2. Brand Awareness - Introduction
Definition- the extent to which consumers are familiar with the qualities or image of a particular
brand of goods or services.
Unaware of the
Brand
Aided Awareness
Unaided
Awareness
Top Of Mind
Dominant
J
o
u
r
n
e
y
Current
Position
3. C
H
A
L L
Brand Awareness Steps
1.Create Interest
oIdentifying Audience
oPositioning
oCreating Platform and materials
2.Maintain Interest
oCreate Content Theme and Establish Expertise
oBalance the use of Marketing Channels
3.Reward Interest
oHolding Challenges
oPlanning Events
oCreating Loyalty Program
4. tal
Steps to Build Brand Awareness Online
Awareness
Repeat Visibility
& Engagement
Sales
Channel Key Metrics
Facebook Impression and
Reach
LinkedIn Reach and
Engagement
Email Open Rate
Search Ads Sales, Revenue, Profit
Email Blast Sales, Revenue, Profit
5. Brand Awareness Execution Roadmap
6th- 9th May-
Posting
Relevant
Content
10th May- Check
the Engagement
11th May- Launch
the Product
Campaign
12th-15th May-
Promoting
Product
Campaign
16th May-
Tracking the
KPI’s
17th May-
Evaluating the
Strategy via
Sales
6. tal
Brand Awareness Campaign
Campaign Name –
Bure Din Nahi Ane
Denge by GetHired
Global
Duration –
15-25 Days
Components-
Display Ads , Content ,
Webinars , Customer
Service
Objective-
Brand Awareness
Product Awareness
Generate Leads
Generate Revenue
Target Audience-
Students
Working/Laid Off
Professional
Key Messages-
Toughening the
profiles for post
Corona Stage
Goals-
Increased
Engagement
Increase Sales
Expected ROI-
5 times the program
spend
7. tal
Brand Awareness Metrics
6th May 2020 17th May 2020 Growth [%]
Facebook Post
Facebook
Followers
LinkedIn Post
LinkedIn
Follower
E-mail Open
Rate
8. Pricing Strategy -
Video Resume
+Referrals up
to 6 months
+Resume
Highlighting
+LinkedIn
Profile
Makeover
+Infographic
CV
+Text Resume
GethiredGlobal
Video Resume
+Resume
Highlighting
+LinkedIn
Profile
Makeover
+CV
+Text Resume
Value
Video Resume
+Resume
Highlighting
+LinkedIn
Review
Starter
9. Pricing Strategy -
• Starter-
Rs. 1249/- for fresher's below 3 years of experience (Introductory offer – 20% off), Effective
price= Rs.99/-
• Value-
Rs. 3000/- for fresher's below 3 years of experience (Introductory offer – 25% off), Effective
price= Rs.2249/-
Rs. 4000/- for professionals above 3+ years of experience (Introductory offer – 25% off),
Effective price= Rs.2999/-
• GethiredGlobal-
Rs. 7000/- for fresher's below 3 years of experience (Introductory offer – 25% off), Effective
price= Rs.5249/-
Rs. 9000/- for professionals above 3+ years of experience (Introductory offer – 25% off),
Effective price= Rs.6749/-
10. Psychological Pricing Techniques Used -
• Charm/prestige pricing
• Anchor price
• The descending order effect
• Give customer something free [ eg, coupon code], the 25 % coupon code will be provided once
the user gives the right answer to the question. The questions will be made from the content
posted on GethiredGlobal LinkedIn post , post related HR statistics . The offer , coupon code on
answering the right question will be mailed to the user.
11. Video Resume [Competitor & Pricing Analysis]
Major Competitor
Agencies
Price
[min- for fresher's]
Monster No Video Service , Basic
Service@749
Naukri Video Resume min 2850
Shine Learning Video Resume min 1699
Get Set Resume No Video Service , Basic
Service@1000
MakeMy
Resume
Video Resume min 2000
Smart Resume Video Resume min 2499
CV Designer Video Resume min 7000
Other Major Competitor-
• Find My Profession [above 2k]
• Avon Resumes [above 2k]
• Excel CV [above 2k]
• Book Your CV [above 2k]
12. Content Strategy
Pitching in the GetHiredGlobal Groups about Video Resume importance
Content sharing on Facebook , LinkedIn related to Video Resume
Content [Week 1] –
1.Time given to 1 Resume reading by HR’s statistics
2.No. of Resume received by HR in an organization statistics
3.No. of laid of people in the country statistics
4.No. of ways you can get your Resume wrong
5.Conversion by Video Resume Statistics
