Genetically improved rohu called "Jayanti" has been developed through selective breeding at ICAR-CIFA in India for higher growth. Jayanti rohu shows 18% greater growth per generation and 50% higher economic gains for farmers. It reaches market size two months faster than local stocks. Multiplier units produce Jayanti rohu seed which is then disseminated to farmers in 16 states, benefiting small farmers and increasing fish production. Proper management practices are needed to realize Jayanti rohu's full growth potential.