The document discusses four approaches to innovation: Outcome-driven innovation focuses on the jobs customers need done rather than what they say they want. Customer development involves validating ideas with customers in parallel to product development. Crossing the chasm describes how to target early adopters versus the mainstream market. Working with lead users allows innovators to understand problems and potential solutions by collaborating with those facing important problems.
User Experience for Lean Startups
Saturday, May 23, 2012
Coport, Newport Beach CA
Instructor: Lane Halley
This workshop contains four topics:
- Lean UX Basics
- Customer Development Interviews &
Generative Research
- Developing product and interface ideas
- Quantitative and Qualitative Evaluation
http://luxr.co/programs/workshops/
http://ux4leanstartupsmay23.eventbrite.com/
LUXr 1-day workshop, June 13, 2012 [San Francisco]LUXr
User Experience is one of the most challenging and least understood aspects of creating a product...and yet it will make or break your product. This deck is from the LUXr 1-day workshop, UX for Lean Startups.
Join Kate Rutter of LUXr to learn Lean Startup methods that help you both make the right product, and make your product right.
User Experience for Lean Startups
Saturday, May 19, 2012
Atomic Object, Grand Rapids MI
Instructor: Lane Halley
This workshop contains four topics:
- Lean UX Basics
- Customer Development Interviews &
Generative Research
- Developing product and interface ideas
- Quantitative and Qualitative Evaluation
http://luxr.co/programs/workshops/
http://ux4leanstartupmay19.eventbrite.com/
What is the game? How is it changing? Who are the innovators? How to innovate in today’s world ... inspiring keynote from Peter Fisk, first presented in Budapest, January 2012
In the wake of Steve Jobs\' death, many leaders look to his legacy for inspiration. In particular, he was known for eschewing market research. While it may be appealing to use this uniquely talented individual as justification to skip this step, bear in mind that consumer insight is vital to successful marketing and product development, regardless of how it is gathered. In this white paper, we discuss common misperceptions about market research, how it can be used successfully, and a variety of methods for gathering insights from customers.
This is a summary of the five business models presented in Business Model Generation.
These models are: Un-bundled, long tail, multi-sided, free and open.
Have also included a quick intro to Treacy and Wiersema from their 1993 HBR article.
Reference: Osterwalder, A. & Pigneur, Y., 2010. Business Model Generation. Hoboken, N.J: John Wiley & Sons.
User Experience for Lean Startups
Saturday, May 23, 2012
Coport, Newport Beach CA
Instructor: Lane Halley
This workshop contains four topics:
- Lean UX Basics
- Customer Development Interviews &
Generative Research
- Developing product and interface ideas
- Quantitative and Qualitative Evaluation
http://luxr.co/programs/workshops/
http://ux4leanstartupsmay23.eventbrite.com/
LUXr 1-day workshop, June 13, 2012 [San Francisco]LUXr
User Experience is one of the most challenging and least understood aspects of creating a product...and yet it will make or break your product. This deck is from the LUXr 1-day workshop, UX for Lean Startups.
Join Kate Rutter of LUXr to learn Lean Startup methods that help you both make the right product, and make your product right.
User Experience for Lean Startups
Saturday, May 19, 2012
Atomic Object, Grand Rapids MI
Instructor: Lane Halley
This workshop contains four topics:
- Lean UX Basics
- Customer Development Interviews &
Generative Research
- Developing product and interface ideas
- Quantitative and Qualitative Evaluation
http://luxr.co/programs/workshops/
http://ux4leanstartupmay19.eventbrite.com/
What is the game? How is it changing? Who are the innovators? How to innovate in today’s world ... inspiring keynote from Peter Fisk, first presented in Budapest, January 2012
In the wake of Steve Jobs\' death, many leaders look to his legacy for inspiration. In particular, he was known for eschewing market research. While it may be appealing to use this uniquely talented individual as justification to skip this step, bear in mind that consumer insight is vital to successful marketing and product development, regardless of how it is gathered. In this white paper, we discuss common misperceptions about market research, how it can be used successfully, and a variety of methods for gathering insights from customers.
This is a summary of the five business models presented in Business Model Generation.
These models are: Un-bundled, long tail, multi-sided, free and open.
Have also included a quick intro to Treacy and Wiersema from their 1993 HBR article.
Reference: Osterwalder, A. & Pigneur, Y., 2010. Business Model Generation. Hoboken, N.J: John Wiley & Sons.
