The document summarizes research from a focus group on a film opening sequence. The group tested the sequence on teenagers aged 15-18. Based on their feedback, the sequence successfully targeted its primary teenage audience but did not appeal as much to an older, more sophisticated audience. Some key points of feedback included making the speech bubbles in the comic book style sequence longer to aid readability. The overall message conveyed was that friendship is important.

1. AEL Media

2. Millie
17
Student

3. Stuart
18
At
University

4. Joey
17
Student

5. Niall
16
Student

6. Niamh
15
Student

7. Harriet
18
Final year at
college

9.  The audience I am we questioned are the E
bracket as this seemed to us the most
appropriate this is more than the income
bracket of B who are our urban intelligence.
 The urban intelligence are fairly intellectual,
as they are starting out with graduate jobs or
they are just our of university.

10. 0 5 10
yes
no
This then shows us that we have
successfully managed to target our
primary and secondary audience within
our opening sequence. We asked them
why they enjoyed the opening sequence.
Niamh: I enjoyed it because it was well made.
Joey: it had a good use of humor
Charlie: It was fun and exciting to watch.
Stuart: I enjoyed the style and the split screens.
Niall: It was full of humor
Harriet: I found it funny
Millie: I loved the concept of the opening sequence.
The reference to the
split screens shows
us that our audience
is postmodern
audience and that
they are used to the
stylistic constructed
qualities within the
media today.

11. 0 5 10
We wanted our secondary audience of
the boyfriends and the males to be able
to relate to the main character Harry.
We wanted Harry to be able relate to
harry and how he is awkward around
Flo and how he is to deal with the
situation.
As our production company are Working Title we wanted to appeal to the
more sophisticated audience. We did this by having our Unique Selling
Point by making our main character a male. This would then target the
secondary audience of the males, but because working title are 67%
owned by Universal we needed to appeal to the income bracket C2-E, we
did this by then having girls as well as boys as main characters but the
main protagonist is a male.
We wanted there to be a USP as we wanted to reflect working titles
independence, but the appeal of the unsophisticated audience dominated
over our more sophisticated audience of income bracket B-C2.

12. 0 1 2 3 4 5 6
yes
no
We chose the age gap of 15-24
because we feel as though our film
would appeal to students throughout
school, college and university. But
when we showed the focus group our
film they felt as though 24 is too old,
this then shows us that we have then
made our age gap to wide, this then
tells us that we should make our age
gap from 15-19 and have the 20-14
year olds part of the secondary
audience. But others feel that our film
successfully targets the teenagers.
Knowing this then helps us understand
what we should do for our marketing
campaign and who we should target it
to. This has helped us understand who
our film is suited for.

13. Niamh: I would go see it with my girl friends because we enjoy to watch Romanic
comedies.
Joey: I would go see it with my friends because I have a mixture of boys and girls in
my friendship group.
Charlie: I would most likely see the film with my girlfriend
Stuart: I will go see the film with my girlfriend because she is a girl.
Niall: Friends because going to see the film with you family would be awkward.
Harriet: I would go see it with my friends as it was girly.
Millie: I would go see it with my friends because we enjoy girly films.
By looking at these results you can see that we have successfully target our primary
audience of 15-24 year old girls. But we have also managed to target our secondary
audience of the boyfriends and friends of the girls. We can also apply the hypodermic
syringe theory that the audience are passive. Here most of our audience said they
would go see the film with their friends, which means that they have taken in our
message that friendship is important in life. As Niall said he wouldn’t go see the film
with his family disproves what we thought that B income bracket mums going to see
the film with their daughters. This then shows us that we weren’t sophisticated enough
to target the older more sophisticated audience.

14. 0 5 10
yes
no
As working title are 67% owned by
universal we need to target the income
bracket of C2-E we wanted a traditional
family home. The quirky décor and homely
feel which will target our audience who
associate with a traditional English family
home. Our main location is where Harry,
Flo, Sophie, and Oscar are chilling out
before they go to a party which is what
teenagers do at our age. But our location
also fulfills the common convention in
Working title and that is the representation
of the upper middle class which is the
income bracket of B-C1 when this is only
a small section of society.
We wanted our outside scenes to
connote the freedom from the
stresses of teenage life, on one
of the main stresses is
relationships, which is one of the
main themes we touch upon
within our media.

15. 0 5 10
yes
no
We wanted the girls to be in more
casual clothing to show that they are
comfortable in the company of the
boys. But when they go to get ready
for the party they make an effort
because there will be people. It is
unlikely that the girls would wear
joggers to a party. Flo and Sophie
are still going to make an effort when
they go out to a house party so they
wouldn’t wear full length dresses
which then means that they will wear
comfortable but still dressy clothing.
The clothes that the girls are wearing
are the latest trend so the audience
may want to take inspiration from the
film. Oscars outfit shows that he I
cool and edgy and it shoes that he
takes pride in their appearance. We
have chosen for Harry to wear a
burgundy this then shows that he
likes to wear expensive clothing and
brands and wants to look good for the
girls aka Flo.

