Taobao
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This document summarizes the success of Taobao.com, an ecommerce platform in China similar to eBay and Amazon. It discusses how Taobao overtook eBay in China by offering free listings, innovative customer service, and diversifying its ecosystem. Some key lessons from Taobao's success include keeping up with industry trends, creating quality and fresh content, improving customer service, and focusing on company promotion.
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eBay entered the Chinese market in 2002 by acquiring a minority stake in EachNet, and later acquiring the remaining shares. While eBay grew to become the #1 e-commerce site in China by 2004, Alibaba had emerged as the leading player, owning the largest B2B site. In 2006, eBay was considering a merger with TOM Online, a Chinese company founded in 2000, as a strategy to increase revenue in China through mobile commerce and regain lost market share.
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This presentation provides an overview of the online auction industry and focuses on eBay. It discusses eBay's strengths such as its large user base and recognizable brand name. It also examines weaknesses like the inability to measure all illegal activity. Recommendations are made such as acquiring Shop Yahoo to broaden the customer base and expanding the eBay community.
China Mobile E-commerce Report Jan-May
This document summarizes a report on mobile e-commerce in China from January to May 2015. Some key findings include:
- E-commerce monthly active users reached 352 million in May 2015, over 50% of which were women.
- Taobao's monthly user coverage was over six times that of the next six largest e-commerce sites combined.
- Taobao and Work.taobao.com (Taobao's merchant app) had the highest levels of user stickiness.
- Emerging areas like live/fresh food, overseas purchases ("Haitao"), and maternity/baby grew rapidly, led by companies like Beequick.com and Xiaohongshu.com.
Marketing in the Internet Age, eBay case
a presentation about eBay from the Book : Principles of Marketing ( 2005), Kotler P., Wong V., Saunders J., Armstrong G., 4th European Edition. This presentation answers the questions that this book gives and also gives a case overview before answering.
The Alibaba Playbook
An in-depth look at Alibaba's modern day business, with particular focus on logistics, marketplace, and their approach to product management. Includes TMall, Taobao, Alipay, Aliexpress, Cainiao, Youku, Sina Weibo and Lazada.
Ebay and Amazon caselet
eBay's future strategy should focus on either maintaining its existing business model or expanding its core marketplace platform. Maintaining its model would involve improving its auctions and fixed price offerings through lowering seller fees to attract more activity. Expanding could entail shifting focus to mobile devices and local inventory to attract more buyers. Additionally, eBay is looking to partner with physical retailers to drive online and store sales. It is also launching a new developer platform called X.commerce that combines technologies like PayPal, Milo, Red Laser, and Magento to help retailers expand their online and mobile presence.
E commerce ( 1-20)
This document discusses various topics related to e-commerce, including:
- The differences between e-business and e-commerce, with e-business being a superset that includes converting hard data to soft data, while e-commerce focuses on online payments.
- Examples of different types of e-commerce models like B2B, B2C, and C2B and success stories for companies operating in each model like Amazon, Alibaba, and SurveyMonkey.
- How online marketplaces can be analyzed by studying customer needs, retention, competitors, and macro trends to effectively launch new products and services.
Alibaba company report
Alibaba Group is China's largest online shopping destination with its Taobao marketplace and Alipay payment platform. Taobao has over 500 million registered users and 8 million sellers, while Alipay processes over 80 million transactions per day with 300 million users. Alibaba focuses on small merchants and customers, operates more like a software company than a retailer, and facilitates job creation. It holds the largest shopping festival, Single's Day on November 11th, which generated over $1 billion in sales within 20 minutes in 2014. While global expansion faces competition, Alibaba is well positioned for continued success by focusing on small and medium enterprises internationally.
E bay
This document discusses eBay's failed expansion into the Chinese market in the early 2000s. eBay acquired EachNet, the dominant Chinese auction site, in 2002. However, Jack Ma launched Taobao on the Alibaba platform, which surpassed eBay's market share in China within a few years. Key mistakes by eBay included moving its servers out of China, which slowed site performance, as well as failing to adapt its US-centric business model to the Chinese market. As a result, eBay lost over 75% of its Chinese market share and ultimately sold its stake in EachNet.
20140517 milioone v2_netcom
Milioone aims to provide Italian small and medium enterprises with e-commerce services to sell their food, fashion, and furniture products online in China. Milioone operates its own online shop, www.milioone.com, and works with partners like Tmall and Alibaba to help European brands access the large Chinese e-commerce market. Milioone also offers web design, marketing, and consulting services. Case studies highlight how Milioone has helped brands like Yoox, Ferrari, and Inter FC evaluate and begin e-commerce operations in China.
