Digital Marketing Introduction

1. The Who, What, Why & How
of Digital Marketing
UnPn-ä amÀ-¡-änw-Kn-s Ip-dn-¨v
A-dn-tb--ണ്ടsXÃmw.
Agnella Global LLP
# KP 19/187A -15, PKM Complex, Nr, IIMK, Pin: 673571,
Calicut, Kerala, India. GSTIN: 32ABQFA8157M1ZW
Di Mark
Powered by:
Digital Marketing Experts
contact@dimark.in | www.dimark.in

2. What is Marketing?
F´m-Wv amÀ-¡-änw-Kv?
B-h-iyam-b C-S¯vv B-h-iyamb k-ab-¯v
n-§-fp-sS D-]-t`m-àm-hp-am-bn i-cnbmb _-Ôw-
Øm-]n¡p-¶-Xm-Wv amÀ-¡-änw-Kv.
Marketing is connecting with your customer
in the right place at the right time.

3. That means
you need to meet them where they are already spending time.
On the Internet
CXn-À-°w A-hÀ ka-bw Nn-e-h-gn-¡p-t¶S-¯v
sN¶v thWw Ahsc I-s ണ്ട¯m³ F-¶-XmWv.
Where are they spending their time?
F-hn-sS-bm-W-hÀ ka-bw Nn-e-h-gn-¡p¶-Xv?
CâÀ-s-änÂ

4. F´m-Wv Un-Pn-ä amÀ-¡-änwKv?
Hm¬-sse-n D-Å amÀ-¡-änw-Kv
{]-{In-b-bm-Wv Un-Pn-ä amÀ-¡-änwKv.
Ce-t{Îm-Wn-Iv D-]-I-c-W-§fpw
CâÀ-säpw tNÀ-¶p-Å FÃm
amÀ-¡-änw-Kv {]-hÀ-¯--§-sfbpw
Un-Pn-ä amÀ-¡-änw-Kv F-¶p
hn-fn-bv-¡mw.
Un-Pn-ä amÀ-¡-änw-Kn km-[m-c-W
DÄ-s¸-Sp-¶ Nm--ep-IÄ
skÀ-¨v F-©n-p-I-Ä
tkm-jy ao-Unb
C-sa-bnÂ
sh_v-ssk-äpIÄ
sam-ss_Â B-¸pIÄ
What is Digital Marketing?
Digital Marketing is any form of marketing that exists online.
This encompasses all marketing efforts that
use an electronic device or the internet.
Search Engines | Social Media | Emails | Websites | Mobile Apps
Digital Marketing channels generally include

5. Does
Digital Marketing
fit my type of
business?
Yes. Digital marketing works for any business in any industry
Fsâ _n-kn--Ên-v Un-Pn-ä amÀ-¡-änw-Kv tbm-Pn¡ptam?
XoÀ-¨-bm-bpw. F-Xv hm-Wn-Py ta-J-e-bn-se G-Xv X-cw hy-h-km-b-¯npw Un-Pn-ä amÀ-¡-änw-Kv Ap-tbm-Py-amWv.

6. What Marketing Goals
Digital Marketing can offer?
Fs´Ãmw amÀ-¡-änw-Kv e-£y-§-fm-Wv Un-Pn-ä amÀ-¡-änw-Kn-v ]qÀ-¯o-I-cn-¡m-mhpI
{_m³-Uv sI-«n-¸-Sp¡Â | {_m³-Un-s-¡p-dn-¨p-Å A-dnhv, hym-]vXn | DÂ-¸-¶-t¯mSpw {_m³Un-tm-Sp-apÅ ]-cnKW- | {_m³-Un-s-¡p-dn¨v HmÀ-½
ne-nÀ¯Â | hn¸- | hnÂ-¸--bp-sS FÃm h-ihpw ]qÀ-¯o-I-cn¡Â | I-S-I-fn-te-bv-¡p-Å B-fp-I-I-fp-sS h-chvv | DÂ-¸-¶-s¯-¡p-dn-¨p-Å A-dnhv
DÂ-¸-¶-s¯-¡p-dn-¨p-Å A-tzjWw | Iq-Sp-XÂ D-]-t`m-àm¡-sf B-IÀ-jn¡Â | {]m-tZ-in-I-am-bn A-dn-b-s¸-SÂ | D-]-t`m-àm-¡-fp-am-bn _-Ôw kvv-Ym-]n¡Â
t^mtfm sN-¿p-¶-h-cp-am-bp-Å C-S-s]SÂ | sam-ss_Â B-¸n-eq-sS-bp-Å {]-tam-j-pIÄ | hoUn-tbm-bn-eq-sS-bp-Å amÀ-¡-änw-Kv
DÂ-¸-¶¯n-tm-Sp-Å hn-izmky-X P-n-¸n¡Â
Brand Building
Brand Awareness & Reach
Brand Recall
Product & Brand Consideration
Sales
Fulfillment of Sale Process
Store Visits
Product information
Lead Generation
Drive Traffic
Local Awareness
Customer Engagement
Follower Management
App Promotion
Video Views
Loyalty Generation

