Gloria Jeans Coffees
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Gloria Jean's Coffees is an Australian coffee company founded in 1979 that has expanded globally. It opened its first store in Pakistan in 2007 in Lahore and now has 24 branches across Pakistan. However, the company faces challenges in Pakistan including a low number of franchises, lack of awareness among customers, and significant competition from other coffee shops.
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Gloria Jean's Slide Presentation
Gloria Jean's Coffees is revising its marketing strategy to address issues with its brand equity and execution. The new strategy will feature Olympic swimmer Ian Thorpe to appeal to consumers and advocate a healthy lifestyle. It will include a summer-themed staff uniform and social media competition using the hashtag #GloriaJeansCool to increase engagement. Out-of-home advertising on buses and trains will promote the summer campaign messaging to broaden awareness. The goal is to differentiate Gloria Jean's and rebuild its brand through an integrated marketing approach.
Marketing project on Gloria jean's coffee
Gloria Jean's Coffees was founded in 1979 in Chicago and has expanded to over 1,000 locations worldwide. It was established in Australia in 1995 and focuses on specialty coffee, teas, and pastries. The company vision is to be the most loved and respected coffee company globally by serving high quality products and personalized service. In Pakistan, the first store opened in 2007 in Lahore and there are now 24 locations. Key competitors include Starbucks and Dunkin' Donuts, larger global chains with thousands more locations but Gloria Jean's maintains its niche with a focus on quality and customer experience.
Re-Marketing of Gloria Jeans Coffees
The document provides an overview of the history and operations of Gloria Jean's Coffees. It discusses that the company was founded in 1979 in Chicago and expanded to Australia in 1995. In 2008, Citymax India launched Gloria Jean's Coffees in India with plans to open up to 90 outlets in four years. The document also outlines the 4P's of marketing - product, price, promotion, and place for Gloria Jean's Coffees in India. It discusses the company's targeting, positioning, competitors, SWOT analysis, and BCG matrix.
Starbucks ppt
Starbucks is an American global coffee company and coffeehouse chain. It has over 20,000 stores worldwide and places an emphasis on ethical sourcing and diversity. The company was founded in 1971 and has experienced rapid expansion, going public in 1992. Starbucks' mission is to inspire and nurture the human spirit through high-quality coffee and a positive in-store experience. It aims to source coffee ethically and be environmentally responsible. The company refers to its employees as "partners" to emphasize their important role. Starbucks faces challenges in the Indian market around blending with local culture, price sensitivity of customers, and competitive rivalry.
Gloria jeans' coffee
Gloria Jean's Coffee originated in Australia but has expanded internationally, including to Northern Cyprus where it opened locations in Nicosia, Famagusta, Kyrenia, and EMU between 2007-2011. It serves hot drinks like coffee, chocolate, and teas as well as cold drinks. To maintain market share in the competitive coffee industry, Gloria Jean's focuses on creating a comfortable atmosphere for customers and uses strategies like competitive pricing and centrally-located stores. A SWOT analysis identifies strengths in brand recognition and variety of offerings, weaknesses in high costs and reliance on coffee sales, opportunities in expanding locations and co-branding, and threats from competitors and changing consumer preferences.
Starbucks Story and Marketing Strategies
Starbucks is an American global coffee company and coffeehouse chain based in Seattle. It has over 21,000 stores worldwide and is the largest coffeehouse company globally. Starbucks serves hot and cold beverages including coffee, tea and snacks. It aims to create a third place between home and work for customers. The company focuses on quality coffee, customer connection and community. It has expanded aggressively across the US and worldwide since being founded in 1971.
Starbucks
Starbucks began in 1971 as a small coffee bean store in Seattle. In the 1980s, Howard Schultz joined Starbucks and envisioned expanding their business model to include coffee shops like those he saw in Italy. In 1987, Schultz bought Starbucks and transformed it into a national coffeehouse chain. Today, Starbucks has over 20,000 locations worldwide and aims to establish itself as the premier purveyor of high-quality coffee while maintaining its commitment to employees. While Starbucks faces competition from local cafes and fast food chains, its strong brand recognition and pioneering of the coffeehouse industry have allowed it to maintain dominance in the specialty coffee market.
