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Interactive Social Media: 101

                MT|SHRM
    DeVry University – January 16, 2013
Housekeeping
• Interrupt, raise your hand, ask questions.
• We fully expect you to be disruptive.
• Let’s get a little crazy!

• There’s a sign-in sheet that’s going around the room.
  Please put your initials by your name and your twitter
  handle in the column next to it – we want to FOLLOW
  YOU!
Social Media Team
• Lyn Hoyt @designtwit - Recognition Designer and SHRM
  culture vulture tweeting on engagement, hr and bacon.
  @lynhoyt @hrbaconhut @awardframes @mtshrm
• Shane Bailey @pshanebailey - Key Account Manager for
  DeVry University.
• Chul Shin @ChulShinMa - InTransition MT|SHRM Video
  Guru! (Don’t get scared!)
• Chris Fields @new_resource – Backchannel Twitter for
  MT|SHRM. Author of www.costofwork.com blog.
  **Careful – he might RT you tonight!
• Tammy LaPoint-O’Brien @TammyLPOB – Speaker,
  Trainer- GURU tonight!
• Teri Levy @tg0476 Talent Acquisition
  Manager, Vanguard Healthcare Services,
  MT|SHRM Communications Chair
Twitter: 101
How to get your ‘Tweet’ on




      Created and Composed by:
       Tammy LaPoint-O’Brien
What is Twitter?




• Twitter is a social media site in which to convey a
  message, thought, fact, idea, or picture about any and
  everything you deem newsworthy.

• Twitter allows you to tweet (compose messages), retweet
  (forward) another tweet (post), and reply to a tweet
  (conversation).

• Twitter allows putting a link in the tweet. It’s
  converted to 20 characters, which saves space.

• Twitter limits each post to 140 characters.
Twitter Humor
Twitter Vocabulary
• @ (at sign): a symbol used to send a direct path to a
  Twitter handle

• # (hashtag): a symbol used in front of a word to make it
  more searchable; similar to a Google search

• DM: direct message to another tweeter through a
  private channel; private messaging

• Favorite: similar to hitting ‘Like’ on Facebook or
  putting your stamp of approval that you
  ‘like’ a tweet

• Follow: the tweets from businesses,
  people, or entities you want to read
Twitter Vocabulary
• Reply: commenting on a tweet; conversation starter

• Retweet: forwarding another person or entity’s post;
  similar to forwarding an e-mail

• RT: acronym for retweet

• Tweet: posting a message

• Tweeter: a person who posts tweets

• Twitter Handle: your username

• Unfollow: the tweets from businesses,
  people, or entities you no longer want
  to read or follow
“Social Media is about sociology and psychology more than technology.”
                       ~Brain Solis | @briansolis




    Twitter Humor
Why Use Twitter?
                     From a HR Perspective
  – Save money on posting jobs
             • FREE vs. an average of $400 on CareerBuilder
             • Can be posted as many times as you want
  – Find qualified applicants quicker
             • Automatically goes to all followers
                     –   Potential employees are following your company!
             • Can be reviewed on profile
             • Demonstrates applicants social media savvy
  – Understand the power of retweeting
             • Who is following you that knows the perfect candidate?
             • Reaches all corners of the world

 “No matter what role you play in a business, if you
 plan on moving upwards in your career you need to
 develop your knowledge and skills.” - Chris Heffer
 http://chrisheffer.com/2012/03/15/why-should-hr-use-social-media
Why Use Twitter?
         From a Recruiter Perspective
  – Save money in their hunt for qualified applicants
         • FREE vs. other costly avenues
         • Can be posted as many times as you want
  – Locate well-versed applicants quicker
         •   Seek out social media savvy applicants
         •   Potential applicants are you following you!
         •   Review an applicant’s branding more in-depth
         •   Reaches all corners of the world
  – Understand the power of retweeting
         • Who will find you?
         • Who will you find?