7. Types of Digital Marketing
UnPn-ä amÀ-¡-änw-Kv hn-`m-K§Ä
Di Mark

8. ½p-sS sh_v-ssk-än-sâ-tbm, sam-ss_Â B-¸n-sâ-tbm, t»m-Kp-I-fpsStbm kzo-Imcy-X hÀ-²n-¸n-¨v Iq-Sp-XÂ B-fpI-sf kzm-`m-hn-I-am-bn B-IÀ-jn-¡p-¶ {]-{Inb.
Search Engine Optimization (SEO)
Types: On page SEO: Off page SEO: Technical SEO: Mobile SEO
This is the process of optimizing your website to "rank" higher in search engine
results, thereby increasing the amount of organic (or free) traffic to our websites,
apps, blogs etc.

9. Major Channels
Facebook
Instagram
Youtube
LinkedIn
Pinterest
Twitter
Social Media Marketing
Increase brand awareness, drive traffic, and generate leads and fulfill sales.
{_m³-Un-s-¡p-dn-¨v A-dn-hv ]-I-cp-I, Iq-Sp-XÂ D-]-t`m-àm¡-sf B-IÀ-jn-¡p-I, Iq-Sp-XÂ B-h-iy-I-X I-s-ണ്ട¯p-I, hnÂ-¸- hÀ-²n-¸n-bv-¡pI.

10. Google Ads | Facebook | keyword Manager
Pay Per Click (PPC)
PPC is a method of driving traffic to your website by paying a publisher
every time your ad is clicked. Only someone clicks only you pay here.
-½p-sS DÂ-¸-¶-s¯-¡p-dn-¨p-Å hn-h-c-W¯n-tem, ]-c-ky¯ntem B-sc-¦nepw ¢n-¡v sN-bv-Xm am{Xw ]-Ww Â-Ip-¶ co-Xn.
-½p-sS ]-c-kyw H-cm-sf Im-Wn-¡p-¶-Xn-v ]-Ww Â-tI--XnÃ.

11. Youtube | Android | Facebook | Instagram
Video Marketing
Video plays big role now. By 2021, 82% of the consumer internet traffic is going to be video.
hoUn-tbm-bn-eq-sS-bp-Å amÀ-¡-änwKv. C-Xm-Wv C-n Iq-Sp-XÂ D-]-tbm-Kn-¡-ss¸Sm³ t]m-Ip-¶ co-Xn.
2021 B-hp-t¼mÄ 82% hn]-W- co-Xn-Ifpw ho-Un-tbm-bn-eq-sS Bhpw F-¶v I-W-¡m-¡-s¸-Sp¶p.

12. Blog posts | Ebooks | whitepapers | Infographics
Content Marketing
Create beautiful and engaging content to keep your customers engaged with your brand or product.
hyàn-IÄ-¡v B-h-iy-am-bXpw {]-tbm-P--{]-Z-hpam-b D-ÅS-¡w kr-ãn-¨v A-Xn-te-¡v B-fpI-sf n-c´-cw B-IÀ-jn-¡p-¶ {]-{Inb.

13. Mail Chimp | Gsuite | Omnisend
Email Marketing
Email is still a powerful medium to communicate with customers. Keep a
dynamic email list and communicate effectively.
iàam-b H-cp amÀ-¡-änw-Kv co-Xn. -½p-sS D-]-t`m-àm-¡-fp-sS C-sa-bn hn-em-k-§Ä D-]-tbm-Kn-¨v ^-e-{]-Zam-b co-Xn-bn sN-¿mw.

