This document discusses identifying different types of media products and their intended audiences. It provides examples of media products like Instagram, Snapchat, newspapers and television shows. For each example, it prompts the reader to consider who the target audience is in terms of age, gender, interests and why they would be drawn to that particular product. The document then has sections about pitching a new media product to a target audience and peer assessing pitches based on how clear and tailored the strategy is to the intended demographic.

1. Media products
L.O: to be able to identify different types of media products and explain
why they might appeal to different audiences.
STARTER:
How many different types of media products can you list?
There’s a prize for the pair with the longest list (with no repeats!)

2. Who might use it?
• Who would use Instagram?
• What age would they be?
• What gender would they be?
• What do they do in their spare
time?
• Why do they use it?
• What do they get out of it?
• What appeals to them?
Are there any problems with your
categorisation?

3. Who might use it?
• Who would use Snapchat?
• What age would they be?
• What gender would they be?
• What do they do in their spare
time?
• Why do they use it?
• What do they get out of it?
• What appeals to them?
Are there any problems with your
categorisation?

4. Who might use it?
• Who would read the Sun?
• What age would they be?
• What gender would they be?
• What do they do in their spare
time?
• Why do they use it?
• What do they get out of it?
• What appeals to them?
Are there any problems with your
categorisation?

5. Who might use it?
• Who would read the Daily Mail?
• What age would they be?
• What gender would they be?
• What do they do in their spare
time?
• Why do they use it?
• What do they get out of it?
• What appeals to them?
Are there any problems with your
categorisation?

6. Who might use it?
• Who would watch Made in Chelsea?
• What age would they be?
• What gender would they be?
• What do they do in their spare time?
• Why do they use it?
• What do they get out of it?
• What appeals to them?
Are there any problems with your
categorisation?

7. Who might use it?
• Who would watch University
Challenge?
• What age would they be?
• What gender would they be?
• What do they do in their spare time?
• Why do they use it?
• What do they get out of it?
• What appeals to them?
Are there any problems with your
categorisation?

8. Pitching a product
• You’re going to be given a particular product and a target audience to
sell to.
i.e. a new magazine to 20-something men
TASK: Come up with a sales pitch to sell your product to the target
audience.
• Think carefully about the things that will appeal to your audience
• Try to consider what could offer a USP (unique selling point) to your
product

9. Peer assessment
As we watch the pitches, think carefully about how convincing and
well-tailored the groups’ sale strategy is:
 It was clear who they were pitching to
 There were clear strategies designed to target a specific audience
 There was some attempt to have a unique selling point which makes
the product different