 “…social media is another method of communication”
 -Chris Heffer
Why Use Twitter?                                                         “When
                                                                         factoring all the
                                                                         doom and
                                                                         gloom, job
          From a Job Seeker Perspective                                  seekers need
                                                                         great new ways
                                                                         to build
 – Locate positions quicker                                              relationships
      • Posted on Twitter and nowhere else                               and uncover job
 – Follow target companies and recruiters                                leads… beyond
                                                                         just those status
      • Review an applicant’s branding more in-depth
                                                                         quo.”
      • Reaches all corners of the earth                                     –Teena Rose
      • Gets you closer to hiring managers/HR professionals/recruiters   http://www.careerealism.
                                                                         com/job-seekers-twitter/
 – Understand the power of retweeting
      • Who will find you?
 – Keep abreast of news/companies
      •   Press releases
      •   Articles/Spotlights
      •   Stock changes
      •   What news has been generated?
How Others View Twitter
• “LinkedIn is for the people you know. Facebook is for the
  people you used to know. Twitter is for people you want
  to know” ~ Source unknown

• “Our head of social media is the customer.” –McDonald’s

• “Social networks aren’t about Web sites. They’re about
  experiences.” ~ Mike DiLorenzo

• "Twitter is not a technology. It's a conversation. And it's
  happening with or without you." - @charleneli

• "When you've got 5 minutes to fill, Twitter is a
  great way to fill 35 minutes” - @mattcutts

• "On Twitter we get excited if someone follows
  us. In real life we get really scared and run
  away." ~Unknown via @mozusa
                                                Farfan, 2012
Twitter Humor
Twitter – Oops!
• What are employees saying?
   – Kitchen Aid – October 2012
       • Employee thought he was tweeting on his own account
            – “Obamas gma even knew it was going 2 b bad! 'She died 3
              days b4 he became president.“


   – Fort Lauderdale Police Department – 2012
       • Employee (police officer) ranted about his job and the citizens
            – “Deal with your own f--king kids.”
            – “The car was shaking so much I thought it would flip.”
            – [Of his supervisor] “racist f—k”


   – Chrysler Corporation – 2012
       • Consultant mistook his account with his clients
            – “I find it ironic that Detroit is known as the
              #motorcity and yet no one here knows how to
              f--king drive.”
Twitter – Ooops!
• What are employees saying?
  –   BBC created “a written policy for acceptable social media use”
      that their employees MUST follow
       • Avoid interfering with BBC work
       • Employees were tweeting about the internal problems
  – Cisco hired a new employee in 2009
       • "Cisco just offered me a job! Now I have to weigh the utility of a fatty
         paycheck against the daily commute to San Jose and hating the
         work.”
       • A person saw this and ultimately the job offer was rescinded
  – Wait staff at Beverly Hills Barneys Greengrass
       • “Jane Adams, start of HBO series “Hung” skipped out
         on a $13.44 check. Her agent called and payed the
         following day. NO TIP!!!”
       • @lauriemathers a month later she brought in $3
         tip. Made big deal about $3. Bitterly said she
         read about it on Twitter. 2 weeks later no job.
Twitter Humor
Diversity and Inclusion
• According to the US Office of Personnel Management,
  diversity and inclusion list 3 tangible benefits:

     – Serving our communities and being socially responsible
          • How does Twitter play into this responsibility?
          • How can you utilize Twitter to serve your community?
          • How can you utilize Twitter to showcase social responsibility?

     – Increasing innovation
          • How does Twitter capitalize upon the creative differences?
          • How can Twitter build excitement about new innovations?
          • How can Twitter bring employees together?

     – Getting a Return on Investment
          • What is your current ROI vs. what it could be?
          • How can Twitter improve your company status?
          • What new talent can you recruit?

http://beta.opm.gov/policy-data-oversight/diversity-and-inclusion/faqs/
Diversity and Inclusion
“Savvy businesses are investing time and money into social
 networking because it helps drive results for diversity
 activities. Employee recruitment and retention, internal
 communications, customer satisfaction and sales outreach are
 just a few of these activities taking place in this rapidly growing
 arena.” –Margo Pierce

“The demographics of social media users largely parallel those
 of your consumers and candidates, only skewing slightly
 younger and more diverse in terms of visibly identifiable
 minority representation. In other words, the
 workforce of the future looks a lot like the
 social networks of today.” – Matt Charney


      What does this mean for
          your company?
Open the Twitter Door




                               Create an Account
                        You will choose a Twitter Handle
                              later in the process




                             The e-mail and password you
                             chose will be your log-in each
                                    time you visit
www.twitter.com
Open the Twitter Door