14. Displaying brand communication through various types of (Static/Dynamic) banners across
millions of websites employing a programmatic platform
Display Ads
UnPn-ä amÀ-¡-änw-Kn G-ä-hpw kp-]-cn-Nn-Xam-b hn`mKw.
C-ta-Pp-Ifpw hoUn-tbm-I-fpw D-]-tbm-Kn-¨v hnhn-[ sh_v ¹mäv-t^m-ap-I-fn-eq-sS N-en-bv-¡p-¶tXm AÃm-¯tXm B-b ]-c-ky-§Ä sN-¿p-¶ coXn.

15. Multi-channel online marketing technique focused at reaching a specific audience on their
smartphones, tablets, or any other related devices.
Mobile Marketing
D]t`m-àm¡-sf A-h-cp-sS kv-amÀ-«v t^m¬, Sm-»-äv Xp-S§n-b D-]-I-c-W-§-fn-eq-sS _-Ô-s¸-Sp-¶ amÀ-¡-änw-Kv co-Xn.
C¶v B³-t{Um-bn-Uv ¹mäv-t^m-an-p am-{Xw 2 _n-ey-n-te-sd D-]-tbm-àm-¡Ä Dണ്ടv.

16. Online Public Relations refers to the use of the internet to communicate with both potential and
current customers in the public realm.
Online PR
Hm¬-sse³ ]-{X-¡p-dn-¸p-I-fn-eq-sSbpw hmÀ-¯-I-fn-eq-sSbpw n-e-hn-ep-ÅXpw ]p-Xn-b-Xpam-b D-]-t`m-àm¡-sf _-Ô-s¸-Sp-¶ coXn.

17. John Wanamaker (1838 - 1922)
Marketing Guru considered by some to be a "pioneer in marketing”
Marketing
Communication
Fixed.
Not anymore
]cky-§Ä-¡m-bn Rm³ Nn-e-h-gn-bv-¡p-¶
XpI-bn ]-IpXn ]m-gm-bn t]m-hp-I-bm-Wv
F-s¶-n-¡-dnbmw. F-¶m A-Xv G-Xp
]-Ip-Xn-bm-Wv F-¶v ]n-Sn In-«m-¯-Xm-Wv
{]-ivw.
tPm¬ hm--ta¡À (1838-- - 1922)
amÀ-¡-änw-Kv Kp-cp
Un-Pn-ä amÀ-¡-änw-Kn-sâ B-hnÀ-`m-h-t¯msS
Cu ]m-gv-Nne-hv C-n-bnÃ. n-§-fpsS Hmtcm cq]bpw
F-hn-sS t]m-hp¶p, F-¶v ^-e-ap--ണ്ടm-¡p-¶p F-¶v hy-à-am-bn
A-dn-bmw.

18. Low Cost
Measurable
Adjustable at any stage
Wider Reach
Larger Results
Provides Insights
High Cost
Limited Measurability
Hard to Adjust
Limited Reach
Low on Results
Not much insights

19. Digital Marketing use different
Key Performance Indicators (KPI)
to measure each channel.
So we can perfectly measure the performance of each one.
½p-sS hnnabw D-]-t`m-àm-¡-fn F-§n-s {]-hÀ-¯n-¡p-¶p F-¶vv A-f-¶-dn-bm³ hf-sc im-{Xo-bhpw Ir-Xy-X-bmÀ-¶-Xpam-b amÀ-¤-§Ä C-¶p-ണ്ടv.

20. KqKnÄ A--en-än-Ivkv, s^-bv-kv-_p-¡v ]n-Iv-k Xp-S§n-b Sq-fp-IÄ D-]-tbm-Kn¨v -½p-sS ]-c-ky§Ä, Iymw-s]-bn-p-IÄ, sh_v-ssk-äpIÄ,
tkm-jy aoUn-b F-¶n-h-bn-se s]À-t^mÀ-a³-kv hy-à-am-bn A-dn-bmw.
Measurement is the key.
Using measurement tools such as Google Analytics and Facebook Pixel,
we can measure the performance of our campaigns, websites, social media
traffic and Ads.
How many have seen | The conversion rate | Geographical reach

21. Easy to track, adjust
or refine.
]cn-tim-[n-¡m-pw th---ണ്ടk-ab-¯v D-S-³ X-s¶ _-Uv-P-änepw sa-äo-cn-b-enepw am-ä-§Ä h-cp-¯mpw nÀ-¯mpw F-fp-¸-amWv.
For a campaign or ad that is not delivering as expected, it can be modify
accordingly or stopped altogether with ease.

