SlideShare a Scribd company logo
GCP
Logo Presentation
Welcome.
Here we present a new set of brand
identity options for GCP. The basic
idea is to make the brand look more
contemporary, reliable, energetic,
pleasing and vibrant.
Option 1
This is an expression that doesn’t go too much away from the existing logo.
We retained the circular and legible font formations in the unit intact, but made them bolder,
cleaner and more relevant. Curves and corners are sharp, which provide a visibly impressive attitude.
Colors used are deep royal blue supported by dark grey.
How does it look?
Option 2
A purple curvy text formation with 3 enigmatic orange flags on the top. The flags can be
interpreted as the unmistakable symbols of success as well as the arithmetical ‘greater than’ signs
which denote the pride and go-getter attitude the brand possesses. Colors are vibrant, meticulously
chosen to give a different identity when used across materials and collateral items.
How does it look?
Option 3
The versatility of olive green combined with circular lower case text formations. The color reveals
authenticity and innocence and its straight forward attitude gives a hint that we mean business.
The circles used to create the text are identical and the style of bringing circles together to generate
a message can be used as a tool in different brand materials.
How does it look?
Option 4
The kite and its immaculate character of going high effortlessly. Golden yellow and electric blue
combination makes the unit vibrant. Fonts tweaked in such a way to give a contemporary and
graceful appearance. The imagery of kite can be extended to various expressions throughout
different brand building exercises and materials.
How does it look?
Option 5
This logo tries to connect its roots to traditional Arabic calligraphy. The contour lines on the globe
image actually form the letters GCP. We have given a monochromatic appearance using warmth of
blue to enhance the look with slight tonal variations from left to right. Name of the company has
been given equal prominence as the abbreviation in this option.
How does it look?
Option 6
Brown, the color of earth, wood, wholesomeness and reliability. In this expression the logo grows
from lighter to darker when it moves from left to right. Letters created meticulously with more open
edges in uniform thickness to give a strong appearance. Colors are fresh and energetic and the tonal
variation denotes eclectic approach and diversified nature of the brand.
How does it look?
Thank you
www.publilinkdubai.com
+971 4 3554472 | PO Box 6712, Dubai UAE

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GCP logo presentation

  • 2. Welcome. Here we present a new set of brand identity options for GCP. The basic idea is to make the brand look more contemporary, reliable, energetic, pleasing and vibrant.
  • 3. Option 1 This is an expression that doesn’t go too much away from the existing logo. We retained the circular and legible font formations in the unit intact, but made them bolder, cleaner and more relevant. Curves and corners are sharp, which provide a visibly impressive attitude. Colors used are deep royal blue supported by dark grey.
  • 4. How does it look?
  • 5.
  • 6.
  • 7.
  • 8. Option 2 A purple curvy text formation with 3 enigmatic orange flags on the top. The flags can be interpreted as the unmistakable symbols of success as well as the arithmetical ‘greater than’ signs which denote the pride and go-getter attitude the brand possesses. Colors are vibrant, meticulously chosen to give a different identity when used across materials and collateral items.
  • 9. How does it look?
  • 10.
  • 11.
  • 12.
  • 13. Option 3 The versatility of olive green combined with circular lower case text formations. The color reveals authenticity and innocence and its straight forward attitude gives a hint that we mean business. The circles used to create the text are identical and the style of bringing circles together to generate a message can be used as a tool in different brand materials.
  • 14. How does it look?
  • 15.
  • 16.
  • 17.
  • 18. Option 4 The kite and its immaculate character of going high effortlessly. Golden yellow and electric blue combination makes the unit vibrant. Fonts tweaked in such a way to give a contemporary and graceful appearance. The imagery of kite can be extended to various expressions throughout different brand building exercises and materials.
  • 19. How does it look?
  • 20.
  • 21.
  • 22.
  • 23. Option 5 This logo tries to connect its roots to traditional Arabic calligraphy. The contour lines on the globe image actually form the letters GCP. We have given a monochromatic appearance using warmth of blue to enhance the look with slight tonal variations from left to right. Name of the company has been given equal prominence as the abbreviation in this option.
  • 24. How does it look?
  • 25.
  • 26.
  • 27.
  • 28. Option 6 Brown, the color of earth, wood, wholesomeness and reliability. In this expression the logo grows from lighter to darker when it moves from left to right. Letters created meticulously with more open edges in uniform thickness to give a strong appearance. Colors are fresh and energetic and the tonal variation denotes eclectic approach and diversified nature of the brand.
  • 29. How does it look?
  • 30.
  • 31.
  • 32.
  • 33. Thank you www.publilinkdubai.com +971 4 3554472 | PO Box 6712, Dubai UAE