The document discusses various global entry strategies for companies including exporting, licensing and franchising, contract manufacturing, joint ventures and strategic alliances, and foreign direct investment. It provides brief definitions and examples of each strategy, noting that companies need to adopt a global strategic plan to effectively enter world markets as trade barriers fall. The strategies allow firms to access new markets, technologies, and expertise in a quicker and lower risk manner.

1. GLOBAL ENTRY
STRATEGIES
PONMUTHU S

2. CONTENTS
 Introduction
 Exporting
 Licensing & Franchising
 Contract Manufacturing
 Joint Venture & Strategic Alliance
 Foreign Direct Investment
 Conclusion
2
PONZ - DO NEEDED

3. INTRODUCTION TO GSP
 Trade barriers are falling around the world
 Companies need to have a strategy to enter world
markets
 Global strategic planning is a process
adopted by organizations that
operate internationally in order to
formulate an effective global strategy
3
PONZ - DO NEEDED

4. EXPORTING
 Indirect Exporting
 Export merchants
 Export agents
 Export management companies (EMC)
 Cooperative Exporting
 Piggyback Exporting
 Direct Exporting
 Firms set up their own exporting departments
4
PONZ - DO NEEDED

5. LICENSING & FRANCHISING
 Licensor and the licensee
 Franchisor and the franchisee
 Franchising – Improved licensing
5
PONZ - DO NEEDED

6. FOREIGN DIRECT INVESTMENT
 A direct investment into
production or business in a
country by an individual or
company in another
country, either by buying a
company in the target
country or by expanding
operations of an existing
business in that country
 Mergers and acquisitions,
building new facilities,
reinvesting profits earned
from overseas operations
and intra company loans.
6
PONZ - DO NEEDED

7. CONTRACT MANUFACTURING
 Benefits:
 Labor cost advantages
 Savings via taxation, lower energy costs, raw
materials, and overheads
 Lower political and economic risk
 Quicker access to markets
7
PONZ - DO NEEDED

8. JOINT VENTURE & STRATEGIC
ALLIANCE
 Joint Venture
 When two companies invest funds
into creating a third, jointly owned
company, that new subsidiary
 Strategic Alliances
 When companies want to quickly gain a new
area of expertise or access to new technology or
markets,
 buy a smaller company with those assets
 form a strategic alliance with another company that would
benefit equally from the partnership.
8
PONZ - DO NEEDED

9. CONCLUSION
 Exporting
 Licensing & Franchising
 Contract Manufacturing
 Joint Venture & Strategic Alliance
 Foreign Direct Investment
BE INDIAN., MAKE INDIA GROW.,
9
PONZ - DO NEEDED

10. THANK YOU
????
10
PONZ - DO NEEDED