Gamification and Competitive Intelligence - SCIP Euro 2014
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Gamification and CI presentation at SCIP Europe 2014, by David Ban and Jesper Martell from Comintelli.
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The Game of Gamification
Want big wins in marketing
and communications?
Use game mechanics.
Gamification is using game mechanics in non-game settings to create engagement. These techniques fulfill our basic needs for competition and connection – whether you use points, badges, competitions or crowdsourcing. And games create engagement through fun and reward. The love of games transcends cultures and generations and the emotional connection that is created can lead to a stronger brand relationship.
- The basics of gamification
- Player types – and how to motivate different players
- Real-world uses of game mechanics
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Points don't make it a game!
The document discusses issues with common approaches to "gamification". It argues that many gamification efforts focus only on superficial elements like points and badges without incorporating meaningful game design principles. This results in "exploitationware" that uses extrinsic motivators to encourage behaviors but lacks intrinsic challenges that make games engaging. True gamification requires integrating feedback and rewards into systems with engaging core mechanics that provide learning and flow experiences for users.
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Games have become the new normal as generations who grew up playing video games are now consumers and decision-makers. Game mechanics like levels, points, and achievements are familiar to these generations. The number of gamers exploded from 250 million in 2000 to over 1 billion in 2012 due to new open platforms like Facebook and iOS. Brands are now using gamification, which applies game mechanics to non-game applications, to improve customer experiences and marketing. Common gamification elements include leaderboards, badges, virtual currency, and time-based mechanics. Gamification motivates users through goals like status, competition, achievement, and social interaction.
The Out Of The Box Game
The document describes an innovation game project created by a student team. The game, called "Out of the Box", aims to foster innovative thinking in players. It involves using household items to build bridges and answering questions to earn pieces. Playtesting with teens provided positive feedback and led to rule modifications. The team's next steps include further development, a business plan for marketing and distribution, and manufacturing preparation to bring the game to market.
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Want big wins in marketing
and communications?
Use game mechanics.
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- The basics of gamification
- Player types – and how to motivate different players
- Real-world uses of game mechanics
- And using gamification for B2C and B2B
- See more at: http://www.signalinc.com/the-game-of-gamification/
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The document discusses issues with common approaches to "gamification". It argues that many gamification efforts focus only on superficial elements like points and badges without incorporating meaningful game design principles. This results in "exploitationware" that uses extrinsic motivators to encourage behaviors but lacks intrinsic challenges that make games engaging. True gamification requires integrating feedback and rewards into systems with engaging core mechanics that provide learning and flow experiences for users.
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Game design and development is an underutilized, but powerful tool in terms of creativity and design thinking. Video game design provides a valuable context for creating a constructionist learning environment where students are provided with great flexibility in both the learning path and the content as students become creators of content rather than consumers. Developing games puts students in a position to utilize technology as a design tool. Throughout the process, students have opportunities to work in a studio like environment while participating in a variety of activities including graphic design, programming, and sound engineering.
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Gamification.pptx
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Rapid Design and Developent for Start-Ups
The document discusses strategies for rapid design and development of startups, including finding niche markets, validating concepts through paper prototyping and minimum viable products (MVPs), and getting early feedback from customers. Specifically, it recommends startups find niche markets with low competition, prove concepts with paper prototypes before building fully functional products, develop the simplest MVP to test hypotheses with customers, and iterate the product based on customer feedback to refine the fit between the product and market.
Gamification Elements
This document provides an overview of gamification and discusses its key elements. It defines gamification as using game mechanics and design techniques in non-game contexts to encourage desired behaviors. It then outlines the main game mechanisms used in gamification, including discovery, motivation, and sharing/collaboration. Next, it discusses important visual elements like notifications, progress bars, leaderboards, profiles and avatars. Finally, it covers common rewards systems in gamification including points, levels, badges, virtual goods and coupons.
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Gamification and Competitive Intelligence - SCIP Euro 2014
- 1. Ref: ”*” examples taken from Coursera, Gamification, https://www.coursera.org/course/gamification, given by Professor Werbach Presented by: David Ban (Director, Sales, Comintelli) & Jesper Martell (CEO, Comintelli) CI &
- 2. Lets start vith a Video Clip Ref: Fun Theory, https://www.youtube.com/watch?v=2lXh2n0aPyw
- 3. Video Games addicitive fun engaging challenging
- 4. GAMIFICATION: Elements: Def: The Use of Game Elements, and Game Design Techniques in Non-game contexts* Design: Games are Systematially deigned to be ; there is an artistic side to Games (i.e. Visuals, story, flow etc). Non-game Context: The purpose is outside the Game itself, i.e. Business, heathcare, social good There are some regular design patterns that we can notice in games, i.e. Game elements such as: Points/Score Avatars Badges Resource Collection Leaderboards Rewards/Achievements Rankings Levels(ups) Social Graphs Feedback Quests/Missions Progression
- 5. Empires and Allies, by Zinga* Points Quests Resource Collection Avatars Social Graph Progression Levels Kies: Health & Well-being System* *reporting activities *competition *powerups
- 6. Nike: Gamifying Running* Accelerometer tracking each step, aggregating data Goals, Challenges, Achievements Progress Bar *still running *game-like *encouragement Zombies Run: Gamifying Running* *zombies on a map *competition *powerups
- 7. Productivity Enhancement*: Example: Call Center Gamification *encouragement *feedback LeaderBoard KPIs Levels Achievments Innovation*: Example: Idea Market Place (virtual Stock Market, public/gov org) Ideas Share price Buy and Sell Ideas
- 8. *Endless application possibility *reusable design patterns *no cook-book solution
- 9. Ref: example taken from Coursera, Gamification, https://www.coursera.org/course/gamification, given by Professor Werbach
- 10. GAMIFICATION in CI: exercise Group work: Using Gamification elements & techniques, gamify the following steps of the CI process: Groups 1 & 3 Intelligence Collection/Reporting (e.g. sending articles into a portal?) Groups 2 & 4 Collaboration/intelligence sharing (e.g. Interacting with/notifying?) Game Elements: * Points * Avatars * Badges * Resource Collection * Leaderboards * Rewards/Achievements * Rankings * Levels(ups) * Social Graphs * Feedback * Quests/Missions * Progression Questions to consider: How to motivate employees to engage in the CI process How to make CI FUN? How to encourage Participation?
- 11. Lets finish with a Video Clip: Don’t forget the Ref: Fun Theory, https://www.youtube.com/watch?v=cbEKAwCoCKw