Media Training PowerPoint ® for Rowan University graduate students. Citations are given during oral presentation and in "The Public Relations Practitioner's Playbook" by M. Larry Litwin.
This document discusses media relations and provides guidance on effective media relations strategies. It defines media relations as working with media to inform the public about an organization's mission and practices. An effective media relations strategy stands on a "tripod" of the organization, media, and target audience. Key aspects of media relations include engaging with media operators through press releases and events, and gauging audience response. The document outlines the roles of a media coordinator, spokesperson, and writer on a media team. It also discusses segmenting media, and tools for media relations like press kits, media lists, releases, conferences, and monitoring.
The document provides an overview of media relations and the news media. It discusses the purpose of media relations as building awareness, creating understanding, developing public image and publicizing new products or services. It also outlines the key aspects of proactive and reactive media relations strategies. The document then provides guidance on understanding what constitutes news, media lead times, the roles and obligations of spokespeople during interviews, and a four-step process for effective media interviews.
The document provides tips and techniques for effective communication and presentations. It discusses the importance of good communication and different types of communication opportunities. It provides guidance on conference and panel presentations, including how to work with the media. The document emphasizes the importance of preparation, tailoring the message for the audience, and focusing on key points. Tips are provided for PowerPoint presentations, interviewing, and techniques for optimizing delivery. The overall focus is on the fundamentals of clear, concise communication.
Media training teaches how to effectively communicate your key messages during interviews by framing answers in a positive, on-message way and addressing difficult questions constructively. It examines Tony Hayward's poor media performance during the 2010 BP Gulf oil spill, where dismissive, callous quotes damaged BP's reputation. Lessons include determining up to three key messages; giving brief, story-based answers; avoiding guesses; and understanding that "no comment" is rarely advisable. Effective media skills like prepared soundbites can help control the interview narrative.
The document provides information about writing for public relations. It discusses what public relations practitioners do, which includes communicating information from organizations to target audiences in a clear manner. It also outlines typical career paths in public relations and the types of tasks and activities public relations professionals engage in during a typical work week, such as writing news releases, pitching stories to journalists, and engaging with community members. The document also presents models for the public relations process and different types of media channels used in public relations.
This document discusses media relations and public relations (PR) planning. It begins by defining media relations as involving strategic use of media to disseminate an organization's message to external audiences. It then discusses whether media relations is an art or science, and argues it is both. The document provides tips for choosing an effective media team and setting an agenda. It also discusses segmenting media and tools for media relations. For PR planning, it outlines developing a brief, brainstorming, proposal packaging, budgeting, timelines, team building, and evaluation. The conclusion emphasizes the importance of thorough forward planning and management for PR success.
Learning the “secret knock” to the door of opportunity is key when dealing with today’s news media. Check out this brief presentation to learn tips and strategies to get the most out of your interview opportunities. Contact us to schedule your media training or to learn ways to make your Slideshare presentation more effective.
This document discusses media relations and provides guidance on effective media relations strategies. It defines media relations as working with media to inform the public about an organization's mission and practices. An effective media relations strategy stands on a "tripod" of the organization, media, and target audience. Key aspects of media relations include engaging with media operators through press releases and events, and gauging audience response. The document outlines the roles of a media coordinator, spokesperson, and writer on a media team. It also discusses segmenting media, and tools for media relations like press kits, media lists, releases, conferences, and monitoring.
The document provides an overview of media relations and the news media. It discusses the purpose of media relations as building awareness, creating understanding, developing public image and publicizing new products or services. It also outlines the key aspects of proactive and reactive media relations strategies. The document then provides guidance on understanding what constitutes news, media lead times, the roles and obligations of spokespeople during interviews, and a four-step process for effective media interviews.
The document provides tips and techniques for effective communication and presentations. It discusses the importance of good communication and different types of communication opportunities. It provides guidance on conference and panel presentations, including how to work with the media. The document emphasizes the importance of preparation, tailoring the message for the audience, and focusing on key points. Tips are provided for PowerPoint presentations, interviewing, and techniques for optimizing delivery. The overall focus is on the fundamentals of clear, concise communication.
Media training teaches how to effectively communicate your key messages during interviews by framing answers in a positive, on-message way and addressing difficult questions constructively. It examines Tony Hayward's poor media performance during the 2010 BP Gulf oil spill, where dismissive, callous quotes damaged BP's reputation. Lessons include determining up to three key messages; giving brief, story-based answers; avoiding guesses; and understanding that "no comment" is rarely advisable. Effective media skills like prepared soundbites can help control the interview narrative.
The document provides information about writing for public relations. It discusses what public relations practitioners do, which includes communicating information from organizations to target audiences in a clear manner. It also outlines typical career paths in public relations and the types of tasks and activities public relations professionals engage in during a typical work week, such as writing news releases, pitching stories to journalists, and engaging with community members. The document also presents models for the public relations process and different types of media channels used in public relations.
This document discusses media relations and public relations (PR) planning. It begins by defining media relations as involving strategic use of media to disseminate an organization's message to external audiences. It then discusses whether media relations is an art or science, and argues it is both. The document provides tips for choosing an effective media team and setting an agenda. It also discusses segmenting media and tools for media relations. For PR planning, it outlines developing a brief, brainstorming, proposal packaging, budgeting, timelines, team building, and evaluation. The conclusion emphasizes the importance of thorough forward planning and management for PR success.
Learning the “secret knock” to the door of opportunity is key when dealing with today’s news media. Check out this brief presentation to learn tips and strategies to get the most out of your interview opportunities. Contact us to schedule your media training or to learn ways to make your Slideshare presentation more effective.
