Msgme's viral solution provides complete visibility into your organic and referred subscribers while providing a user-friendly and more engaging experience for your participants.
A survey found that consumers are open to engagement with companies via mobile messages and are willing to share personal data for relevant offers. The majority of consumers prefer SMS marketing over other channels like video ads or emails. SMS marketing is affordable, has a high ROI, is instant, has high open rates, allows for permission-based targeting, is concise, can reach most people by mobile phone, and is easy to implement in a targeted way. One company that used SMS Solutions to send a message to 90 people generated over $3,000 in sales the first day, showing the effectiveness of SMS marketing.
we provide bulksms service by using Bulk SMS marketing technology will help you to send messages to multiple users at a time and it is the fastest way to convey the information about your business.
The document discusses a mobile marketing service called uConnect that allows businesses to connect with customers using text message marketing, mobile coupons, and mobile web content in order to build opt-in subscriber databases and send targeted promotional offers from a customizable account dashboard. The service aims to help businesses stand out from competitors through a cost-effective mobile marketing solution that has a high rate of message reads and engagement on mobile devices.
This document discusses strategies for successful social media marketing campaigns on Bebo. It provides examples of campaigns run by Adidas, O2, and Coca-Cola that drove engagement. The Coca-Cola campaign spread virtual gifts among 1.5 million participants over 5 days and saw massive mobile and web response. Finally, it outlines best practices for marketers using Bebo, like developing conversations, treating it like a viral extension of their website, and listening to and responding to user feedback.
This document discusses strategies for successful social media marketing campaigns on Bebo. It provides examples of campaigns run by Adidas, O2, and Coca-Cola that drove engagement. The Coca-Cola campaign spread a virtual Coke gift and encouraged over 1.5 million people to participate over 5 days, with over 1 million virtual gifts sent and 10,000 new friends added to their profile. The document advises treating a social media profile like a conversation rather than broadcast, using appropriate language for the brand and audience, listening to feedback, and offering shareable content.
Get The Maximum ROI From Your Coupon Campaignspainops1
The document describes an all-in-one marketing solution that allows businesses to build a subscriber list by having customers text a keyword, and then market to that list through automated text campaigns, emails, social media posts, and more. Key features include collecting contacts, sending promotional messages across multiple channels, engaging customers through polls and offers, and analyzing campaign performance. The goal is to generate more repeat business by keeping customers updated on deals and events.
KrowdKick, Social Word-of-Mouth deals platform by TouchPoint ConsultingEtienne Ricco
Our platform allows you to leverage the power of social sharing with your fans & consumers expanding your social followers base, driving footfalls to your shop or online venue and improving your business visibility online.
A survey found that consumers are open to engagement with companies via mobile messages and are willing to share personal data for relevant offers. The majority of consumers prefer SMS marketing over other channels like video ads or emails. SMS marketing is affordable, has a high ROI, is instant, has high open rates, allows for permission-based targeting, is concise, can reach most people by mobile phone, and is easy to implement in a targeted way. One company that used SMS Solutions to send a message to 90 people generated over $3,000 in sales the first day, showing the effectiveness of SMS marketing.
we provide bulksms service by using Bulk SMS marketing technology will help you to send messages to multiple users at a time and it is the fastest way to convey the information about your business.
The document discusses a mobile marketing service called uConnect that allows businesses to connect with customers using text message marketing, mobile coupons, and mobile web content in order to build opt-in subscriber databases and send targeted promotional offers from a customizable account dashboard. The service aims to help businesses stand out from competitors through a cost-effective mobile marketing solution that has a high rate of message reads and engagement on mobile devices.
This document discusses strategies for successful social media marketing campaigns on Bebo. It provides examples of campaigns run by Adidas, O2, and Coca-Cola that drove engagement. The Coca-Cola campaign spread virtual gifts among 1.5 million participants over 5 days and saw massive mobile and web response. Finally, it outlines best practices for marketers using Bebo, like developing conversations, treating it like a viral extension of their website, and listening to and responding to user feedback.
This document discusses strategies for successful social media marketing campaigns on Bebo. It provides examples of campaigns run by Adidas, O2, and Coca-Cola that drove engagement. The Coca-Cola campaign spread a virtual Coke gift and encouraged over 1.5 million people to participate over 5 days, with over 1 million virtual gifts sent and 10,000 new friends added to their profile. The document advises treating a social media profile like a conversation rather than broadcast, using appropriate language for the brand and audience, listening to feedback, and offering shareable content.
Get The Maximum ROI From Your Coupon Campaignspainops1
The document describes an all-in-one marketing solution that allows businesses to build a subscriber list by having customers text a keyword, and then market to that list through automated text campaigns, emails, social media posts, and more. Key features include collecting contacts, sending promotional messages across multiple channels, engaging customers through polls and offers, and analyzing campaign performance. The goal is to generate more repeat business by keeping customers updated on deals and events.
KrowdKick, Social Word-of-Mouth deals platform by TouchPoint ConsultingEtienne Ricco
Our platform allows you to leverage the power of social sharing with your fans & consumers expanding your social followers base, driving footfalls to your shop or online venue and improving your business visibility online.