                                      Add your name,
 Unclick ‘Keep me
                                     how you want it to
 signed-in on this
                                      appear on your
computer’ if you’re
                                         account
   using a public
     computer
                                      E-mail address
  Unclick ‘Tailor
                                         Password
  Twitter based
 upon my recent
                                     Choose a Twitter
  website visits’
                                     Handle; you can
unless you believe
                           Click      change this at a
it will be of value
                         Create my      later time
                          account
Open the Twitter Door




 This page appears
    in order to
 demonstrate how
 your Twitter feed
    will appear

    Click Next
Open the Twitter Door




                           Choose a minimum of 5
                        people, businesses, or entities
                        to follow. A list is provided to
                           choose from or you may
                           search in the Search Box

                                  Click Next

                        Repeat on next two pages in
                        order to begin following 15;
                        you can unfollow at anytime
Open the Twitter Door




                         Add a picture of your choice or leave
                        blank. If you leave it blank the default
                        picture is an egg; you may add one at a
                              later time, i.e., Edit Profile.

                        Add your bio, tag line, or anything else
                        you want to share about yourself. You
                         are given 160 characters or you may
                          add at a later time, i.e., Edit Profile.
Open the Twitter Door




                           Add your name if
                            you left it blank
The default egg
                         earlier as you would
                          like it to appear on
                              your profile.

                          Add location, i.e.,
                           Nashville, TN

                          Add your personal
                          website, LinkedIn
                         URL, Facebook page,
                               or blog
Twitter Humor

                Twitter is a tool
                              for
                communication
                  and how you
                        use it is
                 completely up
                         to you.

                        -Tammy
                LaPoint-O’Brien
Some People to Follow
    @lynhoyt    @new_resource @SHRMLobbystLisa

@fleejack @jrkuhns         @PShaneBailey
                 @BillHaslam        @Disabilitygov
 @SHRMEric
                 @glsen        @NashvilleCareer
     @TammyLPOB
                      @MikeVanDerVort
                                         @tg0476
       @NCACWorkforce
                               @DeptVetAffairs
@RobinSchooling
                        @hrmagazine
       @davethehrczar           @ChurchDiversity
            @Tennessean @new_resource
     @DiversityExec                 @talentanarchy
                                @DiversityJrnl
         @TweetMyJobs
@DiversityInc                     @MikeHaberman
                 @joegerstandt
    @DiversityTweets            @NashChamber
                            @blogging4jobs
@glaad      @DiversityExec
                                    @DiversityRM
                      @ThisisLars
@sbrownehr                        @unlikelyhrguy
What about….
LinkedIn and Facebook?
    Do they count?
LinkedIn
• The modern day version of a rolodex
• Connect with former/current
   –   Classmates/ Teachers
   –   Co-workers
   –   Supervisor/ Managers
   –   Employees
   –   LIONs
   –   Acquaintances
   –   Friends
   –   Networking Pals
• Give/ Receive Recommendations
• Keep up-to-date
   – With others
   – With what you’re doing
LinkedIn
• Significance
   – Job seeker
      • Branding
      • Advertising
      • Virtual Resume


   – HR Professional
      •   Review candidates
      •   Search for candidates
      •   Post positions
      •   Advertise


   – Recruiter
      •   Review candidates
      •   Search for candidates
      •   Post positions
      •   Advertise
Facebook
  • Took social media and connecting online to a
    whole new realm
  • Typically used to connect with and stay
    connected to friends and family on a personal
    level
  • 3 states have banned HR from requesting
    passwords from job seekers
  • Leaves a footprint for an online presence and
    branding

“I used to wonder what it’d be like to read
other people’s minds. Then I got a Facebook
account and now I’m over it.”

                       www.LeFunny.net
Facebook
• Significance
   – Job seeker
      • Branding
      • Advertising
      • Show personal side
          – Hobbies
          – Interests
          – Current events


   – HR Professional
      • Review candidates
      • What do they post?
      • What do they portray?