The document discusses media relations and the relationship between journalists and public relations practitioners. It provides definitions of media relations and explains the importance of media relations in disseminating information to target audiences. The document then compares journalists and PR practitioners, noting they have different goals and use different channels and components in their work. It also discusses the mutual dependence between journalists and PR practitioners and tips for building positive relationships. The remainder of the document outlines various media types used in public relations like newspapers, magazines, radio, television, online news services, and social media. It also discusses strategies for preparing for and working with the media, including researching media outlets and planning publicity.
The aim of this media training is to provide participants with the knowledge and practice of media interviews and other work with journalists.
These materials come from our 1-day media training workshops that we organise in Brussels and across Europe.
The content includes:
How to ensure understanding of how the media works particularly in Brussels
How to build the ability of managers and spokespeople to communicate confidently when communicating with the media
How to prepare for all types of media interview (policy related, issues or crisis related)
Communicate messages effectively
Make the best impression and feel comfortable in front of journalists
Deal with contentious, sensitive issues and keep interviews focused
Manage difficult questions under pressure
Step-by-Step Guides to Strategic Media Relations by Hoem SeihaHoem Seiha
The primary goal of Media Relations is to garner positive publicity for an organization’s mission, policies, and practices.
Media relations refers to the connection between an organization and journalists.
Public relations extends beyond the media to the general public.
The role of media has become one way of trading and marketing of products and prejudices. The media claimed to be governed by righteousness and equity, but greed and self-aggrandizement has poisoned its virtues. Media is in charge of major roles in providing :
information
education and advocacy
entertainment
advertising
correlation of parts of society
The document defines public relations as the planned and sustained effort to establish and maintain goodwill and mutual understanding between an organization and its publics. It discusses how public relations involves cultivating favorable relations through various communication channels to build a positive image. The document also provides 18 different definitions of public relations from various sources, emphasizing how it is a strategic communication function aimed at managing reputation and gaining public understanding and acceptance.
Speaking to reporters can be daunting, even for CEOs and founders who've done it dozens of times. Each interview takes a certain amount of preparation and practice to make sure your messaging is on point for a given reporter's beat and area of interest.
But, with a little preparation and some practice scenarios, even the most timid among us can be become experts are briefing the press.
To get started, take a look at Media Training 101.
A PR campaign is a strategic series of messages sent over a discrete period of time to target audiences in response to an organizational situation. The goals and techniques of public relations are applied systematically through appropriate media mixes to accomplish corporate objectives like informing, persuading, and mobilizing public opinion. Key differences between advertising and PR campaigns are that advertising directly promotes sales while PR campaigns aim to create a favorable environment for services, products, or ideas.
This document provides guidance on media training and interviews. It discusses different types of news and what makes a story newsworthy. It also outlines interviewee rights and responsibilities of reporters. The document gives tips for preparing for an interview such as knowing key messages and practicing delivery. It provides best practices for different types of interviews including bridging questions, rephrasing, repeating messages, using pauses, and ending positively. The goal is to deliver concise and impactful responses in an engaging manner.
The document discusses various topics related to citizen journalism and its relationship to mainstream media. It provides examples of how citizen journalism has emerged through user-generated content on important events like 9/11 and the 2004 Indian Ocean tsunami. Theorists discussed include Dan Gillmor, who coined the term "We Media" and argued that ordinary people collectively know more than any single journalist. Axel Bruns believed citizen journalism needs to offer less oppositional reporting and focus on dialogue. Andrew Keen was more pessimistic, arguing it flattens talent and offers opinions over facts.
Public relations is defined as a planned and sustained effort to establish mutual understanding between an organization and its publics. It involves influencing public opinion through sound character and two-way communication to gain cooperation and support. Integrated marketing communications coordinates various marketing activities including PR, advertising, and sales promotion. PR differs from advertising in its use of varied tools to target specialized audiences rather than mass media to reach external audiences. PR plays a supporting role while advertising is a communication function. Careers in PR require strong writing, research, planning, problem-solving, and business skills.
This document outlines 10 steps for creating a public relations (PR) strategy plan: 1) Review the client's mission statement, 2) Identify organizational strengths and weaknesses, 3) Analyze competitors, 4) List goals and how they will be measured, 5) Develop strategies to meet each goal, 6) Target personas in the audience, 7) Develop messaging, 8) Choose appropriate media, 9) Create a schedule, and 10) Establish a system to monitor results. The plan should clearly explain how the strategies will address client problems or prevent crises.
Public relations has existed in some form for thousands of years, dating back to ancient civilizations trying to manage public opinion and perceptions of their rulers. While the term "public relations" was coined more recently, the fundamental elements of informing people, persuading people, and integrating people have long been practiced. The document then outlines several key eras in the development of public relations as a field from the 19th century onward, provides definitions of public relations, and discusses ancient and historical examples of public communications and relationship management that can be considered early forms of public relations.
Public relations involves creating mutual understanding between an organization and its publics, managing reputation, and obtaining favorable publicity to build a good corporate image. Key public relations functions include press relations, product publicity, public affairs, lobbying, and investor relations. Public relations tools encompass written materials, audiovisual content, identity materials, digital marketing, and public service activities. Public relations officers plan programs, write and edit materials, conduct media and community relations, handle corporate identity production, and research and evaluate public perceptions.
A comprehensive guide for Public Relations professionals on how to get to know media contacts better, pitch them more effectively and get more coverage for stories.
