Original Directions
Your next essay, the proposal (also called the position essay), will not be due until Week Six. However, you need to plan it this week. After reading Defining a Generation, you should start thinking about how your experience of being a member* of Generation Z differs or aligns with the facts presented about Gen-Z individuals. In the proposal, you will identify your own defining characteristics of Generation Z, which we will use as the basis for your research essay. After you have selected a topic and decided on a thesis (position), complete the"Proposal Essay Outline Assignment"by midnight on Sunday, May 31.
Keep in mind the most challenging positions to defend in a logical argument are ones that are based minimal experience or a lack of evidence. What might be true for you, may not be true of your peers. Try to keep in mind your lessons on avoiding logical fallacies and think of the bigger picture of your generation. If you have any questions on your outline, please do not hesitate to contact me.
Email From Professor because I am a Millennial my directions are a bit different.
*For your proposal, follow all the same guidelines, with the exception of working for Millennials. You are also about to choose a slightly different time frame for the product/app/service you choose for your outline topic, but I'm auto-banning iphones as a topic. If you'd like to run ideas by me for the proposal, please feel free to send a list of ideas.
App Chosen: Youtube
Replace the word Generation Z for Millennial.
Question 1
State your position on the product/tool/service/app that embodies the spirit of Generation Z in one or two sentences. This will serve as your thesis. (For example, "Because of its mission to use the support of large groups, where everyone contributes in small ways to bring creative projects to reality, Kickstarter is the perfect service to embody the Millennial spirit.")
Question 2
List the 3 major reasons why you support this position in the form of characteristics of Generation Z. You should use your three supportable, logical reasons
(For example, "At its core, Millennials are a compassionate generation, and can be characterized by their desire to support each other and stand up for their beliefs.")
First Reason _______________________________________________________________
Second Reason _____________________________________________________________
Third Reason ______________________________________________________________
Question 3
Take the first major reason that you wrote above and fill in the following important points.
First Reason: ______________________________________________________
· Supporting detail #1 (This a specific example that demonstrates Reason 1)
· Supporting detail #2 (This a specific example that demonstrates Reason 1)
· Optional:Supporting detail #3 (This a specific example that demonstrates Reason 1)
Question 4
Take the second major reason and fill in the following impor.
This assignment is in three parts and asks you to take a critica.docxadkinspaige22
This assignment is in three parts and asks you to take a critical and balanced look at a topical marketing concept and explore what it may tell us about future opportunities to target new groups of digital consumers. You are being asked to compare media views with recognised academic sources to come up with
your own evidenced perspective
on the next generation of consumers.
The first part of the task asks you look at
popular media
and explore and map the sources they use, the evidence they offer and the validity of the argument that are used to describe digital “millennials”. Use this to build a customer profile of who a next-generation Millennial is or will be –
according to your media sources
.
The second task asks you to undertake research using peer group review journals to establish current academic thinking of this same new generation of consumers. You should begin by looking at
different
definitions, the different study approaches and the different meanings attributed to millennials.
The third part is “Reflections and Areas for Further Research”. You are now asked to compare and contrast popular media with recognised sources. Use this final section to conclude where the weaknesses in the argument are and to draw out how you would go about developing a future marketing opportunity. A key element will be for you to reflect on what the research and reading mean for you.
As a
starting point
for task one, you may wish to look,for example,
critically
at the articles as media examples to address the first part of the question.
Pew Research (
How millennial are you?)
Goldman Sachs (
Coming of Age
)
The MeMeMe generation (
Time Magazine
)
The Deloitte Millennial Survey
2018
available from
Pew Generational Research
2018
A New Generational Contract
Resolution Foundation
The 10 best places to work for Millennials
, Fortune June 2018
What do we know about the generation after millennials?
| Jason Dorsey | TEDxHouston
How Generation Z Will Change The World According To Experts
(Time Magazine
This is not a conclusive list but you will find trends and you may also find common themes, some of which may be paradigms.
Your challenge is that these “established” sources may not relate to digital Millennials which might be deemed as a new and emerging field of study.
It is almost certain that the existing literature (journal articles) have yet to catch up with the media.
So who has the evidence; the practitioners or the academics? This is what is known as a
troublesome concept
(Meyer 2005)
For
task two
you may wish to expand upon the articles in the Reading list. For example, in the Generation Z article in your pre-reading, the discussion reflected on how the “digital revolution” might have impacted on consumers and marketers. It implies that Generation Z are connected and social networks are part of everyday life for these multitaskers. The article infers that they want to engage in two-way brand rela ...
Making market research Gen Y proof, presented by Joeri Van den Bergh (InSites Consulting) at the Febelmar Congress in Brussels (BE) on Thursday February 27, 2014.
Project 2 Instructions and Grading RubricProject 2 will consist .docxwkyra78
Project 2 Instructions and Grading Rubric
Project 2 will consist of completing the Comprehensive Problem for Chapter 15 which can be found on page 951 of the text. You are asked to calculate a series of ratios and utilize these figures in a variety of analysis to determine the viability of this firm as a sound investment. You can use either Excel or Word to create and submit your data. No other file formats are permitted. (You must show all the supporting data and the calculation used for each ratio. If you just turn in the ratios without support for how you got them, you will receive a zero for that portion of the assignment). Listed below you will find hints on how to lay out the data. Use these hints, plus the grading rubric listed below to complete your assignment. This project is worth 12.5% of your course grade, so I suggest you give it the attention it deserves for the best possible score.
In each of requirements 1-5 you will create a table of data. At the top of each column of data you should list the years. Since 2014 is the base year in each case you should have the year 2018 as the first column after the description of the row and the last column should be the year 2014.
Sample:
Item Description
2018
2017
2016
2015
2014
Requirement 1: Worth 20%
Here you should have listed net revenues and the trend percentage for each and then Net Earnings and the trend percentage for each.
Sample:
Item Description
2018
2017
2016
2015
2014
Total Net Revenues
Trend Percentages
Net Earnings
Trend Percentages
Requirement 2: Worth 10%
Here I would expect to see the 2 components that make up the profit margin followed by the Profit Margin Ration itself.
Requirement 3: Worth 10%
Here I would expect to see the data and calculations for the Gross Profit Percentage, the Inventory Turnover and the Days Sales in Inventory for each of the 5 years.
Requirement 4: Worth 30%
Here I would expect to see the data and calculations for the Debt Ratio, Debt to Equity Ratio, Times Interest Earned Ratio, Current Ratio, and Quick Ratio for each of the 5 years.
Requirement 5: Worth 10%
Here I would expect to see the data and calculation of the Dividend Payout Ratio for each year.
Analysis Requirement: Worth 10%
Write an analysis of not more than one page that touches on each ratio trend calculated (whether it is positive or negative) and incorporate these trends into a final recommendation for whether you feel this firm would be a good investment or not.
This assignment is due by 11:59 PM Eastern time on May 3rd. No Late assignments will be accepted.
Grading for this assignment will be based on answer quality, logic/organization of the paper, and language and writing skills, using the following rubric.
Points: 280
Assignment 1: Developing a Public Relations Plan, Part 1
Criteria
Unacceptable
Below 60% F
Meets Minimum Expectations
60-69% D
Fair
70-79% C
Proficient
80-89% B
Exemplary
90-100% A
1. State the name of the orga ...
All five honorees cared greatly about the success of Capella lea.docxsimonlbentley59018
All five honorees cared greatly about the success of Capella learners and most were heavily involved in bettering their communities and others. Dr. Ford in particular fulfilled this desire by helping others to help themselves. Describe how you plan to use your education to better your community or help others to help themselves, and how receiving this scholarship will help you in doing so? 250-750 word essay
All of our honorees brought great personal and professional successes to their work environment. What would you consider one of your greatest professional successes? How did your success benefit your organization and its people? 250- 750 word essay
Respond to Tawnya and Noeme post
Creating the ideal marketing plan requires many steps and gathering data. “Knowing the needs of the customer and having a clearly articulated mission will help to target the message to an audience who will be most interested in the service that is being provided” (Sciarra, Lynch, Adams, & Dorsey (2016) p. 340). To find these needs, a needs assessment can be done. After gathering the results, a plan can start to form. Creating a Strength, Weakness, Opportunities, and Threats chart (SWOT) will give you a broader view on how to target your population.
“The first step in conducting SWOT analysis is to identify your stakeholders and data that has already been collected” (Sciarra, (2016) p. 340). Your stakeholders will guide you into the right direction for a plan of action. Looking at the type of population including the children, families, and staff members will give you the data to create your SWOT. Moving forward with the data, now to breakdown your SWOT data analysis and create a marketing plan. Strengths; reviewing this section will give you an objective overview of any changes needing to be made. Strengths can consist of staff, location, cliental, and possibly opportunities. If there are areas of weakness this gives us the ability to make changes. Moving forward with those changes leads us to Weakness, do we see a pattern of areas? What can we do to upgrade or change these areas we have identified? Moving on next to Opportunities, what options do we have beyond what we have now? Is there room for growth both financially and structurally? Finally, Threats to evaluate. Are we looking at opening a facility next door to two other highly rated centers that may cause us competition and difficulty building a successful business? Is there a possibility that the area is losing population and economic strength? Gathering the data and taking a step back and reviewing all the pro’s and con’s will give us a bigger picture when deciding which way to market our audience.
Taking a look at the strengths from all the gathered data will give you a good direction to follow for reaching protentional public relations opportunities. For an example, location, your childcare facility has a prime location in your town and your coming up on your grand opening soon. Planning an.
Sociology 1010 Answer only one question and follow the .docxShiraPrater50
Sociology 1010
Answer only one question and follow the instructions
Sociology is a scientific study of social relationships within varied social settings.
The research strategies used in studying subject matters include:
participant observation; survey; interviews; diary/journal; census;
content analysis; comparative historical data; content analysis; focus group;
experiment;
which of the research strategies (pick 1 and stick to it. Use this as your title/header) do you think best helps in gathering data to study 1 of the following subjects?:
*Why are there more males dropping out of college compared to females over the last 30 years?
*Are there more women initiating divorce than 30 years ago?
*Why are the more high school girls in Zip Code 12345 getting pregnant than the other neighboring areas?
*Why has the rate of abortion declined over the past 20 years?
*What is the underlying reason for the decline in spousal abuse?
*Are self-identified paraplegics more likely to be denied calls for job interviews?
*Why are women deferring child birth till they are in their 30's?
*Are rap lyrics more violent and lewd now than they were in the 1980's?
*Since the 1961, Affirmative Action has led to the employment of more African Americans at the expense of Caucasians
*What is the social life of homeless people like--do they share love, friendship, and fun?
*Children who watch TV 4-5 hours a day do earn good school grades compared to those who don't.
How would you conduct, or setup, the research to gather the data? This is the focus of this assignment.
Avoid citing and referencing sources
Avoid solving the problem; the focus is on the data gathering process
BUS625: Data & Decision Analytics Week 3 Response 1
Guided Response: Your initial response should be a minimum of 300 words in length. Review and respond to two of your peers’ sample selections. Propose an alternative sample choice with justification, special circumstances, or issues that may need attention in your peer’s sample. Note that this discussion is reinforcing the fact that you can get many different samples from the same population.
Below there are one of my classmate’s discussion that needs I need to response to their names are Linga Reddy Boddam
Linga Reddy Boddam
Hello Everyone,
I picked my current working company T-Mobile. As America’s Un-carrier (UC), T-Mobile US, Inc (TMO). is redefining the way consumers and businesses buy wireless services through leading product and service innovation. T-Mobile nationwide 5G and 4G LTE network delivers outstanding wireless experiences to 86 million customers who are unwilling to compromise on quality and value. Based in Bellevue, Washington, T-Mobile US provides services through its subsidiaries and operates its flagship brands, T-Mobile and Metro by T-Mobile.
I selected TMO one of UC product called DIGITS for classroom case study.
TMO UN-Carrier products theme to eliminate the customer pain ...
Sociology 1010 Answer only one question and follow the .docxgertrudebellgrove
Sociology 1010
Answer only one question and follow the instructions
Sociology is a scientific study of social relationships within varied social settings.
The research strategies used in studying subject matters include:
participant observation; survey; interviews; diary/journal; census;
content analysis; comparative historical data; content analysis; focus group;
experiment;
which of the research strategies (pick 1 and stick to it. Use this as your title/header) do you think best helps in gathering data to study 1 of the following subjects?:
*Why are there more males dropping out of college compared to females over the last 30 years?
*Are there more women initiating divorce than 30 years ago?
*Why are the more high school girls in Zip Code 12345 getting pregnant than the other neighboring areas?
*Why has the rate of abortion declined over the past 20 years?
*What is the underlying reason for the decline in spousal abuse?
*Are self-identified paraplegics more likely to be denied calls for job interviews?
*Why are women deferring child birth till they are in their 30's?
*Are rap lyrics more violent and lewd now than they were in the 1980's?
*Since the 1961, Affirmative Action has led to the employment of more African Americans at the expense of Caucasians
*What is the social life of homeless people like--do they share love, friendship, and fun?
*Children who watch TV 4-5 hours a day do earn good school grades compared to those who don't.
How would you conduct, or setup, the research to gather the data? This is the focus of this assignment.
Avoid citing and referencing sources
Avoid solving the problem; the focus is on the data gathering process
BUS625: Data & Decision Analytics Week 3 Response 1
Guided Response: Your initial response should be a minimum of 300 words in length. Review and respond to two of your peers’ sample selections. Propose an alternative sample choice with justification, special circumstances, or issues that may need attention in your peer’s sample. Note that this discussion is reinforcing the fact that you can get many different samples from the same population.
Below there are one of my classmate’s discussion that needs I need to response to their names are Linga Reddy Boddam
Linga Reddy Boddam
Hello Everyone,
I picked my current working company T-Mobile. As America’s Un-carrier (UC), T-Mobile US, Inc (TMO). is redefining the way consumers and businesses buy wireless services through leading product and service innovation. T-Mobile nationwide 5G and 4G LTE network delivers outstanding wireless experiences to 86 million customers who are unwilling to compromise on quality and value. Based in Bellevue, Washington, T-Mobile US provides services through its subsidiaries and operates its flagship brands, T-Mobile and Metro by T-Mobile.
I selected TMO one of UC product called DIGITS for classroom case study.
TMO UN-Carrier products theme to eliminate the customer pain.
This assignment is in three parts and asks you to take a critica.docxadkinspaige22
This assignment is in three parts and asks you to take a critical and balanced look at a topical marketing concept and explore what it may tell us about future opportunities to target new groups of digital consumers. You are being asked to compare media views with recognised academic sources to come up with
your own evidenced perspective
on the next generation of consumers.
The first part of the task asks you look at
popular media
and explore and map the sources they use, the evidence they offer and the validity of the argument that are used to describe digital “millennials”. Use this to build a customer profile of who a next-generation Millennial is or will be –
according to your media sources
.
The second task asks you to undertake research using peer group review journals to establish current academic thinking of this same new generation of consumers. You should begin by looking at
different
definitions, the different study approaches and the different meanings attributed to millennials.
The third part is “Reflections and Areas for Further Research”. You are now asked to compare and contrast popular media with recognised sources. Use this final section to conclude where the weaknesses in the argument are and to draw out how you would go about developing a future marketing opportunity. A key element will be for you to reflect on what the research and reading mean for you.
As a
starting point
for task one, you may wish to look,for example,
critically
at the articles as media examples to address the first part of the question.
Pew Research (
How millennial are you?)
Goldman Sachs (
Coming of Age
)
The MeMeMe generation (
Time Magazine
)
The Deloitte Millennial Survey
2018
available from
Pew Generational Research
2018
A New Generational Contract
Resolution Foundation
The 10 best places to work for Millennials
, Fortune June 2018
What do we know about the generation after millennials?
| Jason Dorsey | TEDxHouston
How Generation Z Will Change The World According To Experts
(Time Magazine
This is not a conclusive list but you will find trends and you may also find common themes, some of which may be paradigms.
Your challenge is that these “established” sources may not relate to digital Millennials which might be deemed as a new and emerging field of study.
It is almost certain that the existing literature (journal articles) have yet to catch up with the media.
So who has the evidence; the practitioners or the academics? This is what is known as a
troublesome concept
(Meyer 2005)
For
task two
you may wish to expand upon the articles in the Reading list. For example, in the Generation Z article in your pre-reading, the discussion reflected on how the “digital revolution” might have impacted on consumers and marketers. It implies that Generation Z are connected and social networks are part of everyday life for these multitaskers. The article infers that they want to engage in two-way brand rela ...
Making market research Gen Y proof, presented by Joeri Van den Bergh (InSites Consulting) at the Febelmar Congress in Brussels (BE) on Thursday February 27, 2014.
