Waterfall Mobile and Bronto present an insider's perspective about the current state of mobile marketing, where the industry is headed, and what you can do now to stay ahead of the curve. Learn rich insights and clear takeaways that you can integrate right away to augment your communications strategy, including:
- Best practices and examples of effective SMS integration with email
- Required standards for successful testing of integrated SMS
Mobile coupons can get tricky from a from a strategic perspective. With mCoupon technology ranging from static to dynamic and dynamic verified, it’s imperative brands develop a clear understanding of what’s out there in order to execute campaigns successfully. In this webinar we analyze the mobile coupon ecosystem and develop action items for earning mCoupon ROI. From the Getting It Right In Mobile series.
Sport business webinar the monetisation of football content 120404Tom Horsey
Mobile Opportunities for the Sports Industry
April 4, 2012 at 2:00 PM - 3:30 PM
Mobile Opportunities for the Sports Industry
Mobile in sport has been around for a while now and most industry players have a strategy in place to maximise it's potential for them. The question is, what are they doing, and more importantly which approach works the best?
SportBusiness dedicates a whole day to opening up discussions into questions just like this in its upcoming mSport Summit, and to give you a taste of what's to come we're offering you a FREE webinar on mobile sport.
Title: Monetisation of Football Content
Speaker: Tom Horsey
Tom Horsey, Senior Partner of the Crazy4Media Group, and CEO of Froggie Mobile Marketing Solutions, will show you how sporting clubs of all sizes are making the best use of what mobile can offer. Including case studies on the use of mobile by small, medium, and large sized teams.
This webinar features a guide to:
* Creating and build effective relationships with local fans
* Developing stronger relationships with distant fans
* Using mobile as a successful CRM tool
Games Passport: Taking advantage of the economic crisis: serving advertisemen...DevGAMM Conference
With the ever-increasing number of online casual players all around the world, the gaming market has become a very attractive source of traffic for advertisers, especially in these current times of economic crisis. At the same time, players are more then ever reluctant to pay for playing. As such, advertisement has become a very important revenue generator for game developers and publishers. In this session we will make the detailed analysis of this situation and will look into the main metrics and advertisement tools available.
Have you ever wondered how to create the perfect SMS marketing call to action? This webinar covers everything you need to know - from compliance, to incentives, design and metadata collection for ROI. From the Getting It Right in mobile webinar series.
This session will feature three major leading mobile marketing organizations revealing insights and live demonstrations of what works in mobile marketing. From building brand awareness to attracting leads and booking sales, this panel will show real market programs that deliver ROI.
Social Media Tomorrow : conference with LinkedIn VP Mike Gamson ( his deck is...Vivendi Content
Deck in French about Social Trends according to Havas Média France CEO . Common Sources with figures from Business Insider, Mary Meeker KPCB, Mashable, Havas Digital, Socialyze
Mobile coupons can get tricky from a from a strategic perspective. With mCoupon technology ranging from static to dynamic and dynamic verified, it’s imperative brands develop a clear understanding of what’s out there in order to execute campaigns successfully. In this webinar we analyze the mobile coupon ecosystem and develop action items for earning mCoupon ROI. From the Getting It Right In Mobile series.
Sport business webinar the monetisation of football content 120404Tom Horsey
Mobile Opportunities for the Sports Industry
April 4, 2012 at 2:00 PM - 3:30 PM
Mobile Opportunities for the Sports Industry
Mobile in sport has been around for a while now and most industry players have a strategy in place to maximise it's potential for them. The question is, what are they doing, and more importantly which approach works the best?
SportBusiness dedicates a whole day to opening up discussions into questions just like this in its upcoming mSport Summit, and to give you a taste of what's to come we're offering you a FREE webinar on mobile sport.
Title: Monetisation of Football Content
Speaker: Tom Horsey
Tom Horsey, Senior Partner of the Crazy4Media Group, and CEO of Froggie Mobile Marketing Solutions, will show you how sporting clubs of all sizes are making the best use of what mobile can offer. Including case studies on the use of mobile by small, medium, and large sized teams.