22. Budget friendly.
UnPn-ä amÀ-¤-¯n-eq-sS-bp-Å amÀ-¡-änw-Kn-v hf-sc Nne-hp Ip-d-hmWv. F¶mtem ]-c-¼-cm-K-X co-Xn-I-tf-¡mÄ ^-e-{]-Z-hpw.
Marketing via digital platforms very cost effective. They are more focused and
cheap compared to traditional communication.

23. Huge return on
investment.
UnPn-ä amÀ-¡-änw-Kn-sâ FÃm Nm--ep-I-fpw ap-XÂ-ap-S-¡n-v Xp-SÀ-¨bmb an-I-¨ dn-t«¬ X-cp¶p.
Digital marketing offers a substantial return on small investments. All channels
provide considerable ROI compared to regular modes of marketing.

24. Brand development.
{_m³-Un-sâ h-fÀ-¨-bv-¡m-bn an-I-¨ co-Xn-bn Un-Pn-ä amÀ-¡-än-Kv I-¼-n-IÄ¡v D-]-tbm-Kn-¡m-m-hpw. {_m³-Uv hn-iz-kv-X-X D-bÀ-¯m-m-bn
C-Xn n-ch-[n amÀ-¤-§Ä Dണ്ടv.
Businesses can use their digital platforms to build their company’s brand and
reputation. There are plenty of options to improve brand loyalty.

25. Easy to share,
more chances for virality.
UnPn-ä amÀ-¡-änw-Kv Nm--ep-IÄ an-¡-hbpw F-fp-¸-¯n sj-bÀ sN-¿m-hp-¶ co-Xn-bn-ep-Å-XmWv. C-Xn-eq-sS n-ch-[n t^m-tfm-th-gv-kn-s
kr-ãn-¡m-pw -½p-sS t]m-kv-äv ssh-d B-¡n am-äp-hmpw km-[n-¡pw.
Most digital marketing channels feature sharing capabilities that allow
campaigns and articles to be shared with multiple followers.

26. Precise targeting.
½p-sS D¸-¶w D-]-tbm-Kn-¡m³ G-ähpw km-²y-X-bp-Å hy-ànI-sf I-s-ണ്ട¯n A-h-tcm-Sv DÂ-¸-¶s¯tbm {_m³-Unstbm ]-än ]-d-bm³ Un-Pn-äÂ
amÀ-¡-änw-Kv k-lm-bn-¡p¶p. C-Xn-m-bn temI-s¯ G-ähpw an-I-¨ BÂ-K-cn-X-§fpw sa-jo³ te-WnwKpw -½p-sS H-¸-apണ്ടv.
Digital Platforms allow for targeted campaigning where ads are presented to
customers based on their preferences or initial action. They use smart algorithms
and machine learning for this.
Remarketing | Demographic | Look alike | Affinity | Intent |Intent & Life events |
in-market | Detailed Demographics

27. Global Reach.
tem-I-s¯-hn-sSbpw H-cp sRm-Sn-b-bv-¡p-Ån -½p-sS sa-tÊ-Pv F-¯n-¡mw. A-Xn-eq-sS D-bÀ-¶ hn-kn-_n-en-änbpw kzo-Im-cy-Xbpw kr-ãn-¡mw.
Digital marketing allows ad campaigns to be visible in any part of the world.
This gives businesses the rare opportunity to go global via the immense
exposure provided.

28. D]t`m-àm-¡-fpsS Gähpw sN-dn-b-tXm h-en-btXm B-b G-Xp hn-`m-K-¯n-te-bv¡pw Ah-sc thÀ-Xn-cn-¨v A-hÀ- Xm-ev-]-cy-s¸-Sp-¶ co-Xn-bn -ap-¡v
-½p-sS hn-h-c-§Ä F-¯n-¡mw. C¯-cw hn-`m-K§-sf ssk-Kv sa-tâ-j³ F-¶ t{]m-k-Ên-eq-sS thÀ-Xn-cn-s¨-Sp-¡m-m-hpw.
Segmentation is the process in which large customer groups are further broken
down into smaller groups of customers according to a particular classification.
Custom combination | Keyword Targeting |Customer Match | Similar Audience
Audience Segmentation.