Bebo is a social media network that allows users to create profiles, connect with others, express themselves, and be entertained. It provides opportunities for brands through sponsorships, video ads, engagement marketing, and traditional online ads. An example campaign by Coca-Cola on Bebo encouraged users to send virtual Cokes to friends, which drove traffic to Coke's feature page where users could take polls, upload photos, and connect. The campaign was coordinated across the web and mobile platforms.
http://www.XtraordinaryWomen.co.za
Xtraordinary Women Networking Session: Blouberg
TOPIC: Qr Codes and Multichannel Marketing by Zara Winterbach from Dynamic Exposure
New-school marketing is about leveraging the viral network effects of Social Media, where customers market on your behalf!
With social coupons solution, your customers are forced to like and share (Facebook) your special offer with their entire social media network before they can redeem your offer!
According to recent statistics, more than 60% of their friends will click on the shared link to see what it's about, and over 50% of those will take advantage of the offer and share it themselves, thus making your offer viral!
Viral Social Coupons (QR Codes) are entirely mobile optimized, which means on-the-go, in-store redemption, no printing required!
Turn your Free Wi-Fi service into an automated lead generating machine. Engage your customers on Social Media and gain valuable marketing data. Run contests, promotions and special offers, engaging your customers in real-time. We help turn your customers into fans using Social Powered Free Wi-Fi.
This document is a sales pitch from Opt4, Inc promoting their text marketing services. They offer turnkey mobile solutions including text contests and promotions to build opt-in customer lists. Key features highlighted include scratch-off tickets, branded selfies, live voting/screens, mobile coupons, and robust reporting of campaign metrics and ROI. The goal is to help businesses generate revenue through creative text strategies that drive customer engagement and loyalty via their mobile phones.
Platform interview: How Sina Weibo builds brands Branded Ltd
Sina Weibo continues to grow with over 536 million registered users, many of whom are young, educated, and from major Chinese cities. Brand engagement on Weibo remains high, with many top Chinese and global companies joining the platform. As Weibo evolves, brands can leverage more advanced targeting and content formats like social CRM, commerce, and advertising to further engage customers and drive business results.
The document discusses the capabilities of mobile advertising and text message marketing. It defines mobile advertising as using SMS/text messaging to promote brands and drive actions like event attendance. Some key points made include that SMS is widely used globally, text marketing can increase brand awareness and customer loyalty, and over half of mobile users have responded to mobile ads with very high open rates compared to other channels. It then provides examples of how different text message marketing features work and their potential benefits.
fMarketing proposes a Y5 O2O marketing solution that utilizes WiFi devices to:
1) Drive offline traffic to online social media platforms like Facebook and WeChat.
2) Distribute time-limited coupons digitally to encourage offline purchases.
3) Implement check-in loyalty programs and lucky draws to engage customers online and offline.
The proposal details how the WiFi devices, mobile apps, and backend system would integrate online and offline activities to promote clients and collect customer data.
Unless you take the time to understand your advertisers' businesses on a deeper level, you won’t be able to give them what they really need – a solution. To learn how to more effectively sell solutions, flip through the deck from our How to Solve Advertiser Challenges with Promotions webinar.
This marketing plan outlines goals of brand launch, awareness, and signing up 50 clients by 2023 for VCCG. The target audiences are NDIS providers and existing VCCG clients. Marketing initiatives include social media posts on Instagram, Facebook, Twitter and LinkedIn, videos, emails, cold calls, and attending 6 expos. An initial tentative budget of $60,800 covers expenses like expo fees, branding materials, travel, video production, and advertising. The social media theme and examples of successful past expos are provided to aid marketing efforts.
The document provides an overview of the San Diego's Best Reader Poll mobile platform, which allows readers to nominate and vote for their favorite local businesses in different categories using their mobile devices either through a mobile website or text messaging; it also describes promotion packages available for businesses to promote themselves on the mobile platform and encourage nominations and votes.
How to Get Started With Inbound Marketingrickburnes
A quick introduction to inbound marketing. The presentation introduces the concept of inbound marketing, gives an example of an inbound lead that ends up buying, and drills into key inbound tactics -- blogging, social media, landing pages, calls-to-action and lead nurturing.
This post is created to increase the understanding of referral codes with the help of an example and strategies to increase referral marketing campaign.
The document discusses using smartphone technology and loyalty marketing to increase sales and loyalty for Applebee's locations. It proposes using scannable "smartcodes" printed throughout restaurants that allow customers to instantly enroll in a loyalty program by scanning the code with their phone. Once enrolled, customers will receive personalized offers and marketing via email and text to encourage repeat visits and spending.
Mobilizing a group of supporters requires more than communication. To effectively unite people around a common cause for social action, marketers face the task of creating a massive, engaged, online and offline community. Without numbers, the community’s voice lacks punch. Without engagement - both on the ground and the web - the community only thinks and talks about, rather than activating, change.
To build, engage and support this community, marketers need to capture supporters anywhere and everywhere. Communication need to be immediate in order to take advantage of any political or societal developments. Location data remains vital in order to pinpoint concentrated groups of followers. Above all, social-action organizations need to transform supporters into advocates and activists empowered by each other.
