Get Them in the Feels with Eric Huber at WordCamp Fayetteville 2017
Get Them in the Feels: Graphic Design Tips and Tricks It’s not enough to look good. Graphic Design is all about getting someone, somewhere, to do something. If not, you’re wasting your time and your website visitor’s time. In this session, we’ll go over some design basics for your website, some subtle tricks, dig into a little psychology, and review some theory. No baby seals, flying unicorns, or rainbows in this talk. But it will be far from academic. We’ll also look at some practical ways to implement these design ideas and bring them into reality in your WordPress website. Whether you’re selling a product or service, or trying to create change, this will give you the ability to ‘get them in the feels.’ Presented at WordCamp Fayetteville, Arkansas on July 22, 2017. Eric Huber of Blue Zoo Creative www.bluezoocreative.com
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Get Them in the Feels with Eric Huber at WordCamp Fayetteville 2017
- 1. Get Them in the Feels Graphic Design Tips and Tricks WordCamp Fayetteville 2017 #wcfay #allthefeels @eric_huber
- 2. Calvin and Hobbes Bill Watterson
- 3. ERIC HUBER Partner | Chief Creative Officer @eric_huber fb: eric.huber.usa www.erichuber.com @bluezoocreative www.bluezoocreative.com Fayetteville, Arkansas
- 4. Founded 2008 Collin Condray, CTO Mark Cloud, CEO Megan Tucker, CCO Scarlett Isbell, Jr Developer
- 8. To Inspire Someone, Somewhere, to Do Something.
- 9. Communicate, Educate, Stimulate, and Motivate.
- 10. Visually Combine the Elements of Design.
- 11. ELEMENTS of DESIGN The Von Restorff Effect
- 20. ELEMENTS of DESIGN FONTS Serif San Serif Display Handwritten Monospace
- 21. ELEMENTS of DESIGN FONTS Times New Roman Helvetica Cooper Black Comic Sans Courier
- 22. ELEMENTS of DESIGN FONTS Caslon Avenir Next Maulina Covered By Your Grace Source Code Pro
- 23. ELEMENTS of DESIGN COLORS GROUNDED NEUTRAL SOLID
- 25. ELEMENTS of DESIGN GESTALT PRINCIPLES Unified Whole Visual Perception Similarity
- 26. ELEMENTS of DESIGN GESTALT PRINCIPLES Unified Whole Visual Perception Continuation
- 27. ELEMENTS of DESIGN GESTALT PRINCIPLES Unified Whole Visual Perception Closure
- 28. ELEMENTS of DESIGN GESTALT PRINCIPLES Unified Whole Visual Perception Proximity
- 29. ELEMENTS of DESIGN GESTALT PRINCIPLES Unified Whole Visual Perception Figure Ground
- 32. APPROACHING WordPress SITEMAP HOME ABOUT SERVICES or PRODUCTS BLOG NEWS LATEST WHAT’S UP? CONTACT
- 36. APPROACHING WordPress BLANK CANVAS Divi | Genesis | Responsive
- 37. TOOLS GRAPHICS Vectr Embedding Graphics Editor
- 38. TOOLS GRAPHICS DigiWidgets: Photo Editing TEMPLATES LAYERS HISTORY
- 45. TOOLS CUSTOMIZER Built Into WordPress! Depending on your theme, or plugins, there may be other options available for customization.
- 47. INTEGRATING EVERYTHING What do we want someone to do and where? What does that person believe, want, care about, and do? What emotions do we want them to feel? What colors connect to those emotions? What typography matches with all the above? What is the “Call to Action?” QUESTIONS
- 48. INTEGRATING EVERYTHING Image to catch attention Headline that solves a problem Sub-headline that shows how you solve that problem Content + additional imagery to reinforce ideas* Call-to-Action *Content can be as long as necessary or send to secondary pages HIERARCHY
- 54. QUESTIONS? Always keep in mind: Get Someone, Somewhere, to do Something.
- 55. ERIC HUBER Blue Zoo Creative | CCO eric@bluezoocreative.com me@erichuber.com @eric_huber fb: eric.huber.usa Fayetteville, Arkansas
- 56. @eric_huber fb: eric.huber.usa Fayetteville, Arkansas ERIC HUBER Blue Zoo Creative | CCO eric@bluezoocreative.com me@erichuber.com