How to Balance Your Upload Schedule for Growth AND Audience Satisfaction
Picture this: you're running a fairly successful content business on YouTube and other social platforms. You've got an amazing channel concept and a really engaged, passionate core audience, but you've stopped growing... Why?? And what can you do about it?! In reality, there are only a few levers you can pull to influence audience growth on these platforms. If you're not pulling any of them, you will simply NOT GROW, no matter how much your subscribers love your content… While this sounds a little gloom and doom, don't panic! The last thing you want to do is end up frantically pulling levers and accidentally alienating your current audience, resulting in net loss, instead of net gain. But never fear! This presentation will walk you through what levers to pull, what levers to definitely NOT pull, and how you can create that perfectly balanced upload schedule which will accomplish all your growth, engagement, and audience satisfaction objectives!
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How to Balance Your Upload Schedule for Growth AND Audience Satisfaction
- 1. How to Balance Your Upload Schedule for Growth & Audience Satisfaction GWEN MILLER VP, Content Strategy
- 2. Why Balance?
- 3. • Why Balance?You can’t have growth without current audience satisfaction
- 4. • Why Balance?If you want a new audience, start a new channel
- 5. • Why Balance?The audience you start with is the audience you keep
- 6. • Why Balance?You CAN expand your audience
- 7. • Why Balance?You CAN expand your audience
- 8. • Why Balance?You CAN’T change your audience
- 9. • Why Balance?You CAN expand your audience
- 10. • Why Balance?You CAN’T change your audience
- 11. Why Balance?
- 12. • Why Balance?Not every piece of content can pull every lever you need pulled
- 14. Your U niqueness • Signature Formats • Videos that define you • Inside jokes/slang • Insider knowledge
- 15. The Content That They Subscribed For Check your analytics to see what videos have brought in the most subscriptions
- 16. YOU • Personality • Personal Stories • Interaction with your audience – Comments – Q&As – Live Videos
- 17. Experiment at ion If you sit still, you get left behind
- 18. What brings in new eyeballs?
- 19. • Why Balance? W hat brings in new eyeballs? The Algorithm Word of Mouth Paid Marketing
- 20. • Why Balance? What does the algorithm surf ace t o unsubscribers ? Videos that • Drive a lot of watch time • Drive a lot of engagement • Unsubscribers are going to click on
- 21. • Why Balance? H ow do I drive more w atch time? • Release longer videos • Get people to watch longer
- 23. • Why Balance? W hat drives engagement ? • Relatable Content • Opinionable Content
- 24. • Why Balance? W hat do unsubscribers c lic k on? • Big well known formats • Over the top stuff • Topics they identify with • Good titles/thumbnails
- 25. • Why Balance? Word of Mout h • Sharing • Collaborations • Press
- 26. • Why Balance? Word of Mout h What do people share? Identity Content • What people share reflects what they want people to know about them
- 27. • Why Balance? Word of Mout h • Sharing • Collaborations • Press
- 28. • Why Balance? W hat does N OT drive new eyeballs • Live Shows • Giveaways • Signature Formats (Mostly)
- 29. A c t i o n I t e m s What sort of content should we be experimenting with? Things to Think About What is a signature format that will set my show apart? What are well- known formats that would work for my show? What sort of content should we be doing to help drive commenting? What types of content will my audience identify with?
- 30. E v e r y M o n t h A s k Y o u r s e l f What this month… Will bring in new eyeballs? Will retain the core base? Will drive engagement? Is Experimental?