Starbucks Back To Basics 11.16
Here\'s a quick overview of how Starbucks went "back to basics" and re-focused all their efforts on coffee
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Gloria Jean's Slide Presentation
Gloria Jean's Coffees is revising its marketing strategy to address issues with its brand equity and execution. The new strategy will feature Olympic swimmer Ian Thorpe to appeal to consumers and advocate a healthy lifestyle. It will include a summer-themed staff uniform and social media competition using the hashtag #GloriaJeansCool to increase engagement. Out-of-home advertising on buses and trains will promote the summer campaign messaging to broaden awareness. The goal is to differentiate Gloria Jean's and rebuild its brand through an integrated marketing approach.
Marketing project on Gloria jean's coffee
Gloria Jean's Coffees was founded in 1979 in Chicago and has expanded to over 1,000 locations worldwide. It was established in Australia in 1995 and focuses on specialty coffee, teas, and pastries. The company vision is to be the most loved and respected coffee company globally by serving high quality products and personalized service. In Pakistan, the first store opened in 2007 in Lahore and there are now 24 locations. Key competitors include Starbucks and Dunkin' Donuts, larger global chains with thousands more locations but Gloria Jean's maintains its niche with a focus on quality and customer experience.
Re-Marketing of Gloria Jeans Coffees
The document provides an overview of the history and operations of Gloria Jean's Coffees. It discusses that the company was founded in 1979 in Chicago and expanded to Australia in 1995. In 2008, Citymax India launched Gloria Jean's Coffees in India with plans to open up to 90 outlets in four years. The document also outlines the 4P's of marketing - product, price, promotion, and place for Gloria Jean's Coffees in India. It discusses the company's targeting, positioning, competitors, SWOT analysis, and BCG matrix.
Starbucks ppt
Starbucks is an American global coffee company and coffeehouse chain. It has over 20,000 stores worldwide and places an emphasis on ethical sourcing and diversity. The company was founded in 1971 and has experienced rapid expansion, going public in 1992. Starbucks' mission is to inspire and nurture the human spirit through high-quality coffee and a positive in-store experience. It aims to source coffee ethically and be environmentally responsible. The company refers to its employees as "partners" to emphasize their important role. Starbucks faces challenges in the Indian market around blending with local culture, price sensitivity of customers, and competitive rivalry.
Gloria jeans' coffee
Gloria Jean's Coffee originated in Australia but has expanded internationally, including to Northern Cyprus where it opened locations in Nicosia, Famagusta, Kyrenia, and EMU between 2007-2011. It serves hot drinks like coffee, chocolate, and teas as well as cold drinks. To maintain market share in the competitive coffee industry, Gloria Jean's focuses on creating a comfortable atmosphere for customers and uses strategies like competitive pricing and centrally-located stores. A SWOT analysis identifies strengths in brand recognition and variety of offerings, weaknesses in high costs and reliance on coffee sales, opportunities in expanding locations and co-branding, and threats from competitors and changing consumer preferences.
Starbucks Story and Marketing Strategies
Starbucks is an American global coffee company and coffeehouse chain based in Seattle. It has over 21,000 stores worldwide and is the largest coffeehouse company globally. Starbucks serves hot and cold beverages including coffee, tea and snacks. It aims to create a third place between home and work for customers. The company focuses on quality coffee, customer connection and community. It has expanded aggressively across the US and worldwide since being founded in 1971.
Starbucks
Starbucks began in 1971 as a small coffee bean store in Seattle. In the 1980s, Howard Schultz joined Starbucks and envisioned expanding their business model to include coffee shops like those he saw in Italy. In 1987, Schultz bought Starbucks and transformed it into a national coffeehouse chain. Today, Starbucks has over 20,000 locations worldwide and aims to establish itself as the premier purveyor of high-quality coffee while maintaining its commitment to employees. While Starbucks faces competition from local cafes and fast food chains, its strong brand recognition and pioneering of the coffeehouse industry have allowed it to maintain dominance in the specialty coffee market.
Starbucks Back To Basics 11.16
Here\'s a quick overview of how Starbucks went "back to basics" and re-focused all their efforts on coffee
Marketing Plan of Cafe Coffee Day!
