The document provides instructions for publishing content on LinkedIn by explaining why one might want to publish on LinkedIn, noting that results are not guaranteed, and giving step-by-step directions for how to write a post, add images, and share the published post to LinkedIn. It recommends writing content, finding a header photo, and publishing the post before sharing and tracking views, likes, and comments.

1. March 27, 2015
Publishing on LinkedIn

2. March 27, 2015
WhyPublishonLinkedIn?
• You don’t have a blog or
• Your blog is a mess or
• No one reads your blog
• You want to reach a new audience
• You want to beef up your LinkedIn
profile
• You want to improve your LinkedIn
search rankings

3. March 27, 2015
Results Not Guaranteed

4. March 27, 2015
HowtoPublishonLinkedIn
1. Write something.
2. Find a headline photo.
3. Sign in to LinkedIn.
4. Click “Publish a Post.”
5. Enter your content.
6. Add relevant tags.
7. Publish your post.
8. Share your post.

5. March 27, 2015
Write Something
Compose your article in your favorite word
processor or text editor

6. March 27, 2015
Find a Header Photo
This usually takes longer than writing the article. Don’t
underestimate it. I recommend DollarPhotoClub.com.

7. March 27, 2015
ProTip:CropYourPhoto
Recommended size is
698 x 400 pixels.

8. March 27, 2015
Sign in to LinkedIn
The “publish a post” button
appears in the row below
your picture and statistics.
LinkedIn just recently made
it easier to see.

9. March 27, 2015
Click “Publish a Post”
This is why you had to
find and crop that photo.
(Research shows that
posts with photos get
shared more.)

10. March 27, 2015
Enter Your Content
The editor does a
pretty good job of
converting your
formatting.

11. March 27, 2015
Choose Relevant Tags
LinkedIn will autosuggest tags
as you type.

12. March 27, 2015
Publish Your Post

13. March 27, 2015
The Published Post
Note the views | likes |
comments buttons and
the sharing buttons

14. March 27, 2015
Share Your Post

15. March 27, 2015
YourPostonYourProfile
Posts show up directly below
your headline and summary.

16. March 27, 2015
Check Your Reader Stats
The symbols refer to views,
likes, and comments.
You can also edit or delete
posts from here.

17. March 27, 2015
You Could End Up Here

18. March 27, 2015
LinkedInPublishingLinks
• http://www.slideshare.net/linkedin/member-
testimonialpdf
• http://www.jeffbullas.com/2015/02/12/6-tips-to-create-
and-publish-a-killer-article-on-linkedin/
• http://contentmarketinginstitute.com/2014/03/linkedins
-content-publishing-staying-afloat/
• http://smallbiztrends.com/2014/08/tips-publishing-on-
linkedin.html
• http://www.socialmediaexaminer.com/linkedin-
publisher-to-get-visibility/

19. March 27, 2015
Questions?
• twitter.com/salliegoetsch
• linkedin.com/in/salliegoetsch
• plus.google.com/+SallieGoetschwpfangirl
• sallie@wpfangirl.com