The document analyzes and compares three different logos. Logo 1 uses a slab-serif font with emphasis on "wired" in bold and colorful abstract lines relating to the text. Logo 2 uses a sans-serif "R" in bold that stands out and is surrounded by a rounded shape connecting to a star, symbolizing the brand. Logo 3 uses different fonts with the word "CAT" standing out, and uses the white background to make the outline of the cat face shape visible in purple. Overall the logos are considered simple but effective representations of their brands.
Royal life brand tool kit. Developed by Value Kreation
Talk to Rucha Kale or Baldev Singh Rawat Founders of Value Kreation at Facebook or Linkedin for more.
Presentation Principles: Recipes provides the steps for creating a powerful research project presentation. Rules or concepts presented include: color principles, typography rules, design presentation guidelines. The presentation also covers information on APA style citations, documentation, and research hyperlinks to the Big 6 Research Website.
Brand or style guidelines to govern the composition, design, and general look-and-feel of Realeyes corporate branding or the creation of marketing collateral. This document was created in 2019.
Royal life brand tool kit. Developed by Value Kreation
Talk to Rucha Kale or Baldev Singh Rawat Founders of Value Kreation at Facebook or Linkedin for more.
Presentation Principles: Recipes provides the steps for creating a powerful research project presentation. Rules or concepts presented include: color principles, typography rules, design presentation guidelines. The presentation also covers information on APA style citations, documentation, and research hyperlinks to the Big 6 Research Website.
Brand or style guidelines to govern the composition, design, and general look-and-feel of Realeyes corporate branding or the creation of marketing collateral. This document was created in 2019.
Adsense is an advertising program by Google. It’s one of the most successful on-line advertising programs today. You can use this to generate a steady income stream
Discover the perfect blend of style and substance with our list of the top 10 typefaces for logo design. Elevate your brand's identity with these attractive logo fonts. Explore our selection now!
student 1The Apple logo is a very clear representation of the co.docxmckellarhastings
student 1
The Apple logo is a very clear representation of the company. I found it interesting the changes through out the years for Apple, but since 1977 it's been pretty much the same, minus changes to color. By just using shape and removing the texture, it really adds emphasis to what they're trying to convey - their company!
The Target logo is very similar, with just an image and no words. But, it wasn't always this way. Target included the store name, "Target" in the logo until 2006 when they decoupled the name from the image after believing that they had the recognition. Red is supposed to be bold and create excitement. I feel utilizing only the target is definitely bold.
Nike has also gone through several iterations of the current design. In 1971, they added the "swoosh". The swoosh creates movement, which connects back to Nike being a fitness apparel company. The basic black is bold, and the lack of texture and color makes it clear and defined because of the contrast between the black logo and white background. Lots of emphasis!
student 2
The Different Folk is a team of contemporary illustrators from around the world. Their focus is to represent the uniqueness and personal style of each artist. Their logo is based on a traditional serif type akin to Times New Roman or Garamond, but it incorporates elements that depart from a typical font. At first glance, they have contrasted a small italicized, very traditional “the” with the bulk of the logo, following in larger bolded letters. This contrast serves to emphasize the section. This is further enhanced by larger, angular serifs and counters within the letters themselves. Although there is heavy contrast, there is harmony in the tie between the serif font and the straight line of text, keeping everything unified. This logo is effective in that it is readable
and a good representation of their goals as a company, to represent artists who strive to do something different, who work at a different angle than the rest of the world.
The clothing store,
Everlane, has
risen up
in popularity in the last ten years as a sustainable brand that focuses on basic wardrobe pieces. Their logo has stayed the same since they began, a simple block sans serif type in all capital letters where each letter is slightly more separated than is
typical. There
is a rhythm accentuated by the expanded space between letters and balance where the volume of each letter is equal because
its being in
all capital
letters. The logo is white on a black background, giving it high contrast and accentuating the simplicity of the logo itself. These elements are appropriate to their brand as it gives the feeling of being relaxed, sustainable, simple and modern, the main idea
behindthe clothing they sell. In all, I believe the logo is a good representation of their ideals and products.
Marriott hotels began in 1976 as a luxury hotel and this is a standard they’ve maintained through the years. Whil.
You could be a professional graphic designer and still make mistakes. There is always the possibility of human error. On the other hand if you’re not a designer, the chances of making some common graphic design mistakes are even higher. Because you don’t know what you don’t know. That’s where this blog comes in. To make your job easier and help you create better designs, we have put together a list of common graphic design mistakes that you need to avoid.
Transforming Brand Perception and Boosting Profitabilityaaryangarg12
In today's digital era, the dynamics of brand perception, consumer behavior, and profitability have been profoundly reshaped by the synergy of branding, social media, and website design. This research paper investigates the transformative power of these elements in influencing how individuals perceive brands and products and how this transformation can be harnessed to drive sales and profitability for businesses.
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Book Formatting: Quality Control Checks for DesignersConfidence Ago
This presentation was made to help designers who work in publishing houses or format books for printing ensure quality.
Quality control is vital to every industry. This is why every department in a company need create a method they use in ensuring quality. This, perhaps, will not only improve the quality of products and bring errors to the barest minimum, but take it to a near perfect finish.
It is beyond a moot point that a good book will somewhat be judged by its cover, but the content of the book remains king. No matter how beautiful the cover, if the quality of writing or presentation is off, that will be a reason for readers not to come back to the book or recommend it.
So, this presentation points designers to some important things that may be missed by an editor that they could eventually discover and call the attention of the editor.
