In this webinar, from the Msgme Industry Insights series, we unpack the daily deals business completely and reveal why ongoing, interactive engagement is the key to success.
QSR marketers juggle tight budgets, high budgetary accountability and thin margins attempting to connect with consumers who care about one thing: value. But it's not just cost savings. QSR marketers have to deliver a mashup of convenience, time-savings, speed of service and low prices.
This reality is what makes mobile such a powerful marketing channel for QSRs. Mobile is an integral part of consumers' on-the-go mentality and provides numerous ways to maximize customer lifetime value. Part of the Waterfall Industry Insights series.
A snapshot of the new online advertising ecosystem that developed in 2009: what should be expected from the Media Buying Platforms, the latest player in the online ad food chain...
A Leonardo Ventures presentation by Olivier de La Mesliere
QSR marketers juggle tight budgets, high budgetary accountability and thin margins attempting to connect with consumers who care about one thing: value. But it's not just cost savings. QSR marketers have to deliver a mashup of convenience, time-savings, speed of service and low prices.
This reality is what makes mobile such a powerful marketing channel for QSRs. Mobile is an integral part of consumers' on-the-go mentality and provides numerous ways to maximize customer lifetime value. Part of the Waterfall Industry Insights series.
A snapshot of the new online advertising ecosystem that developed in 2009: what should be expected from the Media Buying Platforms, the latest player in the online ad food chain...
A Leonardo Ventures presentation by Olivier de La Mesliere
At the Advertising Research Foundation’s (ARF) 2011 Annual re:think convention, David F. Poltrack, Chief Research Officer of CBS Corporation & President of CBS Vision and Kevin Bowen Principal of The Cambridge Group presented a presentation entitled The Future is Now: In Pursuit of a More Efficient and Effective Media Strategy. Advertising effectiveness is discussed with a focus on TV programming.
Presentation by Matt Silk, SVP of Waterfall Mobile, at the Bronto Summit. Outlines best practices and strategies for email service providers looking to integrate mobile into their service offering.
Mobile CRM Webinar: 6 Must Haves For Effective Cross Channel CRMWaterfall Mobile
Too often people talk about marketing channels within specific silos. The preferred alternative is cross-channel (as opposed to multichannel) marketing. In this webinar, featuring guest commentary from Constant Contact's Michael Karampalas, we unpack exactly how companies can launch an effective cross channel strategy focused on CRM. From the Getting It Right In Mobile series.
At the Advertising Research Foundation’s (ARF) 2011 Annual re:think convention, David F. Poltrack, Chief Research Officer of CBS Corporation & President of CBS Vision and Kevin Bowen Principal of The Cambridge Group presented a presentation entitled The Future is Now: In Pursuit of a More Efficient and Effective Media Strategy. Advertising effectiveness is discussed with a focus on TV programming.
Presentation by Matt Silk, SVP of Waterfall Mobile, at the Bronto Summit. Outlines best practices and strategies for email service providers looking to integrate mobile into their service offering.
Mobile CRM Webinar: 6 Must Haves For Effective Cross Channel CRMWaterfall Mobile
Too often people talk about marketing channels within specific silos. The preferred alternative is cross-channel (as opposed to multichannel) marketing. In this webinar, featuring guest commentary from Constant Contact's Michael Karampalas, we unpack exactly how companies can launch an effective cross channel strategy focused on CRM. From the Getting It Right In Mobile series.
Waterfall Client Webinar: Information on the October 16 TCPA Rules ChangesWaterfall Mobile
In addition to our earlier email, we wanted to provide a forum for Waterfall clients to ask questions about the October 16 changes to the Telephone Consumer Protection Act. This webinar is not mandatory, rather it's meant to be an open discussion for those who feel like such a forum would be beneficial.
In the webinar, Waterfall CMO Matt Silk will:
1) Walk through the changes to the TCPA
2) Describe the current discussion and reaction from the mobile industry
3) Provide some insight into the options mobile marketers have at their disposal
Note: this webinar is not, nor should it supplement, legal advice. We'd like to remind clients to personally consult an attorney for specific counsel about telemarketing legalities.