Alibaba
Alibaba.com is an online business-to-business marketplace established in 1999 that connects manufacturers and suppliers with buyers around the world. It allows sellers to create online storefronts to advertise their products and buyers to search listings. Sellers and buyers negotiate directly through communication tools provided by Alibaba. While originally focused on connecting businesses, Alibaba has expanded to include marketplaces like Tmall for business-to-consumer sales and Taobao that allows individuals to sell to each other. Alibaba makes money through online advertisements and fees for extra services rather than transaction fees.
alibaba.com
This document discusses Bangladesh Army International University of Science and Technology located in Comilla Cantonment, Comilla. It was submitted by Md. Imran Talukder Sakea Sultana, a lecturer in the Department of Business, for a course on management information systems. The document contains an introduction to Alibaba.com, its contribution and impact, operations process, technology used, and unique characteristics. It also discusses how Alibaba.com has helped the author and concludes with references.
Alibaba
Full presentation of alibaba describing alibaba.com history
The strategy he uses to attract customers
The types of markets he earns from
Intial steps alibaba.com used to come in the market
Swot analysis of alibaba.com
Types of memebership alibaba.com offers
Payment and shipping methods that alibaba.com uses
The future planning of alibaba.com
ALI BABA GROUP
Alibaba was founded in 1999 by Jack Ma to connect Chinese manufacturers with international buyers through its B2B marketplace, Alibaba.com. It later launched Taobao in 2003 as a C2C marketplace and Alipay in 2004 to facilitate online payments. By providing these services and marketplaces, Alibaba helped small Chinese businesses connect to domestic and international markets. It has since expanded to include other services like cloud computing, digital media, and logistics. Alibaba continues to adapt to new technologies and market opportunities like mobile to further support the growth of Chinese businesses.
Success story of eBay
eBay is a global online marketplace platform founded in 1995 with over 124 million active users worldwide. It generates $2,361 in net revenues every second through goods sold on the platform. eBay allows users to trade goods and services on a global scale, and has successfully sold high-value items like a $4.9 million private business jet. The document provides an overview and statistics about eBay's operations and user base globally and in key markets like the United Kingdom.
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Taobao
- 1. Success in Ecommerce The story of Taobao.com Contents: 1. Overview of Taobao.com 2. How Taobao bested eBay 3. Lessons learnt
- 2. 1, Overview of Taobao.com • Founded in May 10, 2003. • website for online shopping in China, similar to eBay and Amazon, run by Alibaba Group. • facilitates C2C retail by providing a platform for entrepreneurs to open online retail stores that mainly cater to consumers in China, Hongkong, Macau and Taiwan
- 3. 1, Overview of Taobao.com • Around 760 million product listings (March 2013) • One of the world’s top 20 most visited websites according to Alexa. • In 2013, combined gross merchandise volume (GMV) : > 1 trillion yuan.
- 4. 1, Overview of Taobao.com • Sellers: post new and used goods for sale or resale through a fixed price or by auction. • Majority of the products: brand new merchandise sold at a fixed price, auctions make up a small percentage of transactions. • Buyers: assess seller backgrounds by information available on the site: ratings, comments and complaints
- 5. 1, Overview of Taobao.com • April 2008, Taobao introduced a B2C platform , Taobao Mall, to complement C2C marketplace. • October 2010, launched eTao as an independent searching engine for online shopping. • June 2011, Taobao would be split into three different companies: Taobao Marketplace , Tmail.com, eTao. • 2012 onwards, began to accept international payments. • 1st August 2013, launched Weibo, allowing users to link Sina Weibo accounts with Taobao accounts.
- 6. 2. How Taobao bested eBay? ● Taobao vs Ebay - Founded in 1995, a notable success story of the dot-com bubble - Global revenues > $2bn in 2004
- 7. 2. How Taobao bested eBay? What lead to Taobao’s success? - Free listing - Innovative customer service - Clever move in advertising competition - Diversified ecosystem ●
- 8. 2. How Taobao bested eBay? - In 2006: Ebay shut its main website in China - By 2010, Taobao: served > 80 % of China’s ecommerce market + Had 170m registered users + Had revenues > Rmb 20bn Ebay moved its business, focus to cross-border ecommerce
- 9. 3. Lessons learnt • Keep up with trends and developments in online retail industry: Subscribe to industry journals and online discussion groups, keep an eye on the competition and adopt new technology • Create quality content and keep it fresh: Leverage existing content and repurpose old promos for the Web, develop and protect your brand. • Improve customer service: establish a good customer relationship management. Though consumers may interface with a machine, remind them at every step that there’s a human on the other end. • Focus on promoting the company: Focus your attention on promoting the company, getting its name out there to expand market share.