White wonder, Work developed by Eva TschoppMansi Shah
White Wonder by Eva Tschopp
A tale about our culture around the use of fertilizers and pesticides visiting small farms around Ahmedabad in Matar and Shilaj.
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7 Alternatives to Bullet Points in PowerPointAlvis Oh
So you tried all the ways to beautify your bullet points on your pitch deck but it just got way uglier. These points are supposed to be memorable and leave a lasting impression on your audience. With these tips, you'll no longer have to spend so much time thinking how you should present your pointers.
Can AI do good? at 'offtheCanvas' India HCI preludeAlan Dix
Invited talk at 'offtheCanvas' IndiaHCI prelude, 29th June 2024.
https://www.alandix.com/academic/talks/offtheCanvas-IndiaHCI2024/
The world is being changed fundamentally by AI and we are constantly faced with newspaper headlines about its harmful effects. However, there is also the potential to both ameliorate theses harms and use the new abilities of AI to transform society for the good. Can you make the difference?
2. Logo 1Logo 1
TypeType: Form of slab-serif font used with the ‘wired’ put in: Form of slab-serif font used with the ‘wired’ put in
bold. This places emphasis on the word and thereforebold. This places emphasis on the word and therefore
the importance and significance in relation to the logo.the importance and significance in relation to the logo.
ShapeShape: Multiple freehand lines have been drawn and put: Multiple freehand lines have been drawn and put
in three different colours. This relates back to the ‘wired’in three different colours. This relates back to the ‘wired’
element and corresponds nicely to the text. The shape iselement and corresponds nicely to the text. The shape is
fairly abstract and three dimensional which alsofairly abstract and three dimensional which also
increases the impact of the logo aesthetically.increases the impact of the logo aesthetically.
Colour:Colour: The font is in white which contrasts nicely withThe font is in white which contrasts nicely with
the grey background and the full stop has been put inthe grey background and the full stop has been put in
green to add variety and extra interest. This alsogreen to add variety and extra interest. This also
complements the actual logo where bright and vibrantcomplements the actual logo where bright and vibrant
colours have been used to set the logo apart from thecolours have been used to set the logo apart from the
text.text.
Successful?Successful? Overall, I think that the design is veryOverall, I think that the design is very
simple but reasonably effective. The logo itself is verysimple but reasonably effective. The logo itself is very
different and unusual which would immediately give adifferent and unusual which would immediately give a
company their own identity in terms of advertising etc.company their own identity in terms of advertising etc.
3. Logo 2Logo 2
TypeType: The sans-serif ‘R’ has been put in bold which: The sans-serif ‘R’ has been put in bold which
allows it to stand out and grabs the audiences attentionallows it to stand out and grabs the audiences attention
straight away.straight away.
ShapeShape: The edges of the surrounding shape have been: The edges of the surrounding shape have been
rounded which ensures the shape isn’t too harsh. Thisrounded which ensures the shape isn’t too harsh. This
also works well with the chosen font for the ‘R‘ as a quitealso works well with the chosen font for the ‘R‘ as a quite
curvy, rounded font has been used. The ‘R‘ is attachedcurvy, rounded font has been used. The ‘R‘ is attached
to the star which relates directly to the brand and,to the star which relates directly to the brand and,
combined with the ‘R‘ symbolises the Rockstar brandcombined with the ‘R‘ symbolises the Rockstar brand
very effectively.very effectively.
ColourColour: Unlike the dark grey background used in the: Unlike the dark grey background used in the
previous logo, a vibrant orange has been used for thisprevious logo, a vibrant orange has been used for this
background. This contrasts with the black used for thebackground. This contrasts with the black used for the
text and the outline round both the whole logo and thetext and the outline round both the whole logo and the
star.star.
Successful?Successful? Again this logo design is very simple but itAgain this logo design is very simple but it
is recognised around the world as a result. It makes useis recognised around the world as a result. It makes use
of the dark/light contrast much like the previous logo andof the dark/light contrast much like the previous logo and
has an effective visual impact.has an effective visual impact.
4. Logo 3Logo 3
TypeType: Simple, sans-serif font used in bold which allows: Simple, sans-serif font used in bold which allows
the text to stand out. A different font has been used forthe text to stand out. A different font has been used for
the ‘CAT’ which adds variety and interest. This is notthe ‘CAT’ which adds variety and interest. This is not
dissimilar to how the second word in the first logo wasdissimilar to how the second word in the first logo was
put in bold. This allows certain words to stand out andput in bold. This allows certain words to stand out and
have the desired effect.have the desired effect.
Shape/colourShape/colour: The shape of the logo is very effective.: The shape of the logo is very effective.
The white background has been used as a base layer toThe white background has been used as a base layer to
build the logo around it. The outline of the cat’s face isbuild the logo around it. The outline of the cat’s face is
clearly visible as the white shape contrasts with theclearly visible as the white shape contrasts with the
purple. This also blends in with the white backgroundpurple. This also blends in with the white background
and complements the text nicely. The other two logosand complements the text nicely. The other two logos
didn't use this technique, it was just block shapes withdidn't use this technique, it was just block shapes with
different fills rather than using the background to makedifferent fills rather than using the background to make
the outline of the shape.the outline of the shape.
Successful?Successful? The logo works well but, personally, I feelThe logo works well but, personally, I feel
that the colours are a bit bland and tame. With morethat the colours are a bit bland and tame. With more
vibrant colours this could be a really visually stimulatingvibrant colours this could be a really visually stimulating
logo. However, this company may have wanted a subtlelogo. However, this company may have wanted a subtle
approach.approach.