Mobile's Data Game: How to Play by the Rules and WinWaterfall Mobile
Unlocking the power of mobile messaging presents companies with a worthwhile challenge. The mobile channels – SMS, IVR, Push, Twitter, Facebook, Passbook – return significantly more value when integrated across Marketing, Sales, Communications, Support and Operations. Seamlessly developing this requisite integration, however, requires the tactical coordination of ESPs, CRMs, traditional agencies, specialist agencies and specialist technology companies. Though developing a roadmap can feel overwhelming, to those companies that do succeed go the spoils: true cross-channel interactivity, the holy grail of mobile marketing and an imposing competitive advantage in a now-mobile world.
The secret to success? Viewing mobile not as a communication strategy, but as a data strategy. Join us in this webinar as Matt Silk, CMO of Waterfall Mobile, reveals the optimal tactics for developing mobile to build relationships. Attendees will walk away with a clear understanding of what cross-channel mobile messaging actually means, as well as the required steps to get there.
Mobile coupons can get tricky from a from a strategic perspective. With mCoupon technology ranging from static to dynamic and dynamic verified, it’s imperative brands develop a clear understanding of what’s out there in order to execute campaigns successfully. In this webinar we analyze the mobile coupon ecosystem and develop action items for earning mCoupon ROI. From the Getting It Right In Mobile series.
Have you ever wondered how to create the perfect SMS marketing call to action? This webinar covers everything you need to know - from compliance, to incentives, design and metadata collection for ROI. From the Getting It Right in mobile webinar series.
Integrating SMS Into Your Cross-Channel Messaging StrategyWaterfall Mobile
Waterfall Mobile and Bronto present an insider's perspective about the current state of mobile marketing, where the industry is headed, and what you can do now to stay ahead of the curve. Learn rich insights and clear takeaways that you can integrate right away to augment your communications strategy, including:
- Best practices and examples of effective SMS integration with email
- Required standards for successful testing of integrated SMS
Business Opportunity for a service that is only $5 monthly for unlimited storage space for all types of digital electronic files (video, documents, etc.)
These deal ideas will bring success to your program.
Leading up to our 30 Deals in 30 Minutes webinar, we analyzed thousands of deals to see what’s selling. Flip through the slide deck above, or watch a recording of the presentation and read our top takeaways:
http://secondstreetlab.com/2012/06/top-10-takeaways-30-deals-in-30-minutes-guns-meat-dirt-other-deals-that-work/
Similar to Webinar-Daily Deals and Mobile-Engagement Explained (20)
Mobilizing a group of supporters requires more than communication. To effectively unite people around a common cause for social action, marketers face the task of creating a massive, engaged, online and offline community. Without numbers, the community’s voice lacks punch. Without engagement - both on the ground and the web - the community only thinks and talks about, rather than activating, change.
To build, engage and support this community, marketers need to capture supporters anywhere and everywhere. Communication need to be immediate in order to take advantage of any political or societal developments. Location data remains vital in order to pinpoint concentrated groups of followers. Above all, social-action organizations need to transform supporters into advocates and activists empowered by each other.
This webinar discusses how mobile addresses all of the above and enables development of an effective community with engaged constituents. Part of the Waterfall Industry Insights series.
Activating 1 to-1 Customer Service Relationships with MobileWaterfall Mobile
Organizations like the National Dating Abuse Helpline (NDAH) and DoSomething.org have found overwhelming success using mobile to connect with their constituents. This success stems from the fact that mobile establishes a direct, 1-to-1 connection with the end user, as opposed to a more impersonal, 1-to-many interaction.
Brands and agencies should take note, as this same line of thinking applies to consumer-focused, customer service communication. Drawing on best practices from organizations like NDAH and DoSomething.org, for-profit corporations can learn to modernize customer service communication and retain lasting customer satisfaction.
