Italy Vs Albania Euro Cup 2024 Italy's Strategy for Success.docx
golf webinar 6 26 12
1. Thanks for attending
today’s webinar. We will
get started shortly.
To ensure I finish in the
allotted time, I ask that you
hold your questions until
the end.
3. • The average American • 71% of Core golfers are on
spends 94 minutes per Facebook, LinkedIn or
day utilizing mobile apps Twitter, compared to 56% of
vs. 72 minutes of web- the national adult
based consumption. population. - NGF
• At 61%, Core golfers are
about 50% more likely to
own and regularly use a
smartphone than the avg
American adult. - NGF
4. “A smartphone is much more than a phone, it is the link to
tens of millions of users’ digital life... and PC will soon no
longer be the main access to your content, services, AND
advertising.” - Forbes Magazine
Do you have a
mobile strategy at
your course?
5. Keys to a Successful Mobile Strategy
Your Brand Enhance the Golfer Truly Social
Experience
6. Do Something Bold.
Do Something Different.
• Mobile Tee Times
• GPS Yardage
• Interactive Scorecard
• Course News Feed
• Food & Beverage Menu
• Facebook Sharing
• Live Leaderboards
• Push Notifications
• Course Tour
• Map/Location
• App Dashboard
7. Thanks for attending
today!
We look forward to
building an app for
your course soon!
To get your app started send an email to
jason@gallusgolf.com
Editor's Notes
A little bit about Gallus GolfThe Gallus team has been working in the mobile “space” since it mobile web/apps existed.We’ve developed nearly 100 apps across multiple industries now.We are now bringing our expertise to the golf industry.Today I want to talk about why mobile is so important to any business, especially golf.
I’m sure most of you are well aware of the mobile boom that is happening, but here are some remarkable stats.Go through each statRapid growthRapid adoption of appsGrowth is still increasingThis is relevant to golf
Two quotes that I feel really capture where we are with mobile technology.Comparing mobile now to traditional internet/PC 20 years ago, now is the time to act.Smartphone is becoming and will be the most effective marketing channel to any business.What is your course doing to leverage these trends?
So what are the keys to a successful mobile strategy?It must be branded for your course to help foster brand loyalty to your club.It must have compelling features that engage your golfer and enhances their experience. If not they will not use it.It must be truly social by leveraging the power of social media and turning your golfers into active referral partners.
We are all aware that the days of “Just build it and they will come” are something of the past. It is a competitive market, so you must do something to differentiate what you are offering at your course. Gallus Golf has developed the most comprehensive mobile app solution that helps to leverage the fastest growing trends today. And we can do it quickly too. You could have your golfers downloading your course app in as little as 3 weeks from today.
Thank you all for letting Gallus join you today. Please drop your business card on our table and we will be awarding one of you with $1,100 towards a custom app for your golf club.