This webinar discusses how mobile addresses all of the above and enables development of an effective community with engaged constituents. Part of the Waterfall Industry Insights series.
Waterfall Client Webinar: Information on the October 16 TCPA Rules ChangesWaterfall Mobile
In addition to our earlier email, we wanted to provide a forum for Waterfall clients to ask questions about the October 16 changes to the Telephone Consumer Protection Act. This webinar is not mandatory, rather it's meant to be an open discussion for those who feel like such a forum would be beneficial.
In the webinar, Waterfall CMO Matt Silk will:
1) Walk through the changes to the TCPA
2) Describe the current discussion and reaction from the mobile industry
3) Provide some insight into the options mobile marketers have at their disposal
Note: this webinar is not, nor should it supplement, legal advice. We'd like to remind clients to personally consult an attorney for specific counsel about telemarketing legalities.
Activating 1 to-1 Customer Service Relationships with MobileWaterfall Mobile
Organizations like the National Dating Abuse Helpline (NDAH) and DoSomething.org have found overwhelming success using mobile to connect with their constituents. This success stems from the fact that mobile establishes a direct, 1-to-1 connection with the end user, as opposed to a more impersonal, 1-to-many interaction.
Brands and agencies should take note, as this same line of thinking applies to consumer-focused, customer service communication. Drawing on best practices from organizations like NDAH and DoSomething.org, for-profit corporations can learn to modernize customer service communication and retain lasting customer satisfaction.
Viewers will walk away understanding what type of mobile communication produces 1-to-1 customer relationships, as well as the process for monetizing these best practices.
Mobile's Data Game: How to Play by the Rules and WinWaterfall Mobile
The document summarizes a webinar presented by Waterfall Mobile about developing a cross-channel mobile strategy. The webinar covered how mobile drives cross-channel marketing, the different mobile channels including SMS, IVR, push notifications, social media, and passbook. It also discussed managing the complex mobile messaging ecosystem and how the mobile landscape is evolving with technologies like mobile wallets, 1-to-1 communication, and augmented reality. Key takeaways included implementing a cross-channel strategy in phases, optimizing the messaging value chain, and focusing on customers.
7 Killer Tactics to Catapult a Mobile Marketing StrategyWaterfall Mobile
A mobile marketing strategy is just that – unless, of course, you've got some specific tactics to enhance mobile creativity, tracking and success. But how do these tactics play out in the real world? How can marketers apply them within their own business?
Find the answer to all these questions (and more) in the latest webinar from Waterfall Mobile: 7 Killer Tactics To Catapult Your Mobile Marketing Strategy. From the Getting It Right In Mobile series.
Personalizing Mobile Interaction To Create Lasting Customer LoyaltyWaterfall Mobile
Experience, loyalty, satisfaction, engagement. No matter the goal, marketers are responsible for creating compelling experiences that keep customers coming back. Whether the first line of communication occurs via phone or SMS, marketers must use these channels to create personalization and engagement in order to drive ongoing interaction with their customer base.
This joint webinar, brought to you by Angel and Waterfall Mobile, analyzes how to make mobile interaction more compelling. As with every webinar from the Getting It Right In Mobile series, the webinar examines best practices, analyzes relevant case studies and presents actionable next steps to launch a mobile marketing strategy to the next level.
Passbook. It tracks. It organizes. It reminds. It has everyone from marketers to retailers and event organizers really excited. This webinar discusses exactly how Apple's iOS Passbook factors in to an effective cross-channel mobile marketing strategy. It covers case studies, best practices and actionable next steps to help your business reach the next level. From Waterfall's Getting It Right In Mobile webinar series.
The competitive landscape for Email Service Providers (ESPs) has undergone significant change. Sure – marketers more than ever understand the need to invest with an ESP, as tools to boost email communication, targeting and tracking have become essential. However, with 90%+ of the U.S. owning cell phones and 90%+ of cell phone owners keeping their mobile within arms' reach 24/7, the digital world has shifted off of people's desktops and into their pockets. Moreover, email's non-optimal open and time-to-open rates make it ineffective for two-way and time sensitive communication – both hallmark qualities of mobile communication.
That's what makes integrating SMS mobile messaging so powerful for ESPs. SMS complements email elegantly, providing a direct, interactive and immediate pipeline to consumers. Plus, SMS and email strategy are similar, given the importance of developing a subscriber list mapped to various segmentation data.
During this webinar, we analyzed SMS integration for ESPs, putting specific focus on the keys to be successful.
Bebo is a social media network that allows users to create profiles, connect with others, express themselves, and be entertained. It provides opportunities for brands through sponsorships, video ads, engagement marketing, and traditional online ads. An example campaign by Coca-Cola on Bebo encouraged users to send virtual Cokes to friends, which drove traffic to Coke's feature page where users could take polls, upload photos, and connect. The campaign was coordinated across the web and mobile platforms.
http://www.XtraordinaryWomen.co.za
Xtraordinary Women Networking Session: Blouberg
TOPIC: Qr Codes and Multichannel Marketing by Zara Winterbach from Dynamic Exposure
New-school marketing is about leveraging the viral network effects of Social Media, where customers market on your behalf!