Viewers will walk away understanding what type of mobile communication produces 1-to-1 customer relationships, as well as the process for monetizing these best practices.
7 Killer Tactics to Catapult a Mobile Marketing StrategyWaterfall Mobile
A mobile marketing strategy is just that – unless, of course, you've got some specific tactics to enhance mobile creativity, tracking and success. But how do these tactics play out in the real world? How can marketers apply them within their own business?
Find the answer to all these questions (and more) in the latest webinar from Waterfall Mobile: 7 Killer Tactics To Catapult Your Mobile Marketing Strategy. From the Getting It Right In Mobile series.
Personalizing Mobile Interaction To Create Lasting Customer LoyaltyWaterfall Mobile
Experience, loyalty, satisfaction, engagement. No matter the goal, marketers are responsible for creating compelling experiences that keep customers coming back. Whether the first line of communication occurs via phone or SMS, marketers must use these channels to create personalization and engagement in order to drive ongoing interaction with their customer base.
This joint webinar, brought to you by Angel and Waterfall Mobile, analyzes how to make mobile interaction more compelling. As with every webinar from the Getting It Right In Mobile series, the webinar examines best practices, analyzes relevant case studies and presents actionable next steps to launch a mobile marketing strategy to the next level.
Passbook. It tracks. It organizes. It reminds. It has everyone from marketers to retailers and event organizers really excited. This webinar discusses exactly how Apple's iOS Passbook factors in to an effective cross-channel mobile marketing strategy. It covers case studies, best practices and actionable next steps to help your business reach the next level. From Waterfall's Getting It Right In Mobile webinar series.
The competitive landscape for Email Service Providers (ESPs) has undergone significant change. Sure – marketers more than ever understand the need to invest with an ESP, as tools to boost email communication, targeting and tracking have become essential. However, with 90%+ of the U.S. owning cell phones and 90%+ of cell phone owners keeping their mobile within arms' reach 24/7, the digital world has shifted off of people's desktops and into their pockets. Moreover, email's non-optimal open and time-to-open rates make it ineffective for two-way and time sensitive communication – both hallmark qualities of mobile communication.
That's what makes integrating SMS mobile messaging so powerful for ESPs. SMS complements email elegantly, providing a direct, interactive and immediate pipeline to consumers. Plus, SMS and email strategy are similar, given the importance of developing a subscriber list mapped to various segmentation data.
During this webinar, we analyzed SMS integration for ESPs, putting specific focus on the keys to be successful.
When it comes to planning a retail mobile marketing program, the good news is the bad news: there's practically an unlimited number of ways retailers can use mobile to augment their customer communication strategy. "Good" because limitless possibility means well thought out and executed strategies will return significant value. "Bad" because settling on a starting point can be difficult.
This webinar discusses exactly how to differentiate "good" from "bad" and reveals what it takes for retail mobile marketers to be successful. As with all webinars from the Waterfall Industry Insights series, the presentation includes an analysis of stats, case studies, and actionable next steps for effective implementation.
5 Strategies For Effectively Integrating SMS, IVR and SocialWaterfall Mobile
Waterfall Mobile and Angel's presentation of the top strategies for effective cross-channel integration of SMS, IVR and social. Gain a clear understanding how:
- SMS text messaging services can integrate into IVR systems to form a key facet of businesses' customer care strategy
- Business intelligence, customer analytics and reporting can help deliver better customer engagement
The Waterfall Quick6 LookBook provides an insider’s perspective into how mobile fits into a retail communication strategy so that companies can execute successfully.
Msgme's viral solution provides complete visibility into your organic and referred subscribers while providing a user-friendly and more engaging experience for your participants.
Enormous opportunity exists for government agencies to take advantage of mobile. But tackling this endeavor without a roadmap can be overwhelming. That’s why we put together our Government Mobile Marketing Quick6 LookBook. It answers three questions:
- Why government and mobile?
- What examples are out there that government marketers can learn from?