29. Greater engagement.
hn]-Wn-bn-se a-äp-Å {_m³-Up-IÄ ap-¶n-se-¯m-m-bn F-s´Ãmw amÀ-¤-§Ä A-h-ew-_nt¨m A-tX co-Xnbn-tem, an-I-¨ co-Xnbntem
hnhn-[ X-cw Un-Pn-ä amÀ-¡-änwKv Nm--ep-I-fn-eq-sS D-]-t`m-àm-¡-fp-am-bn C-S-s]-«v A-h-cp-sS hn-izmky-X BÀ-Ön-¨v ap-t¶-dm-m-hpw.
IqSm-sX B-h-iy-sa-¦n D-]-t`m-àm-hp-am-bn hy-àn-]-c-am-bn C-S-s]-Sm-p-am-hpw.
Effective marketing allows businesses to stay competitive and relevant by
engaging with customers through different digital media channels,
beating their competitors.
Moreover directly interact with your most potential customers.

30. Di Mark
Digital Marketing Experts
We help you to
Be a recognized and respected brand.
We help you
Identify the right customer
And improve sales and revenue.

31. D]t`m-àm-¡-fpsS
Ø-ew, {]mbw, enwKw, h-cp-amw, Xm-ev-]-cy§Ä, ]nXmthm amXmthm BtWm F¶Xv, G-Xp DÂ-¸-¶-s¯-¡p-dn-¨v A-dn-bm³ {i-an-¡p-¶p, G-Xp X-cw
B-fp-I-fp-am-bn Iq-«p-Iq-Sp¶p F-¶n-§-s-bp-Å hnhn[ h-kv-Xp-X-IÄ hn-e-bn-cp-¯n -ap-sS D-]-t`m-àm-hm³ km-²y-X-bp-Å-h-cn-te-¡v -ap-¡v -½p-sS
sa-tÊ-Pp-IÄ sIm-Sp-¡mw. C-Xv Nne-hv Ip-d-bv-¡p¶p, ka-bw em-`n-bv-¡p¶p, an-I-¨ dn-kÂ-«v X-cp¶p.
AXm-bXv,
n-§Ä-¡v ]pXn-b ^m-j-n-ep-Å Iq-fnw-Kv ¥m-Êv I-eym-Ww I-gn-¡m-¯, 18 pw 24 pw C-S-bv-¡v {]m-b-ap-Å, bm-{X-IÄ C-ã-s¸-Sp-¶ sIm-¨n-bnepw
tIm-«-b-¯p-apÅ s]¬-Ip-«n-I-fp-sS C-S-bn hn-]W-w sN-¿-tWm.
A-Xv km-[n¡pw
Reach the people
who matter most to you.
Find your customer based on:
Location | Demographics | Interests | Behaviors | Custom Audiences
Lookalike Audiences | Automated targeting
Which means
If you want to market a Fashionable Sunglasses to
Unmarried women aged 18 to 24, who love Yoga,
who love travelling, located in Kochi and Kottayam…
Yes You can.

32. Ads and Campaign Types
Search Campaign | Display Campaign | Shopping Campaign | Video Campaign
App Campaign | Google Display Network | Photo Campaign | Slideshow Ads
Carousel Ads | Dynamic Product Ads | Canvas Ads for Mobile | Email Campaigns
Whatsapp Campaigns | Event Ads | Collection Ads | Story Ads
Real time results
You can see everything in real time including:
Number of visitors.
Most active time of the day.
Conversion rates.
Bounce rates.

33. Agnella Global LLP
# KP 19/187A -15, PKM Complex, Nr, IIMK, Pin: 673571,
Calicut, Kerala, India. GSTIN: 32ABQFA8157M1ZW
Powered by:
Di Mark
Digital Marketing Experts
www.dimark.in
contact@dimark.in
D]t`m-àm-¡Ä D¸-¶w hm-§m³ B-tem-Nn-¨p Xp-S-§p-t¼mÄ X-s¶
Gähpw Ip-d-ª Nn-e-hn A-h-cp-sS a--Ên C-Sw t-S-tWm.
hn-fn-bv¡q, -ap-¡v kw-km-cn--¡mw.
Reach people
at the beginning of their purchase journey
with
the lowest customer acquisition cost.
Vinod: +91 900800 1926 | Haneefa: +91 97463 33628