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Building Brands by Creating Content (by Denise Lee Yohn)
The document discusses insights from iMedia’s Brand Summit held in September 2013, focusing on the theme of brands as content creators. It features contributions from various industry leaders, including Jeff Rosenblum and Nancy Bhagat, emphasizing the importance of content creation in building strong brands. The summit highlights strategies and retail perspectives for enhancing brand identity and engagement.
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Building Brands by Creating Content (by Denise Lee Yohn)
- 1. Ideas and Inspirationfrom iMedia’s Brand Summit: Brands as Content Creators September, 2013 Coronado, CA
- 2. Jeff Rosenblum, Co-Founder/ Documentary Filmmaker, Questus Building Brands by Creating Content • by denise lee yohn
- 3. Nancy Bhagat, VPGlobal Marketing Strategy & Campaigns, Intel Corp. Building Brands by Creating Content • by denise lee yohn
- 4. Jeff Rosenblum, Co-Founder/ Documentary Filmmaker, Questus Building Brands by Creating Content • by denise lee yohn
- 5. Bill Pearce, FormerCMO, Del Monte Foods, Taco Bell, The Campbell Soup Co. Building Brands by Creating Content • by denise lee yohn
- 6. David Shing, DigitalProphet, AOL Building Brands by Creating Content • by denise lee yohn
- 7. Harsh Jawharkar, ManagingDirector - New Channel Development & Content Marketing, Charles Schwab & Co., Inc. Building Brands by Creating Content • by denise lee yohn
- 8. David Shing, DigitalProphet, AOL Building Brands by Creating Content • by denise lee yohn
- 9. Harsh Jawharkar, ManagingDirector - New Channel Development & Content Marketing, Charles Schwab & Co., Inc. Building Brands by Creating Content • by denise lee yohn
- 10. Nancy Bhagat, VPGlobal Marketing Strategy & Campaigns, Intel Corp. Building Brands by Creating Content • by denise lee yohn
- 11. Dana Shank, AssociateDirector, Kraft Foods Group Building Brands by Creating Content • by denise lee yohn
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- 13. 13 13 Steve Jobson Brand Building Nine Retail Tenets for 2013 Whole Foods for Thought Brand-As-Business Perspectives from Jim Stengel’s GROW denise lee yohn http://deniseleeyohn.com @deniseleeyohn Building Brands by Creating Content • by denise lee yohn