With social coupons solution, your customers are forced to like and share (Facebook) your special offer with their entire social media network before they can redeem your offer!
According to recent statistics, more than 60% of their friends will click on the shared link to see what it's about, and over 50% of those will take advantage of the offer and share it themselves, thus making your offer viral!
Viral Social Coupons (QR Codes) are entirely mobile optimized, which means on-the-go, in-store redemption, no printing required!
Turn your Free Wi-Fi service into an automated lead generating machine. Engage your customers on Social Media and gain valuable marketing data. Run contests, promotions and special offers, engaging your customers in real-time. We help turn your customers into fans using Social Powered Free Wi-Fi.
This document is a sales pitch from Opt4, Inc promoting their text marketing services. They offer turnkey mobile solutions including text contests and promotions to build opt-in customer lists. Key features highlighted include scratch-off tickets, branded selfies, live voting/screens, mobile coupons, and robust reporting of campaign metrics and ROI. The goal is to help businesses generate revenue through creative text strategies that drive customer engagement and loyalty via their mobile phones.
Platform interview: How Sina Weibo builds brands Branded Ltd
Sina Weibo continues to grow with over 536 million registered users, many of whom are young, educated, and from major Chinese cities. Brand engagement on Weibo remains high, with many top Chinese and global companies joining the platform. As Weibo evolves, brands can leverage more advanced targeting and content formats like social CRM, commerce, and advertising to further engage customers and drive business results.
The document discusses the capabilities of mobile advertising and text message marketing. It defines mobile advertising as using SMS/text messaging to promote brands and drive actions like event attendance. Some key points made include that SMS is widely used globally, text marketing can increase brand awareness and customer loyalty, and over half of mobile users have responded to mobile ads with very high open rates compared to other channels. It then provides examples of how different text message marketing features work and their potential benefits.
fMarketing proposes a Y5 O2O marketing solution that utilizes WiFi devices to:
1) Drive offline traffic to online social media platforms like Facebook and WeChat.
2) Distribute time-limited coupons digitally to encourage offline purchases.
3) Implement check-in loyalty programs and lucky draws to engage customers online and offline.
The proposal details how the WiFi devices, mobile apps, and backend system would integrate online and offline activities to promote clients and collect customer data.
Unless you take the time to understand your advertisers' businesses on a deeper level, you won’t be able to give them what they really need – a solution. To learn how to more effectively sell solutions, flip through the deck from our How to Solve Advertiser Challenges with Promotions webinar.
This marketing plan outlines goals of brand launch, awareness, and signing up 50 clients by 2023 for VCCG. The target audiences are NDIS providers and existing VCCG clients. Marketing initiatives include social media posts on Instagram, Facebook, Twitter and LinkedIn, videos, emails, cold calls, and attending 6 expos. An initial tentative budget of $60,800 covers expenses like expo fees, branding materials, travel, video production, and advertising. The social media theme and examples of successful past expos are provided to aid marketing efforts.
The document provides an overview of the San Diego's Best Reader Poll mobile platform, which allows readers to nominate and vote for their favorite local businesses in different categories using their mobile devices either through a mobile website or text messaging; it also describes promotion packages available for businesses to promote themselves on the mobile platform and encourage nominations and votes.
How to Get Started With Inbound Marketingrickburnes
A quick introduction to inbound marketing. The presentation introduces the concept of inbound marketing, gives an example of an inbound lead that ends up buying, and drills into key inbound tactics -- blogging, social media, landing pages, calls-to-action and lead nurturing.
This post is created to increase the understanding of referral codes with the help of an example and strategies to increase referral marketing campaign.
The document discusses using smartphone technology and loyalty marketing to increase sales and loyalty for Applebee's locations. It proposes using scannable "smartcodes" printed throughout restaurants that allow customers to instantly enroll in a loyalty program by scanning the code with their phone. Once enrolled, customers will receive personalized offers and marketing via email and text to encourage repeat visits and spending.
Mobilizing a group of supporters requires more than communication. To effectively unite people around a common cause for social action, marketers face the task of creating a massive, engaged, online and offline community. Without numbers, the community’s voice lacks punch. Without engagement - both on the ground and the web - the community only thinks and talks about, rather than activating, change.
To build, engage and support this community, marketers need to capture supporters anywhere and everywhere. Communication need to be immediate in order to take advantage of any political or societal developments. Location data remains vital in order to pinpoint concentrated groups of followers. Above all, social-action organizations need to transform supporters into advocates and activists empowered by each other.
This webinar discusses how mobile addresses all of the above and enables development of an effective community with engaged constituents. Part of the Waterfall Industry Insights series.
Waterfall Client Webinar: Information on the October 16 TCPA Rules ChangesWaterfall Mobile
In addition to our earlier email, we wanted to provide a forum for Waterfall clients to ask questions about the October 16 changes to the Telephone Consumer Protection Act. This webinar is not mandatory, rather it's meant to be an open discussion for those who feel like such a forum would be beneficial.
