The document outlines a webinar being conducted by GethiredGlobal and MBATrek on May 17th. It provides details on the target audience (professionals with 2-3 years experience), objective (address challenges faced by professionals), and timeline for campaign planning, promotion, and conducting the webinar. The webinar will include a topic introduction by the speaker, Q&A session at the end, and thank you notes. Digital marketing, direct mail, referrals, and webinar landing page campaigns will promote the event.

1. #GethiredGlobal
Award Winning Fastest Growing
Professional Network
Prepared By –Ashwin Chhari
DoMS, IIT - Roorkee

2. 5W’s
• Who- The target audience are professionals with an average 2-3 years of work
experience , the webinar attending members are majorly of Marketing background
• What- Webinar to be delivered addresses current challenges in Industry
• Where- Our members are attending the webinar from pan India. Recommended
platform for conducting Webinar- Hangouts, Meet, Lark , Cisco Webex etc. [ avoiding
Zoom for security purpose]
• Why- The main objective of this Webinar is to address the good night sleep disturbing
questions faced by professionals in these situation
• When- Webinar is scheduled to be on 17.05.20

3. Time line
• 10.05.2020- Team MBATrek - To decide a topic based on the TG/Industry mentioned in
the plan of action.
• 10.05.2020 -Team GethiredGlobal+ MBATrek - To prepare a campaign + promotional
plan for the cobranding and webinar
• 11.05.2020 -Team GethiredGlobal - To start the campaign after a reviewing the plan
• 11.05.2020 -Team GethiredGlobal shares the member questions with Team MBATrek

4. How the Webinar is to be conducted
Topic Introduction
Speaker ends his
presentation
Q/A Session
End of Q/A Session
Thankyou Note
Speaker,
GethiredGlobal , MBA
Trek introduction

5. Marketing Campaigns
• Digital Marketing Campaign
• Direct Mail Campaign
• Member Referral Campaign
• Webinar Landing Page Campaign

6. THANK YOU
Award Winning Fastest Growing
Professional Network
#GethiredGlobal