Project 2 Instructions and Grading RubricProject 2 will consist .docxwkyra78
Project 2 Instructions and Grading Rubric
Project 2 will consist of completing the Comprehensive Problem for Chapter 15 which can be found on page 951 of the text. You are asked to calculate a series of ratios and utilize these figures in a variety of analysis to determine the viability of this firm as a sound investment. You can use either Excel or Word to create and submit your data. No other file formats are permitted. (You must show all the supporting data and the calculation used for each ratio. If you just turn in the ratios without support for how you got them, you will receive a zero for that portion of the assignment). Listed below you will find hints on how to lay out the data. Use these hints, plus the grading rubric listed below to complete your assignment. This project is worth 12.5% of your course grade, so I suggest you give it the attention it deserves for the best possible score.
In each of requirements 1-5 you will create a table of data. At the top of each column of data you should list the years. Since 2014 is the base year in each case you should have the year 2018 as the first column after the description of the row and the last column should be the year 2014.
Sample:
Item Description
2018
2017
2016
2015
2014
Requirement 1: Worth 20%
Here you should have listed net revenues and the trend percentage for each and then Net Earnings and the trend percentage for each.
Sample:
Item Description
2018
2017
2016
2015
2014
Total Net Revenues
Trend Percentages
Net Earnings
Trend Percentages
Requirement 2: Worth 10%
Here I would expect to see the 2 components that make up the profit margin followed by the Profit Margin Ration itself.
Requirement 3: Worth 10%
Here I would expect to see the data and calculations for the Gross Profit Percentage, the Inventory Turnover and the Days Sales in Inventory for each of the 5 years.
Requirement 4: Worth 30%
Here I would expect to see the data and calculations for the Debt Ratio, Debt to Equity Ratio, Times Interest Earned Ratio, Current Ratio, and Quick Ratio for each of the 5 years.
Requirement 5: Worth 10%
Here I would expect to see the data and calculation of the Dividend Payout Ratio for each year.
Analysis Requirement: Worth 10%
Write an analysis of not more than one page that touches on each ratio trend calculated (whether it is positive or negative) and incorporate these trends into a final recommendation for whether you feel this firm would be a good investment or not.
This assignment is due by 11:59 PM Eastern time on May 3rd. No Late assignments will be accepted.
Grading for this assignment will be based on answer quality, logic/organization of the paper, and language and writing skills, using the following rubric.
Points: 280
Assignment 1: Developing a Public Relations Plan, Part 1
Criteria
Unacceptable
Below 60% F
Meets Minimum Expectations
60-69% D
Fair
70-79% C
Proficient
80-89% B
Exemplary
90-100% A
1. State the name of the orga ...
All five honorees cared greatly about the success of Capella lea.docxsimonlbentley59018
All five honorees cared greatly about the success of Capella learners and most were heavily involved in bettering their communities and others. Dr. Ford in particular fulfilled this desire by helping others to help themselves. Describe how you plan to use your education to better your community or help others to help themselves, and how receiving this scholarship will help you in doing so? 250-750 word essay
All of our honorees brought great personal and professional successes to their work environment. What would you consider one of your greatest professional successes? How did your success benefit your organization and its people? 250- 750 word essay
Respond to Tawnya and Noeme post
Creating the ideal marketing plan requires many steps and gathering data. “Knowing the needs of the customer and having a clearly articulated mission will help to target the message to an audience who will be most interested in the service that is being provided” (Sciarra, Lynch, Adams, & Dorsey (2016) p. 340). To find these needs, a needs assessment can be done. After gathering the results, a plan can start to form. Creating a Strength, Weakness, Opportunities, and Threats chart (SWOT) will give you a broader view on how to target your population.
“The first step in conducting SWOT analysis is to identify your stakeholders and data that has already been collected” (Sciarra, (2016) p. 340). Your stakeholders will guide you into the right direction for a plan of action. Looking at the type of population including the children, families, and staff members will give you the data to create your SWOT. Moving forward with the data, now to breakdown your SWOT data analysis and create a marketing plan. Strengths; reviewing this section will give you an objective overview of any changes needing to be made. Strengths can consist of staff, location, cliental, and possibly opportunities. If there are areas of weakness this gives us the ability to make changes. Moving forward with those changes leads us to Weakness, do we see a pattern of areas? What can we do to upgrade or change these areas we have identified? Moving on next to Opportunities, what options do we have beyond what we have now? Is there room for growth both financially and structurally? Finally, Threats to evaluate. Are we looking at opening a facility next door to two other highly rated centers that may cause us competition and difficulty building a successful business? Is there a possibility that the area is losing population and economic strength? Gathering the data and taking a step back and reviewing all the pro’s and con’s will give us a bigger picture when deciding which way to market our audience.
Taking a look at the strengths from all the gathered data will give you a good direction to follow for reaching protentional public relations opportunities. For an example, location, your childcare facility has a prime location in your town and your coming up on your grand opening soon. Planning an.
Sociology 1010 Answer only one question and follow the .docxShiraPrater50
Sociology 1010
Answer only one question and follow the instructions
Sociology is a scientific study of social relationships within varied social settings.
The research strategies used in studying subject matters include:
participant observation; survey; interviews; diary/journal; census;
content analysis; comparative historical data; content analysis; focus group;
experiment;
which of the research strategies (pick 1 and stick to it. Use this as your title/header) do you think best helps in gathering data to study 1 of the following subjects?:
*Why are there more males dropping out of college compared to females over the last 30 years?
*Are there more women initiating divorce than 30 years ago?
*Why are the more high school girls in Zip Code 12345 getting pregnant than the other neighboring areas?
*Why has the rate of abortion declined over the past 20 years?
*What is the underlying reason for the decline in spousal abuse?
*Are self-identified paraplegics more likely to be denied calls for job interviews?
*Why are women deferring child birth till they are in their 30's?
*Are rap lyrics more violent and lewd now than they were in the 1980's?
*Since the 1961, Affirmative Action has led to the employment of more African Americans at the expense of Caucasians
*What is the social life of homeless people like--do they share love, friendship, and fun?
*Children who watch TV 4-5 hours a day do earn good school grades compared to those who don't.
How would you conduct, or setup, the research to gather the data? This is the focus of this assignment.
Avoid citing and referencing sources
Avoid solving the problem; the focus is on the data gathering process
BUS625: Data & Decision Analytics Week 3 Response 1
Guided Response: Your initial response should be a minimum of 300 words in length. Review and respond to two of your peers’ sample selections. Propose an alternative sample choice with justification, special circumstances, or issues that may need attention in your peer’s sample. Note that this discussion is reinforcing the fact that you can get many different samples from the same population.
Below there are one of my classmate’s discussion that needs I need to response to their names are Linga Reddy Boddam
Linga Reddy Boddam
Hello Everyone,
I picked my current working company T-Mobile. As America’s Un-carrier (UC), T-Mobile US, Inc (TMO). is redefining the way consumers and businesses buy wireless services through leading product and service innovation. T-Mobile nationwide 5G and 4G LTE network delivers outstanding wireless experiences to 86 million customers who are unwilling to compromise on quality and value. Based in Bellevue, Washington, T-Mobile US provides services through its subsidiaries and operates its flagship brands, T-Mobile and Metro by T-Mobile.
I selected TMO one of UC product called DIGITS for classroom case study.
TMO UN-Carrier products theme to eliminate the customer pain ...
Sociology 1010 Answer only one question and follow the .docxgertrudebellgrove
Sociology 1010
Answer only one question and follow the instructions
Sociology is a scientific study of social relationships within varied social settings.
The research strategies used in studying subject matters include:
participant observation; survey; interviews; diary/journal; census;
content analysis; comparative historical data; content analysis; focus group;
experiment;
which of the research strategies (pick 1 and stick to it. Use this as your title/header) do you think best helps in gathering data to study 1 of the following subjects?:
*Why are there more males dropping out of college compared to females over the last 30 years?
*Are there more women initiating divorce than 30 years ago?
*Why are the more high school girls in Zip Code 12345 getting pregnant than the other neighboring areas?
*Why has the rate of abortion declined over the past 20 years?
*What is the underlying reason for the decline in spousal abuse?
*Are self-identified paraplegics more likely to be denied calls for job interviews?
*Why are women deferring child birth till they are in their 30's?
*Are rap lyrics more violent and lewd now than they were in the 1980's?
*Since the 1961, Affirmative Action has led to the employment of more African Americans at the expense of Caucasians
*What is the social life of homeless people like--do they share love, friendship, and fun?
*Children who watch TV 4-5 hours a day do earn good school grades compared to those who don't.
How would you conduct, or setup, the research to gather the data? This is the focus of this assignment.
Avoid citing and referencing sources
Avoid solving the problem; the focus is on the data gathering process
BUS625: Data & Decision Analytics Week 3 Response 1
Guided Response: Your initial response should be a minimum of 300 words in length. Review and respond to two of your peers’ sample selections. Propose an alternative sample choice with justification, special circumstances, or issues that may need attention in your peer’s sample. Note that this discussion is reinforcing the fact that you can get many different samples from the same population.
Below there are one of my classmate’s discussion that needs I need to response to their names are Linga Reddy Boddam
Linga Reddy Boddam
Hello Everyone,
I picked my current working company T-Mobile. As America’s Un-carrier (UC), T-Mobile US, Inc (TMO). is redefining the way consumers and businesses buy wireless services through leading product and service innovation. T-Mobile nationwide 5G and 4G LTE network delivers outstanding wireless experiences to 86 million customers who are unwilling to compromise on quality and value. Based in Bellevue, Washington, T-Mobile US provides services through its subsidiaries and operates its flagship brands, T-Mobile and Metro by T-Mobile.
I selected TMO one of UC product called DIGITS for classroom case study.
TMO UN-Carrier products theme to eliminate the customer pain.
Social Storytelling: The Next Wave of EngagementLiveWorld
Most of today’s content strategies involve publishing hundred of bits of content per month across social networks, without any cohesive story or narrative behind the content. These random pieces of information tell a story to your fans and customers, whether intended or not.
Are you telling the right brand story? This hands-on session will help you:
· Identify the genre or type of story that you want to tell
· Develop a monthly story arc in your content calendar
· Create compelling, interesting characters your customers will want to engage
· Invite your customers to be in your story
· Frame your story within the Facebook Timeline layout
Presented by Liveworld at SXSW Interactive 2013 by Mark Williams and Carri Bugbee
Argument Reflection Paper
Essay On Graphic Design
Argument On Poverty
Rhetoric and Argument Essays
Examples Of Discursive Essay
Argument Essay On Equality
Culture of Critique Essay
Nutrition Argument Essay
the new age marketing to boost the net sales and increase brand value and ROI. The term is used by new generational companies to create a value earned business.
Week 5SEC Project Ford Motor Companym, NYSE F· httpswww..docxcockekeshia
Week 5
SEC Project Ford Motor Companym, NYSE: F
· https://www.sec.gov/Archives/edgar/data/37996/000003799617000013/f1231201610-k.htm
This is the final paper associated with your SEC analysis. You should consider your prior SEC analyses as you prepare this assignment.
· Research and secure the annual SEC 10-K report for a company chosen by you (subject to the requirements set forth below) for the most recent year.
· The company must have inventory, receivables, and segments.
· The company must have international operations.
· Prepare a three- to five -page report, single spaced, and a PowerPoint presentation to post in our conferences, include a general discussion of the company, its key financial information and must include a discussion of :
· transfer pricing and taxation
· corporate social responsibility and reporting
Failure to include these will result in a reduced grade.
· Your paper should consider accounting, tax, and audit issues for your company, and will be informed by discussions in our conferences as we define terms and key concepts for your required deliverables. Additional credit is given for discussing the company’s competitive environment.
· Cover pages, abstract/ executive summary, table of content if you chose to include or bibliography / reference lists do not count toward page count.
Networking in the Modern World
Bradley Dellrie, Jasmine Lai, Norhayati Sonneman, and Michael Wise
Introduction
Today...
Discovering the right career
Utilizing social media resources
Developing personal branding techniques
Implementing effective communication
Personal Development: Discovering the Right Career
Discovering the Right CareerSelect a career that matches your skills and personality
Resources:College career centerwww.careerplanningabout.comMyers-Briggs Personality Test
("Career Planning and Career Advice from About.com" 2015.); (The Myers and Briggs Personality Test. 2015)
Exploring a Career ChoiceInvestigative Methods:Shadow a professionalAsk for an interviewMeet with your academic advisorTalk with your parents’ friendsResearch onlineInquire with an actual business
Occupational Outlook Handbook
www.bls.gov
asdf
Home : Occupational Outlook Handbook: : U.S. Bureau of Labor Statistics. 2015.
Understanding Your ChoiceWho should you contact to learn more?What is required and entailed?When will you start?Where should you go to school?Why do you want this career?How will this fulfill your short-term or long-term goals?
Pursue and SucceedKnowing your path will give you directionUnderstanding what your audience wants to feelSensing your purposeMarketing yourself:To a desired audienceIn an effective mannerSuccessfully
Virtual Networking: Leveraging Social Media Resources
Why Should You Care?
Job Opportunities
(“Infographics: The Recruiting Manual,” 2014); (“Jobvite Social Recruiting Survey 2014,” 2014)
Statistics
Active Users
("Social Media Active Users by Network [IN.
Women more successful at crowdfunding than men, says study
Philippines Daily Inquirer (Makati City, Philippines).
(July 30, 2017):
From Global Issues in Context.
Copyright:
COPYRIGHT 2017 Asianet-Pakistan
http://www.inquirer.com.ph/abt.asp
Full Text:
While men continue to dominate the business sector, women are able to start
their business from the ground through crowdfunding and are more successful
at this method than their male counterparts.
In 2015 and 2016, PricewaterhouseCoopers conducted an analysis of 450,000
seed crowdfunding campaigns in 205 countries. Examples of seed crowdfunding
include sites like Indiegogo and Kickstarter where people can pitch their
entrepreneurial plans and raise the necessary capital for it.
Men far outnumbered women in conducting campaigns with 139,000 versus 55,000
campaigns for men and women, respectively.
However, women had a higher success rate at reaching their targets. They
numbered men at 22 percent, versus men's 17 percent success rate.
This held up regardless of sector, territory and culture. In Asia, women had
a 14 percent success rate while men had 7 percent. In the United States, it
was 24 percent for women while men had 20 percent.
In terms of sectors, women also outperformed men. For education projects, 12
percent of women and six percent of men successfully raised pledges. Even in
technology, 13 percent of women and ten percent of men crowdfunded
successfully.
A number of factors contributed to this. First, and most importantly, is that
crowdfunding has more diversity in genders which leveled the playing field
for women. While there are more male backers in crowdfunding, they had
'greater openness to gender equality' and were 'more likely to
invest in female-led projects.'
Another is the way women presented their projects. Female crowdfunders have
'more emotional and inclusive language' which was 'more
appealing both to female and male backers.'
Interestingly, using business language made funding less likely for a pitch.
The study also points out that women turn to crowdfunding because majority of
traditional funding, such as venture capitalists (VCs), do not benefit women.
Most VCs are men and are more likely to provide capital to male-led
businesses, even if the pitch content is the same for both sexes.
Only seven percent of partners of the top 100 venture firms in the world are
women. VCs perceive that women running businesses are riskier or won't
meet a return on investment.
Because of discrimination and lack of female representation, the study cites
a 'missed opportunity' ...
800 words that respond to the following questions with your thoughtsromeliadoan
800 words that respond to the following questions with your thoughts, ideas, and comments. This will be the foundation for future discussions by your classmates. Be substantive and clear, and use examples to reinforce your ideas..
As the firm looks for ways to offset the domestic downturn in sales, Deborah, the CEO of your company, wants to determine if a global strategy is a good fit for the organization. She has designated you as the manager for this project. You will work with your team to develop a global marketing plan for your organization.
You begin your research in deciding if and what the global strategy should be. You get your team together and begin to discuss a plan on how you will research this possibility.
You start the meeting by saying "Let’s brainstorm and start to get a plan together for a possible globalization strategy. Tiffany, I’d like you work with me to begin researching possible locations."
Tiffany says, "I think we need to research some locations, but I think there is more to it than that. There still needs to be a decision on the type of strategy or approach we are taking. Would we use a multidomestic approach, a global approach, or a transnational approach? I’m still not entirely convinced a global strategy is the answer."
“Great point, Tiffany. It is obvious to me as well that we need to explore a strategy that will put us in a better position to handle the economic downturn. We have to provide the board with the facts. They seem to be leaning in the direction of a global strategy, but I'm not sure it's the right move either. That's why we need to do research.”
Discuss the following:
How do you define a global strategy?
Are there other international strategies, and how do they differ?
Identify a minimum of 3 possible countries and location options for globalization. Research each of these locations in the furniture industry, and document both the pros and cons of using these in global strategy.
What country would you choose? What evidence can you provide in support of your choice?
What evidence might somebody else, who does not agree with you, provide to support his or her choice?
What could you tell somebody else to show he or she is wrong?
Primary Response should include:
Definition of a global strategy
Identified and described different International strategies and then highlighted how they differed from one another (Hint: different international strategies were flagged in the task scenario)
Identified a minimum of 3 countries to research for globalization, shared pros and cons of each using these in a global strategy before selecting the one that emerged as the best option for FCF to pursue for global expansion and explain why.
