The document discusses plans for the Intel Yuva Manch event in Pune. The event will have two phases and feature several activities to engage youth. Phase 1 in May-June will include gaming competitions, showcasing new technologies, and information on the Intel Youth program. Phase 2 in June-July will include tech talks, a tech quiz, and seminars on technology adoption. The event aims to provide a platform for youth to interact with Intel and explore new mobile and PC technologies.

1. Solutions Digitas Presentation
www.digitas.in
INTEL YUVA MANCH
PUNE

2. Solutions Digitas Presentation
www.digitas.in
YUVA MANCH: Rationale
• It’s a platform for youth to explore, interact and engage with Intel
• It has new mobile technology to chat, download, share, explore and
do much more when on the move or at leisure
• It has the high end PC machines to engage you at the war front
(gaming)

3. Solutions Digitas Presentation
www.digitas.in
Yuva Manch
• This event property will have 2 sets of activities in 2 Phases
• Phase 1
• Phase 2
Centrino Duo / C2D Gaming (C2Q)
Intel Youth program
Power Semester
Tech Talk
Other contest
Tech quiz
May - June 2008
June - July 2008

4. Solutions Digitas Presentation
www.digitas.in
Creatives‘ and Setup (Phase-1)
Mnemonic
Pre - event Posters & Banners
Set-Up

5. Solutions Digitas Presentation
www.digitas.in
mnemonic

6. Solutions Digitas Presentation
www.digitas.in
Poster

7. Solutions Digitas Presentation
www.digitas.in
Banner

8. Solutions Digitas Presentation
www.digitas.in
Backdrop

9. Solutions Digitas Presentation
www.digitas.in
Pennant

10. Solutions Digitas Presentation
www.digitas.in
With different
headline

11. Solutions Digitas Presentation
www.digitas.in

12. Solutions Digitas Presentation
www.digitas.in

13. Solutions Digitas Presentation
www.digitas.in

14. Solutions Digitas Presentation
www.digitas.in
Setup
Walkthrough

15. Solutions Digitas Presentation
www.digitas.in
Set Up

16. Solutions Digitas Presentation
www.digitas.in
Set Up

17. Solutions Digitas Presentation
www.digitas.in
Set Up

18. Solutions Digitas Presentation
www.digitas.in
Set Up

19. Solutions Digitas Presentation
www.digitas.in
Set Up

20. Solutions Digitas Presentation
www.digitas.in
Give away

21. Solutions Digitas Presentation
www.digitas.in
Process Planning

22. Solutions Digitas Presentation
www.digitas.in
Activity snapshot
• 1 day activity in each college
• 6 colleges
• Time frame – One month
• Activities will be planned based on permissions from colleges

23. Solutions Digitas Presentation
www.digitas.in
Activity Flow
• Pre-event
– Permissions from colleges to conduct the activity
– Postering / Bannering activity
• 2-3 days before the main event
• Will be done in student high congregation points like notice board, cafeteria,
main office area etc.
• The posters and banners will promote “Intel Yuva Manch” with call to action
– “We are coming to your campus on XXX date, be there! Don’t miss on this
opportunity…!!”
• Flier distribution to students with the above communication.
– This helps in dissemination of information and building hype and
curiosity

24. Solutions Digitas Presentation
www.digitas.in
Activity Day
• 5 key zones
– Product Zone to showcase Centrino and C2D
• 2 Laptops with Centrino and C2D product demos running
• MC will keep on moving around
• A small questionnaire with 8-10 objective type questions to be given out to
the interested participants. Questions will be based on Centrino, C2D and
C2Q demos.
• 5 winners with the maximum correct answers to be given gifts.
• This creates involvement and excitement
• Product brochures will be distributed as required

25. Solutions Digitas Presentation
www.digitas.in
Gaming Zone
• 2 high end (C2Q) desktop machines for gaming
• Games to be played – Crysis, Need for Speed
• Experiential zone – students can come and play games and compete with
each other
• One score board on display with the scores of the day
• 1st, 2nd and 3rd prizes for the winners with the highest scores
• Product brochures will be distributed as required

26. Solutions Digitas Presentation
www.digitas.in
Intel Youth Network Zone
• For enrollment to become a member of the program – Intel Youth
Network
– One laptop with internet connectivity
– A flash on Intel Youth Network program with details, benefits etc will be
played
– Students will be asked to visit the website and enroll for the program
– Some give-away will be given for on-spot enrolment

27. Solutions Digitas Presentation
www.digitas.in
Power Semester Zone
• To create excitement among students and providing them
experience with Yuva Manch
– A Kiosk will be placed in college campus.
– On this Kiosk, following activity will be conducted
− Students can share learning tips on a post-it, selected post-it will
receive calls from our RJ and they not only win prizes but get a chance
to come on air and share their quick learning tip on academics, gaming
etc.
– Students can also get hands on experience on the latest PCs at display.

28. Solutions Digitas Presentation
www.digitas.in
General & GID Area
• One area will be designated for the GID where he can showcase
products and take leads, on-spot bookings
• We will also put up a screen on one panel of the kiosk that will have
Intel videos running continuously
– Attention catching
– Helps in information dissemination
– Builds interest because of audio-visual impact

29. Solutions Digitas Presentation
www.digitas.in
Other Activities Area
• Lucky Draw: Product demo can be given to the TG to provide them hands
on experience. Post which he/she is asked few simple questions on a form,
which can be dropped in a box. The winner through a lucky draw can be
picked at the end of each day.
• Celebrity: A local celebrity can be invited to the colleges in a particular time
slot( the same will be communicated through college posters and media),
and TG can be asked to come and participate in a lucky draw to get
Celebrity’s Autographed gifts etc.
• Mr./Miss Fresher: An internal talent hunt can be conducted amongst the
fresher's. They can be called on stage to participate in the talent hunt. They
can be judged based on their dressing sense, IQ level etc. The judges can
be a team of seniors from college. The winner can be announced as Mr.
Fresher or Miss Fresher of that college and can be given gifts like I-Pod

30. Solutions Digitas Presentation
www.digitas.in
Activity Phase 2
Tech Talk
• Lectures at college auditoriums
• Intel will conduct the lectures
• Tech Quiz
• June end – July
• Microsite will be created
– Students will be informed about the seminars / lectures taking place in
their auditoriums (showcasing technology, benefits of technology
adoption)
– Interested students will go to the micro site and register for the seminars

31. Solutions Digitas Presentation
www.digitas.in
Tech Quiz
• A canopy would be placed in the premises
– Students will be informed about the quiz place in their college campus
(showcasing technology, benefits of technology adoption)
• June end – July
• Students will be asked to fill up a questionnaire
• Winners will be announced through a lucky draw.

32. Solutions Digitas Presentation
www.digitas.in
Gifts
• T-Shirt (branded)
• Flash Drives
• Alarm Clocks
• Multimedia CDs
• I-Pods
• Wrist Watches

33. Solutions Digitas Presentation
www.digitas.in
Thank you for the opportunity!
We look forward to your feedback.