The document summarizes research for rebranding the Jif peanut butter brand. It analyzes the current logo, packaging, and color palette. It identifies the target market as individuals with children aged 27.3 years old on average. Alternative logos are proposed that are cleaner, simpler, and more modern. A mood board and font options are presented. The rebrand aims to position Jif as a healthy and interesting brand through an authentic, timeless new logo and streamlined color palette. Concept sketches and prototype package designs demonstrate the proposed visual identity changes.
A Company Logo represents the aims and objectives of the Company. It also represents the company’s goals and delivers a consistent statement of commitment, service, and professionalism.
In today’s crowded marketplace, it’s more important than ever for businesses to establish a strong brand identity. The brand name, logo, color scheme, typography, and tone of voice should all be consistent and reflect the brand’s purpose and values. A strong brand identity can help a company stand out from competitors.
Logos are texts, images, shapes, or a combination of the three that convey the identity and work of a brand. Logos, at a single glance, may come across as mere symbols indicating something about the brand, but they serve a greater purpose. A good logo can help your brand establish credibility, attract the attention of potential customers, give an important message relevant to your business and even help you stay a step ahead of competitors.
A Company Logo represents the aims and objectives of the Company. It also represents the company’s goals and delivers a consistent statement of commitment, service, and professionalism.
In today’s crowded marketplace, it’s more important than ever for businesses to establish a strong brand identity. The brand name, logo, color scheme, typography, and tone of voice should all be consistent and reflect the brand’s purpose and values. A strong brand identity can help a company stand out from competitors.
Logos are texts, images, shapes, or a combination of the three that convey the identity and work of a brand. Logos, at a single glance, may come across as mere symbols indicating something about the brand, but they serve a greater purpose. A good logo can help your brand establish credibility, attract the attention of potential customers, give an important message relevant to your business and even help you stay a step ahead of competitors.
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You could be a professional graphic designer and still make mistakes. There is always the possibility of human error. On the other hand if you’re not a designer, the chances of making some common graphic design mistakes are even higher. Because you don’t know what you don’t know. That’s where this blog comes in. To make your job easier and help you create better designs, we have put together a list of common graphic design mistakes that you need to avoid.
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A tale about our culture around the use of fertilizers and pesticides visiting small farms around Ahmedabad in Matar and Shilaj.
Transforming Brand Perception and Boosting Profitabilityaaryangarg12
In today's digital era, the dynamics of brand perception, consumer behavior, and profitability have been profoundly reshaped by the synergy of branding, social media, and website design. This research paper investigates the transformative power of these elements in influencing how individuals perceive brands and products and how this transformation can be harnessed to drive sales and profitability for businesses.
Through an exploration of brand psychology and consumer behavior, this study sheds light on the intricate ways in which effective branding strategies, strategic social media engagement, and user-centric website design contribute to altering consumers' perceptions. We delve into the principles that underlie successful brand transformations, examining how visual identity, messaging, and storytelling can captivate and resonate with target audiences.
Methodologically, this research employs a comprehensive approach, combining qualitative and quantitative analyses. Real-world case studies illustrate the impact of branding, social media campaigns, and website redesigns on consumer perception, sales figures, and profitability. We assess the various metrics, including brand awareness, customer engagement, conversion rates, and revenue growth, to measure the effectiveness of these strategies.
The results underscore the pivotal role of cohesive branding, social media influence, and website usability in shaping positive brand perceptions, influencing consumer decisions, and ultimately bolstering sales and profitability. This paper provides actionable insights and strategic recommendations for businesses seeking to leverage branding, social media, and website design as potent tools to enhance their market position and financial success.
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Between Filth and Fortune- Urban Cattle Foraging Realities by Devi S Nair, An...Mansi Shah
This study examines cattle rearing in urban and rural settings, focusing on milk production and consumption. By exploring a case in Ahmedabad, it highlights the challenges and processes in dairy farming across different environments, emphasising the need for sustainable practices and the essential role of milk in daily consumption.
2. Target Market
Peanut butter serves as a flavorful spread with substance to top almost anything, from fruits and vegetables
to breads and desserts. JIF peanut butter is a fairly simplistic product and its continual release of new
products is a testament to the production facilities and stability of the company. Because nuts are widely
available throughout the country and the idea of spreads is well known, the introduction of peanut butter does
not seem to pose a matter of confusion.
With a median age of 27.3 and 68% of their population older than 15 years old, JIF can expect a target
audience for those individuals who have children.
3. POV
First, the color palette of JIF is terrible. It seems hard to make it fit to any package of the product. Also the fonts
of the logo is bold and unlovely, the best way is to narrow down the size and make it slim. The message behind
the logo is unclear, if I am the customer, I wouldn’t the meaning of the logo trying to represent.
4. Brand Character
I need to change the color palette, make it simple and clean. The JIF typeface needs to be advanced as well, it
is bold and un-fashioned. I need to make it convincing so when customers look at the logo, they will see it not
only as peanut butter logo, instead of healthy and interesting brand.
6. New Brand Character Narrative
The new version of JIF logo is totally different than the previous version. It is clean and simple, it provides
timeless angle of authentic. The fonts of the old one is bold and straight, I will make it tight along with
interesting perspective so that customers won’t get uncomfortable with it. The color palette is too much, it
should be narrow down to one or two kinds of colors.
