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Website Mistakes done by great marketers.
- 1. Jessica Bybee-Dziedzic |Saffire 10 WEBSITE MISTAKES EVEN GREAT MARKETERS CAN MAKE
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- 4. HELP MORE PEOPLE! Wewanted to
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- 15. OR SELL ATTHE GATE
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- 17. WE’LL SEND THESLIDES IF YOU LEAVE YOUR BUSINESS CARD!
- 18. WHAT MAKES AGOOD WEBSITE?
- 19. MOBILE-FRIENDLY FUN EASY TONAVIGATE INFORMATIVE GOOD PHOTOS QUICK-LOADING WELL BRANDED
- 20. 1. BUILD WITHOLD PROGRAMS • Flash breaks on iPads and sometimes computers too—ditch it! • Programming languages change • Social media outlets change their plug-ins
- 21. SITE WIDTH &ALIGNMENT
- 22. SITE WIDTH &ALIGNMENT
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- 24. 2. BE INVISIBLETO GOOGLE Most people that search for your event name are going to find your website. What about other things they type? • What keywords are strong? • How can you use keywords to get a better ranking on Google?
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- 26. LONG TAIL WORDS •More descriptive = fewer searches = more likely to find you • More descriptive = more interest in you anyway! • More descriptive = costs less if you advertise • EX: Family fun, music festival, animal exhibits
- 27. www.google.com/trends Type in anyword, find out the trends and search history of that term!
- 28. 3. CREATIVE SITENAVIGATION • A place to watch “design over function” • If there is a place to keep it simple, this is it! • Your map to your content
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- 31. 4. FORGET THEFAVICON Normal Day!
- 32. FAVICON IMPORTANCE Users (especiallya younger audience, opening multiple pages in rapid-fire succession as a way to remember the items on those pages and revisit them at a later time.
- 33. 5. NEVER CHANGEYOUR CONTENT 1. Visit 2. Visit with same content 3. Never visit again
- 34. CHANGE YOUR WEBSITE Ifyou update your Facebook page
- 35. SERIOUS OFFENDER: NEWS& BLOG • If you have them, keep them updated • Pro tip: Don’t say how often you're going to publish. A “once a month” newsletter is a surefire way to be behind.
- 36. SERIOUS OFFENDER: OLDEVENT DATES
- 37. 6. FORGET ANYCALLS TO ACTION What’s the action for someone visiting your site? SMALL • Listen to Music • View Photos/Videos BIG • Sign up for your email list • Buy tickets
- 38. IMPORTANCE OF WEBACTIONS OLD WEBSITES NEW WEBSITES
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- 42. 7. FORGET ABOUTONLINE SALES
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- 44. BUY FROM ANYPAGE
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- 46. 8. DISREGARD MOBILE Ifyou: • Send email (something people check on their phone!) • Post Facebook ads (something people check on their phone!) • Sell Online • Have a website YOU MUST BE MOBILE!
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- 49. 9. FORGET ABOUTEMAIL SIGNUP Not Cool: Email seems lame compared to social media Cool: It’s the most successful tactic!
- 50. Most Cost-Effective Top RevenueGenerator Fastest Results
- 52. YOU OWN THEDATA
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- 54. 10. FEATURE TEXTINSTEAD OF PHOTOS OR VIDEO Engagement per follower is 58 times higher on Instagram than on Facebook.
- 55. DOES IT REALLYMATTER? PHOTOS: • Provide a personal connection to your event and your brand • Evoke desire to “do what they’re doing” • Allow visitors to virtually experience your event all year long
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- 57. Visitors will engagewith your site if they’re watching videos or listening to music! • Video brings an average of 3 times more visitors to your site per month • Organic search traffic increases by 157% • The average website visitor spends 88% longer on sites with video VIDEO
- 58. APPEALS TO MILLENNIALS 4BILLION videos are watched every DAY on YouTube • 18 - 49 year olds watch more YouTube than any cable TV network.
- 59. • Use aneye catching thumbnail to encourage more clicks - Use what you just learned about photos! • Film “behind-the-scenes” with performers, event organizers etc. • Tour of the grounds videos can be fun and informative! VIDEO TIPS
- 60. SHORT AND SWEET Usewhat social media has taught us about video. • Vine – 6 seconds • Instagram Video 15 seconds – outperforms Vine • On Facebook, videos can be any length but they automatically play as you scroll past, so first few seconds must be compelling!
- 61. VIDEO REFERENCES INEMAIL Using the word “video” in an email subject line: • BOOST open rates 19% • INCREASE click-through rates by 65% • REDUCES unsubscribes by 26%
- 62. 11. BONUS: IGNOREYOUR ANALYTICS What should you watch? • Google Analytics • Facebook post analytics • Email opens & click-throughs
- 63. YOU’RE NOT MARKETING! If you’re notmeasuring,
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- 65. EMAILS • Test layoutsand content • (Almost) always include more than one topic. • The things people care about will shock you!
- 66. GOOGLE ANALYTICS -LOCATION • What are you doing to make strong places strong? What could you do to increase areas you wish were strong?
- 67. GOOGLE ANALYTICS -MOST VIEWED • How can I make those pages serve me better?
- 68. Don’t forget todrop off your business cards.
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