This webinar features a guide to:
* Creating and build effective relationships with local fans
* Developing stronger relationships with distant fans
* Using mobile as a successful CRM tool
Games Passport: Taking advantage of the economic crisis: serving advertisemen...DevGAMM Conference
With the ever-increasing number of online casual players all around the world, the gaming market has become a very attractive source of traffic for advertisers, especially in these current times of economic crisis. At the same time, players are more then ever reluctant to pay for playing. As such, advertisement has become a very important revenue generator for game developers and publishers. In this session we will make the detailed analysis of this situation and will look into the main metrics and advertisement tools available.
Have you ever wondered how to create the perfect SMS marketing call to action? This webinar covers everything you need to know - from compliance, to incentives, design and metadata collection for ROI. From the Getting It Right in mobile webinar series.
This session will feature three major leading mobile marketing organizations revealing insights and live demonstrations of what works in mobile marketing. From building brand awareness to attracting leads and booking sales, this panel will show real market programs that deliver ROI.
Social Media Tomorrow : conference with LinkedIn VP Mike Gamson ( his deck is...Vivendi Content
Deck in French about Social Trends according to Havas Média France CEO . Common Sources with figures from Business Insider, Mary Meeker KPCB, Mashable, Havas Digital, Socialyze
The mobile landscape continues to grow by leaps and bounds. This presentation helps identify where mobile is going through stats and graphs for location-based-apps, Mcommerce, and mobile advertising.
'Minimising the experiential gap in today’s digital world' - Kantar (Mobile R...QuestBack AG
A look at how mobile research can help close the experiential gap between how everyday consumers engage in digital environments, and how traditional research is conducted. Doing so may help researchers overcome declining response rates, engage and retain more research panellists/community members, and protect data quality.
Research conducted by the Asia Digital Marketing Association (ADMA) in conjunction with Digital Media, the HK4As, the IAA HK, the HKDMA and the HKIM, reveals that the use of digital marketing is on the rise in Asia Pacific.
The results of the fourth annual industry survey conducted by the Asia Digital Marketing Association (ADMA), indicate that both large and small companies are increasing their investment in digital marketing. 39% of respondents said they will spend more than 15% of their marketing budget on digital marketing. This represents an increase of 16% over 2006. Over two thirds of those surveyed said that their online budgets have increased over last year.
Millennial Media collaborated with DM2Events.com in an in-depth exploration of attitudes and spending
plans of leading marketers and publishers to help us offer benchmarks for attendees at our Sept. 17th
digiday:MOBILE conference. To complete, “The State of the Industry”, we surveyed 100 leading agencies to
compile an in-depth analysis of mobile advertising performance and forecasts of future spending. As the
mobile advertising industry continues to evolve, this data provides a critical view on where the industry
stands today: where the industry, is and is not, exceeding advertiser’s expectations and why advertisers are
planning to buy mobile in the future.
PERSONAL RECOMMENDATIONS AND CONSUMER OPINIONS POSTED ONLINE ARE THE MOST TRU...LiveXtension
Nielsen, 7 July 2009 Nielsen Press Release. Recommendations by personal acquaintances and opinions posted by
consumers online are the most trusted forms of advertising globally, according to the latest twiceyearly Nielsen Global Online Consumer Survey of over 25,000 Internet consumers from 50 countries.
Getting it Right in Mobile: How to Use Mobile to Build RelationshipsWaterfall Mobile
Key goals for effective and efficient customer relationship management have not changed - acquire new customers, build loyalty, and reduce costs. With the advent of cell phones, consumers are forcing businesses to expand their thinking to now include the mobile channel to meet and further those fundamental objectives.
The mobile channel is evolving from one-time, one-off projects to Mobile CRM, where marketers are optimizing one-to-one customer communications and developing more meaningful relationships through this emerging medium.
The mobile landscape continues to grow by leaps and bounds. This presentation helps identify where mobile is going through stats and graphs for location-based-apps, Mcommerce, and mobile advertising.
