This document provides explanations for the hidden meanings behind 12 well-known logos. It describes logos for companies like Amazon, FedEx, Sony, Baskin Robbins, and more, highlighting subtle design elements that represent important aspects of each brand in clever ways, such as integration of technology, speed and precision in delivery, and variety of product offerings. The document aims to reveal these hidden messages to help readers better understand the thought and strategy behind iconic logo designs.

1. 12 Awesome Logos With Hidden Meaning
Prepared By:
Md. Masum Chowdhury
Manager, Strategic Brand Management Department
masum.pha@gmail.com_+880-017176-42874

2. Do you know the Hidden meaning of Logo ?
• Logos aren’t always what they seem. Some of
these logos can hold a lot of information
about the brand, all you have to do is look at
the clues.

3. Lets to know the Hidden meaning of Logo
• I’ve selected 1 Dozen great logos that have
some sort of hidden message.
• I’m sure you’ve seen some of these hidden
messages before, but I hope I’ve been able to
show you some new ones as well.

4. Brand Explanation of Amazon Logo
• Can’t believe you’ve never heard of Amazon, come on!
Worldwide trademark is recognized by millions everyday.
What’s great about the logo?
• The arrowed smile that they bring to customers faces, ok, I know it,
everybody knows, but did you ever think about the direction and
the meaning of this arrow?
• Yes, it implies that Amazon.com covers everything from A to Z.

5. Brand Explanation of Fedex Logo
Fedex is what comes to mind first when you think of delivery. Seen that
two-colored logo a zillion times, but did you ever notice the hidden
arrow between the “e” and “x” letters? This great work was designed by
Linden Leader & Landor associates in the year 1994.
The arrow apparently symbolizes speed and precision, the two main
goals of the company.

6. Hope For African Children Initiative
• What do you see first, the faces or the Africa map? It’s
interesting that different people see the same
picture/image differently. Isn’t it?

7. Uniliver Brand Logo Explanation
• Unilever logo is the most complex one I guess. And it’s
beautiful at the same time. All the symbols inside the
logo have meaning, bearing the company’s goals! Some
of them: fish – represents food, sea or fresh water;
heart – a symbol of love, care and health and so on.

8. Brand Logo Explanation of Sony VAIO
• Ever wondered what the hell does VAIO mean?? Well,
as an acronym it means “Visual Audio Intelligence
Organizer”; graphically, the VAIO logo represents the
integration of analog and digital technology. The ‘VA’
represents an analog wave and the ‘IO’ represents
digital binary code.

9. Brand Explanation of City Direct Logo
• This one is also worthy. See the “C” and “D” and
the plane between them?

10. Brand Explanation of BarCode Logo
• The word “Bar” is in bold probably to connect the
word to the beer glass. Want some beer?

11. Brand Explanation of Backspace
• I don’t know who does this logo belong to, but it
doesn’t matter as long as the logo is smart, now does
it? It makes me wanna press the backspace key and
correct the word!

12. Brand Explanation of Pencil Logo
• A nice logo for a design studio or something like that.
Classic and simple, yet professional realization. Hope
you see the pencil formed by “i” and “l” at the end.

13. Brand Explanation of Black and White Logo
• This one is a beautiful masterpiece. The logo was
designed by Ronald J. Cala II for Children’s Book,
Editorial. Looks really artistic to me. Especially how the
designer put the dove between the kids.

14. Brand Logo Explanation Baskin Robbins
• A shout out to ice cream lovers! Those of you who really love
ice cream must have noticed the “31″ in the Baskin Robbins
logo. Didn’t you? It stays for 31 flavors they offer. Pretty good
concept, huh?

15. Brand Logo Explanation of ZIP
• At first, you might not notice the “I”, but it is there. The
zipper between “Z” and “P” is the “I”. Cool.

16. Families and Marriage magazines
• A very clear logo, it displays the special relationship between families
and marriages through its letters. The lower case ‘i’s in “families” are
shown in three different sizes, representing the man as the longest I
followed by the woman and the child. Moving on to the second word
in the logo, the upper case “R”s mirror each other with their ends
sticking to each other, representing the bond of a relationship.
Altogether, the logo provides a very emotional appeal.

17. Prepared By
Masum Chowdhury
Manager
Strategic Brand Management Department
masum.pha@gmail.com, +880-0171-7642874
Thanks