In the webinar, Waterfall CMO Matt Silk will:
1) Walk through the changes to the TCPA
2) Describe the current discussion and reaction from the mobile industry
3) Provide some insight into the options mobile marketers have at their disposal
Note: this webinar is not, nor should it supplement, legal advice. We'd like to remind clients to personally consult an attorney for specific counsel about telemarketing legalities.
Activating 1 to-1 Customer Service Relationships with MobileWaterfall Mobile
Organizations like the National Dating Abuse Helpline (NDAH) and DoSomething.org have found overwhelming success using mobile to connect with their constituents. This success stems from the fact that mobile establishes a direct, 1-to-1 connection with the end user, as opposed to a more impersonal, 1-to-many interaction.
Brands and agencies should take note, as this same line of thinking applies to consumer-focused, customer service communication. Drawing on best practices from organizations like NDAH and DoSomething.org, for-profit corporations can learn to modernize customer service communication and retain lasting customer satisfaction.
Viewers will walk away understanding what type of mobile communication produces 1-to-1 customer relationships, as well as the process for monetizing these best practices.
Mobile's Data Game: How to Play by the Rules and WinWaterfall Mobile
The document summarizes a webinar presented by Waterfall Mobile about developing a cross-channel mobile strategy. The webinar covered how mobile drives cross-channel marketing, the different mobile channels including SMS, IVR, push notifications, social media, and passbook. It also discussed managing the complex mobile messaging ecosystem and how the mobile landscape is evolving with technologies like mobile wallets, 1-to-1 communication, and augmented reality. Key takeaways included implementing a cross-channel strategy in phases, optimizing the messaging value chain, and focusing on customers.
7 Killer Tactics to Catapult a Mobile Marketing StrategyWaterfall Mobile
A mobile marketing strategy is just that – unless, of course, you've got some specific tactics to enhance mobile creativity, tracking and success. But how do these tactics play out in the real world? How can marketers apply them within their own business?
Find the answer to all these questions (and more) in the latest webinar from Waterfall Mobile: 7 Killer Tactics To Catapult Your Mobile Marketing Strategy. From the Getting It Right In Mobile series.
Personalizing Mobile Interaction To Create Lasting Customer LoyaltyWaterfall Mobile
Experience, loyalty, satisfaction, engagement. No matter the goal, marketers are responsible for creating compelling experiences that keep customers coming back. Whether the first line of communication occurs via phone or SMS, marketers must use these channels to create personalization and engagement in order to drive ongoing interaction with their customer base.
This joint webinar, brought to you by Angel and Waterfall Mobile, analyzes how to make mobile interaction more compelling. As with every webinar from the Getting It Right In Mobile series, the webinar examines best practices, analyzes relevant case studies and presents actionable next steps to launch a mobile marketing strategy to the next level.
Passbook. It tracks. It organizes. It reminds. It has everyone from marketers to retailers and event organizers really excited. This webinar discusses exactly how Apple's iOS Passbook factors in to an effective cross-channel mobile marketing strategy. It covers case studies, best practices and actionable next steps to help your business reach the next level. From Waterfall's Getting It Right In Mobile webinar series.
The competitive landscape for Email Service Providers (ESPs) has undergone significant change. Sure – marketers more than ever understand the need to invest with an ESP, as tools to boost email communication, targeting and tracking have become essential. However, with 90%+ of the U.S. owning cell phones and 90%+ of cell phone owners keeping their mobile within arms' reach 24/7, the digital world has shifted off of people's desktops and into their pockets. Moreover, email's non-optimal open and time-to-open rates make it ineffective for two-way and time sensitive communication – both hallmark qualities of mobile communication.
That's what makes integrating SMS mobile messaging so powerful for ESPs. SMS complements email elegantly, providing a direct, interactive and immediate pipeline to consumers. Plus, SMS and email strategy are similar, given the importance of developing a subscriber list mapped to various segmentation data.
During this webinar, we analyzed SMS integration for ESPs, putting specific focus on the keys to be successful.
When it comes to planning a retail mobile marketing program, the good news is the bad news: there's practically an unlimited number of ways retailers can use mobile to augment their customer communication strategy. "Good" because limitless possibility means well thought out and executed strategies will return significant value. "Bad" because settling on a starting point can be difficult.
This webinar discusses exactly how to differentiate "good" from "bad" and reveals what it takes for retail mobile marketers to be successful. As with all webinars from the Waterfall Industry Insights series, the presentation includes an analysis of stats, case studies, and actionable next steps for effective implementation.
5 Strategies For Effectively Integrating SMS, IVR and SocialWaterfall Mobile
Waterfall Mobile and Angel's presentation of the top strategies for effective cross-channel integration of SMS, IVR and social. Gain a clear understanding how:
- SMS text messaging services can integrate into IVR systems to form a key facet of businesses' customer care strategy
- Business intelligence, customer analytics and reporting can help deliver better customer engagement
Integrating SMS Into Your Cross-Channel Messaging StrategyWaterfall Mobile
Waterfall Mobile and Bronto present an insider's perspective about the current state of mobile marketing, where the industry is headed, and what you can do now to stay ahead of the curve. Learn rich insights and clear takeaways that you can integrate right away to augment your communications strategy, including:
- Best practices and examples of effective SMS integration with email
- Required standards for successful testing of integrated SMS
The Waterfall Quick6 LookBook provides an insider’s perspective into how mobile fits into a retail communication strategy so that companies can execute successfully.