'Minimising the experiential gap in today’s digital world' - Kantar (Mobile R...QuestBack AG
A look at how mobile research can help close the experiential gap between how everyday consumers engage in digital environments, and how traditional research is conducted. Doing so may help researchers overcome declining response rates, engage and retain more research panellists/community members, and protect data quality.
Research conducted by the Asia Digital Marketing Association (ADMA) in conjunction with Digital Media, the HK4As, the IAA HK, the HKDMA and the HKIM, reveals that the use of digital marketing is on the rise in Asia Pacific.
The results of the fourth annual industry survey conducted by the Asia Digital Marketing Association (ADMA), indicate that both large and small companies are increasing their investment in digital marketing. 39% of respondents said they will spend more than 15% of their marketing budget on digital marketing. This represents an increase of 16% over 2006. Over two thirds of those surveyed said that their online budgets have increased over last year.
Millennial Media collaborated with DM2Events.com in an in-depth exploration of attitudes and spending
plans of leading marketers and publishers to help us offer benchmarks for attendees at our Sept. 17th
digiday:MOBILE conference. To complete, “The State of the Industry”, we surveyed 100 leading agencies to
compile an in-depth analysis of mobile advertising performance and forecasts of future spending. As the
mobile advertising industry continues to evolve, this data provides a critical view on where the industry
stands today: where the industry, is and is not, exceeding advertiser’s expectations and why advertisers are
planning to buy mobile in the future.
PERSONAL RECOMMENDATIONS AND CONSUMER OPINIONS POSTED ONLINE ARE THE MOST TRU...LiveXtension
Nielsen, 7 July 2009 Nielsen Press Release. Recommendations by personal acquaintances and opinions posted by
consumers online are the most trusted forms of advertising globally, according to the latest twiceyearly Nielsen Global Online Consumer Survey of over 25,000 Internet consumers from 50 countries.
Getting it Right in Mobile: How to Use Mobile to Build RelationshipsWaterfall Mobile
Key goals for effective and efficient customer relationship management have not changed - acquire new customers, build loyalty, and reduce costs. With the advent of cell phones, consumers are forcing businesses to expand their thinking to now include the mobile channel to meet and further those fundamental objectives.
The mobile channel is evolving from one-time, one-off projects to Mobile CRM, where marketers are optimizing one-to-one customer communications and developing more meaningful relationships through this emerging medium.
בעזרת הכנה לפסיכומטרי לפני הקורס תוכל להגדיל את היתרון היחסי שלך עוד לפני שהקורס מתחיל. כדאי לעשות חזרה על נושאים כמותיים ולהתחיל ללמוד מילים לפסיכומטרי בשבועות שלפני הקורס.
Crisp Media presents a Sneak Peek at Tablet Advertising for 2011. This presentation covers a market outlook, examples of real campaigns, best practices in ad design and tracking, tablet ad serving, and tablet ad formats.
Watch Out Social, Here Comes Mobile--Customer Response Summit 5/12/11Waterfall Mobile
2011 Presentation by Waterfall Mobile SVP Matt Silk given during CRS II in Florida. Discusses surging importance of mobile as a marketing channel and how to be effective running mobile marketing campaigns.
From an ORMMA.org webinar hosted January 31, 2011, this presentation walks through how to get involved with ORMMA, the Open Rich Media Mobile Advertising initiative, and how to create ORMMA compliant SDKs, apps, and ads to reduce the friction in mobile advertising and drive the adoption of in-app rich media.
The Waterfall Quick6 LookBook provides an insider’s perspective into how mobile fits into a retail communication strategy so that companies can execute successfully.
Mobile's Data Game: How to Play by the Rules and WinWaterfall Mobile
Unlocking the power of mobile messaging presents companies with a worthwhile challenge. The mobile channels – SMS, IVR, Push, Twitter, Facebook, Passbook – return significantly more value when integrated across Marketing, Sales, Communications, Support and Operations. Seamlessly developing this requisite integration, however, requires the tactical coordination of ESPs, CRMs, traditional agencies, specialist agencies and specialist technology companies. Though developing a roadmap can feel overwhelming, to those companies that do succeed go the spoils: true cross-channel interactivity, the holy grail of mobile marketing and an imposing competitive advantage in a now-mobile world.