Think like an Agilist is a crash course about some of the surprising science behind building successful startups.
Even though building a startup is hard work with high failure risk, entrepreneurs Steve Blank and Eric Ries have popularized practices that can increase the odds of success. Following the Customer Development or Lean Startup practices will show you what to do. This talk will give you an understanding of why these techniques work, which will allow you to better apply them to your startup or scale them into your enterprise.
The event will focus on high growth business and will include a hands on workshop to help practice these concepts.
LUXr 1-day workshop, Fri September 28, 2012 [San Francisco]LUXr
User Experience is one of the most challenging and least understood aspects of creating a product...and yet it will make or break your product. This deck is from the LUXr 1-day workshop, UX for Lean Startups.
Join Kate Rutter (@intelleto), Master Coach and Co-Founder at LUXr, to learn Lean Startup methods that help you both make the right product, and make your product right.
LUXr 1-day workshop, May 14, 2012 [San Francisco]LUXr
User Experience is one of the most challenging and least understood aspects of creating a product...and yet it will make or break your product. This deck is from the LUXr 1-day workshop, UX for Lean Startups.
Join Kate Rutter of LUXr to learn Lean Startup methods that help you both make the right product, and make your product right.
Rally Roundtable : Lean Startup + User Experience = Awesome, July 11, 2012 [S...LUXr
User Experience is one of the most challenging and least understood aspects of creating a product...and yet it will make or break your product. This deck is from a RallyPad Roundtable talk (http://rallypad.org) and introduces key concepts in Lean Startup, Customer Development, UX and how they play well together.
Presented at Agile Ottawa on December 8, 2009. This presentation provides a framework approach for implementing Agile Business with customer driven development. Key concepts include an Innovation Centric Culture with a Lean Operational Model surrounding Agile Scrum software development.
Creating a culture for Open InnovationRuth Thomson
How do you implement Open Innovation? This has been a focus of research at the IfM, Cambridge University. There are many factors that are important including skills, motivation, culture and procedures.
This presentation addresses the 'culture' aspects of implementing Open Innovation.
Using Agile Principles to Solve Tough Problems in Your BusinessZach Nies
We believe Agile is the best way to solve hard problems as a team and that we need teams to solve hard problems. Agile practices have historically focused on software but the principles underlying these practices can be applied to any hard problems. You are all working on hard problems in your business and are guiding teams that are helping to solve these problems. The concepts in this talk will give you insights into how to make your work and your teams’ work more effective. Learn how others have made 4x improvements in visibility, productivity, quality, or time to market for their solutions to hard problems. We will look at several models underlying Agile practices.
Marketers have access to a plethora of data. But data alone isn’t enough. The challenge is making that data understandable, and more importantly, actionable.
With help from our marketing automation partner Eloqua, we’ve compiled 20 charts with some of the most relevant data for modern marketers. From social media to email, landing pages to webinars, these charts can help turn raw numbers into real insight.
Status Quo Disrupted: Brand Transformation Lessons that Drive ResultsAquent
Anaezi Modu of REBRAND believes customer experience must be the core focus of all decisions you make about your brand in order to succeed over time. In this session you will learn:
• Time-tested secrets of strong, successful brands and effective transformations
How the “walls” between industries are breaking and how to take advantage of those
• How universal, human emotions are still at the core of loyal, long-term customers
• How to integrate mobile and social media tools smartly to build real brand value
• How to bring your brand and customers back into clear focus and deliver on what makes you unique and valuable
VDIS10022 Advanced Graphic Desgin Studio - Lecture 4 - From Brief to Final Ou...Rachel Hawkins
THE BEST WAY TO TRACK A DESIGN PROJECT FROM BRIEF TO FINAL OUTCOME IS TO LOOK AT CASE STUDIES OF REAL WORLD DESIGN PROJECTS AND THEIR CLIENT SPECIFIC OUTCOMES. This lecture will present a case study on the AGDA rebrand released in March 2014.
How do you develop a digital experience design strategy that transforms customer relationships with your brand? This case study, presented by Greg Olson of Symantec and Glen Drummond of Quarry at the 2014 Digital Customer Experience Strategies Summit, explores how Symantec moved the needle on customer abandonment through design of “The Norton Lounge” experience. The presentation explores how digital experience design can make a measurable difference on business results.
