1. Digital Marketing Strategy
- Subha Banerjee

2. Opportunity - Review current business contribution of digital
channels through refining dashboards and set future objectives based on an in-
depth marketplace review
Strategy- Create overall digital channel strategy or specific strategy
focused on customer acquisition (Reach), Conversion (Act and Convert) and
customer retention and loyalty (long-term engagement)
Action- Details of specific tactics to implement the strategy such as
planning and integrating content marketing, SEO, Social media and Content
marketing campaigns.

3. Challenges & Goals
 Improve User Experience
 Increase Traffic
 Meet Customer Demand
 Get More Customers
 Get Leads

4. WorkFlow

5. comScore, Nielsen,
Google and Compete
these are the tools we
will use to research
and learn more about
our Keywords and
Audience.
Research Your Audience & Keywords
Note: We need your Google analytics access.

6. Website Optimization
Qualaroo, UserTesting.com,
Inspectlet and
SurveyMonkey these are
the tools we can use to
know why visitors leave, get
confused or don’t convert.
Note: We need last conversion access page to set up goal.

7. Note: We will submit one content every week for web blog, white papers etc. We will send it to
you for the consideration, after you approve we will use it.

8. SEO
On page optimization & Off page Optimization:
ON page: will start after development done.
Off page: Over the years Google has moved to
increase the weighting placed on brand like signals in
their organic search algorithms.
Note: We have stared profile creation for branding online .

9. SMO
Twitter, Facebook,
LinkedIn, YouTube etc.
these are the SMO
channels help Increase
loyal and genuine fan
engagement and Build
Brand Loyalty.
Note: We need access of your social media channels.

10. Profile Creations & Branding
Note: We need a mail id like webmasters@techarcis.com to create profiles.

11. Return On Investment (ROI)
Return-on-Investment (ROI) is key to any
successful marketing initiative. After all, in
business, it’s always important to see if your
investments are profitable. While many people
believe it’s too difficult to track and measure online
marketing efforts, nothing could be further from
the truth.
ROI Calculator
• Google analytics
• Google webmasters tools
• Basic Google search
• Google Adwords
• Social media monitoring tools
ROI
Note: We will send you 15 days Google analytics report of visitor tracking and goal conversions.

12. WEB
optimization
Conclusion
To build a prominent online
marketing and manage it
proficiently we need to
follow the steps provided in
the presentation for
appropriate Branding of
Techarcis.

13. This will help to acquire maximum traffic for the
Website and generate customer revenues. This will
improve the brand promotion and will generate
maximum return on investment.