Café Coffee Day aims to be the leading café chain in India by offering high quality coffee experiences at affordable prices. It currently has over 1400 cafés across 200 cities with an average of 200 customers per café daily. Café Coffee Day's target audience is mainly youth aged 20-30 years old. It focuses on expanding into smaller tier 2 and 3 cities while launching new café formats in metro areas. Café Coffee Day has strong brand recognition but also faces competition from chains like Barista and Starbucks that are gaining market share. The marketing strategy discusses promoting through media partnerships, advertising, sales promotions and maintaining affordable prices to continue leading the growing coffee market in India.
Cafe coffee day....!
Café Coffee Day (CCD) is India's largest coffee chain with over 1556 cafes across 209 cities. [CCD] was started in 1996 in Bangalore and is owned by Coffee Day Global Ltd., which grows coffee on 1200 acres of plantations. CCD offers coffee, tea, snacks and has become part of daily consumption in India. It aims to provide affordable world-class coffee experiences and has expanded across India through strategic cafe locations near colleges, offices and entertainment centers. CCD recently had an IPO of Rs. 1150 crores to fund expanding its cafe network and developing new products like vending machines. It faces competition from chains like Barista and global giants like Starbucks but maintains customer loyalty
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Starbucks - strategic management
Group 6 presents an analysis of Starbucks, beginning with a brief history:
- Founded in 1971 in Seattle, inspired by Italian cafes and expanded across the US, Japan, and Singapore.
- Currently operates 23,768 stores in over 50 countries, with a mission to inspire communities one person at a time.
- Starbucks realizes high sales through high-quality coffee and convenient locations at affordable prices. It is also the world's largest buyer of Fair Trade coffee.
The document analyzes Starbucks' strategies using tools like the BCG matrix, Porter's five forces, and a SWOT analysis to understand how it can enhance the customer experience and focus on its core competencies.
cafe coffee day
Café Coffee Day traces its origins to the first coffee shops that opened in the 15th century in Constantinople. It began as a small coffee export business in India in the 1970s and pioneered the café culture in India with the opening of its first café in Bangalore in 1996. Café Coffee Day has now expanded to over 700 cafes across India, serving coffee and snacks in a youth-oriented atmosphere. It has also diversified into related businesses like coffee retail outlets and vending machines.
Ansoff’s matrix1
Ansoff's Matrix outlines four strategies for corporate growth: market penetration, product development, market development, and diversification. It is illustrated using the example of Gloria Jeans Coffee, an Australian coffee shop franchise. Gloria Jeans has used strategies like expanding to new markets, developing new products like smoothies and teas, and diversifying into items like coffee mugs and training centers. Through strategies like promotions, new stores, and developing new products, Gloria Jeans has increased sales and traffic to their stores and website.
The Coffee Bean & Tea Leaf
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Tapal ice tea
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Starbucks
Starbucks is an American coffee company and coffeehouse chain founded in 1971 in Seattle, Washington. It operates over 30,000 locations worldwide, making it the largest coffeehouse company in the world. The company started as a small roastery but grew rapidly after being purchased by Howard Schultz in the 1980s, who turned stores into cafes and emphasized quality coffee and customer experience. Starbucks has since expanded globally and continues to grow its store count worldwide through franchising and company-owned stores.
The World Café
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The document provides information about Starbucks, including its history, mission, CEO Howard Schultz, marketing strategies, and global expansion efforts. It began in 1971 in Seattle as a small coffee bean roaster and retailer. Under CEO Howard Schultz, Starbucks rapidly expanded across the US and internationally, becoming the world's largest coffeehouse chain with over 15,000 stores in 50 countries. The document discusses Starbucks' marketing mix, target customers, positioning as a premium brand, and strategies for global growth despite risks of market saturation at home.
Cafe Coffee day (CCD)
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Brand Study of Starbucks
Starbucks opened in 1971 in Seattle, Washington. It now has over 30,000 stores worldwide. Starbucks focuses on premium coffee and creating a unique experience for customers through high-quality products, ambient store design, and well-trained employees. While Starbucks spends less than 1% on advertising, it has cultivated a loyal customer base through innovative promotion strategies like mobile payments and viral social media interactions. Starbucks differentiates itself from competitors by offering an upscale coffee experience defined by consistency and customer service.