Note:
the country that you select is the one that you will be researching from this point on in the class
Acknowledged an opposing view of your country selection and then provided a solid rebuttal
Adhered to Academic writing and formatting expect ...
Persona Development - Lesson 2 ( Developing Personas)Johnny Chan
Lesson 2 of our DIGITAL LECTURE SERIES on Persona Development for Marketing.
In this lesson, I take you through each step of creating personas for your business and marketing strategies. This caps the first part of the 3V Model - identifying your 'Value Customer'.
Ever create a persona for your marketing strategy? Drop your experience and thoughts to comments.
Startup Jump Start: Angel Investing in the Philippines (Xavier Alumni Confere...Joseph de Leon
The Why, How & What of Angel Investing in the Philippines. Prepared by Joseph de Leon, Consultant for Gravitas Prime & Leadership Committee of Manila Angel Investors Network [MAIN] for the First Xavier Alumni Conference (10 September 2016).
Communicating ValueSlide 1Title Communicating Value Case StudyLynellBull52
Communicating Value
Slide 1Title: Communicating Value Case Study
Slide 2Title: Objectives
Empathize and practicecollaboration techniques through a scenario-based case study on strategic marketing planning -- including determining need, SWOT analysis and segmentation activities.Slide 3Title: Two-Scenario Challenge
Voice Over: In this two-scenario challenge, you will first play the role of a marketing manager at Lenovo Corporation in creating a marketing strategy to increase its share in the laptop market.
Then, you will play the role of a strategic marketing executive presenting to the research and development teams at Lenovo. You will use empathy and collaboration to communicate the essentials for the next laptop products which will compete in the 18-25-year-old target market.
On screen:
This two-scenario challenge will enable you to:
· Understand the role of a marketing manager at Lenovo Corporation who is tasked with creating a marketing strategy to increase the company’s share in the laptop market.
· Explore the role of a strategic marketing executive presenting to the research and development teams at Lenovo.
· Practice empathy and collaboration to communicate the essentials for the next laptop products that will compete in the 18-to-25-year-old target market.Slide 4Title: The Marketing Strategy
Lenovo Corporation sells laptop computers. At this time, your major competitors in the laptop market are Apple and Microsoft computers. Lenovo's wishes to further penetrate the consumer laptop market and the 18- to 25-year-old demographic.
You have been hired as a marketing manager at Lenovo Corporation and need to come up with a market strategy to increase Lenovo's market share in the consumer laptop market for the 18 to 25-year-old demographic. Slide 5Title: The Lenovo Landscape
What hurdles (external, internal) would Lenovo potentially face as it attempts to penetrate this demographic?
[Response]Slide 6Title: The Lenovo Landscape
Feedback
Potential internal factors include R&D, supply chain, and newer technology channels to reach the target market. Potential external factors are major competition, such as Apple and Microsoft.
Slide 7Title: How Consumers Make Decisions
Decisions are controlled by internal and external factors. Internal factors can be demographics such as age, education, income, etc. External factors include technology, and political and economic forces.
Slide 8Title: Your Approach – Consumer Needs
How will you begin to identify the needs of the 18-25-year-old customers in the laptop market? List 2-3 activities you might engage in to begin to identify your consumers’ needs.
Answer field
Slide 9Title: Your Approach – Consumer Needs
Feedback
Potential activities include:
· Research your target market with existing market research. You can also conduct your own market research.
· Analyze and monitor social media - both your competitors’ and your own.
· Invite target customers to give input on existing and new ...
PaperSelect one of the quality topics in healthcare from th.docxhoney690131
Paper:
Select one of the quality topics in healthcare from the list below. Prepare a summary document using the table format below (be sure your assignment is submitted in a table). The table should be single spaced and no more than 3-4 pages in length (11 to 12 point font). Except in the case of titles, use complete sentences, i.e., write using narrative format. Include a cover page and a list of references (this is separate from the summary pages).
Select from the following quality topics. NOTE: If there is another related topic that you would like to write on, please get approval from Prof. Powell.
1. Medical Errors
2. Quality and Disparities
3. Patient Safety
4. Quality/Core Measures
5. Value-based Purchasing
6. Pay for Performance (P4P)
7. COVID-19's Impact on Quality
HGMT420 Quality Topic Research Summary
Student Name
Type your name here.
Quality Topic
Provide the name of the quality topic chosen.
Quality Topic Description
Provide a detailed description and origins of the quality topic chosen. Indicate in detail who is affected (and how) by this topic (healthcare providers, patients, healthcare organizations, etc.).
Legislation
Research legislation and/or policies related to the quality topic chosen. Provide a detailed description of the policies/legislation. Describe the scope of the legislation and how it impacts the organization, providers, and patients.
Regulatory
Research Regulatory Agencies that implement policies and enforce legislation related to the quality topic chosen. Discuss in detail at least three (3).
Conclusion
Indicate any upcoming changes, regulations, etc. that will impact the quality topic chosen. What does the future hold for this issue? How should healthcare leaders manage this issue in their organizations?
The grading rubric for this assignment appears below, if you opened the Assignment in the Assignment Folder, or can be opened by clicking on the 'Written Assignment Rubric' tab in the lower right corner of the screen, if you opened the Assignment in Content.
.
Part 1 - Microsoft AccessView GlossaryUse Access to create a.docxhoney690131
Part 1 - Microsoft Access
View Glossary
Use Access to create a database in which you can store and retrieve information about the Rio Salado Theme Park operating departments, their managers, and their employees.
Create a
new blank database
.
Save the database with the filename
RSC_Theme_Park_Database_MEID.accdb
. Replace “MEID” with your actual MEID.
Structure of the Database
NOTE:
Read the requirements for the database and be sure you understand how it should work before creating your design.
You will need to complete the following:
Create two tables.
Establish table relationships.
Create one form.
Create two queries.
Create one report.
As you work on the project, remember to follow best practices for creating databases as described in your TestOut materials and the online lesson content.
Create the Tables
Tables and their relationships form the backbone of a relational database. In this database, you will create a table for the Rio Salado Theme Park operating departments and their managers, and a table for employees in each department. When creating fields for your tables, it is important to break down your data into the smallest chunks you can (fine granularity) to make it easier to extract data from the database later. Remember to assign the most appropriate data type to each of the fields and that one of the fields in each of your tables must be set as the
Primary Key
using the
AutoNumber
data type. You do not need to enter data records into your tables at this time; you will create a form later in this project for data entry.
Department Table
Create a
table
named
Department Table
. At a minimum, your table should include the following fields:
Department ID
Department Name
Manager First Name
Manager Last Name
Manager Email Address
Manager Phone Number
Employee Table
Create a
table
named
Employee Table
. At a minimum, your table should include the following fields:
Employee ID
Department ID
Employee First Name
Employee Last Name
Employee Date of Hire
Employee Rate of Pay
Establish Table Relationships
Once the design of the tables has been completed, the next step is to
establish relationships
between the tables. You will join the Department Table with the Employee Table on common fields through the following tasks:
Join the
primary key
of the Department Table with the
foreign key
of the Employee Table in a
One-To-Many
relationship.
Enforce referential integrity.
Cascade update related fields.
Cascade delete related records.
Create a Form
Once the tables have been designed and the relationships have been established, it is time to enter data. You will use
one form
to enter and edit data in the two tables:
Create
one form
named
Department Form
that can be used to enter data into both tables.
Insert a row
below the Employee Table subform. Add a
button
in the new row to perform the
Add New Record
action with the text:
Add Record
.
Use the form to enter
a m.
Part 1 - Microsoft Access 2019Use Access to create a database to.docxhoney690131
Part 1 - Microsoft Access 2019
Use Access to create a database to store and retrieve Manufacturer Contact and Inventory information for Rio Salado Boat and Marine dealership.
Create a
new blank Access database
.
Save the file as
BoatDatabase_MEID.accdb
. Be sure to replace “MEID” in the filename with your actual MEID.
Structure of the Database
Read the requirements for the database below and understand how the database should work before you create the design. Remember to follow the best practices presented in TestOut and the online lesson content for creating professional Access databases.
Create the Tables
You will create new tables that contain information about the Rio Salado Boat and Marine Dealership’s manufacturers and inventory. When creating fields for your tables, it is important to break down your data into the smallest chunks you can (
fine data granularity
) to make it easier to extract data from the database later. You will also need to join the tables on common fields later in the project. For this project, assume a manufacturer can supply the boat dealership with multiple types of boats for the dealership’s inventory.
NOTE:
Remember to assign the most appropriate data type to each of the fields and that one of the fields in each of your tables must be set as the
Primary Key
. You do not need to enter data records into your tables at this time; you will create a form later in this project for data entry.
Manufacturer Contact Table
Create a new
table
named
Manufacturer Contact Table
. At a minimum, your table should include the following fields:
Manufacturer ID
Manufacturer (e.g., Bayliner)
Manufacturer Address
Sales Representative Name
Phone Number
Email Address
Inventory Table
Create a new
table
named
Inventory Table
. At a minimum, your table should include the following fields:
Inventory ID
Manufacturer ID
Boat Type (e.g., Sailboat)
Model Number
Dealer Cost
MSRP (i.e., Manufacturer Suggested Retail Price)
Quantity in Inventory
Establish Table Relationships
Once the design of the tables has been completed, the next step is to
establish relationships
between the tables:
Join the Manufacturer Contact Table with the Inventory Table on common fields.
Enforce referential integrity.
Create a Form
Once the tables have been designed and the relationships have been established, it is time to enter data. Remember that
each field of each record will need to include data
. You will use
one form
to enter and edit data in the two tables.
Create
one form
named
Manufacturer Form
that can be used to enter data into
both
tables.
Use the form to enter a
minimum of four manufacturers
. Include
your name
in one of the records as a Sales Representative for one of the manufacturers.
Use the form to enter
at least two different boat types
for
each
manufacturer.
Create the Queries
The ability to extract data from one or more tables is one of the most important functions provi.
ParkinsonsPathophysiology, progression of disease, complication.docxhoney690131
Parkinsons:
Pathophysiology, progression of disease, complications, treatment options.
Detached Retina:
Pathophysiology, symptoms of macular degeneration, treatments and prognosis
CVA:
Left sided CVA, pathophysiology, stages of developing Atheroma, predisposing factor and treatments.
1000 words
APA style
.
More Related Content
Similar to Original DirectionsYour next essay, the proposal (also called th.docx
Social Storytelling: The Next Wave of EngagementLiveWorld
Most of today’s content strategies involve publishing hundred of bits of content per month across social networks, without any cohesive story or narrative behind the content. These random pieces of information tell a story to your fans and customers, whether intended or not.
Are you telling the right brand story? This hands-on session will help you:
· Identify the genre or type of story that you want to tell
· Develop a monthly story arc in your content calendar
· Create compelling, interesting characters your customers will want to engage
· Invite your customers to be in your story
· Frame your story within the Facebook Timeline layout
Presented by Liveworld at SXSW Interactive 2013 by Mark Williams and Carri Bugbee
Argument Reflection Paper
Essay On Graphic Design
Argument On Poverty
Rhetoric and Argument Essays
Examples Of Discursive Essay
Argument Essay On Equality
Culture of Critique Essay
Nutrition Argument Essay
the new age marketing to boost the net sales and increase brand value and ROI. The term is used by new generational companies to create a value earned business.
Week 5SEC Project Ford Motor Companym, NYSE F· httpswww..docxcockekeshia
Week 5
SEC Project Ford Motor Companym, NYSE: F
· https://www.sec.gov/Archives/edgar/data/37996/000003799617000013/f1231201610-k.htm
This is the final paper associated with your SEC analysis. You should consider your prior SEC analyses as you prepare this assignment.
· Research and secure the annual SEC 10-K report for a company chosen by you (subject to the requirements set forth below) for the most recent year.
· The company must have inventory, receivables, and segments.
· The company must have international operations.
· Prepare a three- to five -page report, single spaced, and a PowerPoint presentation to post in our conferences, include a general discussion of the company, its key financial information and must include a discussion of :
· transfer pricing and taxation
· corporate social responsibility and reporting
Failure to include these will result in a reduced grade.
· Your paper should consider accounting, tax, and audit issues for your company, and will be informed by discussions in our conferences as we define terms and key concepts for your required deliverables. Additional credit is given for discussing the company’s competitive environment.
· Cover pages, abstract/ executive summary, table of content if you chose to include or bibliography / reference lists do not count toward page count.
Networking in the Modern World
Bradley Dellrie, Jasmine Lai, Norhayati Sonneman, and Michael Wise
Introduction
Today...
Discovering the right career
Utilizing social media resources
Developing personal branding techniques
Implementing effective communication
Personal Development: Discovering the Right Career
Discovering the Right CareerSelect a career that matches your skills and personality
Resources:College career centerwww.careerplanningabout.comMyers-Briggs Personality Test
("Career Planning and Career Advice from About.com" 2015.); (The Myers and Briggs Personality Test. 2015)
Exploring a Career ChoiceInvestigative Methods:Shadow a professionalAsk for an interviewMeet with your academic advisorTalk with your parents’ friendsResearch onlineInquire with an actual business
Occupational Outlook Handbook
www.bls.gov
asdf
Home : Occupational Outlook Handbook: : U.S. Bureau of Labor Statistics. 2015.
Understanding Your ChoiceWho should you contact to learn more?What is required and entailed?When will you start?Where should you go to school?Why do you want this career?How will this fulfill your short-term or long-term goals?
Pursue and SucceedKnowing your path will give you directionUnderstanding what your audience wants to feelSensing your purposeMarketing yourself:To a desired audienceIn an effective mannerSuccessfully
Virtual Networking: Leveraging Social Media Resources
Why Should You Care?
Job Opportunities
(“Infographics: The Recruiting Manual,” 2014); (“Jobvite Social Recruiting Survey 2014,” 2014)
Statistics
Active Users
("Social Media Active Users by Network [IN.
Women more successful at crowdfunding than men, says study
Philippines Daily Inquirer (Makati City, Philippines).
(July 30, 2017):
From Global Issues in Context.
Copyright:
COPYRIGHT 2017 Asianet-Pakistan
http://www.inquirer.com.ph/abt.asp
Full Text:
While men continue to dominate the business sector, women are able to start
their business from the ground through crowdfunding and are more successful
at this method than their male counterparts.
In 2015 and 2016, PricewaterhouseCoopers conducted an analysis of 450,000
seed crowdfunding campaigns in 205 countries. Examples of seed crowdfunding
include sites like Indiegogo and Kickstarter where people can pitch their
entrepreneurial plans and raise the necessary capital for it.
Men far outnumbered women in conducting campaigns with 139,000 versus 55,000
campaigns for men and women, respectively.
However, women had a higher success rate at reaching their targets. They
numbered men at 22 percent, versus men's 17 percent success rate.
This held up regardless of sector, territory and culture. In Asia, women had
a 14 percent success rate while men had 7 percent. In the United States, it
was 24 percent for women while men had 20 percent.
In terms of sectors, women also outperformed men. For education projects, 12
percent of women and six percent of men successfully raised pledges. Even in
technology, 13 percent of women and ten percent of men crowdfunded
successfully.
A number of factors contributed to this. First, and most importantly, is that
crowdfunding has more diversity in genders which leveled the playing field
for women. While there are more male backers in crowdfunding, they had
'greater openness to gender equality' and were 'more likely to
invest in female-led projects.'
Another is the way women presented their projects. Female crowdfunders have
'more emotional and inclusive language' which was 'more
appealing both to female and male backers.'
Interestingly, using business language made funding less likely for a pitch.
The study also points out that women turn to crowdfunding because majority of
traditional funding, such as venture capitalists (VCs), do not benefit women.
Most VCs are men and are more likely to provide capital to male-led
businesses, even if the pitch content is the same for both sexes.
Only seven percent of partners of the top 100 venture firms in the world are
women. VCs perceive that women running businesses are riskier or won't
meet a return on investment.
Because of discrimination and lack of female representation, the study cites
a 'missed opportunity' ...
800 words that respond to the following questions with your thoughtsromeliadoan
800 words that respond to the following questions with your thoughts, ideas, and comments. This will be the foundation for future discussions by your classmates. Be substantive and clear, and use examples to reinforce your ideas..
As the firm looks for ways to offset the domestic downturn in sales, Deborah, the CEO of your company, wants to determine if a global strategy is a good fit for the organization. She has designated you as the manager for this project. You will work with your team to develop a global marketing plan for your organization.
You begin your research in deciding if and what the global strategy should be. You get your team together and begin to discuss a plan on how you will research this possibility.
You start the meeting by saying "Let’s brainstorm and start to get a plan together for a possible globalization strategy. Tiffany, I’d like you work with me to begin researching possible locations."
Tiffany says, "I think we need to research some locations, but I think there is more to it than that. There still needs to be a decision on the type of strategy or approach we are taking. Would we use a multidomestic approach, a global approach, or a transnational approach? I’m still not entirely convinced a global strategy is the answer."
“Great point, Tiffany. It is obvious to me as well that we need to explore a strategy that will put us in a better position to handle the economic downturn. We have to provide the board with the facts. They seem to be leaning in the direction of a global strategy, but I'm not sure it's the right move either. That's why we need to do research.”
