The document expresses gratitude to medical staff for accomplishments in 2010 and outlines plans to implement eICU technology in 2011 to provide additional remote monitoring of patients in intensive care units by specialists, which is intended to enhance the care provided at the hospital, improve outcomes, and support physicians by allowing early intervention for any changes in patient conditions. The new technology is meant to augment but not replace the expertise of on-site caregivers through close collaboration between remote and on-site teams.

1. Keith Rosborough
KR

2. Born and raised in South Central Los Angeles. I grew up in social surroundings that most would consider life-threatening. A gang
infested environment where you either join a gang or offer your soul to stay alive. I chose to be in a gang. Not because I did not have a
father at home...because I did. Nor was it because we were on welfare and I needed to help feed my family. But to feel apart of something
that felt like a family in the streets. Protection. Until one day, when I had to try and keep a friend alive by sticking my fist in his chest to try
and stop the blood from pouring out after being shot close-range with an AK-47 assault rifle, I realized this was not the life for me.
In high school, I went on to excel in not only sports but academically as well. I obtained a baseball scholarship to play for Arizona
State University. My major was Computer and Electrical Engineering. Again, I had to adapt to a new environment. An environment that
required me to grow in a different direction. To become a man. I eventually went on to graduate from ASU. Not as an engineer, but with
a Bachelors degree in Humanities with a minor in Graphic Design...operative word being HUMANITY...this is the an area I thrive in. People!
I love working with people, creating new ideas, team collaboration and desire, passion and excitement of improving the lives of others.
Simply put...”Be still when you have nothing to say; when genuine passion moves you, say what you’ve got to say, and say it hot.”
After 3 years of Calculus, Physics and Differential Equations, I realized I was not feeling as if I were giving back to the people who
sacrificed so much for me to be where I am. My eyes were opened by the studies of literature and the unspoken history of the people
I am proud to be apart. African American History and my descendents therefore. A strong heritage that overcame slavery, poverty and
unjust. So when you ask...Who am I? I am an African American who is proud to say that I am not a statistic.
After over twenty years in Marketing and Graphic Design, I thought that my path had been chosen. But, what I was really doing
was using my creativity and marketing skills merely on the surface rather than igniting the deep passion I have for this business to make
a difference in the world. THAT is my purpose! In 2008, I established Keith Rosborough Designs, LLC, a freelance design studio that offers
creative services to a wide range of clients. As well as business management, I also am the Senior Designer and Brand Strategist for all
work undertaken by Keith Rosborough Designs, LLC.
A special quote that I live by: “When work, commitment, and pleasure all become one and you reach that deep well where passion
lives, nothing is impossible.”
About Me

3. Keith Rosborough
KR
Resume +

4. KR
Keith Rosborough
17811 N. 53rd Lane, Glendale, AZ 85308
C: 623.271.4625
krdesignsllc@gmail.com
OBJECTIVE:
To provide innovative leadership and creative solutions, in communicating business strategies,
through the use of ideation processes & emerging trends, to strengthen brand integrity.
QUALIFICATIONS SUMMARY:
Senior Graphic Designer
Accomplished Graphic Designer, adept conceptual thinker and driven creative strategist with over
Twenty years experience forging new and innovative designs to improve organizational success.
• Promotes team collaboration and strong conceptual development to ensure project success.
• Multi-tasks effectively to meet demanding project timelines and budget constraints while
producing high quality end product designs.
• Strategic Marketing • Concept Development • Creative Technology • Budget Management
• Team Leadership • Graphic Design Innovation • Project Development • Brand Identity
• Digital Technology • Layout Design • Visual Communications • Photo Art Direction
• Website Design • Social Media • Negotiations • Proposal Development • Client Presentations
• Market and Brand Strategic Planning • Profit Growth • Innovative Promotions
• Corporate Vision • Versed in CSS, JavaScript, PhotoShop, Dreamweaver and HTML
PROFESSIONAL EXPERIENCE:
Graphic Designer
Vision Engravers, Phoenix, AZ [2012-2013]
Mid-sized developers of engravers and routers company
E-mail Blasts
• Design and find content for monthly Vision Insider newsletter
• Send e-mails from Constant Contact
iMARC E-mails (new products, tag specials)
• Design and find content for monthly Vision Insider newsletter
• Design Pre-Tradeshow E-mails for iMARC and Vision
Social Media
• Write Blog Posts on Wordpress and post to Facebook, Twitter and LinkedIn
• Monitor all Social Media accounts and answer any questions
Photography
• Take Inventory Photos for print and upload to SAP by part number
Business Cards/Forms/Misc. Marketing
• Create and edit Flyers and marketing materials
• Create vinyl decals for machines
• Create Logos for custom iMARC tags (Laser and in-machine)
• Create QR codes for printed materials
Print and Online Collaterals
• Design print ads for Vision and iMARC
• design and create marketing collaterals in print/online
(forms, e-blasts, flyers, brochures and catalogs)