Coffee Market In India
India has traditionally been a tea-drinking nation, but coffee consumption is growing, especially among youth in urban areas. While India is one of the top coffee producers globally, domestic consumption is low at around 85 grams per capita annually compared to over 10 kilograms in other countries. However, the market is untapped and coffee chains are expanding rapidly. Major players like Cafe Coffee Day have over 1,000 outlets but face challenges from low prices, high real estate costs, and increasing competition from new entrants. Developing new strategies around customer experience and locations will be key to further growth in India's percolating coffee market.
ccd findings
Coffee shops are becoming increasingly popular in India, especially among youth, with over 1,500 cafes opening in the past decade. However, India's coffee consumption is much lower than other countries, at only 85 grams per capita compared to over 4 kilograms elsewhere. While India is a major coffee producer, much of the output is exported. Coffee Day is the leading cafe chain but faces challenges of high real estate and labor costs, as well as increasing competition. The report recommends Coffee Day improve its brand image, employee training, delivery process, and ambiance to better attract and retain customers. An internship at Coffee Day Global provided valuable insights into cafe and plantation management operations.
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Pepsi vs-coca-cola
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Starbucks
Starbucks is a specialty coffee company that started in 1971 and has grown to over 15,000 stores globally. Its mission is to be the premier purveyor of high-quality coffee products. It differentiates itself through high-quality coffee beans, customized beverages, and a focus on store atmosphere and customer experience. In fiscal year 2009, Starbucks aimed to open 2,500 new stores and achieve comparable store sales growth of 3-5% and earnings per share growth of 17-21% through a focus on operational excellence and innovation.
Ccd vs starbucks
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Global retailing in food industry
This document provides an overview of global retailing in the food industry. It discusses why food has become a global industry due to factors like migration and tourism increasing demand for international foods. It also covers challenges companies face in developing modified products for different cultures and markets. Regulations around food safety, labeling, and halal certification are also discussed. The document concludes that companies must understand local needs within a global strategy and coordinate activities between subsidiaries and headquarters when operating internationally.
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Café Coffee Day aims to be the leading café chain in India by offering high quality coffee experiences at affordable prices. It currently has over 1400 cafés across 200 cities with an average of 200 customers per café daily. Café Coffee Day's target audience is mainly youth aged 20-30 years old. It focuses on expanding into smaller tier 2 and 3 cities while launching new café formats in metro areas. Café Coffee Day has strong brand recognition but also faces competition from chains like Barista and Starbucks that are gaining market share. The marketing strategy discusses promoting through media partnerships, advertising, sales promotions and maintaining affordable prices to continue leading the growing coffee market in India.
Cafe coffee day....!
Café Coffee Day (CCD) is India's largest coffee chain with over 1556 cafes across 209 cities. [CCD] was started in 1996 in Bangalore and is owned by Coffee Day Global Ltd., which grows coffee on 1200 acres of plantations. CCD offers coffee, tea, snacks and has become part of daily consumption in India. It aims to provide affordable world-class coffee experiences and has expanded across India through strategic cafe locations near colleges, offices and entertainment centers. CCD recently had an IPO of Rs. 1150 crores to fund expanding its cafe network and developing new products like vending machines. It faces competition from chains like Barista and global giants like Starbucks but maintains customer loyalty
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This document discusses Starbucks' brand structure and culture. It outlines four types of brand structures Starbucks uses: umbrella, shared status, co-branding, and house of brands. It provides examples of brands that fall under each structure. The document also discusses Starbucks' brand culture, which focuses on belonging, diversity, and inclusion. It identifies criteria for motivating and enabling employees through training, rituals, and leadership development aligned with Starbucks' mission.
Starbucks - strategic management
Group 6 presents an analysis of Starbucks, beginning with a brief history:
- Founded in 1971 in Seattle, inspired by Italian cafes and expanded across the US, Japan, and Singapore.
- Currently operates 23,768 stores in over 50 countries, with a mission to inspire communities one person at a time.
- Starbucks realizes high sales through high-quality coffee and convenient locations at affordable prices. It is also the world's largest buyer of Fair Trade coffee.