   – Recruiter
      • Review candidates
      • What do they post?
      • What do they portray?
It’s not what
#socialmedia
has done for
you, it is what
   you have
   done with
References
Charney, M. (2011). Diversity, inclusion, and social recruiting. Retrieved from
     http://www.monsterthinking.com/2011/12/02/diversity-inclusion-social-recruiting/

Farfan, B. (2012). Funny and inspiring quotable quotations about Twitter, social media & business. Retrieved from
     http://retailindustry.about.com/od/retailleaderquotes/a/Funny_inspiring_quotable_quotations_about_twitter
     _social_media_business.htm

Heffer, C. (2012). Why should hr use social media. Retrieved from http://chrisheffer.com/2012/03/15/why-should-
     hr-use-social-media

LeFunny.net. (2012). Read other people’s minds. Retrieved from http://lefunny.net/read-other-peoples-minds

Peacock, L. (2012). BBC sacks two workers for misusing Twitter. Retrieved from
     http://www.telegraph.co.uk/finance/jobs/9703983/BBC-sacks-two-workers-for-misusing-Twitter.html

Pierce, M. (2011). Social networking: Not just for connecting old friends. Retrieved from
      http://www.diversityjournal.com/6934-social-networking-not-just-for-connecting-old-friends/

Popkin, H. (2009). Twitter gets you fired in 140 characters or less. Retrieved from
     http://www.msnbc.msn.com/id/29796962/ns/technology_and_science-tech_and_gadgets/t/twitter-gets-you-fired-
     characters-or-less/

Rose, T. (2012). 5 reasons job seekers should use Twitter. Retrieved from http://www.careerealism.com/job-
      seekers-twitter/

Slide 5 Logos. (2012). Twitter trademark and content display policy. Retrieved from https://twitter.com/logo5

Slide 6 Image. (2012). 30 funny twitter comics. Retrieved from http://www.webdesignerdepot.com/2009/03/50-
      twitter-comic-strips/
References
Slide 9 Image. (2009). Cartoons by Junson. Retrieved from http://junson.wordpress.com/2009/08/

Slide 14 Image. (2011). Twitter cartoons. Retrieved from http://seattlesota.com/2011/twitter-cartoons/

Slide 17 image. (2010). Stop blocking: In the workplace, not the classroom. Retrieved from
      http://beth.typepad.com/beths_blog/2007/09/stopblocking-in.html
Slide 18 Image. (n. d.). Inclusion cartoon 5. Retrieved from http://www.cartoonstock.com/directory/i/inclusion.asp

Slide 27 Image. (2012). Social media. Retrieved from http://www.webdancers.com/social-media/

Slide 29 Image: (20120. Rock the world dot come. Retrieved from
      http://www.google.com/imgres?q=linkedin+cartoons&um=1&hl=en&sa=N&tbo=d&rlz=1T4GGNI_enUS484US
      484&biw=1600&bih=647&tbm=isch&tbnid=DbQcbMxwrX5x1M:&imgrefurl=http://www.rocktheworldbook.c
      om/extras/cartoonist&docid=nDm6CD8AQ9Jb4M&imgurl=http://www.rocktheworldbook.com/wp-
      content/uploads/2009/11/LINKEDIN-ROCK-STAR-Large-JPEG-
      678x1024.jpg&w=678&h=1024&ei=TX_wUNLNBaW42wXXoYHICg&zoom=1&iact=hc&vpx=936&vpy=91&dur
      =717&hovh=276&hovw=183&tx=79&ty=153&sig=112139405753959176316&page=1&tbnh=154&tbnw=99
      &start=0&ndsp=33&ved=1t:429,r:5,s:0,i:99

Slide 30 Image. (2012). Join my network. Retrieved from http://tomfishburne.com/2012/05/join-my-network.html

Slide 32 Image. (2012). Since you’re a person I trust. Retrieved from
      http://socialstorytellers.aboutfacemedia.com/9980/since-you-are-a-person-i-trust

Slide 33 Image. (2010). Dung beetle on Facebook. Retrieved from http://wordsandtoons.com/2010/03/04/dung-
      beetle-on-facebook/facebook-cartoon-2/

Slide 34 Image. (2011). Facebook cartoon. Retrieved from http://jokesprank.com/blog/short-jokes/facebook-jokes-
      funnyfacebook-status-updates-short-facebook-quotes.html
References
Smith, C., & Bosker, B. (2010). Fired over Twitter: 13 tweets that got people canned. Retrieved from
     http://www.huffingtonpost.com/2010/07/15/fired-over-twitter-
     tweets_n_645884.html#s112966&title=Waiter_Canned_For

Spitznagel, E. (2012). The Twitter screw-ups hall of fame. Retrieved from
      http://www.businessweek.com/articles/2012-06-07/the-twitter-screw-ups-hall-of-fame
Copyright & Bio
The material used in the publication of this training presentation is the
property of Tammy LaPoint-O’Brien unless the information is specifically
referenced and/or trademark material is displayed and/or is labeled on the
Reference page. The screenshots are courtesy of www.Twitter.com.

