This document provides tips on using LinkedIn to generate quality leads and prospects. It discusses positioning your LinkedIn profile to attract the right connections, searching for potential leads within your target audience on LinkedIn, connecting with them in a personalized way, and using creative cold emailing strategies. These include crafting email sequences, finding contact information for those not in your network, and verifying emails before sending to avoid issues. The goal is to systematically connect with prospects and generate business opportunities through your LinkedIn network and outreach.
Talent Attraction 101 is a guide for founders and hiring managers of startups and small and medium sized businesses (SMBs / SMEs). It covers the foundations of how to build a magnetic employer brand and in order to attract great talent to your company.
A great recruiting strategy is formed around an obsession over the hiring process and a great candidate experience. Only when unsuccessful candidates still recommend their friends to your company's job openings have you truly created a great hiring strategy.
With LinkedIn, you can expand your network both passively (e.g., through a compelling profile and
receiving invitations) and actively (e.g., writing articles and sending invitations). The power lay within the network—how you find connections and how they find you. There are over 20 tweaks and little known ways of expanding your LinkedIn network. Here are three important ones.
Using LinkedIn Like a Pro to Grow your BusinessCourtney Hood
This presentation is about how to best utilize LinkedIn and how it relates to growing your business. The topics covered include:
1. LinkedIn for business - an overview
2. Effectively building out your profile
3. Tools to increase your credibility
4. Optimizing your profile
5. Growing your network
Presented by :Courtney Pemberton, Business Development Associate at Schipul - The Web Marketing Company
This book examines B2B Facebook Ads from 31 of world-class companies, and reviews each one. We hope you find it useful in writing your own Facebook Ads.
Linkedin Marketing is one of the most overlooked social media platforms for Digital Marketers. There are primarily 2 main springboards for marketing within Linkedin; the corporate branding and the personal branding. Linkedin is probably the only platform which everyone in the organisation can be part of the branding and marketing strategies. This master class will highlight key areas of focus for any brand on Linkedin and to leverage personal branding so that everyone in the organisation can be a key person of influence in their field.
Talent Attraction 101 is a guide for founders and hiring managers of startups and small and medium sized businesses (SMBs / SMEs). It covers the foundations of how to build a magnetic employer brand and in order to attract great talent to your company.
A great recruiting strategy is formed around an obsession over the hiring process and a great candidate experience. Only when unsuccessful candidates still recommend their friends to your company's job openings have you truly created a great hiring strategy.
With LinkedIn, you can expand your network both passively (e.g., through a compelling profile and
receiving invitations) and actively (e.g., writing articles and sending invitations). The power lay within the network—how you find connections and how they find you. There are over 20 tweaks and little known ways of expanding your LinkedIn network. Here are three important ones.
Using LinkedIn Like a Pro to Grow your BusinessCourtney Hood
This presentation is about how to best utilize LinkedIn and how it relates to growing your business. The topics covered include:
1. LinkedIn for business - an overview
2. Effectively building out your profile
3. Tools to increase your credibility
4. Optimizing your profile
5. Growing your network
Presented by :Courtney Pemberton, Business Development Associate at Schipul - The Web Marketing Company
This book examines B2B Facebook Ads from 31 of world-class companies, and reviews each one. We hope you find it useful in writing your own Facebook Ads.
Linkedin Marketing is one of the most overlooked social media platforms for Digital Marketers. There are primarily 2 main springboards for marketing within Linkedin; the corporate branding and the personal branding. Linkedin is probably the only platform which everyone in the organisation can be part of the branding and marketing strategies. This master class will highlight key areas of focus for any brand on Linkedin and to leverage personal branding so that everyone in the organisation can be a key person of influence in their field.
4 Essential Tips to Convert your Employees to Talent Brand Ambassadors | WebcastLinkedIn Talent Solutions
Click through this webcast to learn how to leverage your greatest assets (hint: your employees) to strengthen your employer brand.
Get inspired with LinkedIn's Employer Brand Playbook: http://linkd.in/174lYC9
Subscribe to the LinkedIn Talent Blog: http://linkd.in/18yp4Cg
Follow the LinkedIn company page: http://linkd.in/1f39JyH
Tweet with us: http://bit.ly/HireOnLinkedIn
Learn more about LinkedIn Talent Solutions: http://linkd.in/1bgERGj
Personal branding is the concept of perceiving yourself as a brand, that is, to associate your name with your field of expertise or others.
The following document describes the definition as well as some basic steps in order to establish your personal brand.
