The GE matrix is a strategic analysis tool used to evaluate a strategic business unit's (SBU) overall strength. It analyzes both external factors of market attractiveness and internal factors of competitive strength to map SBUs on a grid. Market attractiveness considers industry measures like size, growth, and profitability, while competitive strength examines assets, brand strength, costs, and management. The matrix then recommends resource allocation strategies to grow, hold, or harvest SBUs based on their positioning. While more complex than the BCG matrix, it provides a multidimensional analysis of an SBU's market opportunity and strength.
Professor Michael Porter suggested three general positioning strategies to achieve competitive advantage :
Low Cost Leadership Strategy
Differentiation Strategy
Focus Strategy
The Generic Competitive Strategy (GCS) is a methodology designed to provide companies with a strategic plan to compete .The GCS is useful when a company is looking to gain an advantage over a competitor
Professor Michael Porter suggested three general positioning strategies to achieve competitive advantage :
Low Cost Leadership Strategy
Differentiation Strategy
Focus Strategy
The Generic Competitive Strategy (GCS) is a methodology designed to provide companies with a strategic plan to compete .The GCS is useful when a company is looking to gain an advantage over a competitor
This presentation covers one of the process of Strategic Management; Strategic Implementation. There are 2 sub divisions; Functional Implementation and Structural Implementation. This section deals with Structural Implementation in detail.
Strategic formulation in Strategic managementYamini Kahaliya
This presentation is on Strategy formulation(of subject strategic management) and it covers following points :-
Define strategy formulation
Need of strategy formulation
Steps of strategy formulation
Problems in strategy formulation
Levels of strategy
Strategic Business Unit Defined
A strategic business unit is a fully functional and distinct unit of a business that develops its own strategic vision and direction.
‘macro’ and ‘micro’ bases of market segmentation AND ‘nested’ approach and how is it different from Wind and Cardazo’s model of a ‘two level’ segmented approach
This presentation covers one of the process of Strategic Management; Strategic Implementation. There are 2 sub divisions; Functional Implementation and Structural Implementation. This section deals with Structural Implementation in detail.
Strategic formulation in Strategic managementYamini Kahaliya
This presentation is on Strategy formulation(of subject strategic management) and it covers following points :-
Define strategy formulation
Need of strategy formulation
Steps of strategy formulation
Problems in strategy formulation
Levels of strategy
Strategic Business Unit Defined
A strategic business unit is a fully functional and distinct unit of a business that develops its own strategic vision and direction.
‘macro’ and ‘micro’ bases of market segmentation AND ‘nested’ approach and how is it different from Wind and Cardazo’s model of a ‘two level’ segmented approach
Enterprise and insititution strategy management tool new description and selection algorthm.
In this presenation a new method of entperprise and institution strategy management tools is developed. First new precise definitions are given for most popular strategy management methods, afterwards a new algorithm is designed for the correct choice of strategy menagement tools. The methods of SWOT analysis, Balanced Scorecard, Blue ocean strategy, Bowman's strategy clock, Six sigma, Boston Consulting Group matrix are considered.
GE 9 cell matrix -an important topic to understand in strategy.GE nine-box matrix is a strategy tool that offers a systematic approach for the multi business enterprises to prioritize their investments among the various business units. The GE matrix has been developed to overcome the obvious limitations of BCG matrix.This matrix is a strategy tool that provides guidance on how a corporation should prioritize its investments among its business units, leading to three possible scenarios: invest, protect, harvest, and divest.Under this each business is appraised in terms of two major variables/dimensions – Market Attractiveness and Business Strength.The GE matrix takes into account multiple factors that can impact a company's performance, including market attractiveness, competitive strength, and business size. This provides a more holistic view of the business portfolio than other methods.
GE McKinsey Matrix: Easily prioritize investments among your Business Units o...Aurelien Domont, MBA
Description
The GE-McKinsey Matrix is a portfolio management tool that helps corporations prioritize investments among their business units. It provides guidance on whether to invest, protect, harvest, or divest from a business unit based on its market attractiveness and competitive strength. The matrix is useful for corporations with a large portfolio of strategic business units.