Kane Russell discusses how to create effective SMS calls to action. He outlines four key ingredients: 1) compliance with regulations, 2) incentives to motivate consumers, 3) clarity to avoid confusion, and 4) a mobile-specific strategy. An effective call to action also requires a "secret sauce" of aligning with the brand's overall strategy. He provides examples and emphasizes that SMS is best used to enhance cross-channel mobile experiences.
QSR marketers juggle tight budgets, high budgetary accountability and thin margins attempting to connect with consumers who care about one thing: value. But it's not just cost savings. QSR marketers have to deliver a mashup of convenience, time-savings, speed of service and low prices.
This reality is what makes mobile such a powerful marketing channel for QSRs. Mobile is an integral part of consumers' on-the-go mentality and provides numerous ways to maximize customer lifetime value. Part of the Waterfall Industry Insights series.
Enormous opportunity exists for government agencies to take advantage of mobile. But tackling this endeavor without a roadmap can be overwhelming. That’s why we put together our Government Mobile Marketing Quick6 LookBook. It answers three questions:
- Why government and mobile?
- What examples are out there that government marketers can learn from?
- What are best practices for government mobile marketing initiatives?
Mobile coupons can get tricky from a from a strategic perspective. With mCoupon technology ranging from static to dynamic and dynamic verified, it’s imperative brands develop a clear understanding of what’s out there in order to execute campaigns successfully. In this webinar we analyze the mobile coupon ecosystem and develop action items for earning mCoupon ROI. From the Getting It Right In Mobile series.
Webinar-Daily Deals and Mobile-Engagement ExplainedWaterfall Mobile
In this webinar, from the Msgme Industry Insights series, we unpack the daily deals business completely and reveal why ongoing, interactive engagement is the key to success.
Mobile CRM Webinar: 6 Must Haves For Effective Cross Channel CRMWaterfall Mobile
Too often people talk about marketing channels within specific silos. The preferred alternative is cross-channel (as opposed to multichannel) marketing. In this webinar, featuring guest commentary from Constant Contact's Michael Karampalas, we unpack exactly how companies can launch an effective cross channel strategy focused on CRM. From the Getting It Right In Mobile series.
Mobile CRM Webinar: 6 Steps to Mobile ROI for Government AgenciesWaterfall Mobile
Given the importance of delivering meaningful content to a broad audience within the government sector, mobile presents a critical investment for government agencies. However, the mobile ecosystem’s complexity makes it challenging to scope a detailed roadmap. This webinar, from the Msgme Industry Insights series, details exactly how government agencies can be successful using mobile to engage their audience.
QR Codes Webinar: How to Think About and Use 2D CodesWaterfall Mobile
In this webinar we take a look at the dos and do not’s of using QR and other 2D Codes to launch marketing campaigns to new heights. From the Getting It Right In Mobile Series.
You can view a video recording of the webinar on the Msgme blog here: http://bit.ly/loghl2
“An Outlook of the Ongoing and Future Relationship between Blockchain Technologies and Process-aware Information Systems.” Invited talk at the joint workshop on Blockchain for Information Systems (BC4IS) and Blockchain for Trusted Data Sharing (B4TDS), co-located with with the 36th International Conference on Advanced Information Systems Engineering (CAiSE), 3 June 2024, Limassol, Cyprus.
Threats to mobile devices are more prevalent and increasing in scope and complexity. Users of mobile devices desire to take full advantage of the features
available on those devices, but many of the features provide convenience and capability but sacrifice security. This best practices guide outlines steps the users can take to better protect personal devices and information.
Building Production Ready Search Pipelines with Spark and MilvusZilliz
Spark is the widely used ETL tool for processing, indexing and ingesting data to serving stack for search. Milvus is the production-ready open-source vector database. In this talk we will show how to use Spark to process unstructured data to extract vector representations, and push the vectors to Milvus vector database for search serving.
Taking AI to the Next Level in Manufacturing.pdfssuserfac0301
Read Taking AI to the Next Level in Manufacturing to gain insights on AI adoption in the manufacturing industry, such as:
1. How quickly AI is being implemented in manufacturing.
2. Which barriers stand in the way of AI adoption.
3. How data quality and governance form the backbone of AI.
4. Organizational processes and structures that may inhibit effective AI adoption.
6. Ideas and approaches to help build your organization's AI strategy.
TrustArc Webinar - 2024 Global Privacy SurveyTrustArc
How does your privacy program stack up against your peers? What challenges are privacy teams tackling and prioritizing in 2024?
In the fifth annual Global Privacy Benchmarks Survey, we asked over 1,800 global privacy professionals and business executives to share their perspectives on the current state of privacy inside and outside of their organizations. This year’s report focused on emerging areas of importance for privacy and compliance professionals, including considerations and implications of Artificial Intelligence (AI) technologies, building brand trust, and different approaches for achieving higher privacy competence scores.