If you desire to use this training presentation, please contact Tammy
LaPoint-O’Brien at TSLaPoint-OBrien@live.com for permission. This
training presentation is prohibited from being used for commercial or
individual reasons in which the presenter gains monetarily.

Tammy LaPoint-O’Brien is transitioning into training and development as
she completes her Master’s degree with an emphasis in Curriculum and
Instruction and prepares to sit for the Certified Associate Project
Management Professional exam.

She resides in Middle Tennessee with her husband and
furry children.

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Social Media Presentation - Twitter 101

  • 1. Interactive Social Media: 101 MT|SHRM DeVry University – January 16, 2013
  • 2. Housekeeping • Interrupt, raise your hand, ask questions. • We fully expect you to be disruptive. • Let’s get a little crazy! • There’s a sign-in sheet that’s going around the room. Please put your initials by your name and your twitter handle in the column next to it – we want to FOLLOW YOU!
  • 3. Social Media Team • Lyn Hoyt @designtwit - Recognition Designer and SHRM culture vulture tweeting on engagement, hr and bacon. @lynhoyt @hrbaconhut @awardframes @mtshrm • Shane Bailey @pshanebailey - Key Account Manager for DeVry University. • Chul Shin @ChulShinMa - InTransition MT|SHRM Video Guru! (Don’t get scared!) • Chris Fields @new_resource – Backchannel Twitter for MT|SHRM. Author of www.costofwork.com blog. **Careful – he might RT you tonight! • Tammy LaPoint-O’Brien @TammyLPOB – Speaker, Trainer- GURU tonight! • Teri Levy @tg0476 Talent Acquisition Manager, Vanguard Healthcare Services, MT|SHRM Communications Chair
  • 4. Twitter: 101 How to get your ‘Tweet’ on Created and Composed by: Tammy LaPoint-O’Brien
  • 5. What is Twitter? • Twitter is a social media site in which to convey a message, thought, fact, idea, or picture about any and everything you deem newsworthy. • Twitter allows you to tweet (compose messages), retweet (forward) another tweet (post), and reply to a tweet (conversation). • Twitter allows putting a link in the tweet. It’s converted to 20 characters, which saves space. • Twitter limits each post to 140 characters.
  • 7. Twitter Vocabulary • @ (at sign): a symbol used to send a direct path to a Twitter handle • # (hashtag): a symbol used in front of a word to make it more searchable; similar to a Google search • DM: direct message to another tweeter through a private channel; private messaging • Favorite: similar to hitting ‘Like’ on Facebook or putting your stamp of approval that you ‘like’ a tweet • Follow: the tweets from businesses, people, or entities you want to read
  • 8. Twitter Vocabulary • Reply: commenting on a tweet; conversation starter • Retweet: forwarding another person or entity’s post; similar to forwarding an e-mail • RT: acronym for retweet • Tweet: posting a message • Tweeter: a person who posts tweets • Twitter Handle: your username • Unfollow: the tweets from businesses, people, or entities you no longer want to read or follow
  • 9. “Social Media is about sociology and psychology more than technology.” ~Brain Solis | @briansolis Twitter Humor
  • 10. Why Use Twitter? From a HR Perspective – Save money on posting jobs • FREE vs. an average of $400 on CareerBuilder • Can be posted as many times as you want – Find qualified applicants quicker • Automatically goes to all followers – Potential employees are following your company! • Can be reviewed on profile • Demonstrates applicants social media savvy – Understand the power of retweeting • Who is following you that knows the perfect candidate? • Reaches all corners of the world “No matter what role you play in a business, if you plan on moving upwards in your career you need to develop your knowledge and skills.” - Chris Heffer http://chrisheffer.com/2012/03/15/why-should-hr-use-social-media
  • 11. Why Use Twitter? From a Recruiter Perspective – Save money in their hunt for qualified applicants • FREE vs. other costly avenues • Can be posted as many times as you want – Locate well-versed applicants quicker • Seek out social media savvy applicants • Potential applicants are you following you! • Review an applicant’s branding more in-depth • Reaches all corners of the world – Understand the power of retweeting • Who will find you? • Who will you find? “…social media is another method of communication” -Chris Heffer