16. 0 1 2 3 4 5 6
yes
noThe people we asked said that they
like the name of our opening
sequence because the like the play
on words and the pun. They also
feel as though that this then shows
them that our film is romantic
comedy.
Harriet: I like the name because it is catchy.
Joey: I like it because it is a clever pun and links in with the humor of the
production.
Charlie: I think its really clever.
Stuart: I don’t understand the name because I haven’t seen the rest of the film
yet.
Niall: I don’t understand what it means.
Harriet: I really like the name because you can tell who the main characters are
straight away.
Millie: It helps me understand who the main character is and it then shows you
who Harry is interested in.

17. The title then narrated and highlights who the
main protagonist is. This then makes it
clearer for the less sophisticated teenage
audience who, in a film, are looking for
identification and not complexity.

18. 0 2 4 6 8
yes
no
In our opening sequence we didn’t want to tell out audience the whole story, we
wanted there to be a sense of mystery about what happens because Harry is
narrating over the top being the Subjective narrative doesn’t know weather or not Flo
and him will get together or not.
By having harry as the subjective narrative and this creates the enigma as it is only
his perspective of the situation which the audience will be directly told.

19. 0 1 2 3 4 5 6 7
yes
no
We wanted the audience to have personal identity with the characters. We wanted
the shots to show the connection between the characters but I also wanted the
audience to be able to relate with the characters and see the connection between
them. by having the tracking when the four of them are sitting on the sofa and are
individually introduced.
This then lets the audience get to know the relationship between the four, and it
then lets them see who they are more like within the relationship. I then lets you
see the emotions the individuals are going through. The tracking also shows the
connection between the four of them on the sofa

20. 0 5 10
yes
no
Harriet: I love the song! And I
love the cover, the song is light
hearted and fits in with the
romantic theme.
Joey: the title of the song is
‘better together’ and it shows
the relationship between Flo
and Harry.
Charlie: I love the song and its
catchy and I really enjoy then
new version.
Millie: I love it because the
lyrics are perfect for the film.
We wanted the song to represent the
relationship between the friends, but we
didn’t want it to be a love ballad we wanted it
to be fun and catchy. The soundtrack also
appeals to the young, less sophisticated
teenage audience because it promises a new
equilibrium at the end of the film, rather than
challenging a Hollywood convention

21. 0 1 2 3 4 5 6 7
yes
no
When we were editing the video we
had some trouble with the length of
the speech bubbles. We had to get
people to come and watch the video
to see if the credits were on the
screen for long enough, and if the
speech bubbles were able to read.
6/7 people were able to read the
bubbles which then meant to us that
we had finally had the right length.
But Niall wasn’t able to read the
bubbles, but this then means the
some people read slower or quicker
than others.

22. 0 5 10
yes
no
When we first started making our
opening sequence we had trouble
because it wasn’t very interesting.
But also the actors we first chose
weren't very good and didn’t take it
seriously, and weren't able to turn
up to a shoot. So we decided to
change actors. When we did this our
new actors took it more seriously,
but it still wasn’t very interesting.
We then started looking through the effects on Final Cut Pro X and saw cross
hatch. We wanted to incorporate this and came up with the idea of comic book
style. We then incorporated this and this then made it more interesting and fun
to watch. The genre hybridity with the comic book style is then an example of
bricolage. Bricolage is mixing references to appeal to a postmodern audience.

23. 0 2 4 6 8
yes
no
In the opening sequence
Oscar and Sophie like each
other and Flo and Harry likes
each other. But they don’t want
to ruin the friendship. To make
sure that people understood
the relationship statuses
between the friends we added
in hearts to show to the
audience who likes who.But by also having the subjective narrative
over the top it then helps the audience then
understand what is happening in the
opening sequence. But it then also tells the
audience the story before the film had
started. All the elements of make the
narrative obvious this is then appealing to
the less sophisticated audience.
‘We have been friends
since we were young, and
its been that way since I
can remember’

24. Throughout the opening sequence the message is that friendship is the
most important thing which then made the audience want to see the
film with their friends.
Harriet: I feel as though that throughout the opening sequence the main
message is that love and friendship are the most important thing.
Millie: I think that the message of the film is that Harry fancies Flo
Niamh: I think the message is the romance between Harry and Flo
Joey: I think the message is friendship is before love.
Charlie: I feel the message is friendship.
Stuart: I think the message is a romantic comedy meets a comic book.
Niall: I think that the message of the story I that when you like someone you
should tell her.

25. 0 1 2 3 4 5 6 7
yes
no
As a group we wanted to know
what we could have done better
so we can improve for next year
so we can improve our skills.
The only feedback we got to
improve was to make the
speech bubbles a bit longer.
When we were in the filming
process we did go through
some trouble. We had to re-film and start again because we were let down by
our first set of actors. And when we had finally started editing we found that the
opening sequence was boring. So we wanted a new way to make the opening
sequence more interesting. The comic book style the lets us target our
secondary audience of the males, but it also adds an interesting twist onto our
opening sequence.

26. 0 2 4 6 8
yes
no
Throughout the opening sequence
we wanted to show the connection
and strong relationship between the
group of friends, and Harry and Flo.
And an example of this is when the
four friends are sitting on the sofa we
track across and introduce the
audience to the characters.
By doing this it then lets the audience have personal interaction with the
Characters, but also entertainment and it offers the teenagers escapism from the
daily stresses of teenage life. This is shown in the establishing shot showing Harry
sitting in the park in an extreme long shot showing Harry’s freedom from his
stresses in he teenage life with his love life and school life.