The document discusses ecommerce disparities between the US and Chinese markets. It provides an overview of key ecommerce definitions and statistics. Amazon's advantages in the US include its large distribution network and Prime membership fees. However, in China, Amazon faces disadvantages such as high prices due to additional taxes and an inability to match competitors' low-cost shipping. For Amazon to succeed in China, solutions proposed include allowing more third-party sellers and promotions during major shopping holidays when sales surpass those in the US.
A cross-cultural analysis about the failure of eBay in Chinese marketNawatat Suwansinpan
This document provides an analysis of the failure of eBay in the Chinese market. It discusses key differences between Chinese and American consumer characteristics and shopping behaviors that eBay failed to understand. Specifically, Chinese consumers prefer lengthy conversations and negotiations when shopping, place high importance on establishing trust and relationships, and expect instant communication abilities between buyers and sellers. However, eBay's platform did not allow for these types of interactions. In contrast, Taobao understood Chinese consumer preferences and integrated features like Aliwangwang for instant messaging that helped build trust in transactions. Ultimately, eBay's inability to adapt its model to Chinese cultural norms and priorities led to its failure in China.
The document discusses eBay, an online auction and shopping website established in 1995. It operates localized websites in 30+ countries and owns businesses like PayPal and Skype. The core message is that eBay connects people rather than selling things directly. Key facts noted are that the first item sold was a broken laser printer for $14.83 and eBay attracted over 900 million annual visitors in 2008.
The document discusses various marketing strategies for businesses selling products on eBay. It recommends writing effective listings that highlight benefits over features, building trust with customers through quality customer service and policies, and using eBay's social networking and community features to engage buyers and build brand awareness. Marketing efforts should include newsletters, store modules, networking on discussion boards and groups, and responding quickly to customers.
Amazon.com – on the Brink of Bankruptcy CaseAkash Patil
The document discusses Amazon's business challenges in late 2000. As an early pioneer in e-commerce, Amazon saw declining profits and stock prices after the dot-com crash. Their key challenge was to achieve profitability by 2001 while facing intense competition and the need to satisfy investors. Potential solutions discussed include reducing costs, partnering with other retailers, expanding services, and improving operations.
Textual Speaking On The eBay Global Market PlatformTom Mitchell
This document summarizes a research report analyzing cultural differences in small business listings on eBay and Taobao. The report was conducted by Tom Mitchell, a senior studying professional and technical writing. It compares how consumers from China, the US, and France use the different online auction platforms, which are representative of high and low-context cultures. The analysis found translation problems in Chinese listings on eBay due to differences in English language skills. It recommends pop-up notifications and translation services to help address cross-cultural communication issues between international buyers and sellers.
eBay is an American multinational e-commerce corporation established in 1995 that operates online marketplaces where goods and services are bought and sold. It has over 300 million active buyers globally. eBay segments its markets geographically and demographically, with the majority of users being between 35-55 years old with an average income of $50k-$75k annually. eBay's business model involves sellers listing items for sale through auctions with buyers bidding, or through fixed-price listings. It generates revenue through insertion fees from sellers and a percentage of final sale prices. While eBay dominates the online auction market, it faces threats from increasing competition and potential issues with fraud and privacy that it works to address through security and dispute resolution programs
eBay is an online auction and shopping website that was founded in 1995 and connects buyers and sellers globally through three main auction formats. It has grown significantly over the years and now also owns the online payment platform PayPal. While eBay was originally very successful, it has faced increasing competition in recent years from sites like Amazon. The new CEO John Donahoe implemented strategic changes in 2008 to refocus eBay on fixed-price sales rather than auctions, which was controversial but aimed to better meet modern customer demands.
The document provides an overview of eBay, including:
- Its mission to enable trade around the world through its online marketplace.
- Key details on its founding, users, business model, categories, and services.
- Information on its auction process, payment mechanisms, competitors, and marketing strategies.
- An analysis of its strengths, weaknesses, opportunities, and threats.
- Details on its focus on customer relationships, privacy, and ethical policies.
A cross-cultural analysis about the failure of eBay in Chinese marketNawatat Suwansinpan
This document provides an analysis of the failure of eBay in the Chinese market. It discusses key differences between Chinese and American consumer characteristics and shopping behaviors that eBay failed to understand. Specifically, Chinese consumers prefer lengthy conversations and negotiations when shopping, place high importance on establishing trust and relationships, and expect instant communication abilities between buyers and sellers. However, eBay's platform did not allow for these types of interactions. In contrast, Taobao understood Chinese consumer preferences and integrated features like Aliwangwang for instant messaging that helped build trust in transactions. Ultimately, eBay's inability to adapt its model to Chinese cultural norms and priorities led to its failure in China.
The document discusses eBay, an online auction and shopping website established in 1995. It operates localized websites in 30+ countries and owns businesses like PayPal and Skype. The core message is that eBay connects people rather than selling things directly. Key facts noted are that the first item sold was a broken laser printer for $14.83 and eBay attracted over 900 million annual visitors in 2008.
The document discusses various marketing strategies for businesses selling products on eBay. It recommends writing effective listings that highlight benefits over features, building trust with customers through quality customer service and policies, and using eBay's social networking and community features to engage buyers and build brand awareness. Marketing efforts should include newsletters, store modules, networking on discussion boards and groups, and responding quickly to customers.