The Media represents a critical constituency for business. It must therefore be courted strategically in order to help attain organisational objectives.
This document discusses ethics in public relations. It begins by defining ethics as dealing with questions of right and wrong and how people should act. It then discusses how ethics is important in PR as credibility depends on telling the truth. Several ethical issues in PR are outlined, such as withholding information and propaganda. The document also discusses ethical standards and codes of conduct in the PR industry. It emphasizes that individuals and organizations must adhere to high ethical standards and prioritize doing the right thing.
The document discusses the definition and key aspects of public relations. It provides several definitions of public relations from different experts and breaks down one definition into four parts. It distinguishes public relations from advertising, publicity, propaganda and lobbying. It also discusses the importance of planning in public relations and identifies different types of publics an organization may interact with. Additionally, it provides some examples of past public relations mistakes made by companies like Domino's Pizza, Toyota and others.
Within the framework of its Research Communications Capacity Building Program, GDNet produced, in collaboration with CommsConsult, a series of 7 handouts providing some guidelines for a great presentation. They cover several aspects starting from how you look and feel while presenting, and structuring your presentation, to how to make your messages effective. It also explains how to manage your information and research using social media, in addition to providing some tips for writing to an online audience, and ending with a template for leave-behind handouts.
This document provides guidance on strategies for successful informative and persuasive speaking, including analyzing the audience, determining the purpose and types of speeches, and using effective organization and supports. It discusses analyzing the interests and attitudes of the audience, considering the occasion and location. It also offers tips on structuring the introduction, body, conclusion, and using examples, statistics, quotations and other supports to strengthen speeches.
The document discusses media relations and the relationship between journalists and public relations practitioners. It provides definitions of media relations and explains the importance of media relations in disseminating information to target audiences. The document then compares journalists and PR practitioners, noting they have different goals and use different channels and components in their work. It also discusses the mutual dependence between journalists and PR practitioners and tips for building positive relationships. The remainder of the document outlines various media types used in public relations like newspapers, magazines, radio, television, online news services, and social media. It also discusses strategies for preparing for and working with the media, including researching media outlets and planning publicity.
The aim of this media training is to provide participants with the knowledge and practice of media interviews and other work with journalists.
These materials come from our 1-day media training workshops that we organise in Brussels and across Europe.
The content includes:
How to ensure understanding of how the media works particularly in Brussels
How to build the ability of managers and spokespeople to communicate confidently when communicating with the media
How to prepare for all types of media interview (policy related, issues or crisis related)
Communicate messages effectively
Make the best impression and feel comfortable in front of journalists
Deal with contentious, sensitive issues and keep interviews focused
Manage difficult questions under pressure
Step-by-Step Guides to Strategic Media Relations by Hoem SeihaHoem Seiha
The primary goal of Media Relations is to garner positive publicity for an organization’s mission, policies, and practices.
Media relations refers to the connection between an organization and journalists.
Public relations extends beyond the media to the general public.
The role of media has become one way of trading and marketing of products and prejudices. The media claimed to be governed by righteousness and equity, but greed and self-aggrandizement has poisoned its virtues. Media is in charge of major roles in providing :
information
education and advocacy
entertainment
advertising
correlation of parts of society
The document defines public relations as the planned and sustained effort to establish and maintain goodwill and mutual understanding between an organization and its publics. It discusses how public relations involves cultivating favorable relations through various communication channels to build a positive image. The document also provides 18 different definitions of public relations from various sources, emphasizing how it is a strategic communication function aimed at managing reputation and gaining public understanding and acceptance.
Speaking to reporters can be daunting, even for CEOs and founders who've done it dozens of times. Each interview takes a certain amount of preparation and practice to make sure your messaging is on point for a given reporter's beat and area of interest.
But, with a little preparation and some practice scenarios, even the most timid among us can be become experts are briefing the press.
To get started, take a look at Media Training 101.
A PR campaign is a strategic series of messages sent over a discrete period of time to target audiences in response to an organizational situation. The goals and techniques of public relations are applied systematically through appropriate media mixes to accomplish corporate objectives like informing, persuading, and mobilizing public opinion. Key differences between advertising and PR campaigns are that advertising directly promotes sales while PR campaigns aim to create a favorable environment for services, products, or ideas.
This document provides guidance on media training and interviews. It discusses different types of news and what makes a story newsworthy. It also outlines interviewee rights and responsibilities of reporters. The document gives tips for preparing for an interview such as knowing key messages and practicing delivery. It provides best practices for different types of interviews including bridging questions, rephrasing, repeating messages, using pauses, and ending positively. The goal is to deliver concise and impactful responses in an engaging manner.
The document discusses various topics related to citizen journalism and its relationship to mainstream media. It provides examples of how citizen journalism has emerged through user-generated content on important events like 9/11 and the 2004 Indian Ocean tsunami. Theorists discussed include Dan Gillmor, who coined the term "We Media" and argued that ordinary people collectively know more than any single journalist. Axel Bruns believed citizen journalism needs to offer less oppositional reporting and focus on dialogue. Andrew Keen was more pessimistic, arguing it flattens talent and offers opinions over facts.
Public relations is defined as a planned and sustained effort to establish mutual understanding between an organization and its publics. It involves influencing public opinion through sound character and two-way communication to gain cooperation and support. Integrated marketing communications coordinates various marketing activities including PR, advertising, and sales promotion. PR differs from advertising in its use of varied tools to target specialized audiences rather than mass media to reach external audiences. PR plays a supporting role while advertising is a communication function. Careers in PR require strong writing, research, planning, problem-solving, and business skills.
