Visual content that works
•Download as PPTX, PDF•
1 like•578 views
These slides demonstrate the science behind why people share content and share strategies as to how to create content that goes viral.
Recommended
Recommended
More Related Content
What's hot
What's hot (15)
Viewers also liked
Viewers also liked (11)
Similar to Visual content that works
Similar to Visual content that works (20)
More from Wolfgang Digital
More from Wolfgang Digital (20)
Recently uploaded
Recently uploaded (20)
Visual content that works
- 1. Aileen Power & Sarah Grogan The power of visual content
- 2. The Wolfgang
- 3. Our Awards
- 5. • What works • Why it works • How to create visual content that works for you Coming up
- 8. What works
- 9. The Dollar Shave Club
- 10. The Dollar Shave Club
- 11. The Dollar Shave Club November 2012 $8.9 million Series A
- 12. The Dollar Shave Club
- 14. How to create great visual content 1. Use your own data
- 16. The daft report
- 19. The Result Busiest day of traffic ever on Daft.ie
- 22. Why content gets shared
- 23. Why content gets shared
- 24. When practical value makes people share
- 25. Why content gets shared
- 26. Why content gets shared
- 27. Dublin Apartment to Let Berlin Apartment to Let Dublin v Berlin €700 monthly €750 monthly
- 28. When anger makes people share
- 29. When anger makes people share
- 30. When anxiety makes people share
- 31. When humour makes people share
- 32. When awe makes people share
- 33. When awe makes people share
- 34. When awe makes people share
- 35. Why content gets shared
- 36. When surprise makes people share
- 37. Why content gets shared
- 38. How to create great visual content 2. Repurpose what you have
- 39. Hotel TV
- 40. The Nightmares Fear Factory
- 42. The Nightmares Fear Factory
- 43. The Nightmares Fear Factory
- 44. For practical value Nourish relationships Self- fulfilment We’ve made them angry, anxious, or laugh To define themselves Surprising Why they share
- 45. How to create great visual content 3. We have customers to it for us
- 46. BRANDS USING UGC Starbucks White Cup Contest
- 47. BRANDS USING UGC Coca-Cola Share a Coke Campaign
- 48. #ASOSUnbox
- 49. #ASOSUnbox
- 55. STAY ENGAGED
- 57. RESULTS Q1 2015 Revenue from Social Media: +90% YoY Overall Revenue: +67% YoY
- 59. Why do people share their personal experiences with brands?
- 60. WE LIKE TO TALK ABOUT OURSELVES
- 62. How to create great visual content 4. We leverage social currency
- 63. We Leverage Social Currency We share what makes us look cool
- 66. Honda: “The Other Side”
- 67. “This is the coolest shit I’ve ever seen in my whole damn life.”
- 68. Honda: “The Other Side”
- 69. For practical value Nourish relationships Self- fulfilment We’ve made them angry, anxious, or laugh To define themselves Surprising Why they share
- 70. And also because it’s cool, Damme cool.
- 72. 4 TAKEAWAYS How Use your own data How Repurpose what you have How Get your customers to do it for you (UGC) How Leverage Social Currency
- 73. DO IT YOURSELFIE #CMMasters15 Win a prize!
- 74. Thanks for listening Read more: bit.ly/cmmasters-wg
- 75. Questions?
Editor's Notes
- What we do
- The what, why, where and how Just cos you build it,doesn’t mean they will come
- Visual content is the catch-all term for the animated gifs, the videos, infographics and memes that brighten our digital day. The examples I’m going to show you will include some of Wolfgang’s clients, and some campaigns I wish I’d thought of.
- 17 million views on YouTube. So…. So what?
- Dollar shave club
- Dollar shave club
- Some client examples, some wishlist on tips for how to create it
- Our brief
- Who daft are.
- This is gold. We want data. We can find the stories in data. They were brilliant at giving us data. Our illustrator to the rescue. Visual sits at the heart of this campaign. extract the story. So we chose an infographic.
- Heart of campaign. Our major asset. Creation is part of it, but promoting is next. Let me show you results.
- Busiest day of traffic EVER.
- Why did daft do well?
- Why did daft do well?
- Why did daft do well?
- The star of that video is Michael Dublin – who studied comedy and improve. He co-wrote the script.
- The star of that video is Michael Dublin – who studied comedy and improve. He co-wrote the script.
- The star of that video is Michael Dublin – who studied comedy and improve. He co-wrote the script.
- Our brief
- Our brief
- Customers across the country were asked to doodle on their Starbucks cups and submit pictures as entries. The winning entry would be the template for a new limited edition Starbucks cup. Nearly 4,000 customers submitted entries in a three week span.
- Talk up iclothing. give them an intro. The ‘asos of Ireland’ Our client – similar UGC campaign – keep it simple – asked customers to submit selfies of themselves wearing their iClothing purchases
- We gave them an incentive – a weekly and a monthly prize of vouchers – to share their images on social media
- The images started to come in and we stayed engaged, thanking the customers for entering and we retweeted and replied to their entries – This encouraged more entries
- One thing we learned was that Authentic images of real women wearing the clothes worked best.
- Real life situations – the image on the left with the shower curtain and the messy bedroom got a much higher level of engagement than the image on the right which you can see is much more stylised.
- Were advertising for iClothing. Engaging with each other positive re enforcment encouragement community - advocacy
- Twitter saw this a brilliant example of how to engage and create conversations with your customers – and they published it as a case study which you can read more about on the Twitter website.
- Self-disclosure was strongly associated with increased activation in brain regions that form the mesolimbic dopamine system, including the nucleus accumbens and ventral tegmental area. Moreover, individuals were willing to forgo money to disclose about the self. 2012 Harvard Study. This translated into an average loss of 17% of potential earnings, owing to participants’ choices to receive the lower payoff amount to answer questions about the self.
- http://infolab.stanford.edu/~mor/research/naamanCSCW10.pdf Stanford study looking at thousands of tweets
- Our brief
- Atlanta Georgia - Prohibition
- when you hold down the “R” key, the film flips between two parallel storylines about a dad living a double life on Halloween.