The document discusses digital media outlay and marketing objectives like increasing brand awareness, website traffic, lead generation, and reputation. It describes working with clients by determining goals, auditing websites, developing SEO, social media, and PPC strategies. Services include a 6 month retainer ranging from $10K-90K per month depending on complexity. Swifturtle Solutions guarantees top 10 rankings within 3 months or subsequent work is free, and they typically achieve first page rankings for 75% of keywords. Success is measured by rankings, traffic, revenue, and lowering dependence on paid search.

1. Digital Media Outlay

2. Objectives
 To increase the brand and product awareness
 To increase website traffic
 To increase lead generation
 To improve brand and product reputation

3. The Right Mix For Your Company.

4. SEO Vs PPC– Who Gets The Clicks?

5. Why Top 10 Ranking Is Important

6. How We Work With Clients
• Initial Call to Determine Business Goals
– What is your current status? What do you want to achieve?
– Who is your audience, who are your competitors?
– How will your business benefit from an integrated internet marketing campaign?
• Create Customized Action Plan
– Audit website
– Perform research (keyword, competitive research)
– Develop custom SEO, social media, PPC, and email strategies to achieve
business goals
• Implement Campaign
– Typically Structure: 6 month retainer
– Fees range from 10K-90K/month, depending on complexity/amount of work
required

7. Why Swifturtle Solutions?
• Guaranteed Ranking
– Guaranteed SEO Services with an ROI focused strategy
– We are passionate about getting results
– If we don’t rank you in 3 months we work FREE OF COST till we get your
keywords ranked.
• Free Audit Report
– You receive a complimentary website audit as part of the consultation/proposal
process
• Our Goal
– Our Goal is to attain first page ranking for all your keywords and 90% of the time
we manage to get at least 75% of your keywords on the first page of Google.

8. Measuring SEO Success
• Keyword Ranking.
• Website Traffic.
• Increase in "Share of Traffic" per keyword.
• Increased Revenue/keyword.
• Increase in Impressions ( good for Publishers to
show advertisers).
• Lower dependence on Paid Search.
• Lowering the cost per acquisition.