David Langridge, Fitness First: The Fitness First Rebrand: Cracking the Code ...Edge Global Media Group
Topic: The Fitness First Rebrand : Cracking the Code on Retention
- Identifying human behaviours to redesign member experience
- How to support and enhance the development of member habit in the search of cracking the code on retention
- Discoveries and insight provided throughout the rebrand journey
- Challenges faced by Fitness First and the Leisure industry as a whole
Rethinking 'the Customer' in the age of CX [infographic]Quarry
In the age of customer experience (CX), companies must deeply understand their customers, but our research found that the majority of companies have a long way to go. Here’s a roadmap that shows the path to building a customer segmentation model that fuels effective CX design and delivery.
Think like an Agilist is a crash course about some of the surprising science behind building successful startups.
Even though building a startup is hard work with high failure risk, entrepreneurs Steve Blank and Eric Ries have popularized practices that can increase the odds of success. Following the Customer Development or Lean Startup practices will show you what to do. This talk will give you an understanding of why these techniques work, which will allow you to better apply them to your startup or scale them into your enterprise.
The event will focus on high growth business and will include a hands on workshop to help practice these concepts.
LUXr 1-day workshop, Fri September 28, 2012 [San Francisco]LUXr
User Experience is one of the most challenging and least understood aspects of creating a product...and yet it will make or break your product. This deck is from the LUXr 1-day workshop, UX for Lean Startups.
Join Kate Rutter (@intelleto), Master Coach and Co-Founder at LUXr, to learn Lean Startup methods that help you both make the right product, and make your product right.
LUXr 1-day workshop, May 14, 2012 [San Francisco]LUXr
User Experience is one of the most challenging and least understood aspects of creating a product...and yet it will make or break your product. This deck is from the LUXr 1-day workshop, UX for Lean Startups.
Join Kate Rutter of LUXr to learn Lean Startup methods that help you both make the right product, and make your product right.
Rally Roundtable : Lean Startup + User Experience = Awesome, July 11, 2012 [S...LUXr
User Experience is one of the most challenging and least understood aspects of creating a product...and yet it will make or break your product. This deck is from a RallyPad Roundtable talk (http://rallypad.org) and introduces key concepts in Lean Startup, Customer Development, UX and how they play well together.
Presented at Agile Ottawa on December 8, 2009. This presentation provides a framework approach for implementing Agile Business with customer driven development. Key concepts include an Innovation Centric Culture with a Lean Operational Model surrounding Agile Scrum software development.
Creating a culture for Open InnovationRuth Thomson
How do you implement Open Innovation? This has been a focus of research at the IfM, Cambridge University. There are many factors that are important including skills, motivation, culture and procedures.
This presentation addresses the 'culture' aspects of implementing Open Innovation.
Using Agile Principles to Solve Tough Problems in Your BusinessZach Nies
We believe Agile is the best way to solve hard problems as a team and that we need teams to solve hard problems. Agile practices have historically focused on software but the principles underlying these practices can be applied to any hard problems. You are all working on hard problems in your business and are guiding teams that are helping to solve these problems. The concepts in this talk will give you insights into how to make your work and your teams’ work more effective. Learn how others have made 4x improvements in visibility, productivity, quality, or time to market for their solutions to hard problems. We will look at several models underlying Agile practices.
Marketers have access to a plethora of data. But data alone isn’t enough. The challenge is making that data understandable, and more importantly, actionable.
With help from our marketing automation partner Eloqua, we’ve compiled 20 charts with some of the most relevant data for modern marketers. From social media to email, landing pages to webinars, these charts can help turn raw numbers into real insight.
Status Quo Disrupted: Brand Transformation Lessons that Drive ResultsAquent
Anaezi Modu of REBRAND believes customer experience must be the core focus of all decisions you make about your brand in order to succeed over time. In this session you will learn:
• Time-tested secrets of strong, successful brands and effective transformations
How the “walls” between industries are breaking and how to take advantage of those
• How universal, human emotions are still at the core of loyal, long-term customers
• How to integrate mobile and social media tools smartly to build real brand value
• How to bring your brand and customers back into clear focus and deliver on what makes you unique and valuable
VDIS10022 Advanced Graphic Desgin Studio - Lecture 4 - From Brief to Final Ou...Rachel Hawkins
THE BEST WAY TO TRACK A DESIGN PROJECT FROM BRIEF TO FINAL OUTCOME IS TO LOOK AT CASE STUDIES OF REAL WORLD DESIGN PROJECTS AND THEIR CLIENT SPECIFIC OUTCOMES. This lecture will present a case study on the AGDA rebrand released in March 2014.
