The document profiles the staff at Effective Edge, a marketing firm. It describes the roles and experiences of various account executives, partners, graphic designers, account managers, and web developers at the firm. The staff members have diverse backgrounds and skills in areas like entrepreneurship, graphic design, project management, website development, and marketing strategy.

1. The Art and Strategy of Marketing

2. The Art and Strategy of Marketing
At Effective Edge, the only way we know how to approach each project is by finding out more about your products, getting to know your
competition and looking at the marketplace in which you compete. This makes your products part of our products, and we constantly strive
to find ways to communicate and integrate - making ‘our products’ better.

3. Account Executive, Partner
Jeff has always had an interesting blend of entrepreneurism
and artistic expression bound up in his DNA. As a founding
partner of Effective Edge along with David Becker, Jeff has
enjoyed the fun challenges of continuously being creative for
over ten years. Finding ways of communicating, developing
the big ideas and working with a talented team that has the
horsepower to implement the plan is what drives him to keep
finding new ways of marketing for their clients.
Graphic Designer
Shawn never bluffs when it comes to graphic design. With his
calm, cool and collected approach, even high stakes projects are
handled with ice-cold precision with results that take the house.
From local roots to international experience, Shawn uses the
many influences that have surrounded him to create impressive
work connecting companies and brands with appealing interest
and consistency. Shawn’s rhythmic approach to all his work is
by no means a broken record – in fact it’s the powerful beat to
which graphic design lives.
Account Executive, Partner
Graphic Designer
Thinking, strategizing and thinking again is the cunning
strength of David Becker’s marketing brain. Seeing the
big picture and then being able to understand the
leverage points that make a great marketing strategy
successful is David’s approach to producing result for
clients. Co-founding Effective Edge with Jeff Brubacher
over ten years ago gives David unparalleled experience in
many facets of marketing that all wrap together to provide
full-service solutions.
Working her way to success by developing her skills and
training to match her career goals and passions, Jenna is
building her cred in graphic design with her proficiency in
program expertise. With her strong attention to detail
and her vast knowledge of our clients’ products, Jenna
confidently tackles design tasks with grace and poise.
Always open to a creative challenge, Jenna easily shifts
from multilingual product catalogues to high-intensity
Photoshop file manipulation without skipping a beat.
Keeping up the pace of implementation to project
completion is Dave’s hawk-eye attention to detail. The
components of any new marketing strategy is always
under his calm control. With unflinching nerve, Dave
stares straight on to any website project, print material or
multimedia campaign knowing each step between here and
done. Add in his ability to work up creative copy writing,
taglines, and concept sketches, Dave works to clearly com-
municate each task with the end-user’s reaction in mind.
Taking ideas from paper, to screen, to the the world wide
web, Jeff’s strength for clear, creative communication is
well-matched with his strong technical ability. Jeff has a keen
eye for detail, developing powerful, interactive websites that
not only look good and are easy to navigate but are also
reliable and logical. With a high level of knowledge and a
wide range of experience in website development, Jeff keeps
Effective Edge on the leading edge of online technology and
emerging trends.
COREY HUNDT
COLIN DUERRSTEIN
Account Manager
Graphic Designer
Driving projects forward and planning the next play is
Corey’s proactive approach to project management. With
a strong ability to constantly push the creative scope of
any project, Corey skillfully stays on the ball, taking care
of the smallest details while keeping a watchful eye on
the big picture. Managing a client’s expectations and
knowing what they need next before it’s even asked,
Corey is always willing to run with an idea and make
sure it’s a slam dunk.
Colin approaches graphic design with syncopated rhythm
and timing. Effectively expressing our clients’ visions and
brands through the art of design, Colin’s in-tune pulse
on trending styles is always accented in his work. Not
one to stay on the sidelines, Colin is always eager to
tackle problems head first and find a creative solution
that works for the team. Harnessing his natural creativity,
Colin attacks design projects with intense focus, always
looking for a unique angle to strike.
Account Manager
Web Developer
DAVE WEBER
JEFF BILEN
JEFF BRUBACHER
SHAWN TURNER
DAVID BECKER
JENNA BAUMAN

4. AMI Attachments
Woolwich Minor Hockey MAC LLP Way-Mar
Head Shots, Company Profile
Photo Contest Head shots Head Shots, Promotional

5. Way Mar
Hagedorn
AMI Attachments
Wallenstein
Wallenstein
Wallenstein
Wallenstein CR
Elmira Golf Course Way Mar
New Office
Promotional
Extreme Service Bucket Studio Shot
Behind The Scenes
Timber Talon Studio Shot
Behind The Scenes
CR100 Studio Shot
Member Promotional Book Board Room Office

7. Wallenstein
Wallenstein
Bush Pilot Winches
BX Series Chippers

8. Marcrest Manufacturing
Gateway
Wallenstein Bron
Knot Our Strength Ad
Memorial Book
Free For Fall Event Promo Add On Drainage Plows Ad

9. Way-Mar
Baumalight
Total Home Magazine - Fall Edition
Fall 2015 Catalogue

10. Wallenstein
Lucknow
Wifo
AMI Attachments
Wifo Wifo
AMI Attachments
Lucknow
Wallenstein
Forestry Helmet Photoshoot
Horizontal Mixer Photoshoot
Dirt Photoshoot
Extreme Service Bucket Photoshoot
Boxblade Photoshoot
Gravel Pit Stock
Sky Stock
Combination Action Shot
Combination Action Shot
Horizontal Mixer Working Illustration
Forestry Helmet Promotional Ad

11. Caley Orthodontic
Reman BalestackersHagedorn
Wallenstein
Promotional Brochure
Balestacker BrochureHagedorn Display Ad
BX52 Promotion

12. Bron Bron
Responsive Website Home Page Responsive Website Product Page

13. We Cover Structures
AMI Snow Blades
AMI Snow Blades
Responsive Website
Responsive Website Home Page Promo
Responsive Website

14. Wallenstein
Wallenstein CR AMI Attachments Wallenstein Holt Industrial
AMI Attachments
Baumalight
Fluid Coupler Video
CR100 Promo Video Extreme Service Bucket Video BX52 Promo Video Eraser Video
PROfile on Professionals Video
Trench Axe Promo Video

15. Wallenstein
AMI Attachments AMI Attachments
Video Intro - Dual Screen
Graptor Bucket 3D Video Video Voiceover

16. Phone: 519.206.0962 www.effectiveedge.ca