Launch Campaign - Digital, Traditional, PR

1. Adhithya Forestry Network
Marketing Strategy Presentation and Media Plan

2. Introduction.
Forestry Investments.
Forestry investments long focused primarily on
developed markets in the Western countries. They
have become a buzzword in India recently. According
to investment promotion agency ‘Invest India’,
agriculture, forestry and fishing estimated at $276.37
billion in 2020. Individuals, who are on the lookout for
sustainable as well as exciting investment options, are
getting more and more attracted this option.

3. Investment benefits
Institutions and individuals have been investing in Forestry for income and capital
growth that spans several years. The traditional rationale for these investments has
been:
• Produces attractive risk-adjusted returns
• Provides a good hedge against inflation
• Preserves capital
• Provides a low correlation with other assets
• Improves risk efficiency of a mixed-asset portfolio
• A sustainable, environmentally positive investment

4. The USP
“Commercial forestry is a sustainable real asset that both
diversifies an investment portfolio and provides exposure to
timber and underlying forestry and farm tourism opportunities”.

5. The Target Group
Young Professionals, businessmen
and executive employees,
both in South India and Middle-East.
(Age: 25-45)
We choose this category as the primary target for Adhithya Forestry Network as individuals in this category are more
likely to invest in non-conventional options. Being an educated and well-informed category, they always look for
sustainable, long-term investment plans that make their life safe in future. These people prefer a healthy mix of efficient
asset portfolio, in which Forestry Investment can play great role in balancing risk involved in other mode of investments.
This demographic segment love to add a dash of adventure and wilderness to their mundane life whenever an
opportunity arises. The product design of Adhithya Forestry Network fits perfectly to the spirits of this Target Group.

6. The TG to be lured with:
Forestry has proven an attractive alternative asset for long-term investors, as it provides the opportunity to benefit
from the value of a naturally growing commodity and the security of underlying leased land.
This allows for:
 An income stream from timber harvested from the forest
 Long-term capital appreciation in a sustainable and tax-efficient manner
 Portfolio diversification through uncorrelated returns to more traditional asset classes
 Inflation linkage
 Reduced volatility

7. The Tone of Voice
Friendly, Fun-filled, inspiring and
assuring.
Any marketing communication should address the
needs and wants of a customer, in an emotional
way supported by rational benefits. The
communication plan we intend to roll out consists
of series of campaigns that touch the inner call of
any youngster to unwind himself/herself in the
serenity of nature. The selling point is they are
going to own the serenity along with great capital
returns in the future.

8. The Approach and Positioning
Welcome, LandLord.
We identify the customer as a farm-life aspirant. In fact a
majority of the younger population nurtures a dream of having
of their own natural haven in some corner of the world. Being a
landlord is a prestigious position for any individual in the world.
Through well-designed campaigns we try to kindle this
ambition of being a proud owner of a farm along with choosing
a smart investment option not widely available for the public.
So we would like to position this product as a two-fold benefit
provider. The first one pampers the desire of the Target Group
of being a farm-life and travel aficionado, Second provides
them an investment opportunity that gives best in class
returns.

9. AD:
Stable long term returns with something no other investment plans
dare to offer. Loads of fun.
Get your minds, bags, cars and pockets loaded with travel accessories. Set anytime to your own flora and fauna. Set free
the planter, farm house owner or cowboy inside you.
This is an out of the world investment opportunity that offers you unmatched returns in terms of money and fun
together. Grab your share of 1 acre lands planted with 1000 healthy Melia Dubia saplings by Adhithya Forestry Network.
With each unit, you can assure a minimum of 65% return on capital investment at the end of the term. Moreover, visit
your own plantation, evaluate the progress of your trees and enjoy the post-modern camping and lodging facilities with
your loved ones every year.

10. The Product Units of one acre land with 1000 Melia Dubia
saplings planted
Number of unites 100
The location Gundulpet, 150 kms from Mysore
The Tree Melia Dubia grows up to 40 feet within two years
of planting and has the potential of yielding up to
40 tons of biomass on an average per acre per
annum of 10 year old plantation. It is a fastest
growing tree, the wood of this tree is used
majorly in Plywood Industry and also paper,
matches, packaging etc.
Amenities 4 Star lodging, Cafeteria, Trekking, Swimming
Pool, Corporate Meeting Hall, Restaurant, Farm
House.
Cost Per Unit Rs. 7,00,000/- (Seven lakhs only)
Mode of Payment Rs. 2,50,000/- + 50000/- for 9 years
Project Period 10 Years of lease
Locking Period 4 Years
Assured Rate of Return Money back + 65% of the profit
Camping Facilities 4 days in a year for 4 persons- Booking subject to
availability.
Maintenance Round the year maintenance of the trees, Round
the clock maintenance of the facilities and farm
house, replanting the damaged and decayed
trees, cutting and selling of the trees at the right
time.
Call us right away
Adhithya Forestry Network
Bettahally, Gundulpet, Karnataka
+91 9496 777 888, +91 9847 279 302, +91 9496 777 888
info@adhithyaforestrynetwork.com

11. Platforms Period Form Factors Cost Estimated
Facebook
Instagram
Youtube &
Linked-in
6 Months in Kerala,
Bangalore, Mysore,
Chennai and Middle-
East
Regular posts
Testimonials
Testimonial Video
Follower interaction
Rs. 2,00,000/-
Social Media
Items Cost Estimated
Website modification Rs. 25, 000/-
Digital
Corporate Video, Profile video & Video Ads. Rs. 3,00,000/-
Video Production
Media Plan

12. Platform Activity Management Cost Estimated
Google Search Search optimization for
10 best keywords
Google Ad console
management, tracking updating
and feedback collection.
Optimization and back linking
activities.
Setup and review Google
Analytics and review the
customer journey.
Rs. 75,000/- for 6 months
Google Display Appropriate Ad posting
throughout the month
on 3rd party platforms.
Review Management Initiating, collecting
and posting best
reviews from
customers.
Media Plan
Items Cost Estimated
Still Photoshoot and Stock image procurement Rs. 30,000/-
Brochure – 1000 pieces (Designing and Printing) Rs. 20, 000/-
Business magazines, Online Channels
Influencers, Vloggers
As actuals
Search Engine - Google
Offline Activities

13. Items Cost Estimated
6 Months Promotion Campaign Fee
Meetings
Travel
Phone, Mail & other communications
Tele calling, Follow Ups & Conversions
Database & Report making
PR Activities - Seminars, Chat sessions, Gatherings etc.
Rs. 4,00, 000/-
6 Months Promotion Campaign
Total Budget for the Material Creation & Online Campaign – 6,50,000/-
Total Budget for 6 months promotion campaign – 4,00,000/-