Understand your customer - Using Marketing Personas for fun and profitBlake Pickering
Key to marketing successfully is understanding people and yet many marketers still rely on broad demographics and conjecture. Personas allow you to drill down and really get to grips with your audience by distilling and synthesising. Part art part science, personas have delivered exceptional value wherever I've used them.
Startups, the grad scheme myth, and how to hustle your way into a job (UCLEFS...Zealify
This is a slide deck created for a talk delivered on the evening of 15th October 2015 at UCL Econonomics and Finance Society by Zealify co-founder, Andy Parker (@ParkerACS).
What tools do Talent Managers have to draw attention to their companies and drive applications? What role does Social Media play and what might the future bring?
This presentation gives a subjective overview and outlook on the state and future of Talent Attraction.
Graduates: How to build your personal brand (and score a job!) on LinkedInLauren Gilbert
What makes a great LinkedIn Profile for a recent graduate starting out in their career? And how can they use LinkedIn 1. become more searchable to employers looking for candidates, and 2. be "in the know" with the latest job opportunities most relevant to them?
Presentation for women returning to the workforce on how to develop and navigate your personal brand. Includes personal branding exercises to develop a compelling and memorable personal brand; comprehensive LinkedIn profile strategies; social media profile tips; tips for interviewing success.
Link Your Way to Visibility: Online PR BasicsAnne Carr
Bolt Public Relations' president, Caroline Callaway, and social media director, Anne Carr, presented a seminar to interior designers at Kravet Fabrics in San Diego and provided insider tips from the PR industry. Learn how to maximize your visibility online, capitalize on your LinkedIn connections, and define your brand to grow your business and
reach untapped audiences. From LinkedIn to press releases and the free resources used by top PR agencies, you'll walk away with easy steps to start, maintain or grow your business through new avenues of exposure.
Many companies today strive to be “thought leaders,” but only a select few truly live up to that aspiration. Thought leadership requires a unique point of view, the ability to provide valuable information, and a layered approach to disseminating that information. This presentation explores what makes a thought leader, best practices for thought leadership, and why a content strategy is essential to help companies grow and sustain their thought leadership — helping with everything from navigating internal politics to prioritizing resources.
How to build a strong brand on LinkedInRuth Kusemiju
Everyone needs a personal Brand! More than a resume or Bio
A Complete LinkedIn Profile Brand to
1) Optimize Your career change opportunity
2) Build a Network that Will Power Your Future
3) Build your personal web site to communicate your expertise
4) Get you job offers even when you’re not looking
5) Provide a positive first impression for people searching your name
6) Open up doors and opportunities you didn’t even know were there
7) Help build a network to take you where you want to go
Discover the Real Brand You.
Design thinking to uncover your brand values.
Use Gallop Strength Finder to find your skills and strengths.
Ace linked in to tell compelling brand stories
4 Essential Tips to Convert your Employees to Talent Brand Ambassadors | WebcastLinkedIn Talent Solutions
Click through this webcast to learn how to leverage your greatest assets (hint: your employees) to strengthen your employer brand.
Get inspired with LinkedIn's Employer Brand Playbook: http://linkd.in/174lYC9
Subscribe to the LinkedIn Talent Blog: http://linkd.in/18yp4Cg
Follow the LinkedIn company page: http://linkd.in/1f39JyH
Tweet with us: http://bit.ly/HireOnLinkedIn
Learn more about LinkedIn Talent Solutions: http://linkd.in/1bgERGj
Personal branding is the concept of perceiving yourself as a brand, that is, to associate your name with your field of expertise or others.
The following document describes the definition as well as some basic steps in order to establish your personal brand.
Understand your customer - Using Marketing Personas for fun and profitBlake Pickering
Key to marketing successfully is understanding people and yet many marketers still rely on broad demographics and conjecture. Personas allow you to drill down and really get to grips with your audience by distilling and synthesising. Part art part science, personas have delivered exceptional value wherever I've used them.
Startups, the grad scheme myth, and how to hustle your way into a job (UCLEFS...Zealify
This is a slide deck created for a talk delivered on the evening of 15th October 2015 at UCL Econonomics and Finance Society by Zealify co-founder, Andy Parker (@ParkerACS).
What tools do Talent Managers have to draw attention to their companies and drive applications? What role does Social Media play and what might the future bring?
This presentation gives a subjective overview and outlook on the state and future of Talent Attraction.
