The document provides Dylan's Coffee Shop's brand guidelines. It outlines the logo, typography, colors, patterns and examples that align with their brand. The logo, available in different formats and colors, should always be used as provided without modifications. Primary and secondary fonts are also specified. The core brand color is dark brown, while various secondary colors make up the rest of the palette. Designs should utilize a maximum of four colors along with the dark brown. Patterns and examples of branded materials are also showcased to inspire future projects.

1. Dylan’s Coffee Shop Brand Guideline
Dark and
refined
freshness.
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2. WELCOME
We created these guidelines to give you a
better understanding of the Dayln’s Coffee
brand as well as offer you inspiration for
current and future projects.
From product design to campaigns,
Dayln’s Coffee brand assets support sincere
and consistent communication. These
rules will allow you to explore the
possibilities of our brand.
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3. WHERE TO START?
1.1. Logotype (p. 4)
1.2. Typography (p. 13)
1.3. Color (p. 16)
1.4. Patterns (p. 24)
1.5. Examples We Love (p. 26)
Color values, (p. 20)
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4. 1.1. Logotype
Logotypes are available as .eps and .png files in the Brand Library
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Dylan’s Coffee Brand Guidelines

5. Logotype
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Dylan’s Coffee Brand Guidelines
Dylan’s Logo we wear with honor and, in its
playful form, a symbol that members of our
community can display with pride. It may be
used in different ways, but it always stands
for three things:
Glass, Coffee cup with Love and Smoke.

6. Logotype regular + reverse
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Dylan’s Coffee Brand Guidelines

7. Logotype black&white regular + reverse
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Dylan’s Coffee Brand Guidelines

8. USING THE LOCK-UPS LOCK-UPS
81.13 mm/ 230 px
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Dylan’s Coffee Brand Guidelines
Always use the full logo.Never shrink the logo
smaller than its mininum size.
We have to make sure the logo isn’t too close to
the edge of the image, or other objects/logos.
Please check that the minimum space around
the logo.

9. Logotype and symbol reduced versions
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Dylan’s Coffee Brand Guidelines
Logotype Reverse logotype Reverse symbol
For small sizes (30px x 30px or smaller),
we recommend using the symbol.

10. Alternative colors (symbol)
Reduced versions
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Dylan’s Coffee Brand Guidelines
Reverse symbol (Light Brown) Reverse symbol (Gradient)

11. Logotype Don’ts
Original logotype and symbol
Don’t invert original colors
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Dylan’s Coffee Brand Guidelines

12. Logotype Don’ts
12
Dylan’s Coffee Brand Guidelines
Original logotype
Don’t Change Original Elements Don’t change the original font Don’t change the original logotype

13. 1.2. Typography
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Dylan’s Coffee Brand Guidelines

14. 14
Dylan’s Coffee Brand Guidelines
Primary typography
Quesha
Born from a modular font project, Quesha mixes a geometric constructionwith
pure organic exceptions. Contrasted, readable, elegant and friendly, Quesha is
a modern classic.
It features a complete character set, including standard and discretionary
ligatures.
Commercial License available here:
https://sellfy.com/p/Ku8w/
https://crmrkt.com/bddxRz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789
Aa

15. 15
Dylan’s Coffee Brand Guidelines
Secondary typography
Nexa
Light
Regular
This is a modern sans serif font family, with a geometric
touch. It comes in 36 styles, clean and modern caps, thereby
creating more variability. Perfectly suited for graphic design.
The unique appearance of Nexa combined with rich variety
places it beyond the scope of regular geometric typefaces for
all kinds of scales and purposes and designs that speak for
themselves.
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789
Aa