Discuss the following:
How do you define a global strategy?
Are there other international strategies, and how do they differ?
Identify a minimum of 3 possible countries and location options for globalization. Research each of these locations in the furniture industry, and document both the pros and cons of using these in global strategy.
What country would you choose? What evidence can you provide in support of your choice?
What evidence might somebody else, who does not agree with you, provide to support his or her choice?
What could you tell somebody else to show he or she is wrong?
Primary Response should include:
Definition of a global strategy
Identified and described different International strategies and then highlighted how they differed from one another (Hint: different international strategies were flagged in the task scenario)
Identified a minimum of 3 countries to research for globalization, shared pros and cons of each using these in a global strategy before selecting the one that emerged as the best option for FCF to pursue for global expansion and explain why.
Note:
the country that you select is the one that you will be researching from this point on in the class
Acknowledged an opposing view of your country selection and then provided a solid rebuttal
Adhered to Academic writing and formatting expect ...
Persona Development - Lesson 2 ( Developing Personas)Johnny Chan
Lesson 2 of our DIGITAL LECTURE SERIES on Persona Development for Marketing.
In this lesson, I take you through each step of creating personas for your business and marketing strategies. This caps the first part of the 3V Model - identifying your 'Value Customer'.
Ever create a persona for your marketing strategy? Drop your experience and thoughts to comments.
Startup Jump Start: Angel Investing in the Philippines (Xavier Alumni Confere...Joseph de Leon
The Why, How & What of Angel Investing in the Philippines. Prepared by Joseph de Leon, Consultant for Gravitas Prime & Leadership Committee of Manila Angel Investors Network [MAIN] for the First Xavier Alumni Conference (10 September 2016).
Communicating ValueSlide 1Title Communicating Value Case StudyLynellBull52
Communicating Value
Slide 1Title: Communicating Value Case Study
Slide 2Title: Objectives
Empathize and practicecollaboration techniques through a scenario-based case study on strategic marketing planning -- including determining need, SWOT analysis and segmentation activities.Slide 3Title: Two-Scenario Challenge
Voice Over: In this two-scenario challenge, you will first play the role of a marketing manager at Lenovo Corporation in creating a marketing strategy to increase its share in the laptop market.
Then, you will play the role of a strategic marketing executive presenting to the research and development teams at Lenovo. You will use empathy and collaboration to communicate the essentials for the next laptop products which will compete in the 18-25-year-old target market.
On screen:
This two-scenario challenge will enable you to:
· Understand the role of a marketing manager at Lenovo Corporation who is tasked with creating a marketing strategy to increase the company’s share in the laptop market.
· Explore the role of a strategic marketing executive presenting to the research and development teams at Lenovo.
· Practice empathy and collaboration to communicate the essentials for the next laptop products that will compete in the 18-to-25-year-old target market.Slide 4Title: The Marketing Strategy
Lenovo Corporation sells laptop computers. At this time, your major competitors in the laptop market are Apple and Microsoft computers. Lenovo's wishes to further penetrate the consumer laptop market and the 18- to 25-year-old demographic.
You have been hired as a marketing manager at Lenovo Corporation and need to come up with a market strategy to increase Lenovo's market share in the consumer laptop market for the 18 to 25-year-old demographic. Slide 5Title: The Lenovo Landscape
What hurdles (external, internal) would Lenovo potentially face as it attempts to penetrate this demographic?
[Response]Slide 6Title: The Lenovo Landscape
Feedback
Potential internal factors include R&D, supply chain, and newer technology channels to reach the target market. Potential external factors are major competition, such as Apple and Microsoft.
Slide 7Title: How Consumers Make Decisions
Decisions are controlled by internal and external factors. Internal factors can be demographics such as age, education, income, etc. External factors include technology, and political and economic forces.
Slide 8Title: Your Approach – Consumer Needs
How will you begin to identify the needs of the 18-25-year-old customers in the laptop market? List 2-3 activities you might engage in to begin to identify your consumers’ needs.
Answer field
Slide 9Title: Your Approach – Consumer Needs
Feedback
Potential activities include:
· Research your target market with existing market research. You can also conduct your own market research.
· Analyze and monitor social media - both your competitors’ and your own.
· Invite target customers to give input on existing and new ...
Similar to Original DirectionsYour next essay, the proposal (also called th.docx (18)
PaperSelect one of the quality topics in healthcare from th.docxhoney690131
Paper:
Select one of the quality topics in healthcare from the list below. Prepare a summary document using the table format below (be sure your assignment is submitted in a table). The table should be single spaced and no more than 3-4 pages in length (11 to 12 point font). Except in the case of titles, use complete sentences, i.e., write using narrative format. Include a cover page and a list of references (this is separate from the summary pages).
Select from the following quality topics. NOTE: If there is another related topic that you would like to write on, please get approval from Prof. Powell.
1. Medical Errors
2. Quality and Disparities
3. Patient Safety
4. Quality/Core Measures
5. Value-based Purchasing
6. Pay for Performance (P4P)
7. COVID-19's Impact on Quality
HGMT420 Quality Topic Research Summary
Student Name
Type your name here.
Quality Topic
Provide the name of the quality topic chosen.
Quality Topic Description
Provide a detailed description and origins of the quality topic chosen. Indicate in detail who is affected (and how) by this topic (healthcare providers, patients, healthcare organizations, etc.).
Legislation
Research legislation and/or policies related to the quality topic chosen. Provide a detailed description of the policies/legislation. Describe the scope of the legislation and how it impacts the organization, providers, and patients.
Regulatory
Research Regulatory Agencies that implement policies and enforce legislation related to the quality topic chosen. Discuss in detail at least three (3).
Conclusion
Indicate any upcoming changes, regulations, etc. that will impact the quality topic chosen. What does the future hold for this issue? How should healthcare leaders manage this issue in their organizations?
The grading rubric for this assignment appears below, if you opened the Assignment in the Assignment Folder, or can be opened by clicking on the 'Written Assignment Rubric' tab in the lower right corner of the screen, if you opened the Assignment in Content.
.
Part 1 - Microsoft AccessView GlossaryUse Access to create a.docxhoney690131
Part 1 - Microsoft Access
View Glossary
Use Access to create a database in which you can store and retrieve information about the Rio Salado Theme Park operating departments, their managers, and their employees.
Create a
new blank database
.
Save the database with the filename
RSC_Theme_Park_Database_MEID.accdb
. Replace “MEID” with your actual MEID.
Structure of the Database
NOTE:
Read the requirements for the database and be sure you understand how it should work before creating your design.
You will need to complete the following:
Create two tables.
Establish table relationships.
Create one form.
Create two queries.
Create one report.
As you work on the project, remember to follow best practices for creating databases as described in your TestOut materials and the online lesson content.
Create the Tables
Tables and their relationships form the backbone of a relational database. In this database, you will create a table for the Rio Salado Theme Park operating departments and their managers, and a table for employees in each department. When creating fields for your tables, it is important to break down your data into the smallest chunks you can (fine granularity) to make it easier to extract data from the database later. Remember to assign the most appropriate data type to each of the fields and that one of the fields in each of your tables must be set as the
Primary Key
using the
AutoNumber
data type. You do not need to enter data records into your tables at this time; you will create a form later in this project for data entry.
Department Table
Create a
table
named
Department Table
. At a minimum, your table should include the following fields:
Department ID
Department Name
Manager First Name
Manager Last Name
Manager Email Address
Manager Phone Number
Employee Table
Create a
table
named
Employee Table
. At a minimum, your table should include the following fields:
Employee ID
Department ID
Employee First Name
Employee Last Name
Employee Date of Hire
Employee Rate of Pay
Establish Table Relationships
Once the design of the tables has been completed, the next step is to
establish relationships
between the tables. You will join the Department Table with the Employee Table on common fields through the following tasks:
Join the
primary key
of the Department Table with the
foreign key
of the Employee Table in a
One-To-Many
relationship.
Enforce referential integrity.
Cascade update related fields.
Cascade delete related records.
Create a Form
Once the tables have been designed and the relationships have been established, it is time to enter data. You will use
one form
to enter and edit data in the two tables:
Create
one form
named
Department Form
that can be used to enter data into both tables.
Insert a row
below the Employee Table subform. Add a
button
in the new row to perform the
Add New Record
action with the text:
Add Record
.
Use the form to enter
a m.
Part 1 - Microsoft Access 2019Use Access to create a database to.docxhoney690131
Part 1 - Microsoft Access 2019
Use Access to create a database to store and retrieve Manufacturer Contact and Inventory information for Rio Salado Boat and Marine dealership.
Create a
new blank Access database
.
Save the file as
BoatDatabase_MEID.accdb
. Be sure to replace “MEID” in the filename with your actual MEID.
Structure of the Database
Read the requirements for the database below and understand how the database should work before you create the design. Remember to follow the best practices presented in TestOut and the online lesson content for creating professional Access databases.
Create the Tables
You will create new tables that contain information about the Rio Salado Boat and Marine Dealership’s manufacturers and inventory. When creating fields for your tables, it is important to break down your data into the smallest chunks you can (
fine data granularity
) to make it easier to extract data from the database later. You will also need to join the tables on common fields later in the project. For this project, assume a manufacturer can supply the boat dealership with multiple types of boats for the dealership’s inventory.
NOTE:
Remember to assign the most appropriate data type to each of the fields and that one of the fields in each of your tables must be set as the
Primary Key
. You do not need to enter data records into your tables at this time; you will create a form later in this project for data entry.
Manufacturer Contact Table
Create a new
table
named
Manufacturer Contact Table
. At a minimum, your table should include the following fields:
Manufacturer ID
Manufacturer (e.g., Bayliner)
Manufacturer Address
Sales Representative Name
Phone Number
Email Address
Inventory Table
Create a new
table
named
Inventory Table
. At a minimum, your table should include the following fields:
Inventory ID
Manufacturer ID
Boat Type (e.g., Sailboat)
Model Number
Dealer Cost
MSRP (i.e., Manufacturer Suggested Retail Price)
Quantity in Inventory
Establish Table Relationships
Once the design of the tables has been completed, the next step is to
establish relationships
between the tables:
Join the Manufacturer Contact Table with the Inventory Table on common fields.
Enforce referential integrity.
Create a Form
Once the tables have been designed and the relationships have been established, it is time to enter data. Remember that
each field of each record will need to include data
. You will use
one form
to enter and edit data in the two tables.
Create
one form
named
Manufacturer Form
that can be used to enter data into
both
tables.
Use the form to enter a
minimum of four manufacturers
. Include
your name
in one of the records as a Sales Representative for one of the manufacturers.
Use the form to enter
at least two different boat types
for
each
manufacturer.
Create the Queries
The ability to extract data from one or more tables is one of the most important functions provi.
ParkinsonsPathophysiology, progression of disease, complication.docxhoney690131
Parkinsons:
Pathophysiology, progression of disease, complications, treatment options.
Detached Retina:
Pathophysiology, symptoms of macular degeneration, treatments and prognosis
CVA:
Left sided CVA, pathophysiology, stages of developing Atheroma, predisposing factor and treatments.
1000 words
APA style
.
Parenting Practices among DepressedMothers in the Child Welf.docxhoney690131
Parenting Practices among Depressed
Mothers in the Child Welfare System
Patricia L. Kohl, Jacqueline Njeri Kagotho, and David Dixon
The purpose of this study was to analyze a nationally representative sample of families referred
to Child Protective Services (CPS) agencies, the National Survey of Child and Adolescent
Weil-Being, to examine the association between maternal depression and parenting practices
over a 36-month follow-up period.Three hypotheses were tested: (1) Depressed mothers are'
more likely to demonstrate harsh parenting than are nondepressed mothers; (2) depressed
mothers are more likely to demonstrate neglectful parenting than are nondepressed mothers;
and (3) depressed mothers are more likely to demonstrate emotional maltreatment than are
nondepressed mothers. The interaction between depression and time was also analyzed for
each parenting practice to determine how changes in maternal depression affected changes in
parenting. The sample for this study was 1,536 mother-child dyads in which the child was age
three to 10 years and remained in the home after a CPS investigation. Depression remained
high across time points and was associated with increased risk of emotional maltreatment and
neglect over a 36-inonth period. In addition, self-reported emotional maltreatment remained
high across time points. Implications of this work are the needs for better identification of
mental health needs for mothers entering the child welfare system and parent training to
specifically address positive parenting.
KEY WORDS: child welfare; maternal depression; National Survey
of Child and Adolescent Well-Being; parenting
M
aternal depression, a critical public
health concern, is prevalent among
mothers referred to Child Protective
Services (CPS) agencies. In fact, nearly a quarter of
adults entering the child welfare system meet the
diagnostic criteria for a major depressive episode
in the preceding 12 months (U.S. Department of
Health and Human Services, Administration on
Children.Youth and Families [HHS, ACYF], 2005),
compared with only 7% of adults in the general
population (Kessler, Chiu, Demier, & Walters, 2005).
Furthermore, w ômen have an increased likelihood
of experiencing depression compared with men
(Kessler et al., 2003), and women exposed to a
high number of chronic Stressors—as many women
referred to CPS agencies are—are three times more
likely than women with less exposure to Stressors to
experience maternal depression (Orr,James, Burns,
& Thompson, 1989). Given that women comprise
the vast majority of primary caregivers among the
child welfare population (HHS, ACYF, 2005), it is
important to understand how maternal depression
affects outcomes after a CPS referral.
The high rate of maternal depression in the child
welfare system is a concern given its influence on
parenting practices. Symptoms of depression may
impede a woman's capacity to provide care for her
children, placing her at risk to engage in neglectful
parentin.
Paragraph Structure with Use of Text(P) Topic Sentence-(I).docxhoney690131
Paragraph Structure with Use of Text
(P) Topic Sentence-
(I) Follow-Up Development-
(E) Engage the text-
1. Attribution Tag (optional)
2. Paraphrase/Quote ENGAGE TEXT IN MIDDLE 1/3
3. Address or analyze quote
(S) Connect Back to Main Point/Further Insight-
Rules for Paraphrase/Quoting – English 101
· Functions as support
· Centrally located – middle 1/3 of paragraph
· Short quotations only – 4 lines of text or less
· Citation and possible attribution required
· MLA Format
Example Approach to a paragraph with a quote/paraphrase:
1. Identify a passage that includes a key idea from the text to quote/paraphrase:
Robert Hartmann McNamara authored a report on “Homelessness”, which presented that drug use amongst the homeless is prevalent. Research from the 80’s routinely presented a clear connection between homelessness and addiction (1027).
2. Create a topic sentence that connects to or sets up the text support:
A key issue challenging the homeless community, and those working to help the homeless out of their situation, is the rate of addiction to drugs and alcohol.
3. Follow up and develop the idea with your analysis breaking down the point.
4. Notice the set up of the text by attributing the author (sometimes title) of the source.
Robert Hartmann McNamara authored a report on “Homelessness”, which presented that
5. Add in text citation after the source use – (1027).
6. Close out paragraph by addressing the source use and returning back to your main idea for further analysis.
Put it all Together w/ Source Support Highlighted:
(P) A key issue challenging the homeless community, and those working to help the homeless out of their situation, is the high rate of addiction to drugs and alcohol. (I) Substance abuse can cripple one’s ability to maintain a common standard of living. Those suffering in the throes of addiction will struggle to hold a job and often lose connection to the support of their loved ones. This disconnect from a steady income, family, and friends, plus the cost of their addiction, may lead to a life on the streets. Once there, the addiction can further manifest and take hold continuing a dangerous spiral. (E) Robert Hartmann McNamara authored a report on “Homelessness”, which presented that drug use amongst the homeless is prevalent. Research from the 80’s routinely presented a clear connection between homelessness and addiction (1027). This connection can be powerful and extremely challenging to break. (S) Even if addiction did not cause the homeless state, living without shelter, physical and emotional, creates an opportunity for substances to replace security and love. When trying to rise out of a homelessness, the need to kick the addiction becomes paramount to become self-reliant again. The clear relationship between homelessness and substance abuse creates a challenging set of circumstances for both the individual and those attempting to intervene and help.
Remember the “Rule of Thirds”
To.
Paper should explain the difficulties on the Use of government trave.docxhoney690131
Paper should explain the difficulties on the Use of government travel card.
it should have and : introduction a) attention b) motivation c) overview with main points
II body
mainpoint 1 the problem
main point 2 discussion
main point 3 recommendation
iii conclusion
a ) summary review main points
b) remotivation
with references. 3 pages
.
paper should be between 750 – 1500 words. APA formatting is required.docxhoney690131
paper should be between 750 – 1500 words. APA formatting is required
find two advertisements from any source (newspaper, magazine, tv, etc). One will be an example of the ways that the advertisement perpetuates ideas about race and/or ethnicity in a negative, prejudicial, or stereotypical way. The other should be an advertisement that challenges those prejudicial and stereotypical ways. Compare and contrast the advertisements. What ages, genders, races, etc are present in each advertisement (think back to the discussion of social statuses from chapter 5). What message do those statuses send? What key message is being sent by each advertisement? Summarize a thesis statement of 1-2 sentences that wraps up succinctly one message that can be gleaned from each of the advertisements about race and ethnicity. This will be presented as part of your main body, and the discussion should include discussion of many of these topics: socialization, race and ethnicity, prejudice, discrimination, us/them, and norms and/or values. You will need to bring in the social construction of reality, as well.