The GE-McKinsey Matrix was developed in the 1970s by General Electric in collaboration with McKinsey & Company. The matrix compares groups of products with their competitive power and market attractiveness. The portfolios themselves are comprised of the full suite of products or services that a business offers to the market. The matrix allows a large, decentralized company to determine where best to invest its cash by judging each strategic business unit according to whether it will do well in the future. The GE-McKinsey Matrix is fundamentally a portfolio analysis that helps corporations make strategic decisions on a corporate level.
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Business Portfolio Analysis is an organisational strategy formulation technique that is based on the philosophy that Organisations should develop strategy..... much as they handle investment portfolios..
The French Revolution, which began in 1789, was a period of radical social and political upheaval in France. It marked the decline of absolute monarchies, the rise of secular and democratic republics, and the eventual rise of Napoleon Bonaparte. This revolutionary period is crucial in understanding the transition from feudalism to modernity in Europe.
For more information, visit-www.vavaclasses.com
Unit 8 - Information and Communication Technology (Paper I).pdfThiyagu K
This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
Model Attribute Check Company Auto PropertyCeline George
In Odoo, the multi-company feature allows you to manage multiple companies within a single Odoo database instance. Each company can have its own configurations while still sharing common resources such as products, customers, and suppliers.
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
This is a presentation by Dada Robert in a Your Skill Boost masterclass organised by the Excellence Foundation for South Sudan (EFSS) on Saturday, the 25th and Sunday, the 26th of May 2024.
He discussed the concept of quality improvement, emphasizing its applicability to various aspects of life, including personal, project, and program improvements. He defined quality as doing the right thing at the right time in the right way to achieve the best possible results and discussed the concept of the "gap" between what we know and what we do, and how this gap represents the areas we need to improve. He explained the scientific approach to quality improvement, which involves systematic performance analysis, testing and learning, and implementing change ideas. He also highlighted the importance of client focus and a team approach to quality improvement.
Operation “Blue Star” is the only event in the history of Independent India where the state went into war with its own people. Even after about 40 years it is not clear if it was culmination of states anger over people of the region, a political game of power or start of dictatorial chapter in the democratic setup.
The people of Punjab felt alienated from main stream due to denial of their just demands during a long democratic struggle since independence. As it happen all over the word, it led to militant struggle with great loss of lives of military, police and civilian personnel. Killing of Indira Gandhi and massacre of innocent Sikhs in Delhi and other India cities was also associated with this movement.
How to Make a Field invisible in Odoo 17Celine George
It is possible to hide or invisible some fields in odoo. Commonly using “invisible” attribute in the field definition to invisible the fields. This slide will show how to make a field invisible in odoo 17.
Palestine last event orientationfvgnh .pptxRaedMohamed3
An EFL lesson about the current events in Palestine. It is intended to be for intermediate students who wish to increase their listening skills through a short lesson in power point.
1. G. E. Multifactor Analysis
Strategic Analysis – Portfolio
Submitted For Perusal , to ______________________________
BY CHARLIE
2. What ?
G.E. multi-factor analysis is a technique used in brand marketing and
product management to help a company decide what product(s) to add
to its product portfolio and which opportunities in the market they should
continue to invest in.
It is conceptually similar to B.C.G. analysis, but somewhat more
complicated. Like in BCG Analysis, a two-dimensional portfolio matrix is
created. However, with the GE model the dimensions are multi-factoral.
One dimension comprises nine industry attractiveness measures; the other
comprises twelve internal business strength measures. The G.E matrix helps
a strategic business unit evaluate its overall strength.
Each product, brand, service, or potential product is mapped in this
industry attractiveness/business strength space. The GE multi factoral was
first developed by Mckinsey for General Electric in the 1970s.