5. KR
Keith Rosborough
17811 N. 53rd Lane, Glendale, AZ 85308
C: 623.271.4625
krdesignsllc@gmail.com
Freelance Art Director - Brand Strategist
Keith Rosborough Designs, CA and Phoenix, AZ [2008-Current]
Self-employed graphic design consultant.
Manage all operations, marketing and financial reporting for business. Market via internet and
referrals, create high-impact client presentations and negotiate proposals. Orchestrate concept
and design process, establish vendors and direct any photo shoots.
• Completed projects for numerous clients including American Express, Pillsbury, Disney,
LA Lakers, Phoenix Suns, Arizona Diamondbacks, Walgreens, Grubb & Ellis, CBRE
Best Western International and City of Phoenix.
• Spearheaded 5% increase in sales for clients while staying within budget on all projects.
Graphic Artist
Orange County Business Journal, Irvine, CA [ 2007-2008]
Small newspaper for local business community.
Designed layout of Special Report section. Collaborated with Managing Editor on layout and
possible changes for section.
• Revitalized Special Report section to become highlight of paper – increased visibility
and prompted increase of 15% in circulation sales.
Graphics Department Manager
Southwest Specialty Foods, Goodyear, AZ [2006-2007]
Mid-sized food company specializing in novelty food products–Ass Kickin’ Products Brand.
Directed concept, design and printing for products and packaging.
Oversaw 4-person department. Managed daily printing schedule, ensured quality production and
ordered supplies for printing.
• Developed branding and packaging for new best-selling novelty products.
Graphic Designer - Marketing
Checker Schucks Kragen Auto, Phoenix, AZ [2001-2006]
National automotive part and accessory retailer.
Created signage for all 1170 stores. Designed brochures, posters, logos, apparel and product racks
for national distribution to all in-house departments.
• Increased sales revenue by $400K+ through initiating and designing new employee
incentive program.
Graphic Designer - Marketing
The Arizona Republic, Phoenix, AZ [1998-2000]
Largest Phoenix area newspaper.
Served as designer for Editorial, Circulation, Sports Marketing and Online departments.
Created promotional material and print advertisements.
• Provided creative direction for redesign of format and size of newspaper.

6. KR
Keith Rosborough
17811 N. 53rd Lane, Glendale, AZ 85308
C: 623.271.4625
krdesignsllc@gmail.com
PROFESSIONAL EXPERIENCE CONTINUED:
Graphic Designer - Marketing
Blue Cross Blue Shield of Arizona, Phoenix, AZ [1997-1998]
Premier national insurance provider.
Designed new sales packets and developed marketing and brand strategy creative concept.
Maintained computer system and art files.
• Conceptualized innovative awareness program called “What if?” eventually developed
into commercial campaign.
Production Art Director
The Lavidge Company, Scottsdale, AZ [1993-1997]
Premier advertising agency in Arizona providing brand marketing and public relations for clients.
Develop new ideas and concepts in collaboration with project teams. Proposed innovative
concepts to Creative Director. Built computer layouts and prepared files for project completions.
• Became integral part of team awarded several ADDY awards for brand identity and
advertising products for Desert Mountain Properties.
EDUCATION:
Certification in Computer Graphic Design
Phoenix Community College, Phoenix, AZ
B.A. Humanities/Graphic Design,
Arizona State University, Tempe, AZ
REFERENCES:
Available upon request.
AWARDS:
Available upon request.