Amazon.com – on the Brink of Bankruptcy CaseAkash Patil
The document discusses Amazon's business challenges in late 2000. As an early pioneer in e-commerce, Amazon saw declining profits and stock prices after the dot-com crash. Their key challenge was to achieve profitability by 2001 while facing intense competition and the need to satisfy investors. Potential solutions discussed include reducing costs, partnering with other retailers, expanding services, and improving operations.
Textual Speaking On The eBay Global Market PlatformTom Mitchell
This document summarizes a research report analyzing cultural differences in small business listings on eBay and Taobao. The report was conducted by Tom Mitchell, a senior studying professional and technical writing. It compares how consumers from China, the US, and France use the different online auction platforms, which are representative of high and low-context cultures. The analysis found translation problems in Chinese listings on eBay due to differences in English language skills. It recommends pop-up notifications and translation services to help address cross-cultural communication issues between international buyers and sellers.
eBay is an American multinational e-commerce corporation established in 1995 that operates online marketplaces where goods and services are bought and sold. It has over 300 million active buyers globally. eBay segments its markets geographically and demographically, with the majority of users being between 35-55 years old with an average income of $50k-$75k annually. eBay's business model involves sellers listing items for sale through auctions with buyers bidding, or through fixed-price listings. It generates revenue through insertion fees from sellers and a percentage of final sale prices. While eBay dominates the online auction market, it faces threats from increasing competition and potential issues with fraud and privacy that it works to address through security and dispute resolution programs
eBay is an online auction and shopping website that was founded in 1995 and connects buyers and sellers globally through three main auction formats. It has grown significantly over the years and now also owns the online payment platform PayPal. While eBay was originally very successful, it has faced increasing competition in recent years from sites like Amazon. The new CEO John Donahoe implemented strategic changes in 2008 to refocus eBay on fixed-price sales rather than auctions, which was controversial but aimed to better meet modern customer demands.
The document provides an overview of eBay, including:
- Its mission to enable trade around the world through its online marketplace.
- Key details on its founding, users, business model, categories, and services.
- Information on its auction process, payment mechanisms, competitors, and marketing strategies.
- An analysis of its strengths, weaknesses, opportunities, and threats.
- Details on its focus on customer relationships, privacy, and ethical policies.
Amazon began in 1994 as an online bookstore and has since grown to become the largest online retailer in America. It operates 7 websites globally and offers over 20 million products. There are four primary drivers of Amazon's growth: product focus, customer focus, technology focus, and distribution focus. Amazon deals with fluctuating demand through a multi-tier inventory model that aggregates inventory and purchases low demand items in response to customer orders to reduce costs.
eBay is the dominant online auction and shopping platform. It has a global reach with over 100 million registered users worldwide. While it faces competition from Amazon, Yahoo Auctions, and others, eBay remains the leader in the online auction space due to its large customer base, brand recognition, and variety of goods available on its platform. However, eBay also faces challenges such as fraudulent activities, system breakdowns, and attracting more buyers relative to sellers. Overall, eBay has a strong market position but will need to address problems and adapt to changing market conditions to maintain its leadership role.
a presentation about eBay from the Book : Principles of Marketing ( 2005), Kotler P., Wong V., Saunders J., Armstrong G., 4th European Edition. This presentation answers the questions that this book gives and also gives a case overview before answering.
Amazon began in 1994 as an online bookstore and has since grown to be the world's largest online retailer. It is headquartered in Seattle and Luxembourg and started from humble origins operating on second-hand computers in a garage. Through strategic investments in new technologies and capabilities like ebooks, Amazon has managed to grow substantially and achieve global reach, now ranking as the 7th most visited website globally. The company prioritizes customer experience through features like product search, reviews, and navigation designed to make online purchasing easy.
The document discusses trends in the U.S. auto market from 2012 to the present. It notes that while the housing market remains weak and unemployment is above 8%, auto sales have rebounded steadily since 2012. U.S. auto sales reached 14.5 million units in 2012 and are projected to be 15.4 million units in 2013. Volkswagen saw a 35% increase in sales in 2012. The document also examines factors influencing Chinese automakers' ability to enter the U.S. market and trends in dealership marketing, sales teams, and technology tools.
Best Buy failed in the Chinese market for several reasons related to their marketing strategy. They offered higher prices and a focus on customer service rather than low prices, which did not align with Chinese consumer preferences who prioritize low prices over service. Additionally, Best Buy focused on large flagship stores rather than many smaller, convenient locations, and they struggled to compete with local retailers on price. To succeed in China, foreign retailers need to localize their offerings and strategies to the price-sensitive Chinese market.
This document outlines a marketing campaign for eBay aimed at millennials. It begins with an executive summary of eBay's business and mission. A situation analysis notes that millennials value quick, convenient shopping. Primary research including a survey and focus group found that respondents are loyal to Amazon and value free shipping, security, and variety. The target market is "Savvy Spenders" aged 18-34 who prioritize style, price, and convenience. Takeaways indicate a need to increase awareness of eBay's rebranding among this audience and change perceptions that it is only an auction site. A variety of advertising activations are proposed to position eBay as an online retailer meeting consumer needs through deals, free shipping, and a community of sellers
Robyn Johnson, Amazon Expert, will be sharing how to use Amazon and Ebay in order to increase your sales velocities, brand awareness, and profits. Each market has it’s own nuances. In this session we will give you the base knowledge to not only manage your presence on multiple marketplaces but to generate consistent revenue streams. With the increasing popularity of Amazon, and especially Amazon Prime, the traffic these marketplaces bring can no longer be ignored.
