The document defines Generation Z, born between 1996 and 2010, and compares its characteristics with previous generations. It highlights their values-driven nature, technological savviness, and significant consumer influence, noting that they will represent 40% of all consumers and impact $4 billion in discretionary spending. Research indicates Gen Z is distinct from millennials, valuing social impact and seeking brands that resonate with their beliefs.

3. Watch video of GEN Z

4. (GENZ)

5. Objectives:
 Define generation Z
 Describe the characteristics of Gen Z
 Present statistics of Gen Z
comparing to other Generation.

6. Key words:
Generation
Generation Z

7. Generation
Key words:
- is defined as a people born and
living at about the same time.
- shaped by the same culture and
events.

8. Key words:
Generation Z
Born Between
1996-2010
(2000-2015)
Also Known As
iGeneration
net-gen
digital natives
mobile natives

9. 9
Generation Era
Traditionalists 1925-1945
Baby Boomers 1946-1964
Generation “X” 1965-1979
Millennials 1980-1999
Generation Z 2000-present
The Generations

10. Theory:
“EACH YOUTH
GENERATION TRIES
TO COMPENSATE FOR
WHAT IT PERCEIVES
AS THE EXCESSES OF
THE GENERATION
BEFORE.” -William Strauss

11. Generational Cohort
Theory:

12. Strauss and Howe are the social
theorists behind the Generational
Cohort idea.They started their research
in the 80’s, when they were able to trace
that there were commonalities in
attitudes, behaviors' and values
between people who were brought up
around the same time.They were the
ones who named the generations with
the language we are so familiar with.

13. One generation reacts against
the values of the previous
generation in order to create
their own identity and also like
a pendulum swings from one
extreme, it reverts back to the
other, as Strauss and Howe set
out.

15. If you buy into the FourthTurnings
model, the ‘Artist’ is the generation
before Boomers, the one no one
remembers or even knew we had
named: the Silent Generation.They
often come out of a time of
hardship, decline, potentially war.
They just get on with things, silently.
It is like the lull before the rise of the
next generation.

16. The next generation after
Millennials, Generation Z, fits
into this space.There are
parallels here: born at a time
of heavy economic downturn,
terrorism, uncertainty at
home and abroad, fear.

17. Research:

18. Research Shows Generation Z as Influential, Values-
Driven Cohort - MNITargeted Media Inc.
Vicki Brakl, vice president of marketing
at MNI, said this “generation is always
‘on’ and they expect everything to be
available in seconds. Marketers who
consistently provide value and
relevancy in their messaging, and their
corporate actions, will earn Gen Z’s
respect and dollars.”

19. Authors of the report described
Generation Z as “not Millennials 2.0.”
In regard to “making the world a better
place,” the MNI survey of students found
that half of Generation Z said “a brand
showing dedication to social impact, by
giving proceeds to charity, being
environmentally conscious, having strong
values, or projecting an impact-driven
image, is an important factor when they
make purchases.

20. Generation Z will represent 40
percent of all consumers —
and the demographic cohort
currently influences “nearly $4
billion in discretionary
spending,” according to the
latest white paper from MNI
Targeted Media Inc.

21. Theory + Research:
“The Gen Z
Hierarchy of
Needs “
theYouth Mindsets®

22. The Original Needs Model: Maslow’s Hierarchy

23. The Gen Z
Values
Statistics
Work
style
Attribute
Learning
Style
Traits
Gen z vs.
millenial

24.  Generation Z goes by many nicknames. Here
are just a few:
 The Silent Generation
 The Internet generation
 The iGeneration
 Generation Now
 The Google Generation
 Gen Z may seem like they are over-stimulated
and impatient.Consider for a second the
challenges they recognize in their future.
 For their entire lives, they've heard about:
 The dangers of global warming
 They have been subjected to terror alerts of varying colors
 Watched their parents weather the recent economic crisis
Who Is Generation Z?

25. Generation Z is the
demographic cohort
following Generation Y, also
known as the Millennials or the
Millennial Generation; other
names suggested for the cohort
include iGeneration (iGen), Gen
Tech, Gen Wii, Net Gen, Digital
Natives and Plurals

26. Generation Z Stats
 Population to reach
2.56 billion by 2020
 96% own a
smartphone
 85% uses social media
 50% will be connect
online up to 10 hours
per day
 33% watches 1 hour of
online video per day
 63% prefer to see real
people in ads
 Will make up 40% of
all consumer
 50% to be a part of
minority or ethnic
group
 Has attention span of
8 seconds

27. Work Style
• Salary is a motivator
• Stability important
• Advancement is important
• Expect to work for themselves one day
• Demonstrates an intensive work ethic
• Entrepreneurial
• Multi-taskers
•Want feedback
GenerationZ

28. Attributes
• Can receive and send multiple sources of
information rapidly
• Screen oriented
• Are true digital natives but…prefer face to
face communication
• Want to be taken seriously
• Admire transparency
• Exceptionally resilient
GenerationZ

29. Values
• Honesty is important
• Very conscious about the environment and
world events
• Have a positive outlook
• Embrace flexibility
• Health conscious
• Family oriented
• Work-life balance
GenerationZ

30. Ask Yourself:
How might I teach that
one message in a
variety of ways?
Seemiller & Grace. Generation Z Goes to College
Relational &
Collaborative

31. THE END!
PREPARED BY:
RAY INOJALES POCOT
THANK YOU FOR
LISTENING!