  • 12. Why Use Twitter? “When factoring all the doom and gloom, job From a Job Seeker Perspective seekers need great new ways to build – Locate positions quicker relationships • Posted on Twitter and nowhere else and uncover job – Follow target companies and recruiters leads… beyond just those status • Review an applicant’s branding more in-depth quo.” • Reaches all corners of the earth –Teena Rose • Gets you closer to hiring managers/HR professionals/recruiters http://www.careerealism. com/job-seekers-twitter/ – Understand the power of retweeting • Who will find you? – Keep abreast of news/companies • Press releases • Articles/Spotlights • Stock changes • What news has been generated?
  • 13. How Others View Twitter • “LinkedIn is for the people you know. Facebook is for the people you used to know. Twitter is for people you want to know” ~ Source unknown • “Our head of social media is the customer.” –McDonald’s • “Social networks aren’t about Web sites. They’re about experiences.” ~ Mike DiLorenzo • "Twitter is not a technology. It's a conversation. And it's happening with or without you." - @charleneli • "When you've got 5 minutes to fill, Twitter is a great way to fill 35 minutes” - @mattcutts • "On Twitter we get excited if someone follows us. In real life we get really scared and run away." ~Unknown via @mozusa Farfan, 2012
  • 15. Twitter – Oops! • What are employees saying? – Kitchen Aid – October 2012 • Employee thought he was tweeting on his own account – “Obamas gma even knew it was going 2 b bad! 'She died 3 days b4 he became president.“ – Fort Lauderdale Police Department – 2012 • Employee (police officer) ranted about his job and the citizens – “Deal with your own f--king kids.” – “The car was shaking so much I thought it would flip.” – [Of his supervisor] “racist f—k” – Chrysler Corporation – 2012 • Consultant mistook his account with his clients – “I find it ironic that Detroit is known as the #motorcity and yet no one here knows how to f--king drive.”
  • 16. Twitter – Ooops! • What are employees saying? – BBC created “a written policy for acceptable social media use” that their employees MUST follow • Avoid interfering with BBC work • Employees were tweeting about the internal problems – Cisco hired a new employee in 2009 • "Cisco just offered me a job! Now I have to weigh the utility of a fatty paycheck against the daily commute to San Jose and hating the work.” • A person saw this and ultimately the job offer was rescinded – Wait staff at Beverly Hills Barneys Greengrass • “Jane Adams, start of HBO series “Hung” skipped out on a $13.44 check. Her agent called and payed the following day. NO TIP!!!” • @lauriemathers a month later she brought in $3 tip. Made big deal about $3. Bitterly said she read about it on Twitter. 2 weeks later no job.
  • 18. Diversity and Inclusion • According to the US Office of Personnel Management, diversity and inclusion list 3 tangible benefits: – Serving our communities and being socially responsible • How does Twitter play into this responsibility? • How can you utilize Twitter to serve your community? • How can you utilize Twitter to showcase social responsibility? – Increasing innovation • How does Twitter capitalize upon the creative differences? • How can Twitter build excitement about new innovations? • How can Twitter bring employees together? – Getting a Return on Investment • What is your current ROI vs. what it could be? • How can Twitter improve your company status? • What new talent can you recruit? http://beta.opm.gov/policy-data-oversight/diversity-and-inclusion/faqs/
  • 19. Diversity and Inclusion “Savvy businesses are investing time and money into social networking because it helps drive results for diversity activities. Employee recruitment and retention, internal communications, customer satisfaction and sales outreach are just a few of these activities taking place in this rapidly growing arena.” –Margo Pierce “The demographics of social media users largely parallel those of your consumers and candidates, only skewing slightly younger and more diverse in terms of visibly identifiable minority representation. In other words, the workforce of the future looks a lot like the social networks of today.” – Matt Charney What does this mean for your company?