MivaCon 2016, Friday session 1.
This document provides an analysis of eBay, including:
1. eBay was founded in 1995 and is headquartered in San Jose, California. It is a global online marketplace platform.
2. The document identifies eBay's competitors and discusses external opportunities and threats facing the company, such as growing mobile commerce and increasing competition.
3. An internal analysis finds eBay's strengths are its large user base and brand reputation, while weaknesses include high fees and lack of growth strategy.
Hamid Hussain is taking a Computer Application to Business course on Mondays from 9:00 am to 12:00 pm. The document discusses Amazon.com's content management strategy and how it uses user-generated content and reviews to personalize the customer experience. It also covers Amazon's international expansion and how it analyzes customer data to automate and optimize merchandising and advertising.
Ebay has established itself as the dominant online marketplace through its business model and strategic approach. The document outlines Ebay's strengths as the leading online trading forum with global reach and financial strength. It also notes weaknesses such as lack of product descriptions and technology issues. Ebay's strategy to sustain its leadership involves building partnerships, seeking customer feedback, and monitoring for opportunities to broaden its platform, enhance services, and expand internationally.
This document discusses segmentation in supply chain management and provides recommendations for improving Amazon's supply chain operations in Europe. It summarizes that Amazon has expanded from an online bookstore to selling a wide variety of products worldwide through extensive warehousing and delivery networks. However, its European operations have some inefficiencies like repetitive inventory, higher prices, and unreliable cross-border logistics. The document recommends that Amazon adopt a centralized European operations management structure along with strategies like strategic order fulfillment and inventory distribution to reduce costs, managing shipping costs more effectively, and exploring offline retail options.
Amazon Presentation - Consumer Behavior Ana Barrera
Amazon began in 1994 as an online bookstore founded by Jeff Bezos with a vision of building a digital "superstore" with an exhaustive selection that customers would value. Since then, Amazon has expanded into many other product categories and grown tremendously, becoming the world's largest online retailer. It derives its strengths from its cost leadership strategy, brand recognition, and superior logistics network. However, it also faces weaknesses like losing focus as it diversifies and operates on thin margins. Opportunities for growth include expanding payment services, private labels, product selection, and global footprint, though threats include data privacy concerns, legal challenges, and local competitors.
This document discusses eBay, the global online marketplace. Some key points:
- eBay has over 152 million active users and sees an item purchased every 2 seconds on average. Popular items like cars and handbags sell within seconds.
- eBay offers a wide range of product categories for collectors, motor vehicle enthusiasts, electronics buyers, and more.
- While eBay was an early leader in the online auction space, it now faces competition from Amazon, Alibaba, Rakuten and other e-commerce sites.
- eBay's revenues are over $75 billion annually and it continues working to improve the user experience and create a better customer experience than competitors.
The document outlines an analysis of Amazon.com, including its history, current business segments, mission statements, internal and external audits identifying strengths, weaknesses, opportunities and threats, and competitive profiles. Goals for the next 3-4 years include launching an online gourmet food store, increasing marketing expenses to boost brand recognition, and promoting their new A9 search engine to compete with Yahoo and Google.
This document analyzes Amazon's competitive position and strategic direction. It conducts an external PESTEL analysis noting opportunities in expanding globally and growing markets like India. An internal analysis finds Amazon has valuable resources like its brand and infrastructure. While growth has been strong, profitability remains elusive. The recommendation is to retain the profitable AWS, continue innovating, expand internationally, and focus on turning a profit long-term while diversifying operations.
eBay became the world's leading auction platform by leveraging its first mover advantage. It offered an innovative online marketplace model with minimal costs and operational risks. eBay gained users' trust through feedback mechanisms and acquired PayPal to facilitate online payments. It expanded services like "Go Local" and "Buy It Now" to deepen customer relationships. While eBay successfully expanded globally through acquisitions and localized sites, it faced limitations in markets like Japan and China where competitors offered better adapted business models. Network effects were crucial to eBay's growth, as the value of the platform increases with more users, attracting even more participants in a reinforcing cycle.
The document summarizes the history and growth of Amazon from its founding in 1994 as an online bookstore to becoming the largest online retailer. It discusses how Amazon expanded its product categories over 15 years and established international websites. The document also outlines Amazon's vision, marketing strategies, and focus on customer service and security that have contributed to its success.
Online shopping provides convenience by allowing users to purchase products from the comfort of their home via the internet. Websites allow users to easily compare prices and buy a wide range of items, from books to electronics to household goods. However, users must take care to choose reputable sites when making online purchases. Amazon.com is currently the largest online retailer, selling billions of products globally through its e-commerce platform and offering additional services like video and music streaming.
SIZzlE aims to solve the problem of online apparel shoppers struggling to choose the right size. Its technology would allow shoppers to enter their measurements once on SIZzlE.com and then receive size recommendations on any retailer website integrated with SIZzlE. This could reduce return rates and increase time spent shopping for retailers. For shoppers, it eliminates the hassle of deciphering sizing charts and risking incorrect sizes. If successful, SIZzlE could become a leading platform for online apparel shopping.
Ecommerce Cross Border Business Matching V.4Livia Wang ??
