The ORMMA code group presentation on January 31, 2011, focused on creating compliant ads and SDKs for rich media in native applications. It discussed the ORMMA specification, its compliance levels, and provided resources such as the reference SDK and web tester for publishers and advertisers to ensure compliance. The session included a panel discussion and emphasized the aim to reduce conflicts and expenses related to multiple ad SDKs while maintaining revenue during the adoption of ORMMA standards.

1. ormma-code group presentation: “ Creating compliant ads and SDKs” January 31 st 2011

2. Agenda: “Creating compliant ads and SDKs” 1:00 – Welcome and ORMMA update 1:15 – Becoming SDK compliant developing and using the reference SDK 1:30 – Developing compliant ads demo of web testing client 1:45 – Code Group Panel, Q&A 2:00 – Call ends

3. What is ORMMA? ORMMA is a specification that describes a common way for HTML ads to run in native apps

4. State of ORMMA Publishers Reference SDK available for download ORMMA SDK is “in the wild”, The Weather Channel App Advertisers Web tester is available

5. What is ORMMA-compliant? Publishers SDK follows the specification Advertisers Ads use the JavaScript API for rich media features

6. Three levels of SDK compliance Why? Allow for quicker adoption Level 1 Expand/collapse Level 2 Access to native features Level 3 Caching

7. What is on the ORMMA site? Specification API http://code.google.com/p/ormma/wiki/GeneralRequirements Code Reference SDK http://code.google.com/p/ormma/source/browse/#svn%2Ftrunk Web Tester http://code.google.com/p/ormma/source/browse/#svn%2Ftrunk%2FWebTester

8. Using the ORMMA site Publishers Download and incorporate the reference SDK Refer to API to modify existing SDK to be compliant Advertisers Consult API for calls to make when expanding, clicking, and for access to native features Run the web tester to confirm ads are compliant

9. Using the ORMMA site DEMO http://code.google.com/p/ormma/

10. ORMMA Reference SDK Casey Dement Enterprise Architect The Weather Channel Rob Hedin Senior Applications Developer The Weather Channel

11. Goals for The Weather Channel Provide high-level of Rich Media functionality Reduce conflicts and expense of multiple ad SDKs Maintain revenues during adoption

12. What is ORMMA? ORMMA is a development standard for rich media ad creative designers ORMMA is a definition of the common rich media features ads should expect from an application ORMMA is a common API to express those features across applications and platforms ORMMA is a set of reference implementations

13. Common Features

14. The ORMMA API

15. Your path to ORMMA Incorporate the reference SDK Extend an existing SDK to be ORMMA compliant

16. Reference Implementations

17. Reference Implementations

18. ORMMA Web Tester Nathan Carver VP Software Crisp Media

19. ORMMA Web Tester DEMO http://localhost/WebTester/

20. State of ormma-code group Discussion group for technical implementation and support Standing call, Friday @ 1:00PM Eastern Current discussion – providing more ad samples Preparing for discussions related to ad delivery

21. Panel Discussion Nathan Carver, Crisp Media Casey Dement, The Weather Channel Rob Hedin, The Weather Channel Todd Pasternack, PointRoll Neal Karasic, Jumptap

22. ORMMA is the Future: http://www.xtranormal.com/watch/8316434/?listid=20741118

23. Information and links Get latest news http://blog.ormma.org Add to the public discussion http://groups.google.com/group/ORMMA-discussion Join the code group http://groups.google.com/group/ormma-code Download the SDK or Web Tester http://code.google.com/p/ormma/source/browse/ Read the API http://code.google.com/p/ormma/wiki/ORMMA_JavaScript Contact ORMMA [email_address]