The document provides an overview of the history and operations of Gloria Jean's Coffees. It discusses that the company was founded in 1979 in Chicago and expanded to Australia in 1995. In 2008, Citymax India launched Gloria Jean's Coffees in India with plans to open up to 90 outlets in four years. The document also outlines the 4P's of marketing - product, price, promotion, and place for Gloria Jean's Coffees in India. It discusses the company's targeting, positioning, competitors, SWOT analysis, and BCG matrix.