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Gallus webinar 3 29 12
- 1. Thanks for attending today’s webinar. We will get started shortly. To ensure I finish in the allotted time, I ask that you hold questions until the end. You may type in questions during the presentation, and I will address them at the end. Thanks. -Jason Wilson
- 2. Taking your course mobile in 2012
- 3. • Over 62% of smartphone • In 2009, only 18% of owners have downloaded mobile phone users were apps on their device within using smartphones and by the last 30 days. the beginning of 2012 that number rose to over • Smartphones are expected 50%. to be the highest selling consumer electronic device in 2012. • Smartphones are already the majority technology used by Core golfers (61%) and that percentage is growing rapidly. - NGF
- 4. “A smartphone is much more than a phone, it is the link to tens of millions of users’ digital life... and PC will soon no longer be the main access to your content, services, AND advertising.” - Forbes Magazine Do you have a mobile strategy at your course?
- 5. Facebook stats: Real Social Marketing • There are over 150 million users in the US • The average user has 130 friends on Facebook • 50% of Facebook users log on everyday If only 1% of those 4,500 friends who saw - That 1% (or 35 that FB post came golfers) told a out and played collective 4,500 of just one round of their friends on golf at your Facebook about course as a result, - 3500 rounds/mo your course in one that would be 45 month. additional rounds. - $30 avg rate That’s $1,350 in (35 golfers x 130 - 1% of golfers use additional friends each) the app to share on revenue in one Facebook month!
- 6. Keys to a Successful Mobile Strategy Your Brand Enhance the Golfer Truly Social Experience
- 7. Do Something Bold. Do Something Different. • Mobile Tee Times • GPS Yardage • Interactive Scorecard • Course News Feed • Food & Beverage Menu • Facebook Integration • Live Leaderboards • Push Notifications • Course Tour • Map/Location • App Dashboard
- 8. Thanks for attending today! We look forward to building an app for your course soon! To get your app started send an email to jason@gallusgolf.com
Editor's Notes
- A little bit about Gallus GolfThe Gallus team has been working in the mobile “space” since it mobile web/apps existed.We’ve developed nearly 100 apps across multiple industries now.We are now bringing our expertise to the golf industry.Today I want to talk about why mobile is so important to any business, especially golf.
- I’m sure most of you are well aware of the mobile boom that is happening, but here are some remarkable stats.Go through each statRapid growthRapid adoption of appsGrowth is still increasingThis is relevant to golf
- Two quotes that I feel really capture where we are with mobile technology.Comparing mobile now to traditional internet/PC 20 years ago, now is the time to act.Smartphone is becoming and will be the most effective marketing channel to any business.What is your course doing to leverage these trends?
- One important feature we incorporate is leveraging the power of social media, but in a different way.Most golf courses think social marketing is having a Facebook page for their business.But REAL social marketing is not getting golfers to “like” your Facebook page, it is getting golfers to talk about YOUR course on THEIR Facebook page, to all of THEIR friends.Let me explain how this could work.(follow example)
- So what are the keys to a successful mobile strategy?It must be branded for your course to help foster brand loyalty to your club.It must have compelling features that engage your golfer and enhances their experience. If not they will not use it.It must be truly social by leveraging the power of social media and turning your golfers into active referral partners.
- We are all aware that the days of “Just build it and they will come” are something of the past. It is a competitive market, so you must do something to differentiate what you are offering at your course. Gallus Golf has developed the most comprehensive mobile app solution that helps to leverage the fastest growing trends today. And we can do it quickly too. You could have your golfers downloading your course app in as little as 3 weeks from today.
- Thank you all for letting Gallus join you today. Please drop your business card on our table and we will be awarding one of you with $1,100 towards a custom app for your golf club.