This document outlines 10 steps for creating a public relations (PR) strategy plan: 1) Review the client's mission statement, 2) Identify organizational strengths and weaknesses, 3) Analyze competitors, 4) List goals and how they will be measured, 5) Develop strategies to meet each goal, 6) Target personas in the audience, 7) Develop messaging, 8) Choose appropriate media, 9) Create a schedule, and 10) Establish a system to monitor results. The plan should clearly explain how the strategies will address client problems or prevent crises.
Public relations has existed in some form for thousands of years, dating back to ancient civilizations trying to manage public opinion and perceptions of their rulers. While the term "public relations" was coined more recently, the fundamental elements of informing people, persuading people, and integrating people have long been practiced. The document then outlines several key eras in the development of public relations as a field from the 19th century onward, provides definitions of public relations, and discusses ancient and historical examples of public communications and relationship management that can be considered early forms of public relations.
Public relations involves creating mutual understanding between an organization and its publics, managing reputation, and obtaining favorable publicity to build a good corporate image. Key public relations functions include press relations, product publicity, public affairs, lobbying, and investor relations. Public relations tools encompass written materials, audiovisual content, identity materials, digital marketing, and public service activities. Public relations officers plan programs, write and edit materials, conduct media and community relations, handle corporate identity production, and research and evaluate public perceptions.
A comprehensive guide for Public Relations professionals on how to get to know media contacts better, pitch them more effectively and get more coverage for stories.
The Media represents a critical constituency for business. It must therefore be courted strategically in order to help attain organisational objectives.
This document discusses ethics in public relations. It begins by defining ethics as dealing with questions of right and wrong and how people should act. It then discusses how ethics is important in PR as credibility depends on telling the truth. Several ethical issues in PR are outlined, such as withholding information and propaganda. The document also discusses ethical standards and codes of conduct in the PR industry. It emphasizes that individuals and organizations must adhere to high ethical standards and prioritize doing the right thing.
The document discusses the definition and key aspects of public relations. It provides several definitions of public relations from different experts and breaks down one definition into four parts. It distinguishes public relations from advertising, publicity, propaganda and lobbying. It also discusses the importance of planning in public relations and identifies different types of publics an organization may interact with. Additionally, it provides some examples of past public relations mistakes made by companies like Domino's Pizza, Toyota and others.
Within the framework of its Research Communications Capacity Building Program, GDNet produced, in collaboration with CommsConsult, a series of 7 handouts providing some guidelines for a great presentation. They cover several aspects starting from how you look and feel while presenting, and structuring your presentation, to how to make your messages effective. It also explains how to manage your information and research using social media, in addition to providing some tips for writing to an online audience, and ending with a template for leave-behind handouts.
This document provides guidance on strategies for successful informative and persuasive speaking, including analyzing the audience, determining the purpose and types of speeches, and using effective organization and supports. It discusses analyzing the interests and attitudes of the audience, considering the occasion and location. It also offers tips on structuring the introduction, body, conclusion, and using examples, statistics, quotations and other supports to strengthen speeches.
This document provides media relations resources for physicians attending the Family Medicine Congressional Conference in May 2012. It includes contact information for two public relations strategists and an overview of AAFP's online media center. The bulk of the document outlines best practices for media interviews, including tips for print, radio and television interviews, as well as strategies for crafting clear messages and answering difficult questions. Physicians are provided with materials to help effectively communicate their viewpoints to reporters.
Design Thinking Seattle: Designing for Cognitive BiasCatalyz
This document discusses a meetup on cognitive biases and design thinking. The goals are to understand cognitive biases and how they affect people, practice techniques to overcome biases, and consider how biases appear in design processes. It defines cognitive biases as mistakes in reasoning that occur when people favor their own preferences regardless of facts. Several cognitive biases are described, like only empathizing with similar viewpoints. The document provides activities to help address biases, such as empathy interviews, creating personas, brainstorming then filtering ideas, prototyping concepts, and getting feedback to encourage new perspectives.
This document provides guidance on analyzing audiences for presentations. It discusses categorizing audiences using the "AUDIENCE" mnemonic, which stands for analysis, understanding, demographics, interests, environment, needs, customization, and expectations. It then describes three ways to analyze audiences: demographic analysis to understand who is in the audience, psychological analysis to understand what they know and believe, and contextual analysis to understand how the speaking event may influence them. The key is to remember that while analyzing trends among groups, you are ultimately speaking to individuals who will vary in their characteristics.
This document provides guidance on effective communication strategies. It discusses defining goals and target audiences, developing a concise message statement, outlining delivery tools, anticipating negative attacks, and staying "on message." The key aspects are to identify the issues and your plans, and explain why you are best to address them. This involves considering your strengths and values compared to opponents. Filling out a "message box" can help compare positions and prepare responses. Language and repetition are also important to ensure the message is understood. With preparation, anticipated attacks can be addressed and the message consistently delivered through various channels.
How to Use Feedback and Online Surveys to Drive ActionThe URL Dr.
What do your customers and prospects really think about your business or organization? Do you know? Do you care? You should. What you don’t know could be impacting your sales and donations.
Asking for and getting feedback from your customers or supporters through the use of online Surveys, Polls, or Reviews, can not only be an eye opening experience, it can be a profitable one. This Power Point will reveal simple but highly effective best practices and considerations for how to build a survey that allows you to gather valuable insights and suggestions from your audience.
