The document analyzes and compares three different logos. Logo 1 uses a slab-serif font with emphasis on "wired" in bold and colorful abstract lines relating to the text. Logo 2 uses a sans-serif "R" in bold that stands out and is surrounded by a rounded shape connecting to a star, symbolizing the brand. Logo 3 uses different fonts with the word "CAT" standing out, and uses the white background to make the outline of the cat face shape visible in purple. Overall the logos are considered simple but effective representations of their brands.

1. Logo analysis and comparisonLogo analysis and comparison

2. Logo 1Logo 1
TypeType: Form of slab-serif font used with the ‘wired’ put in: Form of slab-serif font used with the ‘wired’ put in
bold. This places emphasis on the word and thereforebold. This places emphasis on the word and therefore
the importance and significance in relation to the logo.the importance and significance in relation to the logo.
ShapeShape: Multiple freehand lines have been drawn and put: Multiple freehand lines have been drawn and put
in three different colours. This relates back to the ‘wired’in three different colours. This relates back to the ‘wired’
element and corresponds nicely to the text. The shape iselement and corresponds nicely to the text. The shape is
fairly abstract and three dimensional which alsofairly abstract and three dimensional which also
increases the impact of the logo aesthetically.increases the impact of the logo aesthetically.
Colour:Colour: The font is in white which contrasts nicely withThe font is in white which contrasts nicely with
the grey background and the full stop has been put inthe grey background and the full stop has been put in
green to add variety and extra interest. This alsogreen to add variety and extra interest. This also
complements the actual logo where bright and vibrantcomplements the actual logo where bright and vibrant
colours have been used to set the logo apart from thecolours have been used to set the logo apart from the
text.text.
Successful?Successful? Overall, I think that the design is veryOverall, I think that the design is very
simple but reasonably effective. The logo itself is verysimple but reasonably effective. The logo itself is very
different and unusual which would immediately give adifferent and unusual which would immediately give a
company their own identity in terms of advertising etc.company their own identity in terms of advertising etc.

3. Logo 2Logo 2
TypeType: The sans-serif ‘R’ has been put in bold which: The sans-serif ‘R’ has been put in bold which
allows it to stand out and grabs the audiences attentionallows it to stand out and grabs the audiences attention
straight away.straight away.
ShapeShape: The edges of the surrounding shape have been: The edges of the surrounding shape have been
rounded which ensures the shape isn’t too harsh. Thisrounded which ensures the shape isn’t too harsh. This
also works well with the chosen font for the ‘R‘ as a quitealso works well with the chosen font for the ‘R‘ as a quite
curvy, rounded font has been used. The ‘R‘ is attachedcurvy, rounded font has been used. The ‘R‘ is attached
to the star which relates directly to the brand and,to the star which relates directly to the brand and,
combined with the ‘R‘ symbolises the Rockstar brandcombined with the ‘R‘ symbolises the Rockstar brand
very effectively.very effectively.
ColourColour: Unlike the dark grey background used in the: Unlike the dark grey background used in the
previous logo, a vibrant orange has been used for thisprevious logo, a vibrant orange has been used for this
background. This contrasts with the black used for thebackground. This contrasts with the black used for the
text and the outline round both the whole logo and thetext and the outline round both the whole logo and the
star.star.
Successful?Successful? Again this logo design is very simple but itAgain this logo design is very simple but it
is recognised around the world as a result. It makes useis recognised around the world as a result. It makes use
of the dark/light contrast much like the previous logo andof the dark/light contrast much like the previous logo and
has an effective visual impact.has an effective visual impact.

4. Logo 3Logo 3
TypeType: Simple, sans-serif font used in bold which allows: Simple, sans-serif font used in bold which allows
the text to stand out. A different font has been used forthe text to stand out. A different font has been used for
the ‘CAT’ which adds variety and interest. This is notthe ‘CAT’ which adds variety and interest. This is not
dissimilar to how the second word in the first logo wasdissimilar to how the second word in the first logo was
put in bold. This allows certain words to stand out andput in bold. This allows certain words to stand out and
have the desired effect.have the desired effect.
Shape/colourShape/colour: The shape of the logo is very effective.: The shape of the logo is very effective.
The white background has been used as a base layer toThe white background has been used as a base layer to
build the logo around it. The outline of the cat’s face isbuild the logo around it. The outline of the cat’s face is
clearly visible as the white shape contrasts with theclearly visible as the white shape contrasts with the
purple. This also blends in with the white backgroundpurple. This also blends in with the white background
and complements the text nicely. The other two logosand complements the text nicely. The other two logos
didn't use this technique, it was just block shapes withdidn't use this technique, it was just block shapes with
different fills rather than using the background to makedifferent fills rather than using the background to make
the outline of the shape.the outline of the shape.
Successful?Successful? The logo works well but, personally, I feelThe logo works well but, personally, I feel
that the colours are a bit bland and tame. With morethat the colours are a bit bland and tame. With more
vibrant colours this could be a really visually stimulatingvibrant colours this could be a really visually stimulating
logo. However, this company may have wanted a subtlelogo. However, this company may have wanted a subtle
approach.approach.