- What are best practices for government mobile marketing initiatives?
Mobile CRM Webinar: 6 Steps to Mobile ROI for Government AgenciesWaterfall Mobile
Given the importance of delivering meaningful content to a broad audience within the government sector, mobile presents a critical investment for government agencies. However, the mobile ecosystem’s complexity makes it challenging to scope a detailed roadmap. This webinar, from the Msgme Industry Insights series, details exactly how government agencies can be successful using mobile to engage their audience.
QR Codes Webinar: How to Think About and Use 2D CodesWaterfall Mobile
In this webinar we take a look at the dos and do not’s of using QR and other 2D Codes to launch marketing campaigns to new heights. From the Getting It Right In Mobile Series.
You can view a video recording of the webinar on the Msgme blog here: http://bit.ly/loghl2
Watch Out Social, Here Comes Mobile--Customer Response Summit 5/12/11Waterfall Mobile
2011 Presentation by Waterfall Mobile SVP Matt Silk given during CRS II in Florida. Discusses surging importance of mobile as a marketing channel and how to be effective running mobile marketing campaigns.
Getting it Right in Mobile: How to Use Mobile to Build RelationshipsWaterfall Mobile
Key goals for effective and efficient customer relationship management have not changed - acquire new customers, build loyalty, and reduce costs. With the advent of cell phones, consumers are forcing businesses to expand their thinking to now include the mobile channel to meet and further those fundamental objectives.
The mobile channel is evolving from one-time, one-off projects to Mobile CRM, where marketers are optimizing one-to-one customer communications and developing more meaningful relationships through this emerging medium.
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
Let's dive deeper into the world of ODC! Ricardo Alves (OutSystems) will join us to tell all about the new Data Fabric. After that, Sezen de Bruijn (OutSystems) will get into the details on how to best design a sturdy architecture within ODC.
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on the notifications, alerts, and approval requests using Slack for Bonterra Impact Management. The solutions covered in this webinar can also be deployed for Microsoft Teams.
Interested in deploying notification automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualityInflectra
In this insightful webinar, Inflectra explores how artificial intelligence (AI) is transforming software development and testing. Discover how AI-powered tools are revolutionizing every stage of the software development lifecycle (SDLC), from design and prototyping to testing, deployment, and monitoring.
Learn about:
• The Future of Testing: How AI is shifting testing towards verification, analysis, and higher-level skills, while reducing repetitive tasks.
• Test Automation: How AI-powered test case generation, optimization, and self-healing tests are making testing more efficient and effective.
• Visual Testing: Explore the emerging capabilities of AI in visual testing and how it's set to revolutionize UI verification.
• Inflectra's AI Solutions: See demonstrations of Inflectra's cutting-edge AI tools like the ChatGPT plugin and Azure Open AI platform, designed to streamline your testing process.
Whether you're a developer, tester, or QA professional, this webinar will give you valuable insights into how AI is shaping the future of software delivery.
Neuro-symbolic is not enough, we need neuro-*semantic*Frank van Harmelen
Neuro-symbolic (NeSy) AI is on the rise. However, simply machine learning on just any symbolic structure is not sufficient to really harvest the gains of NeSy. These will only be gained when the symbolic structures have an actual semantics. I give an operational definition of semantics as “predictable inference”.
All of this illustrated with link prediction over knowledge graphs, but the argument is general.
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
PHP Frameworks: I want to break free (IPC Berlin 2024)Ralf Eggert
In this presentation, we examine the challenges and limitations of relying too heavily on PHP frameworks in web development. We discuss the history of PHP and its frameworks to understand how this dependence has evolved. The focus will be on providing concrete tips and strategies to reduce reliance on these frameworks, based on real-world examples and practical considerations. The goal is to equip developers with the skills and knowledge to create more flexible and future-proof web applications. We'll explore the importance of maintaining autonomy in a rapidly changing tech landscape and how to make informed decisions in PHP development.