The document analyzes Starbucks' strategies using tools like the BCG matrix, Porter's five forces, and a SWOT analysis to understand how it can enhance the customer experience and focus on its core competencies.
cafe coffee day
Café Coffee Day traces its origins to the first coffee shops that opened in the 15th century in Constantinople. It began as a small coffee export business in India in the 1970s and pioneered the café culture in India with the opening of its first café in Bangalore in 1996. Café Coffee Day has now expanded to over 700 cafes across India, serving coffee and snacks in a youth-oriented atmosphere. It has also diversified into related businesses like coffee retail outlets and vending machines.
Ansoff’s matrix1
Ansoff's Matrix outlines four strategies for corporate growth: market penetration, product development, market development, and diversification. It is illustrated using the example of Gloria Jeans Coffee, an Australian coffee shop franchise. Gloria Jeans has used strategies like expanding to new markets, developing new products like smoothies and teas, and diversifying into items like coffee mugs and training centers. Through strategies like promotions, new stores, and developing new products, Gloria Jeans has increased sales and traffic to their stores and website.
The Coffee Bean & Tea Leaf
The Coffee Bean & Tea Leaf was founded in 1963 in Los Angeles by Herb and Mona Hyman. It has since grown to over 800 stores worldwide, making it the largest specialty coffee and tea retailer. The company sources high quality coffee beans and teas directly from farms around the world. It prides itself on innovation, having invented drinks like the Ice Blended and introducing new products annually. The Coffee Bean & Tea Leaf is committed to providing customers a premium experience through its beverages, baked goods, and cafe atmosphere.
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Tapal Tea first introduced its new product Tapal Ice Tea in 2014 to expand into the growing market for healthy beverages in Pakistan. However, the launch failed as Tapal Ice Tea struggled with issues like lack of market research, weak positioning, and high costs. To address this, Tapal Tea proposed solutions like conducting market audits, repositioning the product, collaborating with partners, and establishing emotional connections with customers to successfully relaunch Tapal Ice Tea.
Starbucks
Starbucks is an American coffee company and coffeehouse chain founded in 1971 in Seattle, Washington. It operates over 30,000 locations worldwide, making it the largest coffeehouse company in the world. The company started as a small roastery but grew rapidly after being purchased by Howard Schultz in the 1980s, who turned stores into cafes and emphasized quality coffee and customer experience. Starbucks has since expanded globally and continues to grow its store count worldwide through franchising and company-owned stores.
The World Café
The World Café aims to become one of the most premium coffee brands in India. It plans to capture 10% market share within one year. The organized café market in India is valued at Rs.1100 crore and growing at 25% annually. Young consumers aged 15-25 years form the largest demographic. Competition includes Coffee Day, Starbucks, and Barista. The World Café will differentiate itself by offering coffee from around the world. Its target segments are consumers seeking status, ambience, and good service in the income groups of Rs.3-50 lacs. The marketing strategy involves establishing the brand as a place to relax and enjoy worldwide coffee varieties through an integrated marketing campaign with a budget of Rs.3 lacs.
Starbucks marketing strategy
The document provides information about Starbucks, including its history, mission, CEO Howard Schultz, marketing strategies, and global expansion efforts. It began in 1971 in Seattle as a small coffee bean roaster and retailer. Under CEO Howard Schultz, Starbucks rapidly expanded across the US and internationally, becoming the world's largest coffeehouse chain with over 15,000 stores in 50 countries. The document discusses Starbucks' marketing mix, target customers, positioning as a premium brand, and strategies for global growth despite risks of market saturation at home.
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Brand Study of Starbucks
Starbucks opened in 1971 in Seattle, Washington. It now has over 30,000 stores worldwide. Starbucks focuses on premium coffee and creating a unique experience for customers through high-quality products, ambient store design, and well-trained employees. While Starbucks spends less than 1% on advertising, it has cultivated a loyal customer base through innovative promotion strategies like mobile payments and viral social media interactions. Starbucks differentiates itself from competitors by offering an upscale coffee experience defined by consistency and customer service.