  • 20.
  • 21. Open the Twitter Door Create an Account You will choose a Twitter Handle later in the process The e-mail and password you chose will be your log-in each time you visit www.twitter.com
  • 22. Open the Twitter Door Add your name, Unclick ‘Keep me how you want it to signed-in on this appear on your computer’ if you’re account using a public computer E-mail address Unclick ‘Tailor Password Twitter based upon my recent Choose a Twitter website visits’ Handle; you can unless you believe Click change this at a it will be of value Create my later time account
  • 23. Open the Twitter Door This page appears in order to demonstrate how your Twitter feed will appear Click Next
  • 24. Open the Twitter Door Choose a minimum of 5 people, businesses, or entities to follow. A list is provided to choose from or you may search in the Search Box Click Next Repeat on next two pages in order to begin following 15; you can unfollow at anytime
  • 25. Open the Twitter Door Add a picture of your choice or leave blank. If you leave it blank the default picture is an egg; you may add one at a later time, i.e., Edit Profile. Add your bio, tag line, or anything else you want to share about yourself. You are given 160 characters or you may add at a later time, i.e., Edit Profile.
  • 26. Open the Twitter Door Add your name if you left it blank The default egg earlier as you would like it to appear on your profile. Add location, i.e., Nashville, TN Add your personal website, LinkedIn URL, Facebook page, or blog
  • 27. Twitter Humor Twitter is a tool for communication and how you use it is completely up to you. -Tammy LaPoint-O’Brien
  • 28. Some People to Follow @lynhoyt @new_resource @SHRMLobbystLisa @fleejack @jrkuhns @PShaneBailey @BillHaslam @Disabilitygov @SHRMEric @glsen @NashvilleCareer @TammyLPOB @MikeVanDerVort @tg0476 @NCACWorkforce @DeptVetAffairs @RobinSchooling @hrmagazine @davethehrczar @ChurchDiversity @Tennessean @new_resource @DiversityExec @talentanarchy @DiversityJrnl @TweetMyJobs @DiversityInc @MikeHaberman @joegerstandt @DiversityTweets @NashChamber @blogging4jobs @glaad @DiversityExec @DiversityRM @ThisisLars @sbrownehr @unlikelyhrguy
  • 29. What about…. LinkedIn and Facebook? Do they count?
  • 30. LinkedIn • The modern day version of a rolodex • Connect with former/current – Classmates/ Teachers – Co-workers – Supervisor/ Managers – Employees – LIONs – Acquaintances – Friends – Networking Pals • Give/ Receive Recommendations • Keep up-to-date – With others – With what you’re doing
  • 31. LinkedIn • Significance – Job seeker • Branding • Advertising • Virtual Resume – HR Professional • Review candidates • Search for candidates • Post positions • Advertise – Recruiter • Review candidates • Search for candidates • Post positions • Advertise
  • 32. Facebook • Took social media and connecting online to a whole new realm • Typically used to connect with and stay connected to friends and family on a personal level • 3 states have banned HR from requesting passwords from job seekers • Leaves a footprint for an online presence and branding “I used to wonder what it’d be like to read other people’s minds. Then I got a Facebook account and now I’m over it.” www.LeFunny.net
  • 33. Facebook • Significance – Job seeker • Branding • Advertising • Show personal side – Hobbies – Interests – Current events – HR Professional • Review candidates • What do they post? • What do they portray? – Recruiter • Review candidates • What do they post? • What do they portray?
  • 34.
  • 35. It’s not what #socialmedia has done for you, it is what you have done with