How do you develop a digital experience design strategy that transforms customer relationships with your brand? This case study, presented by Greg Olson of Symantec and Glen Drummond of Quarry at the 2014 Digital Customer Experience Strategies Summit, explores how Symantec moved the needle on customer abandonment through design of “The Norton Lounge” experience. The presentation explores how digital experience design can make a measurable difference on business results.
David Langridge, Fitness First: The Fitness First Rebrand: Cracking the Code ...Edge Global Media Group
Topic: The Fitness First Rebrand : Cracking the Code on Retention
- Identifying human behaviours to redesign member experience
- How to support and enhance the development of member habit in the search of cracking the code on retention
- Discoveries and insight provided throughout the rebrand journey
- Challenges faced by Fitness First and the Leisure industry as a whole
Rethinking 'the Customer' in the age of CX [infographic]Quarry
In the age of customer experience (CX), companies must deeply understand their customers, but our research found that the majority of companies have a long way to go. Here’s a roadmap that shows the path to building a customer segmentation model that fuels effective CX design and delivery.
Smart Digital Marketing Plan for eCommerce Website, by Anthony RaglandAnthony Ragland
This presentation, by Smart Digital, Inc is a 2015 Digital Marketing Presentation for an eCommerce Website Client.
About Smart Digital Marketing Firm:
Smart Digital is a forward-thinking digital marketing service firm located in Atlanta, Georgia. Our team provides expert digital marketing services to companies who want to increase their online revenue and expand their digital footprint. Our firm capabilities are smart digital marketing strategies and savvy growth hacking strategies.
About The Presenter:
Anthony M. Ragland is the founder of Smart Digital, inc. As founder, he is the leader of the firm’s digital marketing practice. Anthony plays a hands-on role in the strategic planning and tactical execution of all client projects.
In this presentation we look at why traditional mass media is in decline and the rise of social media marketing for business. We look at the major benefits of social media marketing and multiple case studies for the top 5 social media channels including Facebook, Twitter, YouTube, LinkedIn and Blogs. We also look at the benefits of Social Media for Search Engine Optimization
http://jeffbullas.com
We're on the precipice of unprecedented value chain disruption. Lower barriers to entry (Internet everywhere, cheap connected hardware, easy to learn programming languages, data driven brand experiences, crowd funding and social validation) multiplied by an African population hungry for connection, for solutions, for invention and we're faced an unknown quantity of inventiveness - the invention economy.
This presentation aims to introduce the concept of disruption, build a rationale as to why it's coming, and how to deal with it NOW.
Audience: Corporates, large businesses, businesses ruled by legacy culture.
Workshop at TiE Bangalore.
Whenever a business is established, it either explicitly or implicitly employs a particular business model that describes the architecture of the value creation, delivery, and capture mechanisms employed by the business enterprise. The essence of a business model is that it defines the manner by which the business enterprise delivers value to customers, entices customers to pay for value, and converts those payments to profit: it thus reflects management's hypothesis about what customers want, how they want it, and how an enterprise can organize to best meet those needs, get paid for doing so, and make a profit.
This workshop will help entrepreneurs identify and validate their business model - which is a basis for a sound business plan. It will combine theoretical inputs with hands-on work, enabling experiential learning and validation of concepts introduced.
Concepts such as "Business Model Canvas" and "Minimum Viable Product / Service" will be explored. And participants will have an opportunity to use these techniques in developing and evolving their own business concepts.
If you are an entrepreneur looking at validating your business idea, or looking at scaling your business you could gain from this workshop. Also if you are a manager managing a business in an enterprise and want to expand or diversify you will have many take away's for your need.
Take away's from the workshop:
Development of an initial business model
Understanding of what constitutes the "Minimum Viable Product / Service" for the business
Validation / refinement of the business model with actual customer feedback
Develop foundation for a sound business plan.
Architecture behaves just like a product in the marketplace. It is vital to understand design in a business context and how it is perceived by the end-user.