Then, find two more advertisements. One should include white models, and one should include individuals of color as the models. Challenge yourself to pick them at random without trying to find the “perfect” example, as we want to see what the average ad does. Explain how this example from the media adds to the social construction of our perceptions of race and ethnicity. Be sure to provide ample evidence of how this process occurs, and the role that the social institution of the media plays in the construction of race and ethnicity. Your discussion should include a clear explanation of what the social construction of our perceptions of race and ethnicity is, and how cultural transmission occurs through the media. This will be presented as part of your main body.
For your concluding paragraph, you will bring together a solid conclusion about race and ethnicity, giving a nice sociological analysis.
.
Paper Requirements 4 pages (including title page, 2 pages .docxhoney690131
Paper Requirements
4 pages (including title page, 2 pages of content, and reference page)
1 Inch Margins
Running Header
12 pt font
double spacing
References from the text
Use of outside references
Some questions to consider to help you draft your response
What are the main lessons that have resonated with me?
Why did these lessons resonate with me?
What concepts were easy to learn and why?
What concepts were more challenging to understand and why?
How could I use this in now and in the future?
What lessons do I have direct experience with and why?
Please ask any questions in this week's discussion.
.
Paper RequirementsRequired topic headings for your paper shou.docxhoney690131
Paper Requirements:
Required topic headings for your paper should include the background surrounding the issue, a historical perspective, current issues that are applicable, legislation dealing with this topic, examples, global dynamics/impact (such as issues, processes, trends, and systems),personal impact from a global perspective, and a summary. These are the topics to be discussed in the term paper
Each paper should contain a reference list of at least five (5) different substantial and quality references. The references and reference citations for the term paper must be to a current event less than 3 years old (a reference with no date (n.d.) is not acceptable). This requires a reference citation in the text of the paper and a reference at the end of the paper to which the reference citation applies. You must include some information obtained from the reference in your answer. The references must be found on the internet and you must include a URL in your reference so that the reference can be verified.
You cannot use information from the text book or any book/article by the author of the text book as a current event. Make sure that your reference has a date of publication.
The body of the paper should be a minimum of six typed double spaced pages. Your cover page and reference page cannot be counted in this number. You should use the APA format for your reference citations and the reference page.
Grading Rubric for Term Paper
Grading criterion Unit Points Total Points
Uploaded to correct Dropbox 4 4
Submitted on time 15 15
Document Filename:
Your Last Name,first and middle initial with correct quiz number 4 4
Documentation that you placed the term paper in your ePortfolio in Mane Sync 10
Minimum of 6 typed, double-spaced pages 5 15
(excluding cover and reference pages - use APA style)
Rationally expressed opinions, experiences (personal or observed), 8
arguments and premises (where appropriate) to support responses
(did not simply restate/summarize author/textbook/article)
Clearly presented classical ethics theories relative to topic 5
Included ‘URL’ for appropriate verifiable current event 10 23
(i.e., example of topic being discussed WITH EXPLANATION)
NOTE: Must be less than 4 years old
Grammatically correct and appropriate tone 7
(professional, non-offensive language)
Typographically correct 7 14
Included a minimum of five (5) 7
different substantial and quality references
full citations as needed 3
Used correct APA format 5 15
Used required and appropriate headings 10 10
Maximum grade 100 100
PUB 407 ML
Productivity Improvement in the Public Sector
Class 1
Chapter 1
· What is a government’s role and purpose?
· To provide services to their citizens.
· Name some types of governments
· Federal
· State
· County
· City
· Special Districts
· Name some services:
· Police
· Fire
· Military
· Water
· Sewer
· Electric
· Emergency
· What else?
· The public’s, often negative, perception of government is sha.
Paper must be double spaced, with 12 point font and include section .docxhoney690131
Paper must be double spaced, with 12 point font and include section headers for each of the paper sections noted below (Three Representational Roles and Role You Choose, Influence of Legislative Leaders, Rank and Explain Influences of Institutional Factors, and Explain Your Vote)
Objective: The objective for this assignment is for students to understand and critically analyze the multiple pressures on policy makers in Texas as they most listen to their leaders, the governor, the voters (social responsibility) and their own conscience (personal responsibility) in deciding how to cast their vote on a controversial issue.
Assignment: You have recently been elected as a Republican to the Texas Senate from a competitive district (even number of Democrats, Republicans and Independents) just outside of Dallas. One of the first bills that you must vote on is House Bill 3- a Bill to forbid the creation of sanctuary cities (protecting undocumented immigrants from deportation). Your constituents support the bill as does the Governor your party, but you oppose it on grounds that most undocumented Texans are hardworking people who want to become legal citizens. The Speaker of the House opposes the bill as well.
In explaining how you will vote on the bill, be sure to explain the following:
What Representational Role you will adopt (trustee, delegate or politico). (Unit 4 Written Lectures, Slide 4-25). Be sure to discuss all three representational roles.
How will the Speaker of the House, the Lt. Governor and Governor of Texas influence the fate of the bill? (Unit 4 Written Lectures, Slides 4-9, 4-10, 4-18 & 4-22 )
How do you think constituents might try to influence your vote? (Unit 4 Written Lectures, Slide 4-20)
Which factors noted above and in your notes (constituents, governor, party leaders and your own opinion) will influence your vote? Rank them in importance. (Unit 4, Written Lectures, Slide 4-20, 4-21)
Will you vote for or against the bill? Please explain your answer thoroughly. You should refer back to the representational role here. (Unit 4 Written Lectures, Slide 4-25)
.
Paper OrganizationStart with a title page and organize your pa.docxhoney690131
Paper Organization
Start with a title page and organize your paper with the following guidelines: 5-7 pages
· Title Page: Include a title page with the following title: Ethical Behavior, Diversity, Civil Discourse, and Educating Adults: A Literature Review.
· Introduction: The opening content should directly follow the title of the paper (repeated from the title page). In this section, list or summarize the issues you selected from the literature related to ethical behavior, diversity, and civil discourse, and provide a summary or road map for the content included in your paper.
· Overview of Issues: Begin the body of your paper with an overview of the issues related to ethical behavior, diversity, and civil discourse you chose for this review. Describe connections among these issues and their significance to adult education. Write in third person and include literature support.
· Diversity Issue Related to Specialization: Provide detailed descriptions and examples of how the issues you chose to review specifically relate to educating adults. Write in third person and include literature support.
· Ethical Behavior Issue Related to Specialization: Provide detailed descriptions and examples of how the issue you chose to review specifically relates to Adult Education. Write in third person and include literature support.
· Civil Discourse Issue Related to Specialization: Provide detailed descriptions and examples of how the issue you chose to review specifically relates to Adult Education. Write in third person and include literature support.
· Review of the Literature: The literature review should include a minimum of six references from peer-reviewed journal articles related to Adult Education. Analyze this scholarly literature, focusing on the connections between Adult Education and the issues of ethical behavior, diversity, and civil discourse you chose to research. Continue writing in third person and cite the literature for support.
· Conclusion: Your conclusion should emphasize the main themes in your paper and provide a synthesis of the literature reviewed, with special attention to the connections and relationships among the issues you chose to research and your educational specialization.
· References: Include a minimum of five different scholarly, peer-reviewed journals (related to your field of specialization) that are also cited in the paper. Your citations must have references and your references should be included within your paper as in-text citations.
Ethical Behavior, Diversity, and Civil Discourse Scoring Guide
Due Date: Sat 5/30
CRITERIA
NON-PERFORMANCE
BASIC
PROFICIENT
DISTINGUISHED
Describe connections among issues of ethical behavior, diversity, and civil discourse and a given educational specialization.
20%
Does not identify connections among issues of ethical behavior, diversity, and civil discourse and a given educational specialization.
Identifies connections among issues of ethical behavior, diversity, a.
Paper on topic Date visualization A critical evaluation of its ar.docxhoney690131
Paper on topic: Date visualization: A critical evaluation of its art & science.
Abstract (1 page)
Introduction ( 1 Page)
Literature Review (3 pages)
Methodology (3 pages)
Interpretation (3 pages)
Conclusion (1 page)
Recommendation (1 page)
References - 8
.
PAPER EXPECTATIONSFollow the instructions.Make your ideas .docxhoney690131
PAPER EXPECTATIONS
Follow the instructions.
Make your ideas concise.
Use as few words as you can to make your statements. This will allow you more room to develop your great ideas!
Avoid repetition and redundancy
of both ideas and words. This is the issue that I usually subtract the most points for, so take care.
For example, when you edit your papers, make sure that you don’t say “Cool Herc is widely accepted as the originator of hip hop”, and then two sentences later, “As Cool Herc is the originator of hip hop…”. See how these two are the same idea? If the reader already has the information, repeating it just takes up space. Another thing to avoid is using the same word multiple times in quick succession. For example: “I found it exciting to listen to the this music. Eri B. has an exciting tone to his voice. When I hear how he flows when he strings words together, I feel excited.” See how ‘excitement’ occurs three times in three sentences? Here’s another more subtle example: “He used the turntable as a way to switch songs seamlessly, using the scratch method to cover up the different beats that were used in each song.” In this example, the word ‘use’ occurs three times in the same sentence! Because it’s a less emotional word, it might be harder to catch, but it’s just as problematic.
I like to see ‘I’ statements.
I find that turning the focus on yourself (especially when we are dealing with sensitive issues and incorporating personal experience, as I encourage) is a great way to avoid generalizing groups and ideas. If your statement is clearly from your perspective, then I as a reader can empathize with your position. If you use lots of ‘we as a generalized group of people act and feel this specific way’, it makes me wonder what research you’ve done, what data points you have, and how many people you have interviewed in order to have that knowledge.
Going off of the previous expectation:
BE SPECIFIC!
If you do make a generalized statement about a situation, back it up with details. Show the research. Reference or quote the authors who initially made the observations and put their work into context. If you tell me that Cool Herc is largely agreed to be the originator of hip hop, tell me why and give examples.
For example, something with detail and context would be: “Although Jamaican soundsystem culture is at the roots of hip hop, Cool Herc was the first to create tracks sourced from James Brown, using the funkier, harder beats that we’ve come to associate with hip hop today.” See how this gives specific details and context on either end of the statement that Cool Herc was the first person to make hip hop?
Make sure you include proper internal references, and construct your bibliography following MLA format
. In your paper, I like to see at least (Author, Date of Publication). For example: “Cool Herc is widely agreed to be the originator of hip hop(Babin 2020).” This tells me you got the information from the .
Paper Instructions 5) Paper should be 5-7 pages (excluding title pag.docxhoney690131
Paper Instructions 5) Paper should be 5-7 pages (excluding title page and references). APA format is required. There should be headings for each question answered. Be sure to review the rubric prior to writing your paper. Be careful to answer each section of the question asked. https://excellentwriter.xyz/education-homework-help/for-this-assignment-you-will-conduct-a-taste-test-using-at-least-7-participants/ This is a formal paper, so formal, professional language should be used, rather than conversational language.
Engage with Individuals, Families, Groups, Organizations, and Communities Social workers understand that engagement is an ongoing component of the dynamic and interactive process of social work practice with, and on behalf of, diverse individuals, families, groups, organizations, and communities. Social workers value the importance of human relationships. Social workers understand theories of human behavior and the social environment, and critically evaluate and apply this knowledge to facilitate engagement with clients and constituencies, including individuals, families, groups, organizations, and communities. Social workers understand strategies to engage diverse clients and constituencies to advance practice effectiveness. Social workers understand how their personal experiences and affective reactions may impact their ability to effectively engage with diverse clients and constituencies. Social workers value principles of relationship-building and inter-professional collaboration to facilitate engagement with clients, constituencies, and other professionals as appropriate. Social workers: apply knowledge of human behavior and the social environment, person-in-environment, and other multidisciplinary theoretical frameworks to engage with clients and constituencies; and use empathy, reflection, and interpersonal skills to effectively engage diverse clients and constituencies. VIGNETTE Billy Brown Case Billy Brown is an 11 years old, and referred to you because it has been determined that he has been abused by his mother. Billy’s teacher reported the situation to protective services when she saw unexplained bruises on Billy’s arms and the intake worker who responded, founded a case of abuse. You are employed by Child Protective Services and will manage the case, which has been transferred to you from the intake emergency worker. Lorene Brown is Billy’s Mother. She is 28 years old, unemployed, and did not complete her high school education. She receives welfare benefits and lives in a small apartment she shares with a man whom she calls her boyfriend. Lorene is divorced and Billy’s father has shown no interest in him since he was born. Lorene is uncertain if he is incarcerated or not, and doesn’t know his whereabouts. Lorene and her boyfriend often engage in sexual behavior in the presence of Billy, who pretends not to see it, as their apartment is a studio. Lorene knew her boyfriend for 2 weeks before he moved in.
Lorene app.
Paper format and information4-5 pages in length.Papers mu.docxhoney690131
Paper format and information:
4-5 pages in length.
Papers must thoroughly explore the notable contributions of each performer.
Double spaced.
Use an easily readable font like Arial. Also use 12 point type.
Include sources in a bibliography at the end of your paper: Books, periodical articles, internet articles, etc.
EXAMPLE:
Follow the guidelines for writing as presented in one of the following style manuals:
A Pocket Style Manual
(Links to an external site.)Links to an external site.
(2016), by Diana Hacker and Nancy Sommers (7th edition) Publisher: Bedford/St. Martin's: ISBN-10: 1319083528
The MLA Handbook (Links to an external site.)Links to an external site.
(Eighth edition)
, by Joseph Gibaldi. New York: Modern Language Association. 2016 ISBN-10: 1603292624
Note: At least 4 different sources for your information!
.
Paper in Health care quality management strategies - recent arti.docxhoney690131
Paper in Health care quality management strategies - recent articles it could be in Quality risk factors, Management strategies, Risk management patient, quality management in health care.. Use previous articles compare one disease for two countries then analyze and develop their strategies Make Saudi Arabia one of them or compare Saudi Arabia with other health care system such as European or America.
.
Paper 2 Assignment POT 2002.Assignment Write a 1000 wor.docxhoney690131
Paper 2 Assignment
POT 2002
.
Assignment: Write a 1000 word paper (= 3-4 pages, double-spaced) on one of the
following topics:
1.) In The Prince, Machiavelli writes: “And let no one resist my opinion on this
with that trite proverb, that whoever founds on the people founds on mud.”
According to Machiavelli, how should a prince “found on the people”? How does
his advice ultimately benefit the people?
2.) Take a look of the foundations of the social contract in both Hobbes and
Locke. How do their different assumptions about human nature and the state of
nature inform their theories? How does this result in their different conceptions
of civil society/government? Identify and analyze at least two different
assumptions and speak about the implications for their theories.
Papers cannot be submitted by email under any circumstances
Guidelines for Papers
1. Your paper is supposed to be an interpretation of some aspect of the
work(s): in other words, an argument concerning some aspect of the work
based on analysis of relevant textual evidence. Your paper is not supposed
to be a summary of the work, a statement of your opinion about the work, or a
discussion of its historical significance or relevance. Frame your paper as an
investigation of why and how the author makes the argument he or she does
rather than simply saying what is said. Turn your topic into an argument.
2. Give a clear statement of your argument at the beginning of your paper.
3. Unify your paper with a single argument with a logical development from one step of
the argument to the next. Do not make your paper a collection of separate points or
examples.
4. Every time you state that the author states or argues something you should
have evidence to support your statement, either in the form of a quotation or a specific
textual reference. Only quote what you need for your purposes. Try to look at your
quotations as something more than mere evidence, and instead as material that you
can analyze (break down into its parts in order to interpret it) in order to make your
argument.
5. Use clear and simple language, but a formal style. Obscurity is not profundity. Make
sure that you know the meaning of the words you use. You are writing a formal paper,
not an email message. Avoid colloquial or chatty language. Do not use contractions:
not using them reminds you of the appropriate level of discourse for your paper.
Criteria for assessing your work:
1. Do you have a clear statement of your argument?
2. Do you provide relevant evidence?
3. Are your reasoning and writing clear and effective?
4. Do you demonstrate understanding of the work(s) you are analyzing?
5. To what degree do you address the most important questions and problems
posed by the work(s) you are interpreting?
Warning: If your paper is effectively a summary of the work rather than an interpretation
of it, then the best grade you can possibly receive .
Paper detailsUnit 4 Discussion Prompt1. What is the .docxhoney690131
Paper details:
Unit 4 Discussion Prompt:
1. What is the primary distinction between early management theories and contemporary theories?
2. Discuss how management differs from leadership and give an example contrasting the two functions.
3. How do you define personal power? Of the power bases described, what resonates most with you?
4. Do leaders always need to be team players? Why or why not?
Participation Requirements:
Consult the grading rubric for the grading criteria.