  • 36. References Charney, M. (2011). Diversity, inclusion, and social recruiting. Retrieved from http://www.monsterthinking.com/2011/12/02/diversity-inclusion-social-recruiting/ Farfan, B. (2012). Funny and inspiring quotable quotations about Twitter, social media & business. Retrieved from http://retailindustry.about.com/od/retailleaderquotes/a/Funny_inspiring_quotable_quotations_about_twitter _social_media_business.htm Heffer, C. (2012). Why should hr use social media. Retrieved from http://chrisheffer.com/2012/03/15/why-should- hr-use-social-media LeFunny.net. (2012). Read other people’s minds. Retrieved from http://lefunny.net/read-other-peoples-minds Peacock, L. (2012). BBC sacks two workers for misusing Twitter. Retrieved from http://www.telegraph.co.uk/finance/jobs/9703983/BBC-sacks-two-workers-for-misusing-Twitter.html Pierce, M. (2011). Social networking: Not just for connecting old friends. Retrieved from http://www.diversityjournal.com/6934-social-networking-not-just-for-connecting-old-friends/ Popkin, H. (2009). Twitter gets you fired in 140 characters or less. Retrieved from http://www.msnbc.msn.com/id/29796962/ns/technology_and_science-tech_and_gadgets/t/twitter-gets-you-fired- characters-or-less/ Rose, T. (2012). 5 reasons job seekers should use Twitter. Retrieved from http://www.careerealism.com/job- seekers-twitter/ Slide 5 Logos. (2012). Twitter trademark and content display policy. Retrieved from https://twitter.com/logo5 Slide 6 Image. (2012). 30 funny twitter comics. Retrieved from http://www.webdesignerdepot.com/2009/03/50- twitter-comic-strips/
  • 37. References Slide 9 Image. (2009). Cartoons by Junson. Retrieved from http://junson.wordpress.com/2009/08/ Slide 14 Image. (2011). Twitter cartoons. Retrieved from http://seattlesota.com/2011/twitter-cartoons/ Slide 17 image. (2010). Stop blocking: In the workplace, not the classroom. Retrieved from http://beth.typepad.com/beths_blog/2007/09/stopblocking-in.html Slide 18 Image. (n. d.). Inclusion cartoon 5. Retrieved from http://www.cartoonstock.com/directory/i/inclusion.asp Slide 27 Image. (2012). Social media. Retrieved from http://www.webdancers.com/social-media/ Slide 29 Image: (20120. Rock the world dot come. Retrieved from http://www.google.com/imgres?q=linkedin+cartoons&um=1&hl=en&sa=N&tbo=d&rlz=1T4GGNI_enUS484US 484&biw=1600&bih=647&tbm=isch&tbnid=DbQcbMxwrX5x1M:&imgrefurl=http://www.rocktheworldbook.c om/extras/cartoonist&docid=nDm6CD8AQ9Jb4M&imgurl=http://www.rocktheworldbook.com/wp- content/uploads/2009/11/LINKEDIN-ROCK-STAR-Large-JPEG- 678x1024.jpg&w=678&h=1024&ei=TX_wUNLNBaW42wXXoYHICg&zoom=1&iact=hc&vpx=936&vpy=91&dur =717&hovh=276&hovw=183&tx=79&ty=153&sig=112139405753959176316&page=1&tbnh=154&tbnw=99 &start=0&ndsp=33&ved=1t:429,r:5,s:0,i:99 Slide 30 Image. (2012). Join my network. Retrieved from http://tomfishburne.com/2012/05/join-my-network.html Slide 32 Image. (2012). Since you’re a person I trust. Retrieved from http://socialstorytellers.aboutfacemedia.com/9980/since-you-are-a-person-i-trust Slide 33 Image. (2010). Dung beetle on Facebook. Retrieved from http://wordsandtoons.com/2010/03/04/dung- beetle-on-facebook/facebook-cartoon-2/ Slide 34 Image. (2011). Facebook cartoon. Retrieved from http://jokesprank.com/blog/short-jokes/facebook-jokes- funnyfacebook-status-updates-short-facebook-quotes.html
  • 38. References Smith, C., & Bosker, B. (2010). Fired over Twitter: 13 tweets that got people canned. Retrieved from http://www.huffingtonpost.com/2010/07/15/fired-over-twitter- tweets_n_645884.html#s112966&title=Waiter_Canned_For Spitznagel, E. (2012). The Twitter screw-ups hall of fame. Retrieved from http://www.businessweek.com/articles/2012-06-07/the-twitter-screw-ups-hall-of-fame
  • 39. Copyright & Bio The material used in the publication of this training presentation is the property of Tammy LaPoint-O’Brien unless the information is specifically referenced and/or trademark material is displayed and/or is labeled on the Reference page. The screenshots are courtesy of www.Twitter.com. If you desire to use this training presentation, please contact Tammy LaPoint-O’Brien at TSLaPoint-OBrien@live.com for permission. This training presentation is prohibited from being used for commercial or individual reasons in which the presenter gains monetarily. Tammy LaPoint-O’Brien is transitioning into training and development as she completes her Master’s degree with an emphasis in Curriculum and Instruction and prepares to sit for the Certified Associate Project Management Professional exam. She resides in Middle Tennessee with her husband and furry children.