Gloria Jean's was founded in 1979 in Chicago and franchised into Australia in 1998, opening 185 stores within 6 years. It has recently expanded to Bangladesh, opening two locations in Dhaka. The mission is to serve high quality coffee and provide outstanding service. Gloria Jean's is currently the leading international coffee chain in Bangladesh, backed by franchise owner Navana Group. To increase brand awareness and revenue, Gloria Jean's could use university sponsorships, kids play areas, and discounted coffees. Training programs teach prospective employees service and coffee skills over one month before supervised work.