Graduates: How to build your personal brand (and score a job!) on LinkedInLauren Gilbert
What makes a great LinkedIn Profile for a recent graduate starting out in their career? And how can they use LinkedIn 1. become more searchable to employers looking for candidates, and 2. be "in the know" with the latest job opportunities most relevant to them?
Presentation for women returning to the workforce on how to develop and navigate your personal brand. Includes personal branding exercises to develop a compelling and memorable personal brand; comprehensive LinkedIn profile strategies; social media profile tips; tips for interviewing success.
Link Your Way to Visibility: Online PR BasicsAnne Carr
Bolt Public Relations' president, Caroline Callaway, and social media director, Anne Carr, presented a seminar to interior designers at Kravet Fabrics in San Diego and provided insider tips from the PR industry. Learn how to maximize your visibility online, capitalize on your LinkedIn connections, and define your brand to grow your business and
reach untapped audiences. From LinkedIn to press releases and the free resources used by top PR agencies, you'll walk away with easy steps to start, maintain or grow your business through new avenues of exposure.
Many companies today strive to be “thought leaders,” but only a select few truly live up to that aspiration. Thought leadership requires a unique point of view, the ability to provide valuable information, and a layered approach to disseminating that information. This presentation explores what makes a thought leader, best practices for thought leadership, and why a content strategy is essential to help companies grow and sustain their thought leadership — helping with everything from navigating internal politics to prioritizing resources.
How to build a strong brand on LinkedInRuth Kusemiju
Everyone needs a personal Brand! More than a resume or Bio
A Complete LinkedIn Profile Brand to
1) Optimize Your career change opportunity
2) Build a Network that Will Power Your Future
3) Build your personal web site to communicate your expertise
4) Get you job offers even when you’re not looking
5) Provide a positive first impression for people searching your name
6) Open up doors and opportunities you didn’t even know were there
7) Help build a network to take you where you want to go
Discover the Real Brand You.
Design thinking to uncover your brand values.
Use Gallop Strength Finder to find your skills and strengths.
Ace linked in to tell compelling brand stories
Do you want to build your business or personal visibility on LinkedIn?
Wondering which LinkedIn features can help?
LinkedIn can help you build a professional presence that showcases your work to the people you most want to connect with.
In this presentation, you’ll discover free ways to help you build a personal brand on LinkedIn. In many of the latest social media industry reports, LinkedIn ranks among the top places for enhancing brand recognition, especially among Business to Business (B2B) specialists. Business entrepreneurs and professionals recognize LinkedIn’s strategic marketing value in this respect, as well as in other aspects of branding. And timing is everything.
Here are key ways you can use LinkedIn to build your personal and business brand.
5 essential steps to a social talent brand featuring skyLinkedIn Europe
Lauren Fogarty, Media Solutions Consultant at LinkedIn explains the importance of Talent branding and the essential steps to employee and social media engagement to spread the word on your workplace. This presentation features results from Sky’s employment branding activity on LinkedIn – with thanks to Lee Yeap.
Creating a personal brand is no longer an option in today's career market. Learn why it matters, how to do it, and why LinkedIn is the best starting place.
Tips & tricks despre cum sa ai o prezenta puternica pe LinkedIn, daca esti ONG. Prezentare sustinuta de Nicoleta Benga, Account Manager, Marketing Solutions la LinkedIn, in cadrul Scolii Digitale pentru ONG-uri.
Scoala Digitala pentru ONG-uri este un program creat si sustinut de Asociatia TechSoup Romania - https://ongonline.techsoup.ro/
In this hands-on workshop, I identify why LinkedIn is essential for building your online reputation; go through each of the profile sections so you have the knowledge to complete yours 100%; and talk about ways to professionally engage with others in your network and arm yourself with information when making sales calls.
If you're interested in having a workshop done for your organization, contact me at lisa@lisakhorn.com.
Thanks for viewing the presentation. Let me know what you think...leave a comment below!
Personal Branding with Social Media by @JoeySheppEarthsite
Social media is perfect for discovering, creating and maintaining a personal brand. Learn the history of personal branding, then connect that to managing with social media including a personal website/blog, Facebook, Twitter, and LinkedIn.
Branding overview along with general information about inbound marketing and social media and SEO tips. This goes alongside a presentation by Advokate at SUNY Adirondack on Monday, March 21, 2016. Contact Advokate, LLC, with any questions, or to schedule a marketing consultation! www.advokate.net
Referrals are the #1 Source of Hires.
Referrals Get Hired is an online BRAND building strategy used by executives, entry-level, and all types of job seekers to get the job they want.
