Christian Meierhoff Head of Business Development & Sales FIEGE Logistik One of the eCommerce biggest advantages is the 24/7 availabilty. One more advantage, that companies often neglect, is the potential to grow internationally. Online marketplaces are booming and they are bringing an easy entry to new markets. FIEGE helps you sell your products in Asia and Europe without opening a local company or even working with an importer. Using the example of the check-out-2-China solution you will know after this presentation how using marketplaces can help you grow internationally without leaving your home.

2. CROSS-BORDER ECOMMERCE VIA
MARKETPLACE MANAGEMENT
E-Commerce EXPO BERLIN
STATION BERLIN
February 15th, 2018

3. COSCO HOPE
Quelle:https://www.hafen-hamburg.de/de/schiff/cosco-hope-imo-9472165---27379 3

4. COSCO HOPE, DRIVEN BY THEIR GOALS – JUST LIKE FIEGE
Ahoi on Board! Enter the marketplace management services with us
Quelle: http://museumships.us/germany/cap-san-diego
4. The Navigation Bridge
1. The Anchor
The Cargo Area
2. The Ship‘s
Bow
6. The Paddles
6. The Ship‘s Propeller
3.
4
5. The Tug Boat

5. 1. THE ANCHOR: FIEGE
Support of the ship - Stability and Tradition of a family business
12.338
Employees
178
Locations
1873
founded
1,45 Mrd.
Sales
SERVICES FROM ONE SOURCE
Freight Forwarding
Parcel & More Customs
eCommerce Solutions
Real Estate DevelopmentCheckOut2China
Vehicle Construction
Workforce Solutions
Warehousing & VAS Road Transport
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6. 2. THE BOW: RIDES THE WAVES TO NEW DESTINATIONS
More than 3.7 billion Internet users in 2017…
Morethan10%
Global Online shopping arena, China
does more than 50% of this
Of EU sellers sell on all
EU marketplaces
US$1,9 trillion
Almost every 4th
company is selling
online
Chinese start their product
search on Marketplaces61%
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7. 3. THE CARGO AREA FOR MANY PRODUCTS
High graded European Products convince the worldwide consumers
Flexible and high quality operative processes for the worldwide retailers
▪ We organize your product sales to consumers worldwide and take care of the stock
availability, logistics, transportation and customs
▪ FIEGE acts as retailer for your products (Merchant of Record)
▪ Under the name: „EeCS – European quality life“
(EeCS = European eCommerce Services)
Product portfolio
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Baby and
maternity
products
Food
(non-fresh)/Health
supplements/Nutrition
Kitchenware and
Kitchen appliances
(non-el.)
Sport & fitness
accessories
(non-el.)
Cosmetics,
skin care, anti-
aging
House-hold
appliances and
décor (non-el.)
Toys
Luggage
Animal
products
(non-food)
Fashion &
accessories

8. FIEGE
4. THE NAVIGATION BRIDGE
The navigation of cross-border shipping to china
Legal regulations
Entry strategy
Payment processing
Logistics and customs
processes
8
IT
Logistics*
Financial Services
Customer Services
Analytics*
Marketing*
Consulting*

9. 9
5. THE TUG BOAT
Tug Boats pull and push other boats to get them on the right track
Only with support of tug boats the freight ships are able to reach the harbour safely
Because of the
small harbour
basin, tug boats
have to be agile
Tug boats lead the
freight ships to
ride the waves
correctly

10. 5. OUR TUG BOATS NAVIGATE YOU
Online Marketplaces enable the commercialization of European products:
The high demand for international brand products has strengthened cross-border marketplaces.
1 Trillion $
=
revenue of B2C
eCommerce in 2016
How do they purchase?
65%
Smartphones
35% by using Tablets,
Notebooks und Co.
In 2020 up to
30% of total retail-
sales will be made
online
70% use social
media as purchase
inspiration
Cross-border marketplaces are the
harbours for your success
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From 2016 to 2017
the sales of
marketplaces
raised on an
average of 27%
Almost 90% of
online purchases are
made on
Marketplaces
.

11. FIEGE
Marketplace Manager
China
5. OUR TUG BOATS ARE MARKETPLACE SPECIALISTS
The navigation of cross-border shipping to each marketplace
Consulting
Analytics
Marketing
FIEGE Store
Chinese marketplaces
Chinese
customerBrand
X
Brand
Z
Brand
Y
Transportation to the
customer by 5-8 days
FIEGE act as a Merchant of Record on Tmall Global,
JD Worldwide, Wechat.com as well as
xiaohongshu.com
+Marketplace Controlling Your products are in our
FIEGE storage
Your
Brand
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12. 6. THE SHIPS PROPELLER AND PADDLE
Our Order Management System function as the drive of the ship
Through system integration of FIEGE you sail with the wind.
Chinese
Customer
Information about:
Manufacture and origin
Manufacture
Retailer
Information about:
Marketing, Webshop
Ordermanagement,
Marketplace Management,
Customs regulation,
Call Center
Information about:
Information about:
Logistics, customs
regulation,
Transport
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PIM
+
OMS
Amazon
Customer
Ebay
Customer
Fashion
Customer

13. COSCO HOPE = MARKETPLACE MANAGEMENT
Ahoi on Board! Enter the biggest online markets of the world
Quelle: http://museumships.us/germany/cap-san-diego
4. The Navigation Bridge
1. The Anchor
The Cargo Area
2. The Ship‘s
Bow
6. The Paddles
6. The Ship‘s Propeller
3.
13
5. The Tug Boat
FIEGE
eCom processes
European Products
General Management
Order Management
System
Marketplace
Manager

14. ▪ KPI analysis
▪ Monitoring und
Reporting
▪ Payment processes
▪ Process improvement
Ongoing Account
handling
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ONBOARDING ROADMAP FIEGE
Example of a Roadmap with each service requirements
▪ Competitors
analysis
▪ Product selection
▪ Legal regulations
▪ Premium product-
descibtion
▪ Price policy
Product analysis
▪ Marketplace
potential
▪ Paymen tsolutions
▪ Content creation
▪ Define Marketing
Channels
Preparation of
market entry
▪ Logistics setup
▪ Return guidelines
▪ Branding
▪ Category
Management
▪ Product information
▪ Price strategy
Adjustment
▪ Marketplace
Marketing
▪ Social Media
▪ Events
▪ Review management
▪ Content management
Marketing
activities
6-12 weeks
CONTRACT SIGNING

15. QUESTIONS?
If one does not know to which port one is
sailing, no wind is favorable [Seneca]
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Christian Meierhoff
Head of Business Development
FIEGE eCommerce Solutions
Phone: +49 251 20 751140
Mail: christian.meierhoff@fiege.com