See how organizational priorities and strategic approaches to data security and privacy are evolving around the globe.
This webinar will review:
- The top 10 privacy insights from the fifth annual Global Privacy Benchmarks Survey
- The top challenges for privacy leaders, practitioners, and organizations in 2024
- Key themes to consider in developing and maintaining your privacy program
Let's Integrate MuleSoft RPA, COMPOSER, APM with AWS IDP along with Slackshyamraj55
Discover the seamless integration of RPA (Robotic Process Automation), COMPOSER, and APM with AWS IDP enhanced with Slack notifications. Explore how these technologies converge to streamline workflows, optimize performance, and ensure secure access, all while leveraging the power of AWS IDP and real-time communication via Slack notifications.
HCL Notes and Domino License Cost Reduction in the World of DLAUpanagenda
Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-and-domino-license-cost-reduction-in-the-world-of-dlau/
The introduction of DLAU and the CCB & CCX licensing model caused quite a stir in the HCL community. As a Notes and Domino customer, you may have faced challenges with unexpected user counts and license costs. You probably have questions on how this new licensing approach works and how to benefit from it. Most importantly, you likely have budget constraints and want to save money where possible. Don’t worry, we can help with all of this!
We’ll show you how to fix common misconfigurations that cause higher-than-expected user counts, and how to identify accounts which you can deactivate to save money. There are also frequent patterns that can cause unnecessary cost, like using a person document instead of a mail-in for shared mailboxes. We’ll provide examples and solutions for those as well. And naturally we’ll explain the new licensing model.
Join HCL Ambassador Marc Thomas in this webinar with a special guest appearance from Franz Walder. It will give you the tools and know-how to stay on top of what is going on with Domino licensing. You will be able lower your cost through an optimized configuration and keep it low going forward.
These topics will be covered
- Reducing license cost by finding and fixing misconfigurations and superfluous accounts
- How do CCB and CCX licenses really work?
- Understanding the DLAU tool and how to best utilize it
- Tips for common problem areas, like team mailboxes, functional/test users, etc
- Practical examples and best practices to implement right away
Ivanti’s Patch Tuesday breakdown goes beyond patching your applications and brings you the intelligence and guidance needed to prioritize where to focus your attention first. Catch early analysis on our Ivanti blog, then join industry expert Chris Goettl for the Patch Tuesday Webinar Event. There we’ll do a deep dive into each of the bulletins and give guidance on the risks associated with the newly-identified vulnerabilities.
Ocean lotus Threat actors project by John Sitima 2024 (1).pptxSitimaJohn
Ocean Lotus cyber threat actors represent a sophisticated, persistent, and politically motivated group that poses a significant risk to organizations and individuals in the Southeast Asian region. Their continuous evolution and adaptability underscore the need for robust cybersecurity measures and international cooperation to identify and mitigate the threats posed by such advanced persistent threat groups.
Best 20 SEO Techniques To Improve Website Visibility In SERPPixlogix Infotech
Boost your website's visibility with proven SEO techniques! Our latest blog dives into essential strategies to enhance your online presence, increase traffic, and rank higher on search engines. From keyword optimization to quality content creation, learn how to make your site stand out in the crowded digital landscape. Discover actionable tips and expert insights to elevate your SEO game.
Essentials of Automations: The Art of Triggers and Actions in FMESafe Software
In this second installment of our Essentials of Automations webinar series, we’ll explore the landscape of triggers and actions, guiding you through the nuances of authoring and adapting workspaces for seamless automations. Gain an understanding of the full spectrum of triggers and actions available in FME, empowering you to enhance your workspaces for efficient automation.
We’ll kick things off by showcasing the most commonly used event-based triggers, introducing you to various automation workflows like manual triggers, schedules, directory watchers, and more. Plus, see how these elements play out in real scenarios.
Whether you’re tweaking your current setup or building from the ground up, this session will arm you with the tools and insights needed to transform your FME usage into a powerhouse of productivity. Join us to discover effective strategies that simplify complex processes, enhancing your productivity and transforming your data management practices with FME. Let’s turn complexity into clarity and make your workspaces work wonders!
OpenID AuthZEN Interop Read Out - AuthorizationDavid Brossard
During Identiverse 2024 and EIC 2024, members of the OpenID AuthZEN WG got together and demoed their authorization endpoints conforming to the AuthZEN API
In the rapidly evolving landscape of technologies, XML continues to play a vital role in structuring, storing, and transporting data across diverse systems. The recent advancements in artificial intelligence (AI) present new methodologies for enhancing XML development workflows, introducing efficiency, automation, and intelligent capabilities. This presentation will outline the scope and perspective of utilizing AI in XML development. The potential benefits and the possible pitfalls will be highlighted, providing a balanced view of the subject.
We will explore the capabilities of AI in understanding XML markup languages and autonomously creating structured XML content. Additionally, we will examine the capacity of AI to enrich plain text with appropriate XML markup. Practical examples and methodological guidelines will be provided to elucidate how AI can be effectively prompted to interpret and generate accurate XML markup.
Further emphasis will be placed on the role of AI in developing XSLT, or schemas such as XSD and Schematron. We will address the techniques and strategies adopted to create prompts for generating code, explaining code, or refactoring the code, and the results achieved.