The secret to success? Viewing mobile not as a communication strategy, but as a data strategy. Join us in this webinar as Matt Silk, CMO of Waterfall Mobile, reveals the optimal tactics for developing mobile to build relationships. Attendees will walk away with a clear understanding of what cross-channel mobile messaging actually means, as well as the required steps to get there.
Personalizing Mobile Interaction To Create Lasting Customer LoyaltyWaterfall Mobile
Experience, loyalty, satisfaction, engagement. No matter the goal, marketers are responsible for creating compelling experiences that keep customers coming back. Whether the first line of communication occurs via phone or SMS, marketers must use these channels to create personalization and engagement in order to drive ongoing interaction with their customer base.
This joint webinar, brought to you by Angel and Waterfall Mobile, analyzes how to make mobile interaction more compelling. As with every webinar from the Getting It Right In Mobile series, the webinar examines best practices, analyzes relevant case studies and presents actionable next steps to launch a mobile marketing strategy to the next level.
Too many adult language learners drop-out of language courses, the EU funded project, 'Dont Give Up' offers language schools, teachers and students a complete set of motivational Best Practices for every level of adult language learning to ensure student success.
Project websites:
www.dontgiveup.eu
Cooridnator:
www.jazykova-skola-pelikan.cz
שיעורי הבית הם הדרך העיקרית לתרגל את החומר למבחן הפסיכומטרי. יש חשיבות רבה לשיעורי הבית להצלחה ביום הבחינה. הנה כמה טיפים חשובים להצלחת התרגול הפסיכומטרי במסגרת שיעורי הבית.
The competitive landscape for Email Service Providers (ESPs) has undergone significant change. Sure – marketers more than ever understand the need to invest with an ESP, as tools to boost email communication, targeting and tracking have become essential. However, with 90%+ of the U.S. owning cell phones and 90%+ of cell phone owners keeping their mobile within arms' reach 24/7, the digital world has shifted off of people's desktops and into their pockets. Moreover, email's non-optimal open and time-to-open rates make it ineffective for two-way and time sensitive communication – both hallmark qualities of mobile communication.
That's what makes integrating SMS mobile messaging so powerful for ESPs. SMS complements email elegantly, providing a direct, interactive and immediate pipeline to consumers. Plus, SMS and email strategy are similar, given the importance of developing a subscriber list mapped to various segmentation data.
During this webinar, we analyzed SMS integration for ESPs, putting specific focus on the keys to be successful.
Presentation by Matt Silk, SVP of Waterfall Mobile, at the Bronto Summit. Outlines best practices and strategies for email service providers looking to integrate mobile into their service offering.
Webinar Deck: Mobile Marketing for QSR & Casual Restaurant WebinarArcher Inc.
Webinar Deck: Mobile Marketing for QSR & Casual Restaurant
This Webinar will cover mobile marketing strategies and tactics for casual and quick service restaurants (QSR). Learn how SMS promotional campaigns, SMS alert groups, mobile coupons, POS redemption of mobile coupons, mobile sites and other mobile marketing initiatives are deployed to increase key marketing objectives for the restaurant industry. Learn the basics of increasing traffic to restaurants, product awareness and sales using the mobile channel. We'll present real market examples from simple SMS loyalty group messaging to more advanced CRM data capture and POS transaction redemption. Learn how mobile is easily integrated into your existing traditional marketing campaigns and direct marketing initiatives for measurable success.
A talk provoking forward thinking with regards to social media, mobile, and mobile payments. What are the opportunities for tapping into networks and advancing marketing & PR alongside the rise of mobile payments?
Movocity - Everywhere Your Customers AreEdward Niu
Customers are now mobile, is your business? WIth the explosion of the smartphone market, the mobile market has become the best mass media to access for businesses and organizations.
We present the trends currently occurring in the mobile industry.
Then, we review the different methods in mobile marketing which include: QR Codes, SMS Text Messaging, Mobile Websites, Mobile Apps, Social-Mobile, and Mobile Ads.
This presentation was first presented at Ad Fed in Wichita Falls, TX on April 17, 2012.