It analyzes market attractiveness and competitive strength to determine
the overall strength of an SBU.
BY CHARLIE
3. How ?
The G.E matrix is constructed in a 3x3 grid with Market Attractiveness
plotted on the Y-axis and Business Strength on the X-axis, both being
measured on a high , medium or low score.
Five steps must be considered in order to formulate the matrix
The range of products produced by the SBU must be listed
Factors which make the particular market attractive must be
identified
Evaluating where the SBU stands in this market
Processes through which calculations about business strength and
market attractiveness can be made
Determining which category an SBU lies in; high, medium, or low.
BY CHARLIE
4. What Basis ?
Market Attractiveness
Market attractiveness deals with different external factors. These factors can
include such things as market size, market growth rate, and market profitability.
External factors that can affect market attractiveness also include pricing
trends, competitive intensity, overall risk, and entry barriers.
Other considerations regarding market attractiveness include what if any
opportunities there are to differentiate products and services, demand
variability, segmentation, distribution structure, and technology development.
Competitive Strength
Competitive strength focuses on internal factors and the ability of the SBU to
overcome specific issues with the market and competitors. Different internal
factors that need to be considered include assets and competencies, brand
strength, market share, market share growth, and customer loyalty. Other
factors that should be considered include relative cost position, profit margins,
innovation, quality, financial resources, and management strength.
BY CHARLIE
7. Strategic Implications
Resource allocation recommendations can be made to grow, hold, or harvest
a strategic business unit based on its position on the matrix as follows:
Grow strong business units in attractive industries, average business units in
attractive industries, and strong business units in average industries.
Hold average businesses in average industries, strong businesses in weak
industries, and weak business in attractive industries.
Harvest weak business units in unattractive industries, average business units in
unattractive industries, and weak business units in average industries.
There are strategy variations within these three groups. For example, within the
harvest group the firm would be inclined to quickly divest itself of a weak
business in an unattractive industry, whereas it might perform a phased harvest
of an average business unit in the same industry.
BY CHARLIE
9. Advantages
Raises awareness between managers about the performance of
their products in the market and aids in developing strategies to
get maximum returns from the resources available.
Helps extract information about a business unit's strengths and
weaknesses and to devise strategies to accelerate and improve
performance.
Aids the business in growing and in providing information about
potential market opportunities.
It is more complex in comparison to the BCG matrix.
BY CHARLIE
10. Limitations
There is no set rule to 'weight' factors and this process may be
subjective across different business unit's. For example, the weight
given to a factor by one business may be different to the
weight/importance given to it by another.
The formulation of a G.E. matrix is very expensive and time
consuming.
Investment strategies are often not implemented in an accurate
and proper manner.
The dynamics among SBU's themselves are not taken into
account.
BY CHARLIE
11. Summary
The GE matrix analyzes market attractiveness and competitive
strength to determine the overall strength of an SBU.
External factors of market attractiveness that affect a business
include market size, market growth, entry barriers, segmentation, and
overall risk.
Internal factors of competitive strength include assets,
competencies, brand strength, profit margins, innovation, and
quality.
The GE matrix can also be used to determine if an organization
should enter a market or if it should reposition a product line or brand
within a market.
SBU--A mid-sized business or a division of a corporation that has
different strategies and objectives than its parent company.
BY CHARLIE
12. ADD- Comparison with BCG
When compared to the BCG matrix consisting of four cells, the GE
matrix is more complex with its nine cells.
This means it not only takes longer to construct, but also to
implement. The BCG matrix is a lot more simpler and the factors
needed to construct it are accessed more easily and quickly
It takes into account a wide range of factors when determining
market attractiveness and business strengths, which is replaced by
market share and market growth in the BCG matrix.
Also, where factors are classified in the G.E matrix as high, medium
and low, those in the BCG matrix are divided between high and low.
Moreover, the G.E matrix overcomes many of the limitations and
constraints of the BCG matrix.
BY CHARLIE