Original discussion board posts:
• Create a thread for your original post identified with your name.
.
The French Revolution, which began in 1789, was a period of radical social and political upheaval in France. It marked the decline of absolute monarchies, the rise of secular and democratic republics, and the eventual rise of Napoleon Bonaparte. This revolutionary period is crucial in understanding the transition from feudalism to modernity in Europe.
For more information, visit-www.vavaclasses.com
Introduction to AI for Nonprofits with Tapp NetworkTechSoup
Dive into the world of AI! Experts Jon Hill and Tareq Monaur will guide you through AI's role in enhancing nonprofit websites and basic marketing strategies, making it easy to understand and apply.
Francesca Gottschalk - How can education support child empowerment.pptxEduSkills OECD
Francesca Gottschalk from the OECD’s Centre for Educational Research and Innovation presents at the Ask an Expert Webinar: How can education support child empowerment?
Palestine last event orientationfvgnh .pptxRaedMohamed3
An EFL lesson about the current events in Palestine. It is intended to be for intermediate students who wish to increase their listening skills through a short lesson in power point.
The Roman Empire A Historical Colossus.pdfkaushalkr1407
The Roman Empire, a vast and enduring power, stands as one of history's most remarkable civilizations, leaving an indelible imprint on the world. It emerged from the Roman Republic, transitioning into an imperial powerhouse under the leadership of Augustus Caesar in 27 BCE. This transformation marked the beginning of an era defined by unprecedented territorial expansion, architectural marvels, and profound cultural influence.
The empire's roots lie in the city of Rome, founded, according to legend, by Romulus in 753 BCE. Over centuries, Rome evolved from a small settlement to a formidable republic, characterized by a complex political system with elected officials and checks on power. However, internal strife, class conflicts, and military ambitions paved the way for the end of the Republic. Julius Caesar’s dictatorship and subsequent assassination in 44 BCE created a power vacuum, leading to a civil war. Octavian, later Augustus, emerged victorious, heralding the Roman Empire’s birth.
Under Augustus, the empire experienced the Pax Romana, a 200-year period of relative peace and stability. Augustus reformed the military, established efficient administrative systems, and initiated grand construction projects. The empire's borders expanded, encompassing territories from Britain to Egypt and from Spain to the Euphrates. Roman legions, renowned for their discipline and engineering prowess, secured and maintained these vast territories, building roads, fortifications, and cities that facilitated control and integration.
The Roman Empire’s society was hierarchical, with a rigid class system. At the top were the patricians, wealthy elites who held significant political power. Below them were the plebeians, free citizens with limited political influence, and the vast numbers of slaves who formed the backbone of the economy. The family unit was central, governed by the paterfamilias, the male head who held absolute authority.
Culturally, the Romans were eclectic, absorbing and adapting elements from the civilizations they encountered, particularly the Greeks. Roman art, literature, and philosophy reflected this synthesis, creating a rich cultural tapestry. Latin, the Roman language, became the lingua franca of the Western world, influencing numerous modern languages.
Roman architecture and engineering achievements were monumental. They perfected the arch, vault, and dome, constructing enduring structures like the Colosseum, Pantheon, and aqueducts. These engineering marvels not only showcased Roman ingenuity but also served practical purposes, from public entertainment to water supply.
A Strategic Approach: GenAI in EducationPeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
How to Make a Field invisible in Odoo 17Celine George
It is possible to hide or invisible some fields in odoo. Commonly using “invisible” attribute in the field definition to invisible the fields. This slide will show how to make a field invisible in odoo 17.
TESDA TM1 REVIEWER FOR NATIONAL ASSESSMENT WRITTEN AND ORAL QUESTIONS WITH A...
Original DirectionsYour next essay, the proposal (also called th.docx
1. Original Directions
Your next essay, the proposal (also called the position essay),
will not be due until Week Six. However, you need to plan it
this week. After reading Defining a Generation, you should
start thinking about how your experience of being a member* of
Generation Z differs or aligns with the facts presented about
Gen-Z individuals. In the proposal, you will identify your own
defining characteristics of Generation Z, which we will use as
the basis for your research essay. After you have selected a
topic and decided on a thesis (position), complete the"Proposal
Essay Outline Assignment"by midnight on Sunday, May 31.
Keep in mind the most challenging positions to defend in a
logical argument are ones that are based minimal experience or
a lack of evidence. What might be true for you, may not be true
of your peers. Try to keep in mind your lessons on avoiding
logical fallacies and think of the bigger picture of your
generation. If you have any questions on your outline, please do
not hesitate to contact me.
Email From Professor because I am a Millennial my directions
are a bit different.
*For your proposal, follow all the same guidelines, with the
exception of working for Millennials. You are also about to
choose a slightly different time frame for the
product/app/service you choose for your outline topic, but I'm
auto-banning iphones as a topic. If you'd like to run ideas by me
for the proposal, please feel free to send a list of ideas.
App Chosen: Youtube
Replace the word Generation Z for Millennial.
Question 1
State your position on the product/tool/service/app that
2. embodies the spirit of Generation Z in one or two
sentences. This will serve as your thesis. (For example,
"Because of its mission to use the support of large groups,
where everyone contributes in small ways to bring creative
projects to reality, Kickstarter is the perfect service to embody
the Millennial spirit.")
Question 2
List the 3 major reasons why you support this position in the
form of characteristics of Generation Z. You should use your
three supportable, logical reasons
(For example, "At its core, Millennials are a compassionate
generation, and can be characterized by their desire to support
each other and stand up for their beliefs.")
First Reason
_____________________________________________________
__________
Second Reason
_____________________________________________________
________
Third Reason
_____________________________________________________
_________
Question 3
Take the first major reason that you wrote above and fill in the
following important points.
First Reason:
_____________________________________________________
_
3. · Supporting detail #1 (This a specific example that
demonstrates Reason 1)
· Supporting detail #2 (This a specific example that
demonstrates Reason 1)
· Optional:Supporting detail #3 (This a specific example that
demonstrates Reason 1)
Question 4
Take the second major reason and fill in the following
important points :
Second Reason:
_____________________________________________________
_
· Supporting detail #1 (This a specific example that
demonstrates Reason 2)
· Supporting detail #2 (This a specific example that
demonstrates Reason 2)
· Optional:Supporting detail #3 (This a specific example that
demonstrates Reason 2)
Question 5
Take the third major reason and fill in the following important
points :
Third Reason:
_____________________________________________________
4. _
· Supporting detail #1 (This a specific example that
demonstrates Reason 3)
· Supporting detail #2 (This a specific example that
demonstrates Reason 3)
· Optional:Supporting detail #3 (This a specific example that
demonstrates Reason 3)
Question 6
This will be your last chance to convince your audience that
your point of view is correct. To do this you will want to do the
following things:
· Begin with conclusion sentences that expand on your position
in a new way. (So what? What next?)
· Create a clever or lasting thought to serve as a final image for
the reader. (Who cares, and why?)
· In the space below, provide one or two sentences you think
both restate your position in a creative way
5/25/2020 Generation Z: Latest Gen Z News, Research, Facts &
Strategies | Business Insider
https://www.businessinsider.com/generation-z 1/6
Generation Z
LATEST CHARACTERISTICS, RESEARCH,
AND FACTS
Generation Z (aka Gen Z, iGen, or centennials), refers to the
generation that was born between 1996-2010, following
5. millennials. This generation has been raised on the internet and
social media, with some the oldest finishing college by 2020
and
entering the workforce.
Business Insider Intelligence has been tracking Gen Z’s
characteristics, traits, values, and trends to develop in-depth
statistics, facts, and marketing strategies targeting what will
soon
become the largest cohort of consumers.
Gen Z is estimated to soon become the largest US consumer
population. The Digital Commerce and Gen Z Report from
Business Insider
Intelligence
What is Generation Z (Gen Z)?
https://www.businessinsider.com/intelligence?IR=T&itm_source
=businessinsider&itm_medium=hub_page&itm_campaign=gen_
z_hub_page&itm_content=text_body&itm_term=bii_subscriptio
n_gen_z_hub_page
https://www.businessinsider.com/intelligence/research-
store?IR=T&itm_source=businessinsider&itm_medium=hub_pa
ge&itm_campaign=gen_z_hub_page&itm_content=image_body
&itm_term=store_image_link-generation-
z&vertical=ecommerce#!/Digital-Commerce-and-Gen-
Z/p/98280495/category=11987292
https://www.businessinsider.com/intelligence/research-
store?IR=T&itm_source=businessinsider&itm_medium=hub_pa
ge&itm_campaign=gen_z_hub_page&itm_content=image_sourc
e_body&itm_term=store_image_source_link-generation-
6. z&vertical=ecommerce#!/Digital-Commerce-and-Gen-
Z/p/98280495/category=11987292
5/25/2020 Generation Z: Latest Gen Z News, Research, Facts &
Strategies | Business Insider
https://www.businessinsider.com/generation-z 2/6
Generation Z, is the youngest, most ethnically-diverse, and
largest
generation in American history, comprising 27% of the US
population. Pew Research recently defined Gen Z as anyone
born
after 1997. Gen Z grew up with technology, the internet, and
social
media, which sometimes causes them to be stereotyped as tech-
addicted, anti-social, or “social justice warriors.”
What are Millennials (Gen Y)?
Millennials, also known as Generation Y, include anyone born
between 1981 and 1996 (ages 23 to 38 in 2019) and represent
about a
quarter of the US population. Much of this cohort entered the
workforce at the height of the Great Recession, and have
struggled
7. with the subsequent widening of the generational wealth gap.
Millennials have led older generations in technology adoption
and
embracing digital solutions. Their financial status and tech-
savviness have fundamentally changed how they live and work
—
earning them stereotypes that they job hop and have killed a
number of industries. Prior to Gen Z, millennials were the
largest
and most racially and ethnically diverse generation.
What is Generation X (Gen X)?
Generation X, also known as Gen X, the latchkey generation or,
jokingly, the forgotten or middle child generation, consists of
people born between 1965 and 1980 (ages 39-54 in 2019).
Currently,
Gen X comprises 20.6% of the US population, making them
smaller
than any other age demographic.
This cohort grew up with higher divorce rates and more two-
income households, resulting in a general lack of an adult
presence
8. in their childhoods and teenage years. As such, Gen X is
generally
viewed as peer-oriented and entrepreneurial in spirit.
What is Generation Alpha?
Some members of Gen Alpha (anyone born after 2010) can
barely
walk, but it’s already set to be the most transformative
generation
yet. Alphas haven’t just grown up with technology — they’ve
been
completely immersed in it since birth. Early in their formative
years, these children are comfortable speaking to voice
assistants
https://www.businessinsider.com/generation-z-profile-2017-9
https://www.businessinsider.com/teens-gen-z-generation-z-
what-teens-are-like-2018-6
http://www.pewresearch.org/fact-tank/2019/01/17/where-
millennials-end-and-generation-z-begins/
https://www.businessinsider.com/category/millenials
https://www.businessinsider.com/generation-you-are-in-by-
birth-year-millennial-gen-x-baby-boomer-2018-3
https://www.businessinsider.com/generation-you-are-in-by-
birth-year-millennial-gen-x-baby-boomer-2018-3
https://www.insider.com/gen-z-vs-gen-x-spending-habits-2018-
11
https://www.businessinsider.com/generation-alpha-2014-7-2
9. 5/25/2020 Generation Z: Latest Gen Z News, Research, Facts &
Strategies | Business Insider
https://www.businessinsider.com/generation-z 3/6
and swiping on smartphones. They don’t consider technologies
to
be tools used to help achieve tasks, but rather as deeply
integrated
parts of everyday life.
F E AT U R E D G E N Z A R T I C L E S
Generation Zs reveal their 100
favorite brands
How companies are eyeing Gen
Z
How Gen Z’s morning routine
di�ers from other generations
Gen Z’s favorite photo-editing
app
Sectors and businesses Gen Z is
killing
Why members of Gen Z are least
likely to get a job
How Gen Z is creating a $5
billion market for fake meat and
seafood
10. Experts are marketing to Gen Z Gen Z’s favorite slang words
What it’s REALLY like to be a
teen in 2018
Which generation you are, by
birth year
https://www.businessinsider.com/top-100-gen-z-brands-
youtube-amazon-netflix-2018-9
https://www.businessinsider.com/r-as-millennials-age-more-us-
companies-look-ahead-to-generation-z-2018-6
https://www.businessinsider.com/millennials-baby-boomers-
gen-z-morning-routine-2018-6
https://www.businessinsider.com/photo-editing-app-vsco-x-
tops-one-million-subscribers-2018-6
https://www.businessinsider.com/generation-z-things-gen-z-are-
killing-facebook-ralph-lauren-2018-5
https://www.businessinsider.com/generation-z-teen-jobs-2018-5
https://www.businessinsider.com/generation-z-is-eating-fake-
meat-2017-10
https://www.businessinsider.com/experts-are-marketing-to-
generation-z-2017-7
https://www.businessinsider.com/goat-savage-lit-dope-bae-
teens-gen-z-slang-words-2018-6
https://www.businessinsider.com/teens-gen-z-generation-z-
what-teens-are-like-2018-6
https://www.businessinsider.com/generation-you-are-in-by-
birth-year-millennial-gen-x-baby-boomer-2018-3
5/25/2020 Generation Z: Latest Gen Z News, Research, Facts &
Strategies | Business Insider
https://www.businessinsider.com/generation-z 4/6
11. F A Q S A B O U T G E N Z
What are the Generation Z birth years &
age range?
Generation Z is broadly defined as the 72 million people born
between 1996 and 2010, but Pew Research has recently defined
Gen
Z as anyone born after 1997.
Generation Z vs Millennials (Gen Y)
Gen Z most closely mirrors millennials on key social and
political
issues, but without much of the optimism; More US Gen Zers
than
any other generation (68%) feel the US is headed in the wrong
direction, and fewer Gen Zers than any other generation (32%)
feel
the country is headed in the right direction.
Is generation Z conservative?
Generation Z considers itself more accepting and open-minded
than any generation before it. Almost half of Gen Zs are
minorities,
compared to 22% of Baby Boomers, and the majority of Gen Z
12. supports social movements such as Black Lives Matter,
transgender
rights, and feminism.
What are common names for Generation
Z?
Generation Z, or Gen Z, is also sometimes referred to as iGen,
or
Centennials.
What is after Generation Z?
The generation that follows Gen Z is Generation Alpha, which
includes anyone born after 2010. Gen Alpha is still very young,
but
is on track to be the most transformative age group ever.
What are common Generation Z
characteristics?
http://www.pewresearch.org/fact-tank/2019/01/17/where-
millennials-end-and-generation-z-begins/
https://www.businessinsider.com/teens-gen-z-generation-z-
what-teens-are-like-2018-6#and-they-say-theyre-more-
accepting-and-open-minded-than-any-generation-before-them-
29
https://www.marketingcharts.com/demographics-and-audiences-
68603
https://www.businessinsider.com/generation-alpha-2014-7-2
13. 5/25/2020 Generation Z: Latest Gen Z News, Research, Facts &
Strategies | Business Insider
https://www.businessinsider.com/generation-z 5/6
The average Gen Z got their first smartphone just before their
twelfth birthday. They communicate primarily through social
media and texts, and spend as much time on their phones as
older
generations do watching television.
The majority of Gen Zs prefer streaming services to traditional
cable, as well as getting snackable content they can get on their
phones and computers.
Gen Z is the most ethnically diverse and largest generation in
American history, and eclipses all other generations before it in
embracing diversity and inclusion.
M O R E T O L E A R N
Generation Z will soon become the most pivotal generation to
the
future of retail, and many will have huge spending power by
2026.
To capture a piece of this growing cohort, retailers and brands
14. need
to start establishing relationships with Gen Zers now.
But Gen Zers are different from older generations, because they
are
the first consumers to have grown up wholly in the digital era.
They're tech-savvy and mobile-first — and they have high
standards for how they spend their time online.
After ignoring the digital revolution and millennial buyers for
too
long, retailers and brands have spent the last decade trying to
catch
up to millennials' interests and habits — so it’s critical for them
get
ahead of Gen Z's tendency to be online at all times, and make
sure
to meet this generation's digital expectations.
The Digital Commerce and Gen Z report from Business Insider
Intelligence:
Explores the current and future spending power of Gen Z.
Examines Gen Zers' interest in brick-and-mortar shopping,
and identifies how retailers and brands can capitalize on it.
15. Provides insight into the generation's digital expectations, and
analyzes what they mean for selling to Gen Zers online.
https://www.businessinsider.com/teens-gen-z-generation-z-
what-teens-are-like-2018-6#the-average-teen-got-their-first-
smart-phone-just-before-their-12th-birthday-2
https://www.businessinsider.com/teens-gen-z-generation-z-
what-teens-are-like-2018-6#teens-spend-as-much-time-on-their-
phones-as-adults-do-watching-television-6
5/25/2020 Generation Z: Latest Gen Z News, Research, Facts &
Strategies | Business Insider
https://www.businessinsider.com/generation-z 6/6
Discusses the influence of quality and social media on Gen Z's
purchase behavior, and considers potential courses of action
for retailers and brands.