7. CLIENT REFERENCES
Mike Bercaw
President
Sir Speedy Scottsdale
480-947-7727
Employed from: 11/2010 to 6/2011
Michelle Moore
Property Revenue Manager
Best Western International
623-780-6459
Employed from: 4/2010 to 10/2011
Christy Evans
Director of Business Development
Best Western Arroyo Roble Resort & Creekside Villas
480-570-1006
Employed from: 1/2011 to 10/2011

8. Keith Rosborough
KR
Portfolio +

9. E-BLASTS

17. BROCHURES

22. NEWSLETTERS

23. Vision Insider | August 2012
August 2012
In This Issue
● New Feature to 25 Series
CNC Routers and Engravers
● Quick T
● Accessory Spotlight
● Video: Engraved Dragon
● Join the Discussion
● Our Customers Talk
Vision Adds New Feature to 25 Series CNC Routers and
Engravers
PHOENIX, AZ, July 5, 2012 – Vision Engraving & Routing
Systems 25 Series CNC routing and engraving machines
are proudly made in the U.S.A. and known for their high
quality, rugged reliability. Now featuring a red laser pointer,
it allows customers to define their engraving area and
preview or 'dry run' the application prior to engraving. The
laser pointer is a great value to customers, enabling them
quick, accurate, and easy job set up, ideal for serious
production shops.
Additional features of the 25 Series include Vision's state-of-
the-art Series 4 Controller with hand-held pendant, and
graphically advanced Vision Pro software. Vision's 25
Series are perfect for a wide variety of applications and
have the ability to rout, mill, drill, contour, and engrave
on a 25" x 25" or 25" x 50" work area.
Click to check out the 2550 CNC Router
Free Graphic Download
Download this free graphic to use on
your next engraving project!
Quick Tip: Using the Measure Feature to Engrave a Custom
Area on a Part or Irregular Shaped Item
(For the VE810 machine and larger and equipped with a red dot laser pointer)
It can be challenging to correctly position text and/or graphics on irregular shaped items since
they are difficult to measure or locate on the engraving table. For example, some tags may
have a design on them so you have a limited area in which to engrave.
Continue Reading
Events
Aug. 16-18- NBM Show: Long Beach
Sept. 7-8- ARA Southeast
Sept. 20-22- NBM Show: Philly
Oct. 18-20- SGIA Expo
Accessory Spotlight:
Self Centering Deep Vise
Always at the forefront of innovation, Vision
has designed the VE-810 and the Phoenix
1212 engravers to use a Self Centering Deep
Vise, allowing for more versatility. You'll be
able to easily set-up and engrave odd-
shaped items up to 3 1/4" thick. Check out
Featured Video:
Engraved Dragon
Watch this video showing a custom dragon
design engraved on a stainless steel
handgun slide.
Were using a VE-810 engraver with a Self
Centering Deep Vise (as shown in our
Accessory Spotlight).
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24. Vision Insider | August 2012
Follow Us
Info
Phone: 866-637-1737
Fax: 602-439-0500
www.visionengravers.com
info@visionengravers.com
the Featured Video which showcases the VE-
810 and Self Centering Deep Vise.
Part # 15-0038-00
For use with the VE-810 (machines shipped
before May 2007), and the Phoenix 1212
(shipped before November 2007).
Part # 15-0055-00
For use with the New Phoenix 1212
(machines shipped after November 2007).
Purchase the Self Centering Deep Vise
Today!
This application shows how the VE 810 is
more than capable of handling a very
detailed and complicated design. And unlike
a laser system, a rotary engraver does not
require the metal to be specially coated nor
does it need an expensive venting system
because rotary systems does not release
any toxic fumes during the engraving
process.
If you have a video tutorial request for a
process or application, let us know
at info@visionengravers.com.
Join the Discussion:
Visit Our Forum
Have a question about engraving? Want to
share your tips or project ideas with others?
Check out our engraving forum! Click here to
register & join the discussion!