16. 16
Dylan’s Coffee Brand Guidelines
1.3. Color

17. 17
Dylan’s Coffee Brand Guidelines
HERO COLOR
Dark Brown [4E342E] should be used
at the heart of all Dylan’s Coffee
communications.
Be mindful that Dark Brown [4E342E]
is a powerful color, and it doesn’t take
a lot of it to stand out.
We recommend using it sparingly
although, in some cases, it helps to
create a high impact dramatic effect.
Dark Brown
[4E342E]

18. 18
Dylan’s Coffee Brand Guidelines
SECONDARY HERO COLOR
Light Brown [EEC981] should be used
at the Secondary alongside of all
Dylan’s Coffee communications.
Be mindful that Light Brown [EEC981]
is a light color, and it doesn’t stand out
in bright.
We recommend using it along side
with dark brown.
Light Brown
[EEC981]

19. 19
Dylan’s Coffee Brand Guidelines
BRAND COLORS
Our brand color palette complements
our hero color, Dark Brown [4E342E].
The nine brand colors we chose add
vibrancy and warmth to everything
we create.
Our brand thrives on simplicity, not
excess. Please do not use more than
four brand colors and Dark Brown
within one design.
The color values for our brand palette
are specified on the next page. Please
refer to these values.
Dark Brown
[4E342E]

20. 20
Dylan’s Coffee Brand Guidelines
PMS 476 C
CMYK 50, 69, 69, 55
RGB 78, 52, 46
HEX 4E342E
PMS 156 C
CMYK 06, 20, 57, 00
RGB 238, 201, 139
HEX EEC981
PMS 540 C
CMYK 99, 74, 42, 34
RGB 007, 59, 87
HEX 073B57
PMS 372 C
CMYK 20, 00, 54, 00
RGB 209, 238, 146
HEX D1EE92
PMS 805 C
CMYK 00, 75, 5 5, 0 0
RGB 253, 116, 117
HEX FD7475
PMS 7404 C
CMYK 01, 13, 85, 00
RGB 254, 215, 66
HEX FED742
PMS 3252 C
CMYK 62, 00, 30, 00
RGB 37, 217, 204
HEX 25D9CC
PMS 7540 C
CMYK 65, 58, 57, 37
RGB 77, 77, 77
HEX 4D4D4D
PMS 656 C
CMYK 13, 01, 03, 00
RGB 219, 238, 243
HEX DBEEF3
PMS 291 C
CMYK 35, 06, 08, 00
RGB 162, 207, 224
HEX A2CFE0

21. LOGO COLORS
COLOR NEGETIVE
COLOR POSITIVE
Our logo works both positive
on light backgrounds and
reversed out on colorful
backgrounds.
Wherever possible please
avoid black and grey.
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Dylan’s Coffee Brand Guidelines

22. 22
Dylan’s Coffee Brand Guidelines
USING COLOR
HERO & ONE COLOR HERO & TWO COLOR
HERO & THREE COLOR
Instead of using all of our brand colors
together, use combinations of brighter
and muted brand colors to create bold
and sophisticated palettes.
Here are a few examples of brand color
combinations that we love.

23. 23
Dylan’s Coffee Brand Guidelines
PALETTES
COLOR COMBINATION WE LOVE
It’s also important to refrain from using too
many colors at once. To avoid excessive
complexity, do not use more than three
brand colors and Dark brown together in
one design.
Here are a few examples of playful color
combinations in varied palettes that can
work for any audience.

24. 24
Dylan’s Coffee Brand Guidelines
1.4. Patterns

25. 25
Dylan’s Coffee Brand Guidelines

26. 26
Dylan’s Coffee Brand Guidelines
1.5. Examples We Love

27. 27
Dylan’s Coffee Brand Guidelines

28. 28
Dylan’s Coffee Brand Guidelines

29. 29
Dylan’s Coffee Brand Guidelines

30. LET’S MAKE SOMETHING!
Everything we make should be relevant
and beautiful. If you have a specific need,
talk to me and we can work together to
find the best solution.
Questions? Comments? We’d love to
hear from you. Please get in touch with
Masum Shahariar
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