How to take you website mobile. Sitecore and guest presenters discussing mobile website. Perfect for anyone interested in making there website mobile friendly.
Mobilizing a group of supporters requires more than communication. To effectively unite people around a common cause for social action, marketers face the task of creating a massive, engaged, online and offline community. Without numbers, the community’s voice lacks punch. Without engagement - both on the ground and the web - the community only thinks and talks about, rather than activating, change.
To build, engage and support this community, marketers need to capture supporters anywhere and everywhere. Communication need to be immediate in order to take advantage of any political or societal developments. Location data remains vital in order to pinpoint concentrated groups of followers. Above all, social-action organizations need to transform supporters into advocates and activists empowered by each other.
This webinar discusses how mobile addresses all of the above and enables development of an effective community with engaged constituents. Part of the Waterfall Industry Insights series.
Waterfall Client Webinar: Information on the October 16 TCPA Rules ChangesWaterfall Mobile
In addition to our earlier email, we wanted to provide a forum for Waterfall clients to ask questions about the October 16 changes to the Telephone Consumer Protection Act. This webinar is not mandatory, rather it's meant to be an open discussion for those who feel like such a forum would be beneficial.
In the webinar, Waterfall CMO Matt Silk will:
1) Walk through the changes to the TCPA
2) Describe the current discussion and reaction from the mobile industry
3) Provide some insight into the options mobile marketers have at their disposal
Note: this webinar is not, nor should it supplement, legal advice. We'd like to remind clients to personally consult an attorney for specific counsel about telemarketing legalities.
Activating 1 to-1 Customer Service Relationships with MobileWaterfall Mobile
Organizations like the National Dating Abuse Helpline (NDAH) and DoSomething.org have found overwhelming success using mobile to connect with their constituents. This success stems from the fact that mobile establishes a direct, 1-to-1 connection with the end user, as opposed to a more impersonal, 1-to-many interaction.
Brands and agencies should take note, as this same line of thinking applies to consumer-focused, customer service communication. Drawing on best practices from organizations like NDAH and DoSomething.org, for-profit corporations can learn to modernize customer service communication and retain lasting customer satisfaction.
Viewers will walk away understanding what type of mobile communication produces 1-to-1 customer relationships, as well as the process for monetizing these best practices.
7 Killer Tactics to Catapult a Mobile Marketing StrategyWaterfall Mobile
A mobile marketing strategy is just that – unless, of course, you've got some specific tactics to enhance mobile creativity, tracking and success. But how do these tactics play out in the real world? How can marketers apply them within their own business?
Find the answer to all these questions (and more) in the latest webinar from Waterfall Mobile: 7 Killer Tactics To Catapult Your Mobile Marketing Strategy. From the Getting It Right In Mobile series.
Passbook. It tracks. It organizes. It reminds. It has everyone from marketers to retailers and event organizers really excited. This webinar discusses exactly how Apple's iOS Passbook factors in to an effective cross-channel mobile marketing strategy. It covers case studies, best practices and actionable next steps to help your business reach the next level. From Waterfall's Getting It Right In Mobile webinar series.
When it comes to planning a retail mobile marketing program, the good news is the bad news: there's practically an unlimited number of ways retailers can use mobile to augment their customer communication strategy. "Good" because limitless possibility means well thought out and executed strategies will return significant value. "Bad" because settling on a starting point can be difficult.
This webinar discusses exactly how to differentiate "good" from "bad" and reveals what it takes for retail mobile marketers to be successful. As with all webinars from the Waterfall Industry Insights series, the presentation includes an analysis of stats, case studies, and actionable next steps for effective implementation.
5 Strategies For Effectively Integrating SMS, IVR and SocialWaterfall Mobile
Waterfall Mobile and Angel's presentation of the top strategies for effective cross-channel integration of SMS, IVR and social. Gain a clear understanding how:
- SMS text messaging services can integrate into IVR systems to form a key facet of businesses' customer care strategy
- Business intelligence, customer analytics and reporting can help deliver better customer engagement
QSR marketers juggle tight budgets, high budgetary accountability and thin margins attempting to connect with consumers who care about one thing: value. But it's not just cost savings. QSR marketers have to deliver a mashup of convenience, time-savings, speed of service and low prices.