It deals with the marketing tactics and branding techniques of this era. Personal Brand holds a significance in determining one's career opportunities. The presentation deals with some techniques to improve one's branding and gaining an edge over others. It is a tool to sell yourself. A procedure to show how valuable a person can be to a company. It dedicates to power of distinctiveness, competency, authenticity and marketing.
AMA presentation on March 9, 2016. How to create your own personal brand on Linked In. Build employer awareness on how you can help grow thier business. All UWW AMA memebers this is for you!
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
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Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
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Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
How to exploit LinkedIn to systematically generate prospects and quality leads
1. How to exploit LinkedIn to
systematically generate
prospects and quality leads
Gilbert Mizrahi
2. Agenda
Why using LinkedIn
exampleProspecting/Lead Gen Process Intro
examplePositioning for Success
exampleBuild Connections
exampleCreative Ways to Use Cold Emailing
exampleFinding emails of people
exampleEmail Sequences
exampleCold Emailing - Tools
17. The problem: prospecting is hard
90% of C-level executives say that they
never respond to cold calls or email
blasts (Harvard Business Review)
94% of buyers couldn’t remember a
single prospector or message they had
received during the last two years
(Huthwaite)
18. The most common prospecting mistakes...
Reason 1: Fear
Reason 2: Not understanding that your
audience is other humans
Prospectors suddenly lose all personality, they
become painfully boring
28. Why, how, what
People engage with you
and your brand not
because of what you do,
but why you do it.
29. Why, how, what
People engage with you and your brand not
because of what you do, but why you do it.
The WHY relates to the
mission of your business
30. Exercise
What is you why?
How do you do what you do?
What do you do?
The Golden Circle
How
What
Why
See How Great Leaders Inspire Action
33. Examples
Airbnb‘s mission statement:
To connect millions of people in
real life all over the world,
through a community
marketplace– so that you can
Belong Anywhere
36. Exercise - How to do it. Try to answer:
What problem am I trying to solve with my product?
Is it a problem people care about?
If no, how do I make them care about it?
How can I show that my product is the
best solution to this problem?
Why should people care about your product?
37. Why
Sell Your Vision, Not Your Product
Ensure that your employees share your vision
Attract and connect with customers
who share the same belief
42. Optimize your profile
Include a professional
looking picture
500 x 500 px
Don’t forget the
background image...
Suggested size
by LinkedIn 1536 x 738 px
What works best 1800 x 300 px
43. Optimize your profile
Use a specific tagline after your name
(optional)
John Doe - Motivational Speaker
44. Optimize your profile
Professional headline
Three options:
1. Use all keywords, separated by icons
example2. Write a sentence that includes your keywords
example
3. Pattern: I help [target market] achieve
[solution] by providing [product/service]
45. Optimize your profile
Professional headline
Examples:
2. Entrepreneur, Investor, Event Director &
Publisher
1. Top 40U40 | TED Speaker | Digital Marketing |
Insurance Marketing Strategy | Advisor |
Keynote Speaker
3. I help high end residential contractors grow
their business with growth hacking
47. Optimize your profile
Keyword optimization
Specialties: Social media marketing, interactive advertising and marketing, media sales,
advertising technologies, interactive sales management, email marketing, major sponsorship
sales, custom publishing, business development, startups, Entrepreneur, Social
Entrepreneur, Advertising and Marketing Executive, Advertising, Marketing, Online
Marketing, Digital Marketing, Inbound Marketing, Digital Marketing, Digital Advertising,
Mobile Marketing, Mobile Advertising, Social Media Marketing, Publishing.
50. Optimize your profile
Summary
What I do - This is your opportunity to show
what problem(s) you solve
Why it works / why it matters - describe the
advantages of your approach
How it works - describe how you approach
each engagement and include a CTA
62. What is a persona?
A user persona is a fictional
representation of your ideal customer.
A persona clarifies who is in your target
audience by answering the following questions:
● Who is my ideal customer?
● What are the current behavior patterns of my users?
● What are the needs and goals of my users?
63. The benefits of personas
Helpful for design & development planning
Allow you to send more
personalized messages
Personas are also used in marketing
65. How to define a persona
A well defined user persona includes:
Name of fictional character (header)
Demographic profile
End goals
66. Persona template
Name - Job title - Tagline
Where he/she works
Role / position
Demographics
● Age
● Gender
● Family income
● Location
● Education
Goals and
challenges
Values and
fears
● What do they do day
to day?
● What are their #1
problems?
● Who are their
influencers?
● Where do they
hangout?
