The document discusses establishing a performance measurement baseline (PMB) in a cost effective manner. It defines key Earned Value Management (EVM) concepts like the PMB, which is a time-phased budget plan used to measure contract performance. It emphasizes the importance of thorough upfront planning, including developing a work breakdown structure (WBS) and schedule to fully capture the work scope. Establishing the PMB is a three-step process of defining the work, scheduling it, and allocating budgets to control accounts and work packages.