This presentation covers:
How to set survey objectives
The importance of listening
Developing good questions
Knowing the difference between too much and not enough
When to survey
Who to survey
What to do with the results
Learn great new strategies to help you get insightful and important information from your customers, donors, clients, or supporters about what they really want and need from your business or organization.
View the webinar version of this presentation at: http://www.prescriptionsforonlinesuccess.com/portfolio-item/feedback-surveys-webinar/
Here are 10 key points about social media usage in Singapore and America:
1. Singapore population is around 5 million people.
2. Around 1 in 3 Singaporeans are on Facebook, which is approximately 2.5 million people.
3. The US population is around 400 million people.
4. Around 3 out of 4 Americans actively use social media.
5. Social media penetration and usage is higher in the US compared to Singapore.
6. Industries that can highly benefit from social media in Singapore include F&B, consultancy, fashion, education, hospitality, retail, IT, property, automotive and entertainment.
7. Social media allows for more effective customer engagement and marketing.
This document discusses effective use of marketing data to understand customers. It emphasizes listening to the "voice of the customer" through interviews and focus groups to understand their needs, pains, and ideal experiences. The key points are:
1) Conduct in-depth interviews and focus groups to understand the customer perspective rather than relying only on internal metrics.
2) Analyze interview data to identify customer needs, pains, and attributes of ideal experiences. Organize these into a hierarchy to understand what is most important to customers.
3) Develop predictive metrics that measure aspects of the customer experience that are controllable and correlate to meeting customer needs.
4) Create customer surveys using the language and categories from the customer-
This document discusses audience analysis for presentations. It defines audience analysis as learning who the audience is, what they are thinking, and how to best reach them. It identifies three categories for analysis: demographics, psychology, and context. Demographic analysis examines characteristics like age, gender, education and profession. Psychological analysis considers audience knowledge, beliefs, and expectations. Contextual analysis looks at factors like whether attendance is voluntary, the time and location of the presentation. The document stresses that while overall analysis is important, every audience member is an individual so some flexibility is needed.
Deliver Presentations that Generate ROIAnthony Lee
Global Impact Leaders are responsible for using their voice to generate money, support and positive reputation. Each presentation and conversation is an opportunity to generate ROI.
Learn to answer the 3 most important questions from your audience. Great answers communicate trust and build long-term relationships.
Your audiences include these key stakeholders: clients, investors, partners, sponsors, analysts, journalists, current and future team members.
You will be interacting with these stakeholders in Client and Partner presentations, Investor and Analyst conversations, Industry and Leadership conferences, and recruiting conversations.
Master and apply these tools, and you will consistently generate Presentation ROI that fuels your mission of global impact.
The document discusses audience analysis for public speaking. It defines audience analysis as learning who the audience is, what they are thinking, and how to best reach them. It then outlines three approaches to audience analysis: direct observation, inference, and data sampling. Next, it covers four categories of audience analysis: demographic analysis, situational analysis, psychological analysis, and contextual analysis. It concludes by emphasizing the importance of considering the audience when choosing speech topics to ensure an effective presentation.
The document discusses different approaches and categories for analyzing audiences. It describes direct observation, inference, and data sampling as approaches to understand who the audience is, what they think, and how to best reach them. The categories of analysis include demographics, situational factors, psychological beliefs and knowledge, and contextual influences. Conducting a thorough audience analysis is important for selecting an appropriate topic and effectively communicating to meet the audience's needs.
This document provides an overview of the schedule and topics for a public relations course. The March 27th schedule includes an AP style quiz, chapters on message and medium, cognitive dissonance theory, and upcoming assignments. It discusses techniques for choosing the right message and medium, understanding cognitive dissonance, and the elaboration likelihood model for persuasion. Examples are provided for cognitive dissonance and choosing an appropriate medium. The document also covers guidelines for working with the media, conducting interviews, correcting errors, and judging newsworthiness. Upcoming assignments include conducting an interview and reading the next chapter.
This document provides tips for conducting DIY market research. It begins by addressing common objections to market research and explains that research is important to understand customer behavior and expectations in order to shape strategy. It then outlines a 7-step process for conducting research, including defining the problem, brainstorming questions, choosing appropriate methods, gathering and analyzing data, and reporting findings. Various research methods like interviews, surveys, and focus groups are also described. Key tips include avoiding narcissism, focusing objectives, using the right tool for each job, carefully crafting questions, and keeping reports short and focused. The overall goals of market research are improving products and services, enhancing relevance, better communication, and happier customers.
The document discusses different types of speeches, including informative, persuasive, and special occasion speeches. It provides examples and strategies for each type. For informative speeches, it discusses organizing information by topics like people, events, processes, concepts, and issues. For persuasive speeches, it discusses establishing credibility, appealing to listeners' needs and motivations, and avoiding logical fallacies. For special occasion speeches, it provides examples like those given for introductions, acceptances, presentations, toasts, and inspirational purposes.
The document provides guidance on effective interview skills for public relations professionals. It discusses preparing for interviews by understanding the reporter's perspective, defining the key issues, developing concise messages to convey, anticipating questions, and practicing responses. The document emphasizes controlling the interview process by establishing ground rules, keeping responses brief and focused on the main messages, and not getting drawn into arguments or complex discussions. The goal is to conduct interviews in a way that informs the public and advances your organization's objectives.
This document provides information about creating and delivering effective presentations. It discusses what a presentation is, common causes of ineffective presentations, and steps to make an effective presentation including planning, preparation, and delivery. Specific tips are provided for each step, such as analyzing your audience, organizing content logically, rehearsing, using visual aids like PowerPoint effectively, and different types of speech delivery including impromptu, extemporaneous, from a manuscript, and from memory.