67. Image from: The complete guide to Facebook ad targeting produced by AdvertiseMint
68. Image from: The complete guide to Facebook ad targeting produced by AdvertiseMint
69. Image from: The complete guide to Facebook ad targeting produced by AdvertiseMint
70. Persona - example
Javier - The wine guy
Casa de Los Olivos, Chile
Founder, CEO
Demographics
● 46-year-old
● Male
● $100k+
● Santiago, Chile
● Hospitality studies,
oenology
Goal: To position their “Brown Boxed
Wines” of 750 ml, and 3 and 5 liters in
restaurants in selected South
American countries.
Challenge: How to find importers in
the Latin American countries for their
boxed wines, with a distribution
channel to sell to restaurants.
Values: Committed to deliver
long-term sustainable value creation;
be simple and lean, enterprising and
innovative.
72. Create some user stories
A user story is an scenario of the user
performing a task related to your
product or service
73. Craft your value proposition
What do they care about?
What is their expected outcome?
Why do (should) they care?
What are their concerns?
How do you address their concerns?
Do you target their real needs?
76. KPI - Key performance indicators
A Key Performance Indicator (KPI) is a
measurable value that demonstrates how
effectively a company is achieving key
business objectives
77. Social Selling Index
Covers six critical drivers:
Your personal brand
Finding the right people
Engaging with insights
Building relationships
Industry SSI rank
Network SSI rank
https://www.linkedin.com/sales/ssi
Plus social selling index
87. Invite others to connect
Send invites to connect
Do NOT send the generic invite
Craft a personalized invite (always)
88. Invite others to connect
What NOT to do
Hello Joe Doe
I’d like to add you to my professional
network on LinkedIn.
89. Invite others to connect
Do this instead
Hi John
I came across your profile and I think we share some common
professional interests. It seems we are both interested in AI and
machine learning and we both belong to the XYZ group. From
time to time I share ideas, and XXX about YYY.
Thus, please consider adding me to your professional network.
Take care,
Gilbert
91. Welcome script
Dear Gilbert,
We are glad to announce ITIL certification training course in your city.
I know you probably get a TON of emails so i'll keep this really short. I think you might find it interesting.
Do you know how IT Infrastructure is the most in demand profession!
Benefits of IT Infrastructure Library (ITIL):
1. ITIL is a top 15 money making certifications of 2016
2. 38% of IT Managers are certified in Service Companies
3. ITIL certified managers earn 17% more than peers
Attend our 2 day classroom training to become a ITIL certified.
Location: Boston, MA
Workshop Date: Oct. 25 -- 28, 2016 | Nov 12, 13 & Nov 19, 20 , 2016
Kindly get back to me if you have any queries, we would happy to help you.
Regards
Laura Jones
Training Manager
What NOT to do
No context: I have no clue
about ITIL (and no interest)
Language: It is impersonal (too
formal)
97. How to message new contacts
Email message copy
Characteristics - don’t sell, give
Sequence + tools
98. Content marketing costs
62% less than traditional
marketing and generates
about 3 times as many leads
Source: https://www.demandmetric.com/content/content-marketing-infographic
99. 80% of business decision
makers prefer to get
company information in a
series of articles versus an
advertisement
Source: http://b2bprblog.marxcommunications.com/b2bpr/top-b2b-pr-mistakes-to-avoid
100. 75% of B2B buyers and 84%
of C-level or vice-president
level executives use social
media to make purchasing
decisions
Source: http://www.businesswire.com
102. What are your target audiences?
Cultivating potential customers
Connecting with influencers
Finding new partners
Attract new investors
Sharing stories with the press
103. What are the steps?
Identify your targets (prospects)
Find contact information
Add to a CSV list
Create messaging sequence
Send personalized messages - drip campaigns
Track and evaluate
Optimize
Handle responses
Streamline the process
104. What are bad emails?
Are too sales-y
Are NOT targeted to the receiving person
Have generic impersonal message
Are viewed as spam
Get deleted
105. … and good emails?
Are conversational
Have context
Are brief, structured and specific
They end with a CTA, typically a question
They are relevant to the person
106. Do they pass the contextual test?
Hi Jane,
Your article on Medium link,
was right on target.
I think you covered all the
main causes why startups
fail…. I think the most
critical is ...
Wow…
She read my
article
Context
Purpose
107. I hear you asking: Is this scalable?
Do I have to write each
email manually?