The discussion will extend to how AI can be used to transform XML content. In particular, the focus will be on the use of AI XPath extension functions in XSLT, Schematron, Schematron Quick Fixes, or for XML content refactoring.
The presentation aims to deliver a comprehensive overview of AI usage in XML development, providing attendees with the necessary knowledge to make informed decisions. Whether you’re at the early stages of adopting AI or considering integrating it in advanced XML development, this presentation will cover all levels of expertise.
By highlighting the potential advantages and challenges of integrating AI with XML development tools and languages, the presentation seeks to inspire thoughtful conversation around the future of XML development. We’ll not only delve into the technical aspects of AI-powered XML development but also discuss practical implications and possible future directions.
Things to Consider When Choosing a Website Developer for your Website | FODUUFODUU
Choosing the right website developer is crucial for your business. This article covers essential factors to consider, including experience, portfolio, technical skills, communication, pricing, reputation & reviews, cost and budget considerations and post-launch support. Make an informed decision to ensure your website meets your business goals.
Unlocking Productivity: Leveraging the Potential of Copilot in Microsoft 365, a presentation by Christoforos Vlachos, Senior Solutions Manager – Modern Workplace, Uni Systems
UiPath Test Automation using UiPath Test Suite series, part 6DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 6. In this session, we will cover Test Automation with generative AI and Open AI.
UiPath Test Automation with generative AI and Open AI webinar offers an in-depth exploration of leveraging cutting-edge technologies for test automation within the UiPath platform. Attendees will delve into the integration of generative AI, a test automation solution, with Open AI advanced natural language processing capabilities.
Throughout the session, participants will discover how this synergy empowers testers to automate repetitive tasks, enhance testing accuracy, and expedite the software testing life cycle. Topics covered include the seamless integration process, practical use cases, and the benefits of harnessing AI-driven automation for UiPath testing initiatives. By attending this webinar, testers, and automation professionals can gain valuable insights into harnessing the power of AI to optimize their test automation workflows within the UiPath ecosystem, ultimately driving efficiency and quality in software development processes.
What will you get from this session?
1. Insights into integrating generative AI.
2. Understanding how this integration enhances test automation within the UiPath platform
3. Practical demonstrations
4. Exploration of real-world use cases illustrating the benefits of AI-driven test automation for UiPath
Topics covered:
What is generative AI
Test Automation with generative AI and Open AI.
UiPath integration with generative AI
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Full-RAG: A modern architecture for hyper-personalizationZilliz
Mike Del Balso, CEO & Co-Founder at Tecton, presents "Full RAG," a novel approach to AI recommendation systems, aiming to push beyond the limitations of traditional models through a deep integration of contextual insights and real-time data, leveraging the Retrieval-Augmented Generation architecture. This talk will outline Full RAG's potential to significantly enhance personalization, address engineering challenges such as data management and model training, and introduce data enrichment with reranking as a key solution. Attendees will gain crucial insights into the importance of hyperpersonalization in AI, the capabilities of Full RAG for advanced personalization, and strategies for managing complex data integrations for deploying cutting-edge AI solutions.
Full-RAG: A modern architecture for hyper-personalization
Viral Mobile Marketing
1. Viral Encourage referrals. Build your lists.
Add a viral component to your mobile program by offering consumers an opportunity to earn
“points” for each person they get to text in to your program. “Points” can equate to entries into
a sweepstake/contest, credits towards a purchase or cold hard cash. You build the incentive
and Msgme handles the tools to generate unique codes, track referrers and build an extensive
database of qualified buyers with intent to purchase.
HOW IT WORKS FOR THE CONSUMER
t
1. Bob sees a mobile call-to-action from Brand A to text BOWL to
44144 to enter a sweepstake for a chance to win two tickets to
the Super Bowl and get great exclusive offers from Brand A.
2. Bob texts BOWL to 44144 and gets back a message confirming
he has successfully entered the sweeps.
Immediately following the confirmation message, Bob receives a
second message explaining how he can earn additional entries
into the sweepstakes by referring his friends and having them text
his keyword to enter as well. The keyword is comprised of the
original BOWL keyword plus the last four-digits of Bob’s mobile
(3032) making it easy for him to remember.
Bob’s initial text entering the Sweeps,
3. Bob is smart and immediately tells his friends to text BOWL3032 with viral code generation response.
to 44144 to win tickets to the Super Bowl.
4. Jim jumps on this great offer and texts BOWL3032 to 44144
giving Bob an additional entry into the sweeps and increasing his
chances of winning.
Jim now goes through the same process as Bob and receives
the sweeps confirmation message and the viral message with his
unique keyword.
WHAT THE BRAND GETS
t
• Brand advocates with a simple and easy way to spread the word
• Exponentially more subscribers and entrants into the program
• A method to communicate additional offers to subscribers
• A list of all entrants and the folks they referred
Jim’s response to Bob’s message, texting
his dynamically generated code. Jim’s
own new viral code is now generated.
For more information or questions about incorporating Viral into your campaigns, please contact your Account Manager or email
sales@waterfallmobile.com.