This document provides information about an e-commerce business matching event between Australian/New Zealand brands and top Chinese sellers on Taobao Global, Alibaba's overseas e-commerce platform. The one-day event will include presentations, panel discussions, and business matching sessions to generate distribution opportunities. Top categories for Chinese consumers include food, mother & baby products, skincare, health supplements, and luxury goods. Taobao Global differs from other platforms by allowing direct sales and shipping between brands and buyers. The event will take place in Hangzhou, China on October 10th and include representatives from various industries.
Taobao found strategic advantages over eBay's EachNet by taking a Chinese perspective. Taobao better addressed the Chinese market through cultural expertise and knowledge. It also allowed faster decision making through local channels. Additionally, Taobao built strong online and offline communities through tools like Aliwangwang and Taobao University. While the free-of-charge policy initially helped attract sellers, Taobao's other advantages like innovative advertising and Alipay helped it maintain customers and compete with EachNet long-term.
Amazon began in 1994 as an online bookstore and has since grown to become the largest online retailer in America. It operates 7 websites globally and offers over 20 million products. There are four primary drivers of Amazon's growth: product focus, customer focus, technology focus, and distribution focus. Amazon deals with fluctuating demand through a multi-tier inventory model that aggregates inventory and purchases low demand items in response to customer orders to reduce costs.
eBay is the dominant online auction and shopping platform. It has a global reach with over 100 million registered users worldwide. While it faces competition from Amazon, Yahoo Auctions, and others, eBay remains the leader in the online auction space due to its large customer base, brand recognition, and variety of goods available on its platform. However, eBay also faces challenges such as fraudulent activities, system breakdowns, and attracting more buyers relative to sellers. Overall, eBay has a strong market position but will need to address problems and adapt to changing market conditions to maintain its leadership role.
a presentation about eBay from the Book : Principles of Marketing ( 2005), Kotler P., Wong V., Saunders J., Armstrong G., 4th European Edition. This presentation answers the questions that this book gives and also gives a case overview before answering.
Amazon began in 1994 as an online bookstore and has since grown to be the world's largest online retailer. It is headquartered in Seattle and Luxembourg and started from humble origins operating on second-hand computers in a garage. Through strategic investments in new technologies and capabilities like ebooks, Amazon has managed to grow substantially and achieve global reach, now ranking as the 7th most visited website globally. The company prioritizes customer experience through features like product search, reviews, and navigation designed to make online purchasing easy.
The document discusses trends in the U.S. auto market from 2012 to the present. It notes that while the housing market remains weak and unemployment is above 8%, auto sales have rebounded steadily since 2012. U.S. auto sales reached 14.5 million units in 2012 and are projected to be 15.4 million units in 2013. Volkswagen saw a 35% increase in sales in 2012. The document also examines factors influencing Chinese automakers' ability to enter the U.S. market and trends in dealership marketing, sales teams, and technology tools.
Best Buy failed in the Chinese market for several reasons related to their marketing strategy. They offered higher prices and a focus on customer service rather than low prices, which did not align with Chinese consumer preferences who prioritize low prices over service. Additionally, Best Buy focused on large flagship stores rather than many smaller, convenient locations, and they struggled to compete with local retailers on price. To succeed in China, foreign retailers need to localize their offerings and strategies to the price-sensitive Chinese market.
This document outlines a marketing campaign for eBay aimed at millennials. It begins with an executive summary of eBay's business and mission. A situation analysis notes that millennials value quick, convenient shopping. Primary research including a survey and focus group found that respondents are loyal to Amazon and value free shipping, security, and variety. The target market is "Savvy Spenders" aged 18-34 who prioritize style, price, and convenience. Takeaways indicate a need to increase awareness of eBay's rebranding among this audience and change perceptions that it is only an auction site. A variety of advertising activations are proposed to position eBay as an online retailer meeting consumer needs through deals, free shipping, and a community of sellers
Robyn Johnson, Amazon Expert, will be sharing how to use Amazon and Ebay in order to increase your sales velocities, brand awareness, and profits. Each market has it’s own nuances. In this session we will give you the base knowledge to not only manage your presence on multiple marketplaces but to generate consistent revenue streams. With the increasing popularity of Amazon, and especially Amazon Prime, the traffic these marketplaces bring can no longer be ignored.
MivaCon 2016, Friday session 1.
This document provides an analysis of eBay, including:
1. eBay was founded in 1995 and is headquartered in San Jose, California. It is a global online marketplace platform.
2. The document identifies eBay's competitors and discusses external opportunities and threats facing the company, such as growing mobile commerce and increasing competition.
3. An internal analysis finds eBay's strengths are its large user base and brand reputation, while weaknesses include high fees and lack of growth strategy.
Hamid Hussain is taking a Computer Application to Business course on Mondays from 9:00 am to 12:00 pm. The document discusses Amazon.com's content management strategy and how it uses user-generated content and reviews to personalize the customer experience. It also covers Amazon's international expansion and how it analyzes customer data to automate and optimize merchandising and advertising.
Ebay has established itself as the dominant online marketplace through its business model and strategic approach. The document outlines Ebay's strengths as the leading online trading forum with global reach and financial strength. It also notes weaknesses such as lack of product descriptions and technology issues. Ebay's strategy to sustain its leadership involves building partnerships, seeking customer feedback, and monitoring for opportunities to broaden its platform, enhance services, and expand internationally.