108. Creative ways to
use cold emailing
Finding emails of people you
are not connected with - part I
110. Creative ways to
use cold emailing
Finding emails of people you
are not connected with - part II
111. Finding emails
Approches:
Manual/semi automated
1. Guessing
2. Trying permutations
3. Searching in Google, Quora and Twitter, using certain
patterns
Advanced
Using chrome extensions, gmail extensions and apps
113. Finding emails - manual/semi automatic
Hubspot has created a
Google Spreadsheet for this
Trying permutations
Verify
verifyemailaddress.org
verify-email.org
email-format
https://www.email-format.com/
114. Finding emails - manual/semi automatic
site:xxxxxx.xxx "@gmail.com"
Using Google
Verify
MailTester.com
Rapportive
Hubspot Sales
verifyemailaddress.org
verify-email.org
site:contently.com forbes "@gmail.com"
-intitle:"profiles" -inurl:"dir/"
site:linkedin.com/in/ OR
site:linkedin.com/pub/"consultant"
"france" "@gmail.com"
117. Creative ways to
use cold emailing
Finding emails of people you
are not connected with - part III
118. Finding emails - advanced
Check my course:
Milking LinkedIn - Advanced
Lead Generation Strategies
for more info on this
Get it for only $49 (48% off) for limited time
122. Let’s start with some numbers...
People receive 126 business
emails/day1
The average open rate: 51.9%
The average reply rate: 29.8%.2
1
Email Statistics Report, 2015-2019 - THE RADICATI GROUP, INC
2
Email Subject Lines That Actually Work - Yesware
123. Less is more ...
Source: Email Subject Lines That Actually Work - Yesware
Subject line effectiveness decreases
with each additional word
124. Don’t ask a question on the subject line
Source: Email Subject Lines That Actually Work - Yesware
Subject lines framed as questions get
fewer opens and replies
125. Don’t ask … “appropriate person”
Source: Email Subject Lines That Actually Work - Yesware
Subject lines asking “are your the
appropriate person”
126. What about “quick question” or “quick request”
Source: Email Subject Lines That Actually Work - Yesware
No, no, no
127. No, they don’t want to join a webinar
Source: Email Subject Lines That Actually Work - Yesware
Subject line including an
invitation to an event
128. Urgent, exclusive… they don’t care
Source: Email Subject Lines That Actually Work - Yesware
Subject line used to drive
exclusivity or incite urgency
129. What seems to work. Subject lines ...
Source: Email Subject Lines That Actually Work - Yesware
“Fwd” emails Include a number
title vs. sentence
vs. lower case
130. Best practices for email subject lines
Add personalization
Describe your benefits
Use less words
Don’t trick your recipient
Shorter is better
Keep it real
Do your homework
Keep it relevant
131. Other tactics
Fear of missing out
Curiosity
Humor
Greed
Straightforward
Vanity
Ellipse at the end ...
Pain points
132. Some examples that just work
Apologies/Sorry
The audacity of
this email
Remember me?
Blatant Clickbait
Who expects an apology from a stranger?
Now you have a reason to apologise.
WTF. This is more offbeat. Relies on
curiosity
Humm...should I?
Then, you can apologise within the email
You are been honest and ironic
Credit: Jon Buchan
134. What is your first goal when sending a cold email?
To get it read
And, what is the goal when the read
the first line?
To read the next one...
135. Use humor - best “pattern interrupt”
A pattern interrupt is a technique to
change a particular thought,
behavior or situation
A pattern interrupt is a way to change
a person’s state or strategy
Credit: Jon Buchan
136. Use humor - best “pattern interrupt”
Responses got by Jon
Source: http://brilliantdeviant.com/direct-response-copy/
137. Use humor - best “pattern interrupt”
Do you want to know how to
create cold emails that get
those results?
In my course I tell you how to do it :)
139. How to send outreach email sequences
Start sequence
(Gmail, Outlook)
Message
sequencing
(Gmail, Outlook)
Optin to
an email
list
Continue
messaging from
email platform
Unsubscribe
Stop messaging
sequence
(Gmail, Outlook)
yes
no
no
yes
141. Email sequences - Timing
Email 1Email
list
Email 2 Email 3
Email 2
B
version
Day 0 Day 3 Day 7
Day 3 Email 3
B
version
Day 7
A/B Test
A/B Test
142. Email sequences - Timing
Day Email
0 Intro message + value + CTA (provides more value)
3 More value + CTA (provides more value)
7 More value + CTA (provides more value)
10 More value + CTA (provides more value)
15 More value + CTA (meet?, call?)
... More value + CTA (meet?, call?) + offer
Typical Approach