This reality is what makes mobile such a powerful marketing channel for QSRs. Mobile is an integral part of consumers' on-the-go mentality and provides numerous ways to maximize customer lifetime value. Part of the Waterfall Industry Insights series.
Msgme's viral solution provides complete visibility into your organic and referred subscribers while providing a user-friendly and more engaging experience for your participants.
Enormous opportunity exists for government agencies to take advantage of mobile. But tackling this endeavor without a roadmap can be overwhelming. That’s why we put together our Government Mobile Marketing Quick6 LookBook. It answers three questions:
- Why government and mobile?
- What examples are out there that government marketers can learn from?
- What are best practices for government mobile marketing initiatives?
Webinar-Daily Deals and Mobile-Engagement ExplainedWaterfall Mobile
In this webinar, from the Msgme Industry Insights series, we unpack the daily deals business completely and reveal why ongoing, interactive engagement is the key to success.
Mobile CRM Webinar: 6 Must Haves For Effective Cross Channel CRMWaterfall Mobile
Too often people talk about marketing channels within specific silos. The preferred alternative is cross-channel (as opposed to multichannel) marketing. In this webinar, featuring guest commentary from Constant Contact's Michael Karampalas, we unpack exactly how companies can launch an effective cross channel strategy focused on CRM. From the Getting It Right In Mobile series.
Mobile CRM Webinar: 6 Steps to Mobile ROI for Government AgenciesWaterfall Mobile
Given the importance of delivering meaningful content to a broad audience within the government sector, mobile presents a critical investment for government agencies. However, the mobile ecosystem’s complexity makes it challenging to scope a detailed roadmap. This webinar, from the Msgme Industry Insights series, details exactly how government agencies can be successful using mobile to engage their audience.
QR Codes Webinar: How to Think About and Use 2D CodesWaterfall Mobile
In this webinar we take a look at the dos and do not’s of using QR and other 2D Codes to launch marketing campaigns to new heights. From the Getting It Right In Mobile Series.
You can view a video recording of the webinar on the Msgme blog here: http://bit.ly/loghl2
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
Let's dive deeper into the world of ODC! Ricardo Alves (OutSystems) will join us to tell all about the new Data Fabric. After that, Sezen de Bruijn (OutSystems) will get into the details on how to best design a sturdy architecture within ODC.
Neuro-symbolic is not enough, we need neuro-*semantic*Frank van Harmelen
Neuro-symbolic (NeSy) AI is on the rise. However, simply machine learning on just any symbolic structure is not sufficient to really harvest the gains of NeSy. These will only be gained when the symbolic structures have an actual semantics. I give an operational definition of semantics as “predictable inference”.
All of this illustrated with link prediction over knowledge graphs, but the argument is general.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
4. Integrating SMS Into Your
Cross-channel Messaging
Strategy
By Matt Silk
SVP, Waterfall Mobile
5. Growth of digital marketing in the U.S.
U.S.