Past Post: "Hello again. I am working with
my vision series 3 controller and phoenix
1212 engraving table. I have been making
desk and room signs on engravers plastic
and so far i have been really happy with the
machine. However the program always
wants to outline letters which makes them
appear bold. Is there a way to cut a letter
with a single line?"
Click here to view the responses.
Our Customers Talk
Testimonials
"My husband and I own a trophy shop in
Hawaii. I am the proud owner of a Phoenix
1212 which we purchased in 1998. Just last
year I purchased a service contract from
Vision Engraving. This is the 2nd best
purchase I’ve ever made from Vision. Being
in Hawaii with no one here to service our
equipment or help with questions, it’s been
a blessing to reach out to a live person to
resolve my issues. Without the engraver we
might as well close up.”
--Shandra Medeiros, Trophy Time
Waipahu, HI
Love your Vision Engraver or Router? Let
us know! Send your testimonial
to info@visionengravers.com.
Vision Engraving & Routing Systems | 17621 N Black Canyon Hwy | Phoenix, AZ 85023
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26. Terry Loftus, MD, MBA, FAC Fredric H. Klopf, MD
As 2010 draws to a close, we want to express our sincere thanks
to each of you – our valued medical staff members -- for your
contributions to a tremendous year full of major accomplishments
which include a successful CPOE “go live,” certification as a
Joint Commission Primary Stroke Center, renewed emphasis on
the Patient Experience, progress on our Score Card of safety and
quality initiatives (a report to come in first quarter 2011), transition
of Outpatient Women’s Diagnostic Services to Banner Lakes
Imaging Center and much more.
Looking ahead to 2011, additional enhancements to the care we
provide will be implemented. In February, Banner Boswell Medical
Center will integrate eICU® technology into all 70 Intensive
Care Unit beds as part of Banner Health’s iCARE intensive care
program. The hospital joins nine other Banner facilities in imple-
menting this technology.
iCARE provides an additional layer of support for you and your
patients with in-room video cameras, sound and data transmission
that closely monitor medical conditions offsite and help ensure the
best possible outcome. Please note this program does not replace
the expertise that exists at the bedside, but rather enhances the care
delivered to your patients.
The iCARE team of intensivists and critical care nurses remotely
monitor ICU patients 24 hours a day, seven days a week. These
specially trained staff work from a Clinical Operations Room
(COR) located on the Banner Desert Medical Center campus
in Mesa and connect with the individual facilities electronically to
back up physicians, nurses and other caregivers at the bedside by
helping to monitor ICU patient information.
The iCare specialists closely collaborate with onsite care providers
in providing immediate supervision and care management.
Together, the hospital and onsite teams can detect even the subtlest
of changes in your patient’s vital sign trends at a moment’s notice,
allowing the onsite hospital team to intervene before complica-
tions occur. This timely response has been shown to result in
shorter hospital stays, fewer patient complications and a 25 percent
decrease in mortality rates.
iCARE represents a new phase of support for you in delivering
excellent patient care and customer service to Every Patient, Every
Time. If you have any questions about iCARE, please feel free to
contact us at (623) 872-4716 (Dr. Loftus) or at (623) 876-6616
(Dr. Klopf).
2011 will be an exciting year! Thank you for the privilege of
working with you during 2010 to serve our patients. We look
forward to all that we will continue to accomplish together.
Medicus
A publication for the
Banner Boswell Medical Staff
December 2010
A Message from the CMO
and Chief of Staff

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