The document describes Intel's Net Yatra initiative in India to promote internet connectivity. The key points are: - Net Yatra aims to spread awareness of the internet and the importance of connectivity to a billion Indians through a countrywide tour of vehicles visiting schools, colleges and public places. - The tour will last from October through December visiting over 70 cities and is projected to reach over 200,000 people. Onboard demonstrations will showcase internet applications and allow participants to sign up for connectivity. - Detailed plans cover the cities and sites to visit, promotional materials like posters, flyers and banners, and activities at each stop including presentations, demonstrations and offline signups. - The goal is to promote

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Intel Net Yatra
In connection with the
Connected Indian Movement.

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As India makes significant economic strides, the Internet is fast emerging as
a defining step in education, communication, business and entertainment.
Internet usage in India is growing at a rapid pace and consumers today view
it as transformational and life-changing. The future is here but it is unevenly
distributed. We in India make up almost a fifth of the world's population but
only a fraction of us are connected to the Internet.
Can a billion Indians get connected?
The Connected Indian Movement.
The Connected Indian Movement aims to be the catalyst for delivering
the power of the Internet into the hands of a billion Indians.

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Intel Net Yatra is a countrywide initiative to spread the awareness and
importance of internet and being a Connected Indian. The journeys of Net
Yatra vehicles are planned in such a way to meet maximum number of
general public and students.

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Net Yatra details
• Start Oct 2nd weekend
• Reach 70+ cities across country
– 2 days spent in each city
– 2 schools, 2 colleges and 1 hot spot visited
• Objective
– Sign up, create a viral movement for Connected Indian
– Hands on experience around the internet
– Create awareness for new internet device category
• Experience
– AV
– Internet Flash Demos customized to TG
– Click your pic, add your Voice for India and mail to a Friend
• Partners & branding
– NIIT Branding
– TATA Branding (TATA Indicom & TATA Communication)
– OEM/channel logo branding on Van as well as Posters inside bus
• Logistics
– USB cards, Netbooks
• Impact
– Reach over 200K consumers
• Bus Design

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Net Yatra details
• Communication elements:
– Pre Activity Branding
– Poster
– Flier
– Invitation for Parents & celebrities
– Permission letter for local authorities
– Offline sign-up card
– Promoter script
– Pre event
– Event
– Emcee script
– Recce reporting format
– Activity reporting format

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Form
factors.
Poster

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Poster

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Poster

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Poster

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Brochure

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Danglers

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Danglers

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NIIT
Banner

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OEM Branding
Posters

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Atom Panel
Leave-behind
brochures

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Bookmar
ks

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Docket

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Briefing document

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Thanking
letter

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Invitation to
parents
& local
celebrities

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Offline Sign-up
card

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Bus Design

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Certificat
e

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Certificat
e

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Certificat
e

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Quiz card

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Display inside the
bus

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Display inside the
bus

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Thank you.