Coffee Market In India
India has traditionally been a tea-drinking nation, but coffee consumption is growing, especially among youth in urban areas. While India is one of the top coffee producers globally, domestic consumption is low at around 85 grams per capita annually compared to over 10 kilograms in other countries. However, the market is untapped and coffee chains are expanding rapidly. Major players like Cafe Coffee Day have over 1,000 outlets but face challenges from low prices, high real estate costs, and increasing competition from new entrants. Developing new strategies around customer experience and locations will be key to further growth in India's percolating coffee market.
ccd findings
Coffee shops are becoming increasingly popular in India, especially among youth, with over 1,500 cafes opening in the past decade. However, India's coffee consumption is much lower than other countries, at only 85 grams per capita compared to over 4 kilograms elsewhere. While India is a major coffee producer, much of the output is exported. Coffee Day is the leading cafe chain but faces challenges of high real estate and labor costs, as well as increasing competition. The report recommends Coffee Day improve its brand image, employee training, delivery process, and ambiance to better attract and retain customers. An internship at Coffee Day Global provided valuable insights into cafe and plantation management operations.
Starbucks Marketing Strategy - ESL
Starbucks was founded in 1971 in Seattle, Washington selling high-quality coffee beans. It opened its first store in 1984 and today has almost 17,000 stores in 49 countries. Starbucks has several subsidiaries including Tazo Tea Company, Seattle's Best Coffee, Torrefazione Italia, Ethos Water, and Hear Music that were all later acquired. While Starbucks dominates the specialty coffee market, its main competitor is McDonald's which upgraded its coffee offerings. Starbucks focuses on its product, placement, price, and promotion, commonly known as the 4 P's, to attract and retain customers.
Pepsi vs-coca-cola
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Starbucks was founded in 1971 in Seattle, Washington to sell high quality imported coffee beans. It aimed to bring the Italian coffee house tradition to the United States. Starbucks has since expanded globally with over 16,700 stores in 43 countries. Starbucks provides comprehensive health care benefits to employees and funds literacy programs through its foundation. It also partners with conservation efforts and ensures ethical sourcing of coffee beans to be environmentally and socially responsible. Starbucks faces increased competition from fast food chains entering the coffee market but aims to continue offering high quality coffee and expanding its product range for long term success.
(Coffee shop business)Palpasa cafe
The document summarizes a group presentation for a proposed coffee shop business called "Palpasa Café". The summary includes an executive summary, mission statement, and overview of goals, strategies, location, logo/tagline, branding ambassador, and market analysis. It also provides details on the startup costs totaling 35,00,000 INR including rent, equipment, furniture, supplies, staff salaries, insurance, and loan. The presentation outlines the café's menu, daily/monthly revenue projections, industry segmentation targeting those aged 15-29, and data sources used in their market research.
Starbucks
Starbucks is a specialty coffee company that started in 1971 and has grown to over 15,000 stores globally. Its mission is to be the premier purveyor of high-quality coffee products. It differentiates itself through high-quality coffee beans, customized beverages, and a focus on store atmosphere and customer experience. In fiscal year 2009, Starbucks aimed to open 2,500 new stores and achieve comparable store sales growth of 3-5% and earnings per share growth of 17-21% through a focus on operational excellence and innovation.
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In 1929 a small company by the name of Parle products emerged in British dominated India. The goal was to spread joy and cheer to children and adults alike, all over the country with its sweets and candies. A small factory was set up in the suburbs of Mumbai to manufacture confectionery products
Parle g
Parle Products is a private company founded in 1929 in British-dominated India. It began by manufacturing confectionery in a small factory in Mumbai. Parle launched its first biscuit brand Parle-G in 1939 which later became the number one selling biscuit brand in India. Parle has expanded to include multiple product lines and owns several popular Indian snack brands. It achieved this growth through continuous innovation, a mass market strategy, and maintaining high quality at affordable prices.
Cafe coffee day -The Coffee Revolution In A Tea-Loving Nation
VG Siddhartha founded Café Coffee Day in 1996 in Bangalore, India with an initial investment of 1.5 crore. Café Coffee Day was one of India's first coffee chains and helped transform Bangalore into a center for IT and lifestyle. It now has over 1500 locations across India serving coffee sourced from Siddhartha's family coffee plantations, and also operates schools and hospitals for plantation workers. Café Coffee Day pioneered the coffee chain model in India and is now the largest coffee chain in the country.