Presentation given at ArchEx AIA conference, Richmond, Va. November 2018
Navigating the Product Tightrope: Balancing Innovation and Current User DemandsAggregage
https://www.productmanagementtoday.com/frs/24216764/navigating-the-product-tightrope--balancing-innovation-and-current-user-demands/email
In today's rapidly evolving market, product managers face the challenge of driving innovation while also meeting the needs and expectations of their existing user base.
This webinar aims to equip you with strategies and insights to successfully navigate this delicate balancing act. Through real-world examples and expert guidance, you will gain valuable insights into effectively managing the tension between innovation and current user demands, ultimately leading to the development of products that delight customers while driving business growth.
Learning Objectives:
• Review the challenges of balancing innovation and current user demands: Explore the fundamental principles behind balancing innovation and user needs, and understand the potential consequences of neglecting either aspect
• Align innovation with user needs: Learn techniques for gathering user feedback, analyzing market trends, and identifying unmet needs to ensure that innovative ideas align with user demands
• Communicate and manage expectations: Develop communication skills to effectively convey the rationale behind product decisions that prioritize either innovation or current user demands. Learn strategies for managing stakeholder expectations and fostering a collaborative environment
• Navigate the competitive landscape: Gain insights into the competitive landscape and learn how to differentiate the product while meeting current user demands, ensuring the product remains relevant in the market
"Why Apple can create blockbusters?" ~ Re-think: Product PlanningTAKA KONDO
Many companies conduct product management without product planning.
They copy a product which is originally designed by other companies, and modify it.
They strive to survey technology/market trends and roadmaps from leading companies/giant research firms.
And they enhance the variety of functions and/or the numbers to make their spec table better.
They love to swim in the ‘red ocean’.
Apple is one of the companies which is carrying out product planning as well as product management.
It often enters the market very late, but re-creates the market itself.
Apple strives to understand what the user-experiences the customer looks for, values, and needs,
and re-invents the product category to make customers’ lifestyle better.
Apple loves to make her heart sing with her product.
This is the first part in a two part presentation aimed at an Executive MBA class for a leading institution in Bangalore. The content focuses on introducing concepts around strategy as a foundation to Strategic HRM. Aside from introducing the relationship, it does not delve in Strategic HRM per se since that is handled in subsequent sessions.
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
The key differences between the MDR and IVDR in the EUAllensmith572606
In the European Union (EU), two significant regulations have been introduced to enhance the safety and effectiveness of medical devices – the In Vitro Diagnostic Regulation (IVDR) and the Medical Device Regulation (MDR).
https://mavenprofserv.com/comparison-and-highlighting-of-the-key-differences-between-the-mdr-and-ivdr-in-the-eu/
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
1. MAKING INNOVATIONS HAPPEN
AGSM MBA CLASS
Melbourne, 20th October 2010
commercial in confidence 1
Wednesday, 20 October 2010
2. So you’ve
got an
idea...
2
Wednesday, 20 October 2010
3. FOUR INNOVATIONS ... FOR INNOVATION
Anthony Ulwick - Steven Blank - Geoffrey Moore - Eric von Hippel -
Outcome-Driven Customer Crossing The Lead users
Innovation (2000s) Development (2000s) Chasm (1990s) (1990-2000s)
3
Wednesday, 20 October 2010
4. WORKING THE ADOPTION CURVE
Underlying question: what jobs do
people want to get done?
Innovators give us clues to what will happen in the market which follows
Choosing to work with lead users allows us to mine them for insights and ideas
Later on, working with beach heads allows us to
create case studies that convince the
Customers
mainstream our product is
appropriate for them
Chasm
Lead users
Beach heads
Time
Innovators Early Adopters Early Majority Late Majority Laggards
Wednesday, 20 October 2010
6. OUTCOME-DRIVEN INNOVATION
Don’t ask customers what they want...