Interested in getting the full report? Here
are two ways to access it:
�. Purchase & download the full report from our research store.
Purchase & Download Now »
�. Get a Premium pass to Business Insider Intelligence and gain
immediate access to this report and over 250 other expertly
researched reports. As an added bonus, you'll also gain access
17. The influence of Gen Z—the first generation of true digital
natives—is
expanding.
L
See our latest research on Gen Z in
America and Gen Z in Asia .
ong before the term “influencer” was coined, young people
played that social role by
creating and interpreting trends. Now a new generation of
influencers has come on the
scene. Members of Gen Z—loosely, people born from 1995 to
2010—are true digital natives:
from earliest youth, they have been exposed to the internet, to
social networks, and to mobile
systems. That context has produced a hypercognitive generation
very comfortable with
collecting and cross-referencing many sources of information
and with integrating virtual and
offline experiences.
As global connectivity soars, generational shifts could come to
play a more important role in
setting behavior than socioeconomic differences do. Young
people have become a potent
18. influence on people of all ages and incomes, as well as on the
way those people consume and
relate to brands. In Brazil, Gen Z already makes up 20 percent
of the country’s population.
McKinsey recently collaborated with Box1824, a research
agency specializing in consumer
trends, to conduct a survey investigating the behaviors of this
new generation and its
‘True Gen’: Generation Z and its‘True Gen’: Generation Z and
its
implications for companiesimplications for companies
November 12, 2018November 12, 2018 | Article| Article
By Tracy Francis and Fernanda Hoefel
https://www.mckinsey.com/
https://www.mckinsey.com/industries/consumer-packaged-
goods/our-insights
https://www.mckinsey.com/industries/retail/our-insights/the-
young-and-the-restless-generation-z-in-america
https://www.mckinsey.com/industries/retail/our-insights/asias-
generation-z-comes-of-age
https://www.mckinsey.com/our-people/tracy-francis
https://www.mckinsey.com/our-people/fernanda-hoefel
5/25/2020 Generation Z characteristics and its implications for
companies | McKinsey
https://www.mckinsey.com/industries/consumer-packaged-
goods/our-insights/true-gen-generation-z-and-its-implications-
for-companies# 2/16
19. influence on consumption patterns in Brazil. The survey
coupled qualitative insights about
Gen Z in three of the country’s major cities (Recife, Rio de
Janeiro, and São Paulo) with
multigenerational quantitative data that cut across
socioeconomic classes. Our goal was to
understand how this new generation’s views might affect the
broader population, as well as
consumption in general.
Our study based on the survey reveals four core Gen Z
behaviors, all anchored in one
element: this generation’s search for truth. Gen Zers value
individual expression and avoid
labels. They mobilize themselves for a variety of causes. They
believe profoundly in the
efficacy of dialogue to solve conflicts and improve the world.
Finally, they make decisions and
relate to institutions in a highly analytical and pragmatic way.
That is why, for us, Gen Z is “True
Gen.” In contrast, the previous generation— the millennials ,
sometimes called the “me
generation”—got its start in an era of economic prosperity and
focuses on the self. Its
20. members are more idealistic, more confrontational, and less
willing to accept diverse points of
view.
Such behaviors influence the way Gen Zers view consumption
and their relationships with
brands. Companies should be attuned to three implications for
this generation: consumption
as access rather than possession, consumption as an expression
of individual identity, and
consumption as a matter of ethical concern. Coupled with
technological advances, this
generational shift is transforming the consumer landscape in a
way that cuts across all
socioeconomic brackets and extends beyond Gen Z, permeating
the whole demographic
pyramid. The possibilities now emerging for companies are as
transformational as they are
challenging. Businesses must rethink how they deliver value to
the consumer, rebalance scale
and mass production against personalization, and—more than
ever—practice what they
preach when they address marketing issues and work ethics.
Meet True Gen
Generations are shaped by the context in which they emerged
21. (Exhibit 1). Baby boomers, born
from 1940 to 1959, were immersed in the post–World War II
context and are best represented
by consumption as an expression of ideology. Gen Xers (born
1960�79) consumed status,
while millennials (born 1980�94) consumed experiences. For
Generation Z, as we have seen,
the main spur to consumption is the search for truth, in both a
personal and a communal form
[ 1 ]
https://www.mckinsey.com/business-functions/organization/our-
insights/millennials-burden-blessing-or-both
5/25/2020 Generation Z characteristics and its implications for
companies | McKinsey
https://www.mckinsey.com/industries/consumer-packaged-
goods/our-insights/true-gen-generation-z-and-its-implications-
for-companies# 3/16
(Exhibit 2). This generation feels comfortable not having only
one way to be itself. Its search
for authenticity generates greater freedom of expression and
greater openness to
understanding different kinds of people.
Exhibit 1
22. 5/25/2020 Generation Z characteristics and its implications for
companies | McKinsey
https://www.mckinsey.com/industries/consumer-packaged-
goods/our-insights/true-gen-generation-z-and-its-implications-
for-companies# 4/16
‘Undefined ID’: Expressing individual
truth
I need to be free; I need to be myself, increasingly be myself,
every day. With the internet, I
feel much more free.
—Female respondent, 22, city of São Paulo
I really like things that are unisex! I think it’s absurd that stores
and brands split everything into
“male” and “female.” After all, fabric is genderless.
—Female respondent, 22, Goiânia
For Gen Zers, the key point is not to define themselves through
only one stereotype but rather
for individuals to experiment with different ways of being
themselves and to shape their
individual identities over time (Exhibit 3). In this respect, you
might call them “identity nomads.”
Exhibit 2
23. 5/25/2020 Generation Z characteristics and its implications for
companies | McKinsey
https://www.mckinsey.com/industries/consumer-packaged-
goods/our-insights/true-gen-generation-z-and-its-implications-
for-companies# 5/16
Seventy-six percent of Gen Zers say they are religious. At the
same time, they are also the
generation most open to a variety of themes not necessarily
aligned with the broader beliefs
of their declared religions. For example, 20 percent of them do
not consider themselves
exclusively heterosexual, as opposed to 10 percent for other
generations. Sixty percent of
Gen Zers think that same-sex couples should be able to adopt
children—ten percentage
points more than people in other generations do.
Gender fluidity may be the most telling reflection of “undefined
ID,” but it isn’t the only one.
Gen Zers are always connected. They constantly evaluate
unprecedented amounts of
information and influences. For them, the self is a place to
experiment, test, and change.
24. Seven out of ten Gen Zers say it is important to defend causes
related to identity, so they are
Exhibit 3
5/25/2020 Generation Z characteristics and its implications for
companies | McKinsey
https://www.mckinsey.com/industries/consumer-packaged-
goods/our-insights/true-gen-generation-z-and-its-implications-
for-companies# 6/16
more interested than previous generations have been in human
rights; in matters related to
race and ethnicity; in lesbian, gay, bisexual, and transgender
issues; and in feminism (Exhibit
4).
‘Communaholic’: Connecting to different
truths
We each have our own style and way of being, but what binds
us is that we accept and
understand everyone’s styles.
—Male respondent, 16, Recife
Exhibit 4
5/25/2020 Generation Z characteristics and its implications for
25. companies | McKinsey
https://www.mckinsey.com/industries/consumer-packaged-
goods/our-insights/true-gen-generation-z-and-its-implications-
for-companies# 7/16
Gen Zers are radically inclusive. They don’t distinguish
between friends they meet online and
friends in the physical world. They continually flow between
communities that promote their
causes by exploiting the high level of mobilization technology
makes possible. Gen Zers
value online communities because they allow people of different
economic circumstances to
connect and mobilize around causes and interests. (Sixty-six
percent of the Gen Zers in our
survey believe that communities are created by causes and
interests, not by economic
backgrounds or educational levels. That percentage is well
above the corresponding one for
millennials, Gen Xers, and baby boomers.) Fifty-two percent of
Gen Zers think it is natural for
every individual to belong to different groups (compared with
45 percent of the people in
other generations), and Gen Zers have no problem with moving
between groups.
26. ‘Dialoguer’: Understanding different
truths
We must practice tolerance, and we must learn to listen and
accept differences.
—Male respondent, 20, Gioânia
https://www.mckinsey.com/business-functions/mckinsey-
analytics/our-insights/competing-in-a-world-of-sectors-without-
borders
5/25/2020 Generation Z characteristics and its implications for
companies | McKinsey
https://www.mckinsey.com/industries/consumer-packaged-
goods/our-insights/true-gen-generation-z-and-its-implications-
for-companies# 8/16
Exhibit 5
5/25/2020 Generation Z characteristics and its implications for
companies | McKinsey
https://www.mckinsey.com/industries/consumer-packaged-
goods/our-insights/true-gen-generation-z-and-its-implications-
for-companies# 9/16
5/25/2020 Generation Z characteristics and its implications for
companies | McKinsey
https://www.mckinsey.com/industries/consumer-packaged-
27. goods/our-insights/true-gen-generation-z-and-its-implications-
for-companies# 10/16
Gen Zers believe in the importance of dialogue and accept
differences of opinion with the
institutions in which they participate and with their own
families (Exhibit 5). They can interact
with institutions that reject their personal values without
abandoning those values. The fact
that Gen Zers feel comfortable interacting with traditional
religious institutions without
abandoning personal beliefs that might not be broadly accepted
by these institutions also
demonstrates their pragmatism. Rather than spurn an institution
altogether, Gen Zers would
rather engage with it to extract whatever makes sense for them.
Members of this generation therefore tend to believe that
change must come from dialogue:
57 percent of millennials, Gen Xers, and baby boomers think
they would have to break with
the system to change the world, compared with 49 percent of
Gen Zers. Gen Z is also more
willing to accommodate the failings of companies. Thirty-nine
percent of the people in this
generation, for example, expect companies to answer customer
28. complaints in the same day;
for the three earlier generations, the percentage is much
higher—52 percent.
Gen Z’s belief in dialogue combines a high value for individual
identity, the rejection of
stereotypes, and a considerable degree of pragmatism. That
brings us to the fourth core
behavior of Gen Z.
‘Realistic’: Unveiling the truth behind all
things
I don’t believe this talk of investing in the dream and all that.
Work is work.
—Female respondent, 22, Salvador, state of Bahia
Gen Zers, with vast amounts of information at their disposal,
are more pragmatic and
analytical about their decisions than members of previous
generations were. Sixty-five
percent of the Gen Zers in our survey said that they particularly
value knowing what is going
on around them and being in control. This generation of self-
learners is also more
comfortable absorbing knowledge online than in traditional
institutions of learning.
What’s more, Gen Z was raised at a time of global economic
29. stress—in fact, the greatest
economic downturn in Brazil’s history. These challenges made
Gen Zers less idealistic than
the millennials we surveyed (Exhibit 6). Many Gen Zers are
keenly aware of the need to save
5/25/2020 Generation Z characteristics and its implications for
companies | McKinsey
https://www.mckinsey.com/industries/consumer-packaged-
goods/our-insights/true-gen-generation-z-and-its-implications-
for-companies# 11/16
for the future and see job stability as more important than a
high salary. They already show a
high preference for regular employment rather than freelance or
part-time work, which may
come as a surprise compared to the attitude of millennials, for
example. According to the
survey, 42 percent of Gen Zers from 17 to 23 years old are
already gainfully employed in either
full- or part-time jobs or as freelance workers—a high
percentage for people so young.
Gen Z: Consumption and implications for
companies
Exhibit 6
30. 5/25/2020 Generation Z characteristics and its implications for
companies | McKinsey
https://www.mckinsey.com/industries/consumer-packaged-
goods/our-insights/true-gen-generation-z-and-its-implications-
for-companies# 12/16
The youthful forms of behavior we discuss here are influencing
all generations and, ultimately,
attitudes toward consumption as well. Three forces are
emerging in a powerful confluence of
technology and behavior.
Consumption re-signified: From
possession to access
This more pragmatic and realistic generation of consumers
expects to access and evaluate a
broad range of information before purchases. Gen Zers analyze
not only what they buy but
also the very act of consuming. Consumption has also gained a
new meaning. For Gen Z—and
increasingly for older generations as well—consumption means
having access to products or
services, not necessarily owning them. As access becomes the
new form of consumption,
unlimited access to goods and services (such as car-riding
31. services, video streaming, and
subscriptions) creates value. Products become services, and
services connect consumers.
As collaborative consumption gains traction, people are also
starting to view it as a way to
generate additional income in the “ gig economy .” Another
aspect of the gig economy involves
consumers who take advantage of their existing relationships
with companies to generate
additional income by working temporarily for them. Some
companies are already embracing
the implications.
Car manufacturers, for example, are renting out vehicles
directly to consumers, so that
instead of selling 1,000 cars, these companies may sell one car
1,000 times. The role of
sporting-goods businesses, likewise, has shifted to helping
people become better athletes by
providing access to equipment, technology, coaching, and
communities of like-minded
consumers. Similarly, traditional consumer-goods companies
should consider creating
platforms of products, services, and experiences that aggregate
or connect customers
32. around brands. Companies historically defined by the products
they sell or consume can now
rethink their value-creation models, leveraging more direct
relationships with consumers and
new distribution channels.
Singularity: Consumption as an
expression of individual identity
https://www.mckinsey.com/mgi/overview/in-the-
news/exploding-myths-about-the-gig-economy
5/25/2020 Generation Z characteristics and its implications for
companies | McKinsey
https://www.mckinsey.com/industries/consumer-packaged-
goods/our-insights/true-gen-generation-z-and-its-implications-
for-companies# 13/16
The core of Gen Z is the idea of manifesting individual identity.
Consumption therefore
becomes a means of self-expression—as opposed, for example,
to buying or wearing brands
to fit in with the norms of groups. Led by Gen Z and
millennials, consumers across
generations are not only eager for more personalized products
but also willing to pay a
premium for products that highlight their individuality. Fifty-
33. eight percent of A-class and 43
percent of C-class consumers say they are willing to pay more
for personalized offerings.
Seventy percent of A-class and 58 percent of C-class consumers
are willing to pay a premium
for products from brands that embrace causes those consumers
identify with. And here’s
another finding that stood out in our survey: 48 percent of Gen
Zers—but only 38 percent of
consumers in other generations—said they value brands that
don’t classify items as male or
female. For most brands, that is truly new territory.
Although expectations of personalization are high, consumers
across generations are not yet
totally comfortable about sharing their personal data with
companies. Only 10 to 15 percent of
them declare not to have any issues in sharing personal data
with companies. If there is a
clear counterpart from companies to consumers, then the
number of consumers willing to
share personal information with companies goes up to 35
percent—still a relatively small
number.
34. As the on- and offline worlds converge, consumers expect more
than ever to consume
products and services any time and any place, so omnichannel
marketing and sales must
reach a new level. For consumers who are always and
everywhere online, the online–offline
boundary doesn’t exist. Meanwhile, we are entering the
“segmentation of one” age now that
companies can use advanced analytics to improve their insights
from consumer data.
Customer information that companies have long buried in data
repositories now has strategic
value, and in some cases information itself creates the value.
Leading companies should
therefore have a data strategy that will prepare them to develop
business insights by
collecting and interpreting information about individual
consumers while protecting data
privacy.
For decades, consumer companies and retailers have realized
gains through economies of
scale. Now they may have to accept a two-track model: the first
for scale and mass
consumption, the other for customization catering to specific
35. groups of consumers or to the
most loyal consumers. In this scenario, not only marketing but
also the supply chain and
manufacturing processes would require more agility and
flexibility. For businesses, that kind
of future raises many questions. How long will clothing
collections grouped by gender
[ 2 ]
https://www.mckinsey.com/business-functions/marketing-and-
sales/our-insights/what-shoppers-really-want-from-
personalized-marketing
https://www.mckinsey.com/industries/retail/our-insights/whos-
shopping-where-the-power-of-geospatial-analytics-in-
omnichannel-retail
5/25/2020 Generation Z characteristics and its implications for
companies | McKinsey
https://www.mckinsey.com/industries/consumer-packaged-
goods/our-insights/true-gen-generation-z-and-its-implications-
for-companies# 14/16
continue to make sense, for example? How should companies
market cars or jewelry in an
inclusive, unbiased way? To what extent should the need for a
two-speed business transform
the internal processes and structure of companies?
36. Consumption anchored on ethics
Finally, consumers increasingly expect brands to “take a stand.”
The point is not to have a
politically correct position on a broad range of topics. It is to
choose the specific topics (or
causes) that make sense for a brand and its consumers and to
have something clear to say
about those particular issues. In a transparent world, younger
consumers don’t distinguish
between the ethics of a brand, the company that owns it, and its
network of partners and
suppliers. A company’s actions must match its ideals, and those
ideals must permeate the
entire stakeholder system.