The document discusses using social media and participatory media, known as "Word of Mouse", to better communicate messages to target audiences. It emphasizes focusing communications on the appropriate channels to efficiently and effectively reach audiences at the right time. Social media allows for two-way communication and participation from audiences. Examples of social media tools discussed include YouTube, blogs, podcasts, Twitter, and mobile apps. The document advocates for a one-to-one or 1-2-1 communication model of engaging with audiences directly through social media.
This document provides an overview of key concepts in public relations. It defines public relations as a management function that helps organizations adapt to their various publics through evaluating attitudes, identifying policies, and executing communication programs to earn understanding and acceptance. The document also outlines several models for public relations including the MAC triad of message, audience and channel; the two-way communication model; and the PR planning process. It emphasizes that public relations is about building relationships and achieving business/organizational goals through strategic communication.
Fast-paced session covering 12 communication models designed to propel strategic communicators to the highest level. Many were used by President Obama in his re-election campaign. First 36 minutes cover models. Final 24 – time’s yours. “The Dozen”: Obama; MAC Triad; Shannon Weaver; Cracked Egg; Electronic Releases; Hyper Targeting; Conflict Analysis; Audience Fragmentation; Crisis Communication; Media Relations; Key Communicators; Summary (GOST, PRpie; RACE)
Fast-paced session covering 12 communication models designed to propel strategic communicators to the highest level. Many were used by President Obama in his re-election campaign. First 36 minutes cover models. Final 24 – time’s yours. “The Dozen”: Obama; MAC Triad; Shannon Weaver; Cracked Egg; Electronic Releases; Hyper Targeting; Conflict Analysis; Audience Fragmentation; Crisis Communication; Media Relations; Key Communicators; Summary (GOST, PRpie; RACE)
Fast-paced session covering 12 communication models designed to propel strategic communicators to the highest level. Many were used by President Obama in his re-election campaign. First 36 minutes cover models. Final 24 – time’s yours. “The Dozen”: Obama; MAC Triad; Shannon Weaver; Cracked Egg; Electronic Releases; Hyper Targeting; Conflict Analysis; Audience Fragmentation; Crisis Communication; Media Relations; Key Communicators; Summary (GOST, PRpie; RACE)
Color pdf version. A complete look at the advertising profession/strategic communication with assistance from professionals, other practitioners and a number of outstanding books. For Professor Litwin's Introduction to Advertising classes at Rowan (N.J.) University. Visit: www.larrylitwin.com. It incorporates Wells, Moriarty book and the Litwin book (See Chapter 11).
Black and White pdf version. A complete look at the advertising profession/strategic communication with assistance from professionals, other practitioners and a number of outstanding books. For Professor Litwin's Introduction to Advertising classes at Rowan (N.J.) University. Visit: www.larrylitwin.com. It incorporates Wells, Moriarty book and the Litwin book (See Chapter 11).
A complete look at the advertising profession and strategic communication with assistance from professionals, other practitioners and a number of outstanding books. For Professor Litwin's Introduction to Advertising classes at Rowan (N.J.) University. Visit: www.larrylitwin.com. It incorporates Wells, Moriarty book and the Litwin book (See Chapter 11).
Color version. THE PowerPoint for Professor Litwin's Introduction to Public Relations class at Rowan (N.J.) University. A complete look at the strategic communication profession with assistance from professionals, other practitioners and a number of outstanding books. Visit: www.larrylitwin.com.
The document provides an overview of a presentation on crisis communication by M. Larry Litwin. It discusses anticipating crises, being prepared with a communication plan, and communicating clearly, consistently, and completely during a crisis through a designated spokesperson. The presentation also covers lessons from past crises like Johnson & Johnson's Tylenol crisis and emphasizes getting information out quickly during the early stages of a crisis.
This document summarizes a presentation on crisis communication best practices. It provides guidelines for communicating during the first critical hours of a crisis, including anticipating issues, being prepared with a communication plan, and communicating clearly, consistently, and completely. It emphasizes getting information out quickly through designated spokespeople. Overall, the key aspects of an effective crisis response are being open and honest, taking responsibility, providing ongoing information to all stakeholders, and continually evaluating the response.
This document contains summaries and excerpts from various presentations and articles on strategic communication and leadership. It discusses key concepts like developing a strategic mindset, effective communication, gaining influence, and qualities of strong leadership. Specifically, it emphasizes that leaders must think strategically, advise constructively, anticipate challenges, and persevere through difficult times with a focus on results. Leaders are also encouraged to develop trust, serve as teachers, and help organizations adapt to changing environments.
This is pdf version of presentation made to New York School Public Relations Association. It is based on "The Public Relations Practitioner's Playbook" and "The ABCs of Strategic Communication" published by AuthorHouse.
This is pdf version of presentation made to New York School Public Relations Association. It is based on "The Public Relations Practitioner's Playbook" and "The ABCs of Strategic Communication" published by AuthorHouse.
This is pdf version of presentation made to New York School Public Relations Association. It is based on "The Public Relations Practitioner's Playbook" and "The ABCs of Strategic Communication" published by AuthorHouse.
This document provides an overview of key concepts in public relations and strategic communication. It discusses topics like the MAC triad, audiences, persuasion, and accountability. The overall message is that public relations involves managing relationships and communication in a strategic, thoughtful way to achieve organizational goals.