Parle g new
Parle Products has been India's largest biscuit and confectionery manufacturer for almost 80 years. It was established in 1929 in Mumbai and began manufacturing biscuits in 1939, including their famous Parle-G biscuits. Their vision is to focus on consumer tastes and preferences, ensuring quality across India. They are headquartered in Mumbai and have diversified into foods, beverages, biscuits, sweets, snacks and beverages. They have used various advertising campaigns over the years and compete with other snack manufacturers in India.
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Cafe coffee day
- Café Coffee Day is India's largest coffee chain with over 1530 cafés across 200 cities. It was founded in 1996 and pioneered the café culture in India.
- The average footfall in each café is 200 customers per day. Café Coffee Day is headquartered in Bengaluru and owned by Amalgamated Bean Coffee Trading Company Ltd.
- In addition to its café business, Café Coffee Day also owns coffee estates and exports coffee worldwide, making it one of the largest coffee exporters in India. The target audience for Café Coffee Day is young people between the ages of 20-30.
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Gardenia Profile
Gardenia Bakeries (KL) Sdn Bhd is a subsidiary of QAF Ltd and was founded in 1969 by an American named Horatio Sye Slocumm. Gardenia became a market leader in Malaysia within just 4 years, achieving a 99% brand recall rate. It is currently owned by Tan Sri Syed Mokhtar Shah bin Syed Nor Al-Bukhary, the richest Bumiputra corporate figure in Malaysia. Gardenia produces various baked goods and works closely with organizations like NADI to promote healthy eating and fight diabetes in Malaysia.
Parle product mix
Parle Products began in 1929 in Mumbai, India with 12 workers producing sweets and candies. A decade later, they expanded into biscuit production. Today, Parle has 7 manufacturing plants and 51 contract manufacturing facilities. Their most popular products include Parle-G biscuits, which enjoy a 70% market share in India, as well as sweets, snacks and other biscuits. Parle ensures high quality by exercising strict control over raw materials and manufacturing processes. They distribute products nationwide through a network of over 1,500 wholesalers and 425,000 retail outlets.
Gardenia Profile For Business
Gardenia began in 1969 when an American was sent to East Malaysia to start a bakery. Gardenia Bakeries (KL) Sdn Bhd was formed and rolled out its first loaf of bread in 1986, becoming the market leader within four years with near 100% brand recall. The company is now owned by Malaysian businessman Tan Sri Syed Mokhtar Shah and produces various baked goods while also focusing on health and charitable causes through partnerships with organizations like NADI.
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Gloria Jeans Coffees
- 1. Preparedby: Ahmad Husnain and Usman Naseer class: Bba2nd Preparedfor: sirsaleem
- 2. Introduction
- 3. •Gloria Jean’s Coffees is founded in Australia more than fifteen years ago with the ambition to serve the best coffee in the country. •Gloria Jean’s Coffees is known for its signature range of hot and cold coffee drinks including ice blends; coffee beans, specialty teas, pastries and coffee accessories. • it was founded by gloria jean and Ad Kevitko in 1979 in chicago. • In early 1998, Gloria Jean's Coffees Australia franchised its first store and within six years had opened 185 stores owned and operated by more than 100 franchisees. •Gloria Jean's Coffees is a specialty coffee company that has opened more than 1,000 coffee houses across 39 markets worldwide. In 2014 Gloria Jeans was purchased by the Retail Food Group for $163.5 million
- 4. In 2007 Gloria Jean’s Coffees Pakistan opens its first store There are 24 branches of Gloria Jeans in Pakistan yet and further more about to open. at Mehmud Ali Kasuri Road in Gulberg, lahore , pakistan
- 5. •Gulberg – Lahore *Mall road Lahore / Inside Lahore Grande 25 -A / B -2 •Gulberg III-Lahore *J Commercial Area - Phase V DHA - Lahore – Pakistan •The Mall of Lahore * Bahria Town - Lahore – Pakistan Sector C – 1 •Lahore Cant 148 - Bank Square Market, C Block •Model Town - Lahore – Pakistan
- 10. •Low number of franchise •Targeting only who knows about the company •leak of awareness. •leak of advertisement.
- 12. •Security •Large number of competitors •Lack of awareness among people •Red Tape