Gen Z consumers are mostly well educated about brands and the
realities behind them. When
they are not, they know how to access information and develop
a point of view quickly. If a
brand advertises diversity but lacks diversity within its own
ranks, for example, that
contradiction will be noticed. In fact, members of the other
generations we surveyed share
this mind-set. Seventy percent of our respondents say they try to
purchase products from
37. companies they consider ethical. Eighty percent say they
remember at least one scandal or
controversy involving a company. About 65 percent try to learn
the origins of anything they
buy—where it is made, what it is made from, and how it is
made. About 80 percent refuse to
buy goods from companies involved in scandals.
All this is relevant for businesses, since 63 percent of the
consumers we surveyed said that
recommendations from friends are their most trusted source for
learning about products and
brands. The good news is that consumers—in particular Gen
Zers—are tolerant of brands
when they make mistakes, if the mistakes are corrected. That
path is more challenging for
large corporations, since a majority of our respondents believe
that major brands are less
ethical than small ones.
For consumers, marketing and work ethics are converging.
Companies must therefore not
only identify clearly the topics on which they will take
positions but also ensure that everyone
throughout the value chain gets on board. For the same reason,
companies ought to think
38. carefully about the marketing agents who represent their brands
and products. Remember
5/25/2020 Generation Z characteristics and its implications for
companies | McKinsey
https://www.mckinsey.com/industries/consumer-packaged-
goods/our-insights/true-gen-generation-z-and-its-implications-
for-companies# 15/16
too that consumers increasingly understand that some
companies subsidize their influencers.
Perhaps partly for that reason, consumers tend to pay more
attention to closer connections—
for example, Instagram personas with 5,000 to 20,000 followers.
Marketing in the digital age
is posing increasingly complex challenges as channels become
more fragmented and ever
changing.
Young people have always embodied the zeitgeist of their
societies, profoundly influencing
trends and behavior alike. The influence of Gen Z—the first
generation of true digital natives—
is now radiating outward, with the search for truth at the center
of its characteristic behavior
39. and consumption patterns. Technology has given young people
an unprecedented degree of
connectivity among themselves and with the rest of the
population. That makes generational
shifts more important and speeds up technological trends as
well. For companies, this shift
will bring both challenges and equally attractive opportunities.
And remember: the first step in
capturing any opportunity is being open to it.
1. From June to October 2017, researchers, psychologists, and
social scientists undertook ethnographic
field research to observe how Gen Zers communicate, what they
believe in, and the choices they make
(and why). Using advanced ethnographic techniques (scenario
invasion), researchers conducted 120
qualitative interviews in Recife, Rio de Janeiro, and São Paulo
with influential people from this generation.
Besides the field research, 90 Gen Zers participated in focus
groups in these three cities, as well as in
Florianópolis and Goiânia. From October 3 to 11, we also
conducted an online survey with 2,321 men and
women from 14 to 64 years of age and various socioeconomic
brackets in Brazil.
About the author(s)
40. Tracy Francis is a senior partner and Fernanda Hoefel is a
partner in McKinsey’s São Paulo
office.
The authors wish to thank the broader team of people that
contributed to this article in many
different forms.
https://www.mckinsey.com/our-people/tracy-francis
https://www.mckinsey.com/our-people/fernanda-hoefel
5/25/2020 Generation Z characteristics and its implications for
companies | McKinsey
https://www.mckinsey.com/industries/consumer-packaged-
goods/our-insights/true-gen-generation-z-and-its-implications-
for-companies# 16/16
5/25/2020 Where Millennials end and Generation Z begins | Pew
Research Center
https://www.pewresearch.org/fact-tank/2019/01/17/where-
millennials-end-and-generation-z-begins/ 1/8
NEWS IN THE NUMBERS
Defining generations: Where
41. Millennials end and Generation Z
begins
BY MICHAEL DIMOCK
For decades, Pew Research Center has been committed to
measuring public attitudes on
key issues and documenting differences in those attitudes across
demographic groups. One
lens often employed by researchers at the Center to understand
these differences is that of
generation.
Generations provide the opportunity to look at Americans both
by their place in the life
cycle – whether a young adult, a middle-aged parent or a retiree
– and by their
membership in a cohort of individuals who were born at a
similar time.
Michael Dimock, president of
Pew Research Center
As we’ve examined in past work, generational cohorts give
researchers a tool to analyze
changes in views over time. They can provide a way to
understand how different formative
experiences (such as world events and technological, economic
and social shifts) interact
42. with the life-cycle and aging process to shape people’s views of
the world. While younger
J A N U A R Y 1 7 , 2 0 1 9
https://www.pewresearch.org/fact-tank/
https://www.pewresearch.org/
https://www.pewresearch.org/staff/michael-dimock
https://www.pewresearch.org/fact-tank/2019/01/17/where-
millennials-end-and-generation-z-begins/dimock_mike-
4_160x240/
https://www.people-press.org/2015/09/03/the-whys-and-hows-
of-generations-research/
5/25/2020 Where Millennials end and Generation Z begins | Pew
Research Center
https://www.pewresearch.org/fact-tank/2019/01/17/where-
millennials-end-and-generation-z-begins/ 2/8
and older adults may differ in their views at a given moment,
generational cohorts allow
researchers to examine how today’s older adults felt about a
given issue when they
themselves were young, as well as to describe how the
trajectory of views might differ
across generations.
Pew Research Center has been studying the Millennial
generation for more than a decade.
43. But by 2018, it became clear to us that it was time to determine
a cutoff point between
Millennials and the next generation. Turning 38 this year, the
oldest Millennials are well
into adulthood, and they first entered adulthood before today’s
youngest adults were born.
In order to keep the Millennial generation analytically
meaningful, and to begin looking at
what might be unique about the next cohort, Pew Research
Center decided a year ago to
use 1996 as the last birth year for Millennials for our future
work. Anyone born between
1981 and 1996 (ages 23 to 38 in 2019) is considered a
Millennial, and anyone born from
1997 onward is part of a new generation.
https://www.pewresearch.org/topics/millennials/
https://www.people-press.org/2007/01/09/a-portrait-of-
generation-next/
https://www.pewsocialtrends.org/2014/03/07/millennials-in-
adulthood/
https://www.pewresearch.org/fact-tank/2019/01/17/where-
millennials-end-and-generation-z-begins/ft_19-01-
17_defininggenerations_generationzdominates/
5/25/2020 Where Millennials end and Generation Z begins | Pew
Research Center
44. https://www.pewresearch.org/fact-tank/2019/01/17/where-
millennials-end-and-generation-z-begins/ 3/8
Since the oldest among this rising generation are just turning 22
this year, and most are
still in their teens or younger, we hesitated at first to give them
a name – Generation Z, the
iGeneration and Homelanders were some early candidates. (In
our first in-depth look at
this generation, we used the term “post-Millennials” as a
placeholder.) But over the past
year, Gen Z has taken hold in popular culture and journalism.
Sources ranging from
Merriam-Webster and Oxford to the Urban Dictionary now
include this name for the
generation that follows Millennials, and Google Trends data
show that “Generation Z” is
far outpacing other names in people’s searches for information.
While there is no scientific
process for deciding when a name has stuck, the momentum is
clearly behind Gen Z.
Generational cutoff points aren’t an exact science. They should
be viewed primarily as
tools, allowing for the kinds of analyses detailed above. But
their boundaries are not
45. arbitrary. Generations are often considered by their span, but
again there is no agreed
upon formula for how long that span should be. At 16 years
(1981 to 1996), our working
definition of Millennials is equivalent in age span to their
preceding generation,
Generation X (born between 1965 and 1980). By this definition,
both are shorter than the
span of the Baby Boomers (19 years) – the only generation
officially designated by the U.S.
Census Bureau, based on the famous surge in post-WWII births
in 1946 and a significant
decline in birthrates after 1964.
Unlike the Boomers, there are no comparably definitive
thresholds by which later
generational boundaries are defined. But for analytical
purposes, we believe 1996 is a
meaningful cutoff between Millennials and Gen Z for a number
of reasons, including key
political, economic and social factors that define the Millennial
generation’s formative
years.
SIGN UP
47. 2008 election, where the force of the youth vote became part of
the political conversation
and helped elect the first black president. Added to that is the
fact that Millennials are the
most racially and ethnically diverse adult generation in the
nation’s history. Yet the next
generation – Generation Z – is even more diverse.
Beyond politics, most Millennials came of age and entered the
workforce facing the height
of an economic recession. As is well documented, many of
Millennials’ life choices, future
earnings and entrance to adulthood have been shaped by this
recession in a way that may
not be the case for their younger counterparts. The long-term
effects of this “slow start” for
Millennials will be a factor in American society for decades.
Technology, in particular the rapid evolution of how people
communicate and interact, is
another generation-shaping consideration. Baby Boomers grew
up as television expanded
dramatically, changing their lifestyles and connection to the
world in fundamental ways.
Generation X grew up as the computer revolution was taking
hold, and Millennials came of
48. age during the internet explosion.
In this progression, what is unique for Generation Z is that all
of the above have been part
of their lives from the start. The iPhone launched in 2007, when
the oldest Gen Zers were
https://www.pewresearch.org/fact-tank/2019/01/17/where-
millennials-end-and-generation-z-begins/ft_19-01-
17_generations_2019/
https://www.people-press.org/2016/12/15/americans-name-the-
10-most-significant-historic-events-of-their-lifetimes/
https://www.pewsocialtrends.org/2018/11/15/early-benchmarks-
show-post-millennials-on-track-to-be-most-diverse-best-
educated-generation-yet/
https://www.pewsocialtrends.org/2012/02/09/young-
underemployed-and-optimistic/
5/25/2020 Where Millennials end and Generation Z begins | Pew
Research Center
https://www.pewresearch.org/fact-tank/2019/01/17/where-
millennials-end-and-generation-z-begins/ 5/8
10. By the time they were in their teens, the primary means by
which young Americans
connected with the web was through mobile devices, WiFi and
high-bandwidth cellular
service. Social media, constant connectivity and on-demand
entertainment and
communication are innovations Millennials adapted to as they
49. came of age. For those born
after 1996, these are largely assumed.
The implications of growing up in an “always on” technological
environment are only now
coming into focus. Recent research has shown dramatic shifts in
youth behaviors, attitudes
and lifestyles – both positive and concerning – for those who
came of age in this era. What
we don’t know is whether these are lasting generational
imprints or characteristics of
adolescence that will become more muted over the course of
their adulthood. Beginning to
track this new generation over time will be of significant
importance.
Pew Research Center is not the first to draw an analytical line
between Millennials and the
generation to follow them, and many have offered well-reasoned
arguments for drawing
that line a few years earlier or later than where we have.
Perhaps, as more data are
collected over the years, a clear, singular delineation will
emerge. We remain open to
recalibrating if that occurs. But more than likely the historical,
technological, behavioral
50. and attitudinal data will show more of a continuum across
generations than a threshold.
As has been the case in the past, this means that the differences
within generations can be
just as great as the differences across generations, and the
youngest and oldest within a
commonly defined cohort may feel more in common with
bordering generations than the
one to which they are assigned. This is a reminder that
generations themselves are
inherently diverse and complex groups, not simple caricatures.
In the near term, you will see a number of reports and analyses
from the Center that
continue to build on our portfolio of generational research.
Today, we issued a report
looking – for the first time – at how members of Generation Z
view some of the key social
and political issues facing the nation today and how their views
compare with those of
older generations. To be sure, the views of this generation are
not fully formed and could
change considerably as they age and as national and global
events intervene. Even so, this
51. early look provides some compelling clues about how Gen Z
will help shape the future
political landscape.
In the coming weeks, we will be releasing demographic analyses
that compare Millennials
to previous generations at the same stage in their life cycle to
see if the demographic,
economic and household dynamics of Millennials continue to
stand apart from their
predecessors. In addition, we will build on our research on
teens’ technology use by
exploring the daily lives, aspirations and pressures today’s 13-
to 17-year-olds face as they
navigate the teenage years.
https://www.pewsocialtrends.org/2019/01/17/generation-z-
looks-a-lot-like-millennials-on-key-social-and-political-issues
https://www.pewresearch.org/internet/2018/05/31/teens-social-
media-technology-2018/
5/25/2020 Where Millennials end and Generation Z begins | Pew
Research Center
https://www.pewresearch.org/fact-tank/2019/01/17/where-
millennials-end-and-generation-z-begins/ 6/8
Yet, we remain cautious about what can be projected onto a
generation when they remain
52. so young. Donald Trump may be the first U.S. president most
Gen Zers know as they turn
18, and just as the contrast between George W. Bush and Barack
Obama shaped the
political debate for Millennials, the current political
environment may have a similar effect
on the attitudes and engagement of Gen Z, though how remains
a question. As important
as today’s news may seem, it is more than likely that the
technologies, debates and events
that will shape Generation Z are still yet to be known.
We look forward to spending the next few years studying this
generation as it enters
adulthood. All the while, we’ll keep in mind that generations
are a lens through which to
understand societal change, rather than a label with which to
oversimplify differences
between groups.
Note: This is an update of a post that was originally published
March 1, 2018, to
announce the Center’s adoption of 1996 as an endpoint to births
in the Millennial
generation.
Topics Baby Boomers, Millennials, Generation Z, Generations
and Age
53. Michael Dimock is the president of Pew Research Center.
POSTS BIO TWITTER EMAIL
M A K E A F I N A N C I A L C O N T R I B U T I O N T O
S U P P O R T O U R W O R K
DONATE
S I G N U P F O R O U R E L E C T I O N 2 0 2 0 N E W S
L E T T E R
SIGN UP
Email address
R E L A T E D
F A C T T A N K F E B R U A R Y 1 6 , 2 0 1 6
https://www.pewresearch.org/topics/baby-boomers/
https://www.pewresearch.org/topics/millennials/
https://www.pewresearch.org/topics/generation-z/
https://www.pewresearch.org/topics/generations-and-age/
https://www.pewresearch.org/staff/michael-dimock
https://www.pewresearch.org/staff/michael-dimock
https://www.pewresearch.org/staff/michael-dimock
http://twitter.com/MichaelDimock
https://www.pewresearch.org/contact/
https://pewresearch.networkforgood.com/?utm_source=PewRese
arch&utm_medium=InternalPromo&utm_campaign=BottomDon
ateButton
5/25/2020 Where Millennials end and Generation Z begins | Pew
Research Center
54. https://www.pewresearch.org/fact-tank/2019/01/17/where-
millennials-end-and-generation-z-begins/ 7/8
Millennials less con�dent about nation’s future, but so were
their
parents, grandparents when young
F A C T T A N K M A R C H 7 , 2 0 1 4
Live blog: Generations in the Next America
F A C T T A N K F E B R U A R Y 2 5 , 2 0 1 5
South Korea’s Millennials downbeat about payo� of education,
future
F A C T T A N K J U L Y 9 , 2 0 1 4
The politics of American generations: How age a�ects a�itudes
and
voting behavior
F A C T T A N K F E B R U A R Y 1 0 , 2 0 1 5
U.S. and European Millennials di�er on their views of fate,
future
P O P U L A R O N F A C T T A N K
F A C T T A N K J A N U A R Y 1 7 , 2 0 1 9
De�ning generations: Where Millennials end and Generation Z
begins
F A C T T A N K S E P T E M B E R 6 , 2 0 1 8
55. Are you in the American middle class? Find out with our
income
calculator
F A C T T A N K N O V E M B E R 2 8 , 2 0 1 8
5 facts about illegal immigration in the U.S.
F A C T T A N K N O V E M B E R 3 0 , 2 0 1 8
Key �ndings about U.S. immigrants
F A C T T A N K A P R I L 5 , 2 0 1 7
https://www.pewresearch.org/fact-tank/2016/02/16/millennials-
less-confident-about-nations-future-but-so-were-their-parents-
grandparents-when-young/
https://www.pewresearch.org/fact-tank/2014/03/07/live-blog-
generations-in-the-next-america/
https://www.pewresearch.org/fact-tank/2015/02/25/south-
koreas-millennials-downbeat-about-payoff-of-education-future/
https://www.pewresearch.org/fact-tank/2014/07/09/the-politics-
of-american-generations-how-age-affects-attitudes-and-voting-
behavior/
https://www.pewresearch.org/fact-tank/2015/02/10/u-s-and-
european-millennials-differ-on-their-views-of-fate-future/
https://www.pewresearch.org/fact-tank/2019/01/17/where-
millennials-end-and-generation-z-begins/
https://www.pewresearch.org/fact-tank/2018/09/06/are-you-in-
the-american-middle-class/
https://www.pewresearch.org/fact-tank/2018/11/28/5-facts-
about-illegal-immigration-in-the-u-s/
https://www.pewresearch.org/fact-tank/2018/11/30/key-
findings-about-u-s-immigrants/
56. 5/25/2020 Where Millennials end and Generation Z begins | Pew
Research Center
https://www.pewresearch.org/fact-tank/2019/01/17/where-
millennials-end-and-generation-z-begins/ 8/8
C 5 , 0
Christians remain world’s largest religious group, but they are
declining
in Europe
https://www.pewresearch.org/fact-tank/2017/04/05/christians-
remain-worlds-largest-religious-group-but-they-are-declining-
in-europe/