This document provides an overview of public relations concepts and best practices. It discusses the roles and responsibilities of PR practitioners, including acting as strategic advisors, managing public opinion, and achieving accountability and bottom lines through effective communication and relationship building. Key aspects of PR like the two-way communication model, audience segmentation, and the importance of credibility, consistency and leadership are also summarized.
Color version. THE PowerPoint for Professor Litwin's Introduction to Advertising class at Rowan University. A complete look at the advertising profession with assistance from professionals, other practitioners and a number of outstanding books. For Professor Litwin's Introduction to Advertising classes at Rowan (N.J.) University. Visit: www.larrylitwin.com. It incorporates Wells, Moriarty book and the Litwin book (See Chapter 11).
Color pdf version. A complete look at the advertising profession with assistance from professionals, other practitioners and a number of outstanding books. For Professor Litwin's Introduction to Advertising classes at Rowan (N.J.) University. Visit: www.larrylitwin.com. It incorporates Wells, Moriarty book and the Litwin book (See Chapter 11).
Leveraging Generative AI to Drive Nonprofit InnovationTechSoup
In this webinar, participants learned how to utilize Generative AI to streamline operations and elevate member engagement. Amazon Web Service experts provided a customer specific use cases and dived into low/no-code tools that are quick and easy to deploy through Amazon Web Service (AWS.)
ISO/IEC 27001, ISO/IEC 42001, and GDPR: Best Practices for Implementation and...PECB
Denis is a dynamic and results-driven Chief Information Officer (CIO) with a distinguished career spanning information systems analysis and technical project management. With a proven track record of spearheading the design and delivery of cutting-edge Information Management solutions, he has consistently elevated business operations, streamlined reporting functions, and maximized process efficiency.
Certified as an ISO/IEC 27001: Information Security Management Systems (ISMS) Lead Implementer, Data Protection Officer, and Cyber Risks Analyst, Denis brings a heightened focus on data security, privacy, and cyber resilience to every endeavor.
His expertise extends across a diverse spectrum of reporting, database, and web development applications, underpinned by an exceptional grasp of data storage and virtualization technologies. His proficiency in application testing, database administration, and data cleansing ensures seamless execution of complex projects.
What sets Denis apart is his comprehensive understanding of Business and Systems Analysis technologies, honed through involvement in all phases of the Software Development Lifecycle (SDLC). From meticulous requirements gathering to precise analysis, innovative design, rigorous development, thorough testing, and successful implementation, he has consistently delivered exceptional results.
Throughout his career, he has taken on multifaceted roles, from leading technical project management teams to owning solutions that drive operational excellence. His conscientious and proactive approach is unwavering, whether he is working independently or collaboratively within a team. His ability to connect with colleagues on a personal level underscores his commitment to fostering a harmonious and productive workplace environment.
Date: May 29, 2024
Tags: Information Security, ISO/IEC 27001, ISO/IEC 42001, Artificial Intelligence, GDPR
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This presentation was provided by Steph Pollock of The American Psychological Association’s Journals Program, and Damita Snow, of The American Society of Civil Engineers (ASCE), for the initial session of NISO's 2024 Training Series "DEIA in the Scholarly Landscape." Session One: 'Setting Expectations: a DEIA Primer,' was held June 6, 2024.
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How to Fix the Import Error in the Odoo 17Celine George
An import error occurs when a program fails to import a module or library, disrupting its execution. In languages like Python, this issue arises when the specified module cannot be found or accessed, hindering the program's functionality. Resolving import errors is crucial for maintaining smooth software operation and uninterrupted development processes.
Main Java[All of the Base Concepts}.docxadhitya5119
This is part 1 of my Java Learning Journey. This Contains Custom methods, classes, constructors, packages, multithreading , try- catch block, finally block and more.
6. Goals
Help participants understand how
media operates
Share system of preparation
Comfort
Help each participant grow as a
communicator
How to better prepare
7. Goals
Help participants understand how media
operates
Share system of preparation
Comfort
Help each participant grow as a
communicator
How to better prepare
Give participants the added tools to help each
other
24. Basic Principles
• Relate your identity to help create an
image
Know the difference between identity and
image.
Persuasion – the activity of creating,
reinforcing, modifying or extinguishing
beliefs, attitudes and/or behaviors.
Logo not ego!
25. Basic Principles
Relate your identity to help create an
image
Analyze your credibility (trust) and
believability (truth)
Credibility – is in the eye of the
beholder.
26. Basic Principles
• Relate your identity to help create an
image
• Analyze your credibility and
believability
• Exercise control
27. Basic Principles
• Relate your identity to help create an
image
• Analyze your credibility and
believability
• Exercise control
• Maintain a positive attitude
28. Basic Principles
• Relate your identity to help create an
image
• Analyze your credibility and
believability
• Exercise control
• Maintain a positive attitude
• Demonstrate leadership listening
37. Audience Analysis/Worksheet
• Identify your audience.
• Analyze your audience
demographically, psychographically,
geodemographically.
• How well does your audience
understand the issues (or topics) you
wish to discuss?
38. Audience Analysis/Worksheet
• Identify your audience.
• Analyze your audience demographically,
psychographically, geodemographically.
3. How well does your audience understand
the issues (or topics) you wish to discuss?
4. What is your audience’s attitude toward your
agenda?
39. Audience Analysis/Worksheet
• Identify your audience.
• Analyze your audience demographically,
psychographically, geodemographically.
• How well does your audience understand the
issues (or topics) you wish to discuss?
• What is your audience’s attitude toward your
agenda?
• What does your audience need to know or believe
in before you can change its behavior? (What’s in
it for them?)