...most can’t tell you
Customers often use their existing experiences as a frame of
reference; they frequently ask for the impossible and they don’t
know what is possible
Instead, consider that customers have jobs or tasks which they
want help to perform “If I had asked my customers
what they wanted, they would
have said a faster horse.” –
Henry Ford
6
Wednesday, 20 October 2010
7. CUSTOMER DEVELOPMENT
STEVEN BLANK
commercial in confidence 7
Wednesday, 20 October 2010
8. CUSTOMER DEVELOPMENT PROCESS
The customer development process happens in parallel to the product development one
The “four steps to epiphany” are
1. Customer Discovery - understanding
customer problems and needs
2. Customer Validation - developing a
sales model that can be replicated
3. Customer Creation - creating and
driving end user demand
4. Company building - transitioning the
organisation into a well-oiled machine
8 Steven Blank The Four Steps to the Epiphany
Wednesday, 20 October 2010
9. TWO PARALLEL STREAMS
Product Development Customer Development
– The focus of this stream is the economic customer
– Product development should remain focused on the – Aim to understand
feature set and on usability by the core user groups ★ Existing issues and challenges
★ Barriers and incentives to product uptake
– Feature list to remain driven by the vision / ★ Affordability and likely usage patterns
experience of founders except where customer
– Customer development will work from current
feedback indicates revisions to be considered
product concept provided by product development
– Where identified, constructive product-related
feedback will be provided to product development
9
Wednesday, 20 October 2010
10. CROSSING THE CHASM
GEOFFREY MOORE
commercial in confidence 10
Wednesday, 20 October 2010
11. TARGET MARKET CHARACTERISTICS
INNOVATORS / EARLY ADOPTERS EARLY MAJORITY
•Seek out new products •Cautious about new ideas – “they might be
•High level of comfort with risk fads”
•Expects discontinuous behaviour change •Want to see others like them using
between old & new products first
•Circa 16% of the market •Seeks evolution not revolution
•Do not use early adopters as a reference
group
11
Wednesday, 20 October 2010
12. LEAD USERS
ERIC VON HIPPEL
commercial in confidence 12
Wednesday, 20 October 2010
13. LEAD USERS
Like chasm-crossing, this involves working very
closely with customers...
... but amongst innovators rather than the
mainstream
•Tap into issues early
•Understand how innovators are already trying
to solve the problems you aim to address
•Learn from people who know they have a
problem how those coming later will act
13 Churchill, Von Hippel, Sonnack, Lead User Project Handbook
Wednesday, 20 October 2010
14. LEAD USER RESEARCH
1. HYPOTHESISE
KEY TRENDS
WHAT IS CHANGING IN
OUR MARKET THAT WE
CAN TAP INTO?
IDENTIFY LEAD USERS IN
OUR SECTOR AND
ANALOGOUS ONES
14 Based on Churchill, Von Hippel, Sonnack, Lead User Project Handbook
Wednesday, 20 October 2010
15. LEAD USER RESEARCH
1. HYPOTHESISE 2. RESEARCH
KEY TRENDS ISSUES & TRENDS
WHAT IS CHANGING IN INTERVIEW LEAD USERS -
OUR MARKET THAT WE PAINS, PROBLEMS,
CAN TAP INTO? PARTIAL SOLUTIONS
IDENTIFY LEAD USERS IN
OUR SECTOR AND
ANALOGOUS ONES
14 Based on Churchill, Von Hippel, Sonnack, Lead User Project Handbook
Wednesday, 20 October 2010
16. LEAD USER RESEARCH
1. HYPOTHESISE 2. RESEARCH 3. CO-CREATION
KEY TRENDS ISSUES & TRENDS SESSIONS
WHAT IS CHANGING IN INTERVIEW LEAD USERS - CO-CREATION SESSIONS -
OUR MARKET THAT WE PAINS, PROBLEMS, SEE HOW LEAD USERS
CAN TAP INTO? PARTIAL SOLUTIONS PROPOSE FIXING THINGS
IDENTIFY LEAD USERS IN
OUR SECTOR AND
ANALOGOUS ONES
14 Based on Churchill, Von Hippel, Sonnack, Lead User Project Handbook
Wednesday, 20 October 2010
17. LEAD USER RESEARCH
1. HYPOTHESISE 2. RESEARCH 3. CO-CREATION 4. CONCEPT
KEY TRENDS ISSUES & TRENDS SESSIONS TESTING
WHAT IS CHANGING IN INTERVIEW LEAD USERS - CO-CREATION SESSIONS - TEST PROPOSITION
OUR MARKET THAT WE PAINS, PROBLEMS, SEE HOW LEAD USERS BEYOND LEAD USER
CAN TAP INTO? PARTIAL SOLUTIONS PROPOSE FIXING THINGS GROUPS
IDENTIFY LEAD USERS IN
OUR SECTOR AND
ANALOGOUS ONES
14 Based on Churchill, Von Hippel, Sonnack, Lead User Project Handbook
Wednesday, 20 October 2010
18. So you’ve
got an
idea...
15
Wednesday, 20 October 2010