This talk is aimed at encouraging a more independent approach to using PHP frameworks, moving towards a more flexible and future-proof approach to PHP development.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
Webinar-Daily Deals and Mobile-Engagement Explained
1. Msgme
Industry*
Insights
*
Daily
Deals
And
Mobile
-‐
Engagement
Explained
Kane
Russell,
VP
of
Marke,ng
Waterfall
Mobile
1
2. Waterfall
Mobile
and
the
Msgme
Pla:orm
Waterfall
Mobile Msgme
๏ Founded
August
2005 ๏ Free
trial:
www.msgme.com
๏ Offices
in
SFO
(HQ),
NYC
&
Aus,n ๏ API
suite:
developer.msgme.com
๏ Backed
by
Vista
Equity
Partners
๏ Custom
applica,on
development
๏ Cross-‐channel
mobile
&
social
CRM
via
SMS,
๏ Short
code
provisioning,
cer,fica,on
MMS,
QR
Codes,
IVR,
Facebook
&
TwiXer &
audit
management
2
3. Objec>ves
๏ Daily
deals
-‐
“hot”
or
“not?”
๏ Economics
-‐
how
daily
deals
create
value
๏ Success
factors
-‐
how
daily
deals
can
stay
“hot”
๏ Solu,on
-‐
mobile
marke,ng
CRM
๏ Implementa,on
-‐
mobile
and
daily
deals
๏ Key
takeaways
3
7. Is
Deal
Fa>gue
A
Factor?
Daily
Deals
Consumer
Survey
Data
(n=943)
Subscribed
to
daily
deals 86%
Subscribed
to
Groupon
&
Living
Social 72%
Only
buy
from
Groupon 41%
Subscribed
to
at
least
3
providers 36%
Been
subscribed
more
than
1
year 20%
Now
opening
fewer
or
none
of
offers 74%
Will
buy
fewer
deals
than
have
in
past 68%
Source:
Local
Offer
Network
EsAmates
7
8. Daily
Deals
Industry
Revenue
Projec>ons
US
Group
Buying/Daily
Deals
Market
INDUSTRY
REVENUE
(GROSS)
in
billions
of
dollars
$2.67
$1.12
2010 2011
Source:
Local
Offer
Network
EsAmates
8
9. Daily
Deals
Industry
Offers
Growth
US
Group
Buying/Daily
Deals
Market
TOTAL
OFFERS
PUBLISHED
40,000
39,993
30,000
20,000 22,163
19,676
10,000 14,462
6,895
2010
Q1 2010
Q2 2010
Q3 2010
Q4 2011
Q1
(E)
Source:
Local
Offer
Network
EsAmates
9
10. Economics
of
Daily
Deals
Daily
Deals
Service
Providers
Before
During
Ajer
Deal
Day
Consumers
Merchants
10
11. Before
Deal
Day
๏ Daily
deal
value:
amount
consumer
would
pay
normally
๏ Daily
deal
price:
amount
consumer
pays
for
daily
deal
๏ Daily
deals
sold:
number
of
daily
deals
purchased
by
consumers
๏ Revenue
split:
agreed
upon
provider
and
merchant
revenue
share
๏ Payment
terms:
,me
un,l
provider
pays
merchant
๏ Average
>cket:
the
normal
purchase
amount
at
merchant
establishment
11
12. Deal
Day
๏ Merchant
revenue:
amount
of
revenue
generated
for
merchant
๏ Provider
revenue:
amount
of
revenue
generated
for
provider
๏ Redemp>on
rate:
percent
of
customers
that
purchase
and
use
daily
deal
๏ New
customers
%:
percentage
of
new
customers
for
merchant
from
deal
๏ Credit
card
processing:
charge
by
credit
card
companies
for
transac,ons
๏ COGS:
cost
to
the
merchant
of
good
sold
๏ Other
merchant
costs:
cost
to
the
merchant
of
doing
business
๏ Consumer
spend:
consumers
may
spend
more/less
than
daily
deal
value
12
13. Ajer
Deal
Day
๏ “Yelp”
effect:
percep,on
of
merchant
aler
daily
deal
promo,on
๏ Repeat
customers:
number
of
consumers
who
return
to
merchant
๏ “Deal
hunter”
effect:
number
of
consumers
willing
to
buy
at
full
price
13
14. An
Example
Daily
Deal
Promo>on
According
to
terms
from
Techcrunch
“Stop
The
Hate,”
hop://tcrn.ch/nIW:Q:
14
15. So
How
Can
This
Work
For
A
Merchant?