40. Audience Analysis/Worksheet
• Identify your audience.
• Analyze your audience demographically,
psychographically, geodemographically.
• How well does your audience understand the
issues (or topics) you wish to discuss?
• What is your audience’s attitude toward your
agenda?
• What does your audience need to know or believe
in before you can change its behavior? (What’s in
it for them?)
• To what type of arguments is your audience likely
to respond?
41. Audience Analysis/Worksheet
• Identify your audience.
• Analyze your audience
demographically, psychographically,
geodemographically.
• How well does your audience
understand the issues (or topics) you
wish to discuss?
42. Audience Analysis/Worksheet
4. What is your audience’s attitude
toward your agenda?
3. What does your audience need to
know or believe in before you can
change its behavior? (What’s in it
for them?)
7. To what type of arguments is your
audience likely to respond?
44. Interview Goals
What outcomes do you want from your
target audience as a result of your
strategic message?
What outcomes do you want to prevent
(if any) from your target audience?
45. Interview Goals
What outcomes do you want from your target
audience as a result of your strategic
message?
What outcomes do you want to prevent (if
any) from your target audience?
What points or arguments are your opponents
or competitors likely to make?
53. Avoid the Media Traps
Stay calm and composed.
Stay on message.
54. Avoid the Media Traps
Stay calm and composed.
Stay on message.
Don’t provide answers that could
negatively impact your reputation or
your organization’s reputation.
55. Avoid the Media Traps
Stay calm and composed.
Stay on message.
Don’t provide answers that could
negatively impact your reputation or
your organization’s reputation.
Don’t be caught off-guard by
questioning that you want to declare off-
limits.
56. Avoid the Media Traps
Stay calm and composed.
Stay on message.
Don’t provide answers that could negatively
impact your reputation or your organization’s
reputation.
Don’t be caught off-guard by questioning that
you want to declare off-limits.
Listen carefully to the reporter’s choice of
words and don’t repeat the negatives.
57. Avoid the Media Traps
Don’t go “off the record.” (There are
minor exceptions.)
58. Avoid the Media Traps
Don’t go “off the record.” (There are
minor exceptions.)
Don’t be tempted to speculate or
engage in hypothetical thinking.
59. Avoid the Media Traps
Don’t go “off the record.” (There are
minor exceptions.)
Don’t be tempted to speculate or
engage in hypothetical thinking.
Don’t feel obligated to fill a silence.
60. Avoid the Media Traps
Don’t go “off the record.” (There are
minor exceptions.)
Don’t be tempted to speculate or
engage in hypothetical thinking.
Don’t feel obligated to fill a silence.
Don’t allow yourself to be drawn into
disparaging your competition.
61. Avoid the Media Traps
Don’t go “off the record.” (There are minor
exceptions.)
Don’t be tempted to speculate or engage in
hypothetical thinking.
Don’t feel obligated to fill a silence.
Don’t allow yourself to be drawn into disparaging your
competition.
Listen carefully to each question to better determine
the reporter’s agenda in asking it.
62. Avoid the Media Traps
Don’t go “off the record.” (There are minor
exceptions.)
Don’t be tempted to speculate or engage in
hypothetical thinking.
Don’t feel obligated to fill a silence.
Don’t allow yourself to be drawn into disparaging your
competition.
Listen carefully to each question to better determine
the reporter’s agenda in asking it.
Correct inaccurate perceptions and facts.
74. A Summary
Be open, honest, thorough and
valid
Be accessible
Remain calm and confident – even
in the face of adversity
75. A Summary
Be open, honest, thorough and
valid
Be accessible
Remain calm and confident – even
in the face of adversity
Know the subject matter (as well as
you know your own name)
77. A Summary
Explain all the facts (key message
points) in simple English
(layperson’s terms)
Take control of the interview
78. A Summary
Explain all the facts (key message
points) in simple English
(layperson’s terms)
Take control of the interview
Be careful of going “off-the-record”
or giving “background information”
(not for attribution)
79. A Summary
Get your message and/or important
information out early (in the first few
statements). Then, drive these vital
points home by repeating them in your
closing summary.
Anticipate questions and be prepared
with the answers
81. Karen Friedman’s Bill of Rights
You have the right to tell your side
of the story.
You have the right not to answer
questions.
82. Karen Friedman’s Bill of Rights
You have the right to tell your side
of the story.
You have the right not to answer
questions.
You have the right to correct
someone who is putting words in
your mouth.
83. Karen Friedman’s Bill of Rights
You have the right to tell your side of the
story.
You have the right not to answer questions.
You have the right to correct someone who
is putting words in your mouth.
You have the right to share your
credentials, so it is clear you are the expert.
85. Karen Friedman’s Bill of Rights
You have the right to take time to
prepare.
You have the right to ask
questions.
86. Karen Friedman’s Bill of Rights
You have the right to take time to
prepare.
You have the right to ask
questions.
You have the right to decline to
talk.
87. Karen Friedman’s Bill of Rights
You have the right to take time to
prepare.
You have the right to ask questions.
You have the right to decline to talk.
You have the right to explain your
point of view.
88. Karen Friedman’s Bill of Rights
You have the right to take time to
prepare.
You have the right to ask questions.
You have the right to decline to talk.
You have the right to explain your
point of view.
You have the right to be human.
89. Karen Friedman’s Bill of Rights
You have the right to take time to prepare.
You have the right to ask questions.
You have the right to decline to talk.
You have the right to explain your point of
view.
You have the right to be human.
You have the right to make a mistake and
correct it.