This document proposes two CSR program options for MG cars during Ramadan in the Gulf Cooperation Council region. Option 1 involves a social media campaign called "Click Ihsan Ramadan" where users can click to "like" daily posts, with each like counting as a point towards charitable donations such as food aid. The amount of charity is directly related to the number of likes generated. Option 2 aims to provide travel opportunities for underprivileged employees/servants to visit their home countries or families for Eid celebrations by filling out an online form suggesting candidates for return air tickets. Both options would require managing social media pages, partnering with social organizations for local distribution, and extensive promotional support

1. CSR program for MG marquee cars
For GCC during Ramadan
Concept Note
PO Box 6712, Dubai UAE. Tel:+971 4 3554472
Presented by

2. The Holy Month of Ramadan
Ramadan is the ninth month
of the Islamic calendar, which
is lunar-based. Observance of
Ramadan is one of the Five Pillars
of Islam. By fasting during Ramadan,
Muslims believe they earn spiritual
rewards and draw closer to Allah, the
almighty God. Either astronomical
calculations or moon sightings mark
the beginning of this holy month,
which ends at the next new moon
and give way to the celebration
called Eid.
During the month of Ramadan,
Muslims seek the mercy and
attention of Allah by fasting from
dawn to sunset. They abstain from
food and other natural desires during
the daylight hours. Charity is very
important during Ramadan. It has
been believed that, all good deeds
are more handsomely rewarded
during Ramadan than in any other
month of the year, consequently
believers tend to give the poor
and needy more.

3. Option1

4. ‘Click Ihsan Ramadan’, which means ‘click mercy in Ramadan’, urges a prospective to
perform their share of giving in Ramadan by way of initiating likes on a special social
media page by SAIC MG. Each single click will be considered as a point and upon a
certain count of points; a part of aid would be distributed. The likes are counted on slab
basis and charity provided accordingly. Basically, the volume of charity is directly
related to the number of clicks the posts in the page generates.
From 1st of the holy month, every day there will be a post initiating the TG to like it and
help donate a certain type of service to the needy. An individual has to initially like the
page to get access to the posts and he or she has to like the everyday post individually.
At the end of each day, the number of likes being counted and charities provided.
The happiness of giving!

5. The social media
pages should be
managed dynamically
on every day basis.
The local distribution
of the charity and aid
can be executed by
different social
organizations.
Sample Facbebook page

6. Sample Posts & Iftar box

7. Option 2

8. Eid is the time of blessings and celebration with your loved ones. And who wants to
miss an opportunity to rejoin with their own people at their homeland or bring them to
the city of work. This program aiming to provide this rare opportunity for the less
fortunate segment of the society who cannot afford to travel to their home country
for a celebration.
If you can identify an employee/servant who has not visited his home town recently
especially during an Eid, this is a right opportunity to offer them a surprise blessing. Go
to the special web page and fill-up the simple input form over there suggesting his or
her name and whereabouts. Every day, a winner will be selected and provided return
air ticket to visit his home town or bring their family to the city where they work.

9. Sample Facbebook page

10. The CSR Initiative has to be supported by extensive PR, digital and offline media.
Dedicated Kiosks Outdoor
Print Media Radio Digital

11. Thank you