Mobile,
Social
&
Email
Market
Value
($s
in
millions)
CAGR
$13,232
32%
$11,274
$9,150
38%
$6,998
$4,896
$3,242
26%
10%
Source:
Forrester,
2011
7. World’s Most Ubiquitous Device: Mobile Phone
Industry Timeline:
1990 – 2G/GSMA
(era of the hand phone)
2001 – 2.5/3G introduced
2004 – mobile tops 1 billion
2006 – mobile tops 2 billion
2007 – mobile tops 3 billion
2008 – mobile tops 4 billion
2009 – mobile tops 4.6 billion
(4G introduced)
2010 – mobile tops 5 billion
Sources:
Population: US Census Bureau, March 2010; TVs: Nationmaster Website,
October 2009; PCs: Forrester Research, June 2007; Measuring the Information
Society (2011)
8. Mobile Activities of US Mobile Users by Generation
Source: Deloitte “State of the Media Democracy Fourth Edition:
Select U.S. Highlights
9. Number of Calls vs. SMS per Month
3,377
# of Calls Made / Received
# of SMS Sent / Received
1,446
1,358
664 645
516
225 272
176 169 208 203 179
114 138 99 95 46
Total <12 13-17 18-24 25-34 35-44 45-54 55-64 65+
Source: Nielsen Messaging Report
11. Mobile Messaging is a Very Complex Ecosystem
Launching a Mobile Messaging Campaign
1. Learn the rules, regulations and the ecosystem
2. Get your short code
3. Get your connectivity
4. Build or partner/license the required software
5. Launch a campaign
6. Interact with your subscribers
12. Features & Solutions
Messaging Types:
§ Basic Text Response
§ Subscriptions
§ Email Capture
§ Contests & Sweepstakes
Features
§ Outbound Messaging
§ Interactive Replies
§ HTML Widgets
§ APIs
13. Case Study: The Cove (Oscar for Best Documentary)
§ Engage viewers in theater and DVD
§ Turn passive viewers in activists to stop the
slaughter of 20K dolphins each year
§ Drove subscribers to sign petition via mobile
which was sent to Obama and Japanese
ambassador
§ 9% opt-in rate for movie-goers and 22% signed
the petition
§ Producers held up a call-to-action sign during
Oscar acceptance speech
§ Hundreds of thousands have joined campaign
which is still live and growing
14. Case Study: Bud Light On-Pack Instant Win
§ March Madness campaign with grand prize
,*-."*.$/0*$
%23.$899:;$.&$<<=>>
-22$04$5&6?@2$"$70**2@
trip to championship weekend in Las Vegas
§ Specially-marked packages of Bud Light
tagged with “Text HOOPS to 23377 (BEERS)”
§ Users enter the six-digit unique game code
found on the package to see if they won
!"##$%&$'()&*+
§ Since codes not always entered correctly,
,*-."*.$/0*1$%23.$
opt-in after the age-gate explained entry
!""#$$.&$%%&''$
§ Integrated opt-in to Bud Light’s mobile list into .&$-22$04$5&6$
the message flows 7&*1
§ Marketed contest to existing Bud Light list
15. Case Study: McDonald’s - McChicken Sandwich
§ Drive users into McDonald’s to try new McDonald’s chicken sandwiches
§ Regional campaign in 2 major cities: San Diego and Tucson
§ Available to English and Spanish
§ Users received a free coupon for the new McChicken sandwich
§ 10k coupons in 4 weeks delivered
§ 25% opt-in rate after users received coupons
16. Case Study: NASA - Lunar Eclipse
§ National campaign to connect users viewing the December 20th lunar eclipse
§ Once users join the campaign, they receive reminders to watch the eclipse and
instructions on how to share their location and comments with others
§ Map of users viewing locations is populated based on user-entered zip codes
§ Users may also interact with reply-enabled messaging to share their comments
17. Case Study: NASA – PETA
• Upon sign up via any online channel or
mobile user information is captured
• New and updated data synched in near
real-time with existing CRM platform
• Email capture campaigns launched via
SMS
• Targeted outbound messaging as
metadata is synched to mobile CRM
platform
• Successful Action Alert email process
extended to mobile via Reply Y process
• Campaign #1: 19% conversion rate with
43% acting within two minutes
• 24%, 13%, 25% conversion rates for next
respective campaigns
1
7
19. Achieving Success with Mobile CRM
• Implement – Mobile is where your customers are - start building a mobile
database now
• Integrate – Place mobile calls-to-actions across all of your marketing
messaging
• Interact – Mobile presents an opportunity to send and receive - take
advantage
• Iterate – Constantly update your subscriber profiles with new data and
segmenting criteria
20. Thanks & Q&A
Thanks for your time today!
Any questions? Want to learn more?
Contact your Bronto account manager today!
27. 3 ways to get started with SMS in Bronto
1. Email Growth—Use SMS sign-up
to grow your subscriber list
2. Discount Coupon—Text in for a
one-time coupon
3. Discount Alerts—Sign up to
receive discount alerts via text
1000 Messages for $180