Unfortunately,
not
as
simple
as
“merchants
should
nego>ate
beoer”:
15
16. Daily
Deals
Industry
Factors
Low
margin
businesses
face
much
greater
risks
running
a
daily
deal:
16
17. Daily
Deals
Execu>on
Factors
Daily
deals
can
be
profitable
if
they
aoract
new
and
repeat
business:
17
18. Purng
It
All
Together
Higher
margin
business
+
nego>ate
terms
+
execute
well:
18
19. Daily
Deals
Success
Factors
๏ For
Merchants
-‐ Nego,ate
beXer
terms
with
deal
providers
-‐ Make
sure
daily
deals
is
right
for
your
business
๏ For
Merchants
&
Providers
-‐ AXract
new
customers
with
daily
deals
-‐ Make
sure
new
customers
return
-‐ Recruit
these
new
customers
as
brand
ambassadors
19
20. Mobile
Marke>ng
CRM
1)
Build
a
mobile
subscriber
database
2)
Mone>ze
database
through
interac>ve
mobile
communica>on
campaigns
IVR
20
21. Time
To
Invest
In
Mobile
Is
Now
Which
describes
your
mobile
strategy?
Source:
Forrester
21
22. Time
To
Invest
In
Mobile
Is
Now
What
kind
of
investment
in
mobile
do
you
foresee
in
2011?
Source:
Forrester
22
23. Time
To
Invest
In
Mobile
Is
Now
What
do
you
feel
are
top
uses
for
mobile?
Source:
Forrester
23
24. Mobile
and
Daily
Deals
๏ ABract
new
customers
with
daily
deals
Vet
daily
deal
sign
ups
against
ac>ve
subscriber
list
No>fy
current
customers
of
alterna>ve
promo>ons
๏ Make
sure
new
customers
return
Capture
mobile
subscribers
upon
deal
sign
up
Capture
mobile
subscribers
upon
purchase
๏ Recruit
these
new
customers
as
brand
ambassadors
Run
“bring
a
friend”
campaigns
for
new
subscribers
Drive
online
brand
equity
via
interac>ve
campaigns
24
25. Case
Study:
Gelato
Spot
Success
to
date:
๏ Had
customers
opt-‐in
for
mobile
subscriber
list
when
they
used
daily
deal
vouchers
๏ 80%
of
these
customers
remained
on
list
aler
three
months
๏ Mobile
coupon
pitches
gemng
highest
redemp,on
rate
for
any
other
medium
Next
steps:
๏ Encourage
new
customers
to
return
with
their
friends
๏ Run
campaigns
geared
toward
brand
value
instead
of
coupon
purchases
Source:
ClickZ
MarkeAng
News
25
26. Key
Takeaways
For
Merchants: For
Daily
Deals
Providers:
๏ Perform
due
diligence
to
make
๏ Not
all
revenue
is
good
revenue
sure
daily
deal
right
for
you
๏ Encourage
merchants
to
think
๏ Drive
new
and
repeat
business beyond
the
campaign
๏ Adopt
a
life,me
value
๏ Differen,ate
brand
with
perspec,ve innova,ve
technology
solu,ons
26
27. Any
Ques>ons?
For
more
informa,on
visit
www.msgme.com
More
industry
informa,on
available
on
our
blog
@
blog.msgme.com
Case
studies
are
available
@
clicky.me/msgmecs
Or
contact
us
directly:
marke,ng@waterfallmobile.com
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