This document discusses segmentation in supply chain management and provides recommendations for improving Amazon's supply chain operations in Europe. It summarizes that Amazon has expanded from an online bookstore to selling a wide variety of products worldwide through extensive warehousing and delivery networks. However, its European operations have some inefficiencies like repetitive inventory, higher prices, and unreliable cross-border logistics. The document recommends that Amazon adopt a centralized European operations management structure along with strategies like strategic order fulfillment and inventory distribution to reduce costs, managing shipping costs more effectively, and exploring offline retail options.
Amazon Presentation - Consumer Behavior Ana Barrera
Amazon began in 1994 as an online bookstore founded by Jeff Bezos with a vision of building a digital "superstore" with an exhaustive selection that customers would value. Since then, Amazon has expanded into many other product categories and grown tremendously, becoming the world's largest online retailer. It derives its strengths from its cost leadership strategy, brand recognition, and superior logistics network. However, it also faces weaknesses like losing focus as it diversifies and operates on thin margins. Opportunities for growth include expanding payment services, private labels, product selection, and global footprint, though threats include data privacy concerns, legal challenges, and local competitors.
This document discusses eBay, the global online marketplace. Some key points:
- eBay has over 152 million active users and sees an item purchased every 2 seconds on average. Popular items like cars and handbags sell within seconds.
- eBay offers a wide range of product categories for collectors, motor vehicle enthusiasts, electronics buyers, and more.
- While eBay was an early leader in the online auction space, it now faces competition from Amazon, Alibaba, Rakuten and other e-commerce sites.
- eBay's revenues are over $75 billion annually and it continues working to improve the user experience and create a better customer experience than competitors.
The document outlines an analysis of Amazon.com, including its history, current business segments, mission statements, internal and external audits identifying strengths, weaknesses, opportunities and threats, and competitive profiles. Goals for the next 3-4 years include launching an online gourmet food store, increasing marketing expenses to boost brand recognition, and promoting their new A9 search engine to compete with Yahoo and Google.
This document analyzes Amazon's competitive position and strategic direction. It conducts an external PESTEL analysis noting opportunities in expanding globally and growing markets like India. An internal analysis finds Amazon has valuable resources like its brand and infrastructure. While growth has been strong, profitability remains elusive. The recommendation is to retain the profitable AWS, continue innovating, expand internationally, and focus on turning a profit long-term while diversifying operations.
eBay became the world's leading auction platform by leveraging its first mover advantage. It offered an innovative online marketplace model with minimal costs and operational risks. eBay gained users' trust through feedback mechanisms and acquired PayPal to facilitate online payments. It expanded services like "Go Local" and "Buy It Now" to deepen customer relationships. While eBay successfully expanded globally through acquisitions and localized sites, it faced limitations in markets like Japan and China where competitors offered better adapted business models. Network effects were crucial to eBay's growth, as the value of the platform increases with more users, attracting even more participants in a reinforcing cycle.
The document summarizes the history and growth of Amazon from its founding in 1994 as an online bookstore to becoming the largest online retailer. It discusses how Amazon expanded its product categories over 15 years and established international websites. The document also outlines Amazon's vision, marketing strategies, and focus on customer service and security that have contributed to its success.
Online shopping provides convenience by allowing users to purchase products from the comfort of their home via the internet. Websites allow users to easily compare prices and buy a wide range of items, from books to electronics to household goods. However, users must take care to choose reputable sites when making online purchases. Amazon.com is currently the largest online retailer, selling billions of products globally through its e-commerce platform and offering additional services like video and music streaming.
SIZzlE aims to solve the problem of online apparel shoppers struggling to choose the right size. Its technology would allow shoppers to enter their measurements once on SIZzlE.com and then receive size recommendations on any retailer website integrated with SIZzlE. This could reduce return rates and increase time spent shopping for retailers. For shoppers, it eliminates the hassle of deciphering sizing charts and risking incorrect sizes. If successful, SIZzlE could become a leading platform for online apparel shopping.
Ecommerce Cross Border Business Matching V.4Livia Wang ??
This document provides information about an e-commerce business matching event between Australian/New Zealand brands and top Chinese sellers on Taobao Global, Alibaba's overseas e-commerce platform. The one-day event will include presentations, panel discussions, and business matching sessions to generate distribution opportunities. Top categories for Chinese consumers include food, mother & baby products, skincare, health supplements, and luxury goods. Taobao Global differs from other platforms by allowing direct sales and shipping between brands and buyers. The event will take place in Hangzhou, China on October 10th and include representatives from various industries.
Taobao found strategic advantages over eBay's EachNet by taking a Chinese perspective. Taobao better addressed the Chinese market through cultural expertise and knowledge. It also allowed faster decision making through local channels. Additionally, Taobao built strong online and offline communities through tools like Aliwangwang and Taobao University. While the free-of-charge policy initially helped attract sellers, Taobao's other advantages like innovative advertising and Alipay helped it maintain customers and compete with EachNet long-term.
This document lists the top 10 B2B sites in China as of January 2017, with Alibaba, Made-In-China, and eGTCP ranked as the top 3 largest B2B sites in the country. Alibaba is also the largest B2B site worldwide, while Made-In-China is a manufacturer directory and eGTCP is the fastest growing B2B marketplace in China that also offers credit services. The other top sites include Globalsources.com, China.cn, Diytrade.com, Hktdc.com, Ecvv.com, Globalmarket.com, and Bossgoo.com.
This document summarizes the success of Taobao.com, an ecommerce platform in China similar to eBay and Amazon. It discusses how Taobao overtook eBay in China by offering free listings, innovative customer service, and diversifying its ecosystem. Some key lessons from Taobao's success include keeping up with industry trends, creating quality and fresh content, improving customer service, and focusing on company promotion.
This document provides an in-depth comparison of eBay.com and Alibaba.com. It includes detailed profiles of each company's history, products/services, financial performance, core strategies, and competitive environment. Key differences highlighted include eBay.com starting as an individual auction site in 1995 while Alibaba.com launched in 1999 as a business-to-business marketplace. Both have grown significantly but pursue different strategic approaches - eBay.com emphasizes differentiation while Alibaba.com focuses on growth and low prices.
The document provides information about Alibaba Group, the largest online and mobile commerce company. It discusses how Alibaba started in 1999 in Jack Ma's apartment and has since grown to over 34,000 employees. Alibaba owns major business platforms like Tmall, AliExpress, and Alibaba.com. It has focused on expanding its global market reach and conducted its first 11.11 Global Shopping Festival in 2014 with over $9 billion USD in sales. The document also describes services that Alibaba offers buyers and suppliers to enable online commerce through its platforms.
Alibaba and Amazon are the two largest e-commerce companies in the world. While Alibaba sells more goods overall, Amazon generates higher fees from sales. However, Alibaba is significantly more profitable due to its business model of facilitating product exchanges through online platforms rather than directly selling goods like Amazon, which incurs higher costs from logistics and warehouses. Going forward, both companies have a strong hold on their home markets of China and the US, and it remains to be seen how they may compete as Alibaba expands globally.
Alibaba is a Chinese e-commerce company founded in 1999 that operates several platforms including Taobao (C2C), Tmall (B2C), and Alibaba.com (B2B). It has a market capitalization of $211 billion and net income of $3.81 billion in 2014. Alibaba has experienced rapid growth since its founding, becoming profitable in 2001 with over 1 million users, and had the largest IPO in history when it went public in 2014. It is led by founder and spiritual leader Jack Ma, who has helped guide its strategic focus on the fast-growing Chinese market through platforms like Taobao that have generated over $1.6 billion in annual revenue each.
Alibaba has a business model that focuses on connecting buyers and sellers through its online marketplace platform. It does not hold inventory itself but instead charges sellers fees for advertising and other services. Key aspects of Alibaba's model include its payment platform AliPay, partnerships with logistics companies, and use of customer data and analytics to personalize the shopping experience. The model allows Alibaba to avoid direct competition with merchants and create an online ecosystem for commerce in China and around the world.
Este documento compara Amazon y Alibaba en términos de su valor en el mercado, historia, modelo de negocios y otras métricas. Amazon comenzó en 1995 vendiendo libros en línea en EE.UU., mientras que Alibaba se fundó en 1999 en China y opera sitios como Taobao y Tmall. Ambas compañías han crecido exponencialmente y ofrecen una amplia gama de productos y servicios además de comercio electrónico, aprovechando economías de escala.
Data, Chinese Ants and how Alibaba Became the World’s Largest RetailerNick Smith
Keynote presentation at CIO Edge, Sydney on Thursday 23rd February 2017
Jack Ma likens his group of companies to ants in that he believes an army of ants collaborating will conquer any challenge, whilst teaching us about purpose, collaboration, and focus. With this philosophy Alibaba has successfully been using data as a strategic asset to deliver a differentiated customer experience for millennials and beyond. As such they have also become the World’s largest retailer, delivering true multi-channel experiences (not singular) and leap frogging traditional organisations with their siloed thinking.
· The importance of building collaborative ecosystems
· How to leverage the strategic value of data
· Building an information elite culture
Jack Ma founded Alibaba in 1999 as an online marketplace connecting Chinese manufacturers with overseas buyers. It has since expanded to offer services for both businesses and consumers, including B2B, B2C, and C2C ecommerce platforms as well as online payments. Alibaba makes most of its revenue from advertising on its sites rather than transaction or listing fees. It now has over 800 million active users annually conducting business worth trillions of dollars.
This document discusses Alibaba Group's e-commerce platforms and mission. It describes Alibaba.com as a platform for global wholesale trade serving millions of buyers and sellers worldwide. It outlines Tmall.com as China's premier online retail marketplace connecting businesses to hundreds of millions of Chinese consumers. It also describes Tmall Global as a solution enabling overseas companies to sell directly to Chinese consumers. The document notes Alibaba Group's annual November 11 promotional shopping event sets new records in sales and orders each year.
Taobao vs. eBay - The battle within the Chinese eCommerce marketYannick Pinkinelli
Team presentation in the module Global Strategy with the task to analyze the battle between eBay and Taobao within the Chinese eCommerce market and its inferences.
Alibaba Group is a Chinese e-commerce company founded in 1999 by Jack Ma. It has grown tremendously successful and is now the world's largest retail platform. The report outlines Alibaba's history of growth from 1999 to becoming a top 500 Chinese enterprise, its various business lines including international markets, cloud services, and payments, and its culture of promoting small businesses through innovation and meeting customer needs.
Alibaba is one of the top internet company that shines in this digital age.
I learn that simplicity is the key when they work on their company culture.
Great learning from Jack Ma!
E-commerce in China : decoding & opportunities Equancy Paris
To celebrate its entry on the European market, Alibaba, the Chinese giant of e-commerce and Equancy Shanghai have collaborated to offer its clients a sharp analyze of Chinese e-commerce during a dynamic breakfast. We are glad to welcome Aline Guo-Haefele, Qunkai Liu and Morgan Bonnard who will adress four main topics:
1. Local stakes & specificities: key figures about a Chinese society based on mobiles, and the multiplicity of its digital platforms
2. Particularities of the Chinese consumers
3. Winning strategies of European companies in China, including Axa’s testimony
4. Focus on Alibaba’s ambitions in Europe
The document discusses Alibaba, a Chinese e-commerce company founded in 1999 by Jack Ma. It provides a brief history of Alibaba, describing its founding and key milestones like launching Taobao in 2003 and going public in 2014. The document also mentions Alibaba's business model of advertising and transaction fees, products like Alibaba Cloud, domestic and global competition, profitable and growing revenue from diversified sources, and recent struggles with its share price.
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Send us your request at research [AT] digital-quarterly [DOT] com
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2. Agenda
• Purpose
• Ecommerce Defined
• Ecommerce Footprint
• Ecommerce in US
• Ecommerce in China
• Top Ecommerce Sites Review
• Amazon Advantage
• Amazon Disadvantage
• Chinese Market Importance
• Solutions
• Ecommerce Future
3. Purpose
Some companies have has success in certain markets, but that success has not
translated in the Chinese market.
• Explore why one company is successful and why they are not as successful in
the Chinese market
• What are some key factors that help an ecommerce company flourish in China.
– Define the ecommerce market for the US vs. China
– Evaluate top ecommerce sites
– Understand Amazon’s advantages
– Understand Amazon’s disadvantages
– Understand China’s impact on ecommerce
– Provide solutions
4. Understand Ecommerce
Activities that relate to the buying and selling of goods and services over the
Internet
- Merriam -Webster Dictionary
Source: http://beta.merriam-webster.com/dictionary/e-commerce
5. Ecommerce Terms
• B2C (Business to Customer) - Business or transactions conducted directly
between a company and consumers who are the end-users of its products
or services. (23)
• B2B (Business To Business) - A type of commerce transaction that exists
between businesses, such as those involving a manufacturer and
wholesaler, or a wholesaler and a retailer.
Source: http://www.investopedia.com/
6. Why E-commerce ?
• To achieve their expectation with a lower price
• Convenience/fast delivery
7. E-Commerce Footprint
• Ecommerce makes a small percentage of the total amount of sales per year
• Growing each year
Source: http://www.marketingcharts.com/traditional/global-retail-and-e-commerce-sales-forecast-2013-2018-49733/attachment/emarketer-global-retail-and-ecommerce-sales-forecast-2013-2018-
jan2015/
9. Top Ecommerce Markets
Source: http://www.adweek.com/socialtimes/top-global-e-commerce-markets-and-trends-infographic/626303
10. World E-Commerce Data
Source: http://www.emarketer.com/Article/Worldwide-Ecommerce-Sales-Increase-Nearly-20-2014/1011039
• Asia- Pacific surpasses North America in sales shares
• Buyer penetration increase at a constant rate with a constant leader
11. United States
• Online Spending by Device
• PC: 72%
• Tablet: 13%
• Smartphone: 15%
• 191.1 million online US buyers
• 28% of small businesses are selling their products online.
• 57.4% US shop online
• 98.9 million Americans have purchased, at least once, on a mobile device.
• US shoppers place a strong value on the ability to check for product availability at
brick-and-mortar stores near them.
U.S. E-commerce Values
B2C e-commerce volume in the U.S. $703.28bn
B2B e-commerce volume in the U.S. $5,294.9bn
Retail e-commerce sales in the U.S. $237bn
Mobile Retail Values
Mobile retail commerce revenue in the U.S. $12bn
Number of mobile buyers in the U.S. 121.7m
B2C m-commerce sales in the U.S. $58.5bn
Source: http://www.remarkety.com/global-ecommerce-sales-trends-and-statistics-2015#C
12. China
• Population contribute to their top
slot
• 600 million internet users
• Shopping is the fastest growing
online activity in China
Source: http://projects.wsj.com/alibaba/
Source: http://www.statista.com/topics/1007/e-commerce-in-china/
General Overview Values
B2C e-commerce sales worldwide $1,471 B
Number of online shoppers in China $361.42 M
Forecasted revenue of e-commerce in China by 2015 $21.95 B
Projected % of global B2C e-commerce sales of China by 2016 23.4%
China's share of B2C e-commerce sales in the Asia Pacific Region 54.73%
13. US vs. China
Source: http://www.adweek.com/socialtimes/top-global-e-commerce-markets-and-trends-infographic/626303
14. Top Company Global Market Reach
Source: http://www.statista.com/statistics/274709/worldwide-audience-reach-of-online-retail-and-auction-sites/
15. Amazon
Founded Founded in 1994 by Jeff Bezos
About First to sell products over internet
First affiliate marketing program - 40% of sales
Differentiation Customer reviews
Global Net Revenue20 $88.99 Billion
Users20 270 million
Employees 20 154,100
Market Cap 17 $315.60 Billion
17Source: http://www.marketwatch.com/investing/stock/amzn/profile
20Source: http://www.statista.com/topics/846/amazon/
Affiliates
Amazon sites
16. Ebay
Founded Online in September 1995
About13 Grown by trial and error.
Differentiation
Trust between strangers
Source of amusement
Global Net Revenue21 $17.9 billion
Users 135 million users worldwide
Employees18 36,500
Market Cap18 $34.94 billion
21Source: http://www.marketwatch.com/investing/stock/ebay
18Source: http://www.statista.com/topics/2181/ebay/
13Source:
Affiliates
Ebay sites
17. Alibaba
Founded April 4, 1999
About Alibaba is the leading international Chinese Internet
company.
24/7 meeting platform for suppliers and buyers
around the world.
Differentiation Pairs buyer with sellers where buyers are free and
sellers pay
Global Net Revenue19 $12.30 billion
Users 4.4 million users
Employees19 34, 985
Market Cap19 204.46 billion
22Source: http://www.statista.com/topics/2187/alibaba-group/
19Source: http://www.marketwatch.com/investing/Stock/BABA/profile?CountryCode=US
Affiliates?
Affiliates
Taobao
Taobao Product Listing
Taobao Homepage
Tmall
Tmall Product Detail
18. JD.com
Founded Online in September 1995
About (12) Largest online direct sales company in China
Differentiation Strong supplier relationships
Global Net Revenue17 18.64 billion
User 47.4 million active customer accounts (2013)
Employees 68,109
Market Capitalization17 40.86 billion
Source: http://www.marketwatch.com/investing/stock/ebay 21
Source: http://www.marketwatch.com/investing/stock/jd/profile 17
12Source:
Affiliates
360 Buy Corp
19. Amazon Advantage
How Amazon Earns Money in US
• The main income is earned through:
– Fulfillment by Amazon products
• Annual fee (customers)
– RBC Mark Mahaney estimated that Prime membership was around $40 to
$50 million.
– In 2016 it will be $85 million
• Order processing fee
• Package fee
• Weighing fee
– Storage Fees
20. Amazon Advantage
How Amazon Earns Money in US
– Prices differ based on volume and season
– Prices differ based on the time stored
– Storage fee will increase at end of each year during Thanks giving or Christmas
Time Based Fees:
Season/Volume:
22. Amazon Advantage
How Amazon Achieves 2 Day Shipping
• 173 large distribution center world wide
• In 2012, Amazon bought Kiva systems which product intelligence robots
• Amazon owns more than 30k kiva intelligence robots
• Called Amazon Robotics
23. Amazon Advantage
Adaptation Strategy in China
• Overseas online shopping platforms
• Used the short and easy to remember domain name Z.cn
• Offer more categories and products to Chinese market in home page
• Free shipping with a certain purchase amount
• No annual fee
• Fast delivery usually 1-2 days to main cities
24. Amazon Advantage
Amazon’s Advantages in China
• Authorized products
– No counterfeit items if sold by Amazon
• Experienced in logistical industry
• Good supply chain management
• Strong brand reputation and awareness
25. Amazon Disadvantage
Amazon Marketing Problem in China
• Too many competitors in China
– Taobao, JD.com, and other strong E-business companies
• Lack of government support
• Limit products categories to satisfy all customer needs
• Less promotions in market
• Free and fast shipping is not unique
• Shipping cost is low in China
• Price is not competitive
26. ¥1700 RMB
$270 Dollar
Taobao
China
$299 Dollars
Amazon
US
¥2680 RMB
$425 Dollars
Amazon
China
Amazon Disadvantage
Amazon Price Difference
Bose ® Quiet Comfort ®
That is a difference of $155!
27. Amazon Disadvantage
Why Prices Are High in China
• The same product has different price in the world (Price Adaptation)
• Taobao sellers usually buy products at a lower price direct
• Sell it to the Chinese market at a discount
• Avoids taxes to Chinese government (Tax?
• Amazon does not have the same relationship
• Forced to list products the same price as the official price
• Additional government taxes and fees are imposed on product
Confirm
28. Amazon Disadvantage
Additional Taxes and Fees
• Duty is around 10%
• Person purchase tax 17%
• Retail rent fee and other promotional fees
• Products sell more than 50% of original US price in China
• Amazon is forced to sell products the same price as the official list price
29. Solutions
Possible Solutions to Increase Amazon Competitiveness
• More freedom to third party to sell products on Amazon
• Build better relationship to hot products (like Xiaomi phone)
• Increase the global shopping channel to increase products categories
– need better handle and public relationship to custom
• More holiday promotions
– Single day
– New year
30. Chinese Market Importance
• The peak shopping day:
– Single day (China) VS Black Friday (US)
• Taobao sales was $14.25 Billion on Single’s Day
2015
• Top 100 US retails sales was $4.47 Billion in Black
Friday
– Retail store sales was $12.1 Billion on
Thursday and Friday 2015
• Chinese is a huge potential market, and the number
of E-commercial customers are still increasing
Source: http://www.reuters.com/article/2015/11/28/us-usa-holidayshopping-idUSKBN0TH0R020151128
Single’s Day
31. Solutions
How to Increase Competitiveness in China
• A vast selection of products at competitive prices
• High-quality international brands and exclusive products
• Fast delivery, convenient service
32. Ecommerce Future
Future Vision of E-marketing
• Going mobile all the way
– Apps
• Less good moves in the supply chain
• Central price website
• Create more base stations
Source: http://www.smartinsights.com/mobile-marketing/mobile-marketing-analytics/mobile-marketing-statistics/