in mind when setting up a great holiday-oriented Facebook promotion.

1. Boost Your
Holiday Marketing
with Facebook Promotions

2. Introduction
who is GroSocial?
• Founded in 2010
• Creator of social media marketing
software for small businesses
• Seasoned social media marketers
• Located in Utah

3. Your Customers Are on Facebook
(and it’s really really big)
• Over 1 Billion people are on Facebook
• Roughly 50% log in daily
• And spend approximately 30 minutes per
day on Facebook
• 1 of every 8 minutes spent online is
spent on Facebook

4. Why Promotions?
• Yes, they really do work!
we have proof!
• Your fans (potential customers) expect it
it’s the #1 reason why consumers interact with brands on Facebook
• Your competition is stiff!
friends, family, photos, games/apps, etc.
• They’re fun...and memorable
over 95% of interactions take place in the News Feed

5. Why Holiday Promotions?
Traffic is
UP in
December

6. What Kind of Promotions?
• Simple Sweepstakes
• Photo Contest
• Video Contest
• Comparative Voting
• Quiz
• Advent Calendar

7. Getting Started

8. Promotion Strategy
• Decide on a theme
• Make the “like” mandatory
• Get an email address (this is a must)
• STRONGLY incentivize sharing
• Make the giveaway item universally interesting

9. Decide on a giveaway item

10. Giveaway Items
offer the most universally interesting item(s) possible
• Items • Experiences
• Cash • Event Tickets
• Electronics • Backstage Passes
• Gift Cards • Anything “Exclusive”

11. Make it look sharp!

12. Promotion Design
• Keep it extremely simple
• Include a theme
• Make the call to action clear

13. Give it some flair

14. The Secret Weapon
Invite a sponsor or partner to participate with you

15. Promote your Promotion

16. The Emails
• Traffic Email
• Thank You Email
• Reminder Email (Slackers)
• Reminder Email (Entrants)
• Winner email

17. The Social Push
• Daily Facebook Page updates
• Consider Promoted Posts
• “Leader Board” updates
• Daily Tweets
• Blog Post(s) - keep it simple
• Facebook Ads

18. Monitor
The verb, not the noun. But you knew that.

19. What Metrics to Watch
• Email open rates
• Facebook Page traffic
• Facebook tab/promotion traffic
• Promotion entrants per day
• Sharing statistics per day and per entrant

20. Select a winner

21. Various Methods
• Make it completely random
• Reward those who hook you up!
• Consider offering multiple prizes

22. Done!
rinse & repeat

23. A cool case study

24. Puzzle + Advent Calendar
• 10 Giveaway Items
(1 per day)
• Two Participating
Companies
• Results
- Day 1: 3,758 new fans
- Day 2: 14,225 new fans

25. What will this cost me?
• Design Cost: $500+
• Development Cost: $1,000+
• Giveaway Item(s): $50-1,000+
• Time